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Gaming Americas Weekly Roundup – January 8-14

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

TransAct Technologies Incorporated, a global leader in software-driven technology and printing solutions for high-growth markets, announced that it has gained approval from a leading QSR to sell its newest BOHA! Terminal 2 to the U.S. domestic market, which represents an opportunity of more than 10,000 locations.

BetMGM, a leading iGaming and sports betting operator, announced that Star Trek: The Next Generation is now exclusively available at BetMGM Casino. Atlantic Digital, a London-based game studio, has created an immersive iGaming experience around one of the greatest science fiction television series of all time. Star Trek: The Next Generation is currently available in Michigan and BetMGM plans to make the slot available to all states where the operator’s iGaming offering is live.

Light & Wonder Inc. announced that Michael Marchetti has been appointed as a member of its Board of Directors. He previously served as a director of SciPlay Corporation. Light & Wonder acquired the remaining public shares of SciPlay in October of last year.

AppsFlyer, the global leader in marketing measurement, attribution and data analytics, launched Creative Optimization, its new product that provides marketers with unparalleled insights into their creative assets and data-driven guidance on maximising their impact. Coupled with Artificial Intelligence (AI), Creative Optimization identifies patterns, trends and features that drive optimal audience engagement, enabling marketers to capture the most value from their ad spend while enhancing the effectiveness of their creative content and campaigns.

Partnerships

BetMGM, a sports betting and iGaming leader, and Charlotte Motor Speedway, the iconic motorsports and entertainment venue, announced a new market access agreement enabling BetMGM to bring its online sports betting platform to North Carolina once legalised sports betting launches.

Betsson, the leading global betting operator, is the new global main sponsor of Atlético Nacional. The most successful Colombian football club will feature a fresh new logo on their jerseys for the first time in 23 years. This three-year agreement reconfirms Betsson’s long-term commitment to Latin American sports and continuous growth in the region.

Bragg Gaming Group has taken its aggregation platform live with Superbet in Brazil, following a deal that sees the provider become a leading partner to the operator in one of the world’s hottest gambling markets. As well as third-party content from the industry’s most sought after providers, Bragg now supplies Superbet with its proprietary games portfolio, including popular titles from in-house studios Atomic Slot Lab and Indigo Magic.

Corinthians, the Brazilian soccer giants, have become the latest club to join the sports betting wave in the country by signing a record shirt sponsorship deal with VaideBet. The three-year agreement will be worth a total of R$370 million ($75.9 million), or R$120 million per year, which is claimed to be the biggest sponsorship deal in the history of Brazilian soccer.

DraftKings and National Association for Stock Car Auto Racing LLC (NASCAR) announced that they have agreed to terms on a written designation agreement, paving the way for the digital sports entertainment and gaming company to operate in the state of North Carolina, pending licensure and regulatory approvals.

Canada

Wazdan’s North American Growth Accelerates Following FanDuel Alliance

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Wazdan, the player-centric developer, has further strengthened its notable North American presence by forming a partnership with FanDuel, a top iGaming company in the area.

The deal represents a crucial milestone in Wazdan’s continuous global growth, as FanDuel introduces two feature-packed games at the same time in Ontario and Michigan, enabled by Light & Wonder’s aggregation platform.

In Ontario, gamers can experience Mighty Fish: Blue Marlin and 36 Coins, two games that highlight Wazdan’s distinctive blend of familiar themes and performance-focused mechanics. In Michigan, 12 Bells and Hot Slot: 777 Crown will offer players captivating gameplay designs centered on clarity, rhythm, and extensive features.

After the initial launch, FanDuel’s famous iGaming platform, FanDuel Casino, will have its collection expanded by a wide array of new slot games, each meticulously selected to include various Wazdan features that enhance player engagement like Cash Infinity™, Hold the Jackpot, and Sticky to Infinity™, all aimed at increasing entertainment and providing tangible growth for operators.

The newest expansion capitalizes on Wazdan’s progress in North America, succeeding in Michigan, New Jersey, Pennsylvania, and previous entries into West Virginia.

Radka Bacheva, Head of Sales at Wazdan, said: “Partnering with FanDuel represents a major milestone in Wazdan’s North American growth strategy and underlines the strong demand for our engagement-driven portfolio across regulated markets.

“FanDuel’s reach and reputation make them an ideal partner, and launching simultaneously in Ontario and Michigan is a powerful way to introduce our games to new audiences. We are confident that our feature-rich titles and proven mechanics will resonate strongly with players and deliver tangible value for FanDuel as we continue to scale our presence across the region.”

The post Wazdan’s North American Growth Accelerates Following FanDuel Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gambling in the USA

IGT Games Deliver Giant Million-Dollar-Plus Jackpots in January

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IGT announced that its Wheel of Fortune Slots, Powerbucks, and MegaJackpots games awarded four momentous jackpots in January.

Lucky slots players won the following million-dollar-plus jackpots last month:

• On January 5, a Wheel of Fortune Slots player won $1,132,199 playing Wheel of Fortune Super Cash Link at Beau Rivage Resort & Casino in Biloxi, Miss.

• On January 8, a Powerbucks slots player won CA$1,657,823 playing Whitney Houston Powerbucks slots at Lake City Casino Vernon in British Columbia, Canada.

• On January 15, a Powerbucks slots player won CA$1,056,637 playing Gong Xi Fa Cai Grand at ACE Casino Red Deer in Alberta, Canada.

• On January 18, an online slots player won $1,247,834 playing MegaJackpots Cash Eruption on Caesars Palace Online Casino in New Jersey.

Wheel of Fortune slots have minted over 1200 millionaires and awarded over $3.6 billion in jackpots since their launch in 1996. IGT Powerbucks slots have paid 74 jackpots of CA$1 million or more since their Canadian debut in 2016.

The post IGT Games Deliver Giant Million-Dollar-Plus Jackpots in January appeared first on Americas iGaming & Sports Betting News.

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AI in lottery

Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering

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Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.

Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.

Leadership Experience from Amazon, Facebook and Stitch Fix

Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.

He previously held senior leadership roles at:

  • Amazon
  • Facebook
  • Stitch Fix

At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.

Driving Innovation Across Global Lottery Platforms

In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:

  • Retail lottery systems
  • Digital lottery platforms
  • Hardware and software innovation
  • Data analytics and AI capabilities
  • Consumer engagement technologies

CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.

Strengthening Lottery Technology Leadership

Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.

The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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