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The Gold Standard in Affiliate Programs: How Partners 1xBet Dominates the iGaming Market

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Are you an affiliate marketer, webmaster, or blogger looking to monetize your audience and traffic in a most profitable way? We know how crucial it is to find the right source of income that offers both high payouts and conversion rates so that’s why we have prepared our new article about the affiliate program that meets all the requirements for those keen on monetizing their web presence. 

What is the program? 

This exceptional affiliate program is called Partners 1xBet. Since its inception in 2016, it has consistently set the bar high in the industry of affiliate programs with betting (Sports, eSports) and gambling (Casino, Slots) offers. Partners 1xBet’s reputation is bolstered by an array of prestigious accolades, including those from esteemed organizations like SBC, SiGMA, and the International Gaming Awards. Moreover, 1xBet’s collaboration with global sports powerhouses such as FC Barcelona, Paris Saint-Germain, and esteemed names in the esports world like Team Spirit and OG, speaks volumes about its credibility and stature. 

Why is this affiliate program the best on the market in 2024?

Unmatched Conversion Rates

A standout feature of Partners 1xBet is its remarkable conversion rate, boasting 40%+ of site visitors becoming first-time players. This rate significantly surpasses the industry standard, presenting affiliates with a prime opportunity to amplify their earnings.

Effortless and Unlimited Payouts

Affiliates benefit from automatic weekly payouts with a low threshold of just $30, guaranteeing timely and unrestricted access to earnings. This feature is particularly advantageous for those who value consistent cash flow from their affiliate endeavors.

Diverse Revenue Models

With Partners 1xBet, affiliates are at liberty to select from varied cooperation models such as RevShare (up to 40%), CPA, or a Hybrid model. This flexibility ensures that affiliates can tailor their approach to align with their individual goals and strategies, maximizing their earning potential.

Sustained Income Stream

The program promises a lifetime income from referred players. This means that affiliates continue to reap commissions as long as their referrals remain active on the platform, complemented by some of the highest commission rates in the industry.

Extensive Selection of Offers

With over 5,000 markets and thousands of daily events across sports, eSports, casino games, and slots, affiliates have an abundant range of content to promote, catering to a wide array of interests and preferences.

Global Footprint

Partners 1xBet has a formidable global presence, covering more than 62 countries and offering over 49 localizations. This global reach empowers affiliates to target diverse markets and audiences, enhancing the scope of their promotional efforts.

Comprehensive Promotional Support

The program equips affiliates with a suite of ready-made promotional materials and private managers to assist in obtaining any additional resources needed. Unique promotional codes further enhance the effectiveness of marketing campaigns.

In-Depth Performance Analytics

Affiliates have access to detailed reporting tools, enabling them to monitor performance, analyze data, and refine their strategies for optimal results.

Advanced Tracking and Optimization

Guaranteed traffic tracking with smart links ensures that every campaign’s performance is accurately monitored, allowing for strategic adjustments and enhanced results.

Innovative Integration and Marketing Tools

The inclusion of postbacks simplifies monitoring, while a range of marketing tools like JSON feeds and S2S integration equips affiliates with everything needed for systematic profit generation.

The success of Partners 1xBet is further evidenced by its expansive affiliate community, which encompasses over 20,000 members globally. This network is a driving force, attracting more than 700,000 users daily, showcasing the extensive reach and significant earning potential of the program. Such impressive user engagement highlights 1xBet’s ability to provide a reliable and profitable platform for affiliates, making it a top choice for those looking to forge a successful path in the betting and gambling affiliate market.

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Alistair Johnston CCO at Push Gaming

Push Gaming appoints Jonathan Moretta as Head of Account Management

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The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.

Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.

The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.

Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”

Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”

The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley

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Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.

The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.

The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.

Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.

Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.

“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.

“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.

“We hope this journey will make the match day experience even better.”

The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CRM

The Mill Adventure deepens Optimove integration for player engagement

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The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.

TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.

The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.

Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.

“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”

Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.

“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”

The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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