Latest News
Maximizing ROI in iGaming: A Deep Dive into Non-Standard Geo-Targeting Through Influencer Marketing (Part 2/2)
Previously, we have discussed how iGaming brands benefit from influencers, what the peculiarities of the iGaming industry and marketing are, and the differences between promoting iGaming products and services in countries from three different tiers. Now, let’s see how you can use the similarities and differences of the tiers to your profit when managing influencer marketing campaigns for iGaming brands.
Identifying Tier-2 Markets with Tier-1 Potential: A Language-Based Approach
In influencer marketing, targeting is often based on language. For instance, India and the USA both have English-speaking audiences, including influencers from India who create content in English, appealing to a broad audience.
Case Study: Brazilian/Portuguese Markets Dynamics
Brazil’s iGaming market boom is attributed not only to its government and influencers’ loyalty to iGaming brands but also to the Portuguese language. This language factor connects Brazil to Portugal, a more expensive market.
Here’s how to use strategic focus on linguistics for cost-effectiveness. By engaging Brazilian influencers at local rates, brands can effectively reach the Portuguese audience. The key is focusing on influencers whose content statistics show a significant following in Portugal. This approach allows for tapping into a Tier-1 audience (Portugal) at a Tier-2 cost (Brazil). For instance, CPM (cost per mile) in Portugal is at least $20 on average, while in Brazil it may be around $5-7.
Case Study: Leveraging the Moroccan Market to Reach the French Audience
Morocco, with its French-speaking audience, presents yet another unique opportunity. In France, strict regulations make promoting gambling especially challenging. However, Moroccan influencers who create content in French can inadvertently capture the attention of the French audience.
By partnering with French-speaking influencers in Morocco, brands can effectively reach potential customers in France. This approach allows tapping into a more regulated and expensive market (France) through a less regulated and more affordable channel (Morocco).
By understanding and leveraging the shared languages across different markets, iGaming businesses can identify Tier-2 markets with the potential to effectively reach Tier-1 audiences. This strategy offers a cost-effective way to expand reach and influence, particularly in linguistically connected regions.
Quick Tips for Choosing the Right Influencers to Bridge Geo-Cultural Gaps
- Universal Content: Pick influencers who create content that appeals globally, not just locally. Look for themes or stories that resonate across borders.
- European Collaborations: Favor influencers who have teamed up with European influencers, indicating their ability to connect with diverse audiences.
- Brand Partnerships: Choose influencers experienced in working with well-known brands or competitors, showing their capability to handle professional and broad-reaching collaborations.
- Language Skills: Opt for influencers fluent in multiple languages or those who use a widely understood language like English to widen their audience reach.
- Cultural Sensitivity: Ensure the influencers are culturally aware and inclusive, key for appealing to and respecting diverse audiences.
- Diverse Audience Base: Check if their followers are globally distributed, suggesting a wider appeal beyond their immediate region.
- Consistent Quality: High-quality, aesthetically pleasing content often transcends cultural boundaries, making it appealing to a wider audience.
Crafting Geo-Targeted Content
When presenting your iGaming service or product – globally or not, for Tier-1 or Tier-2 countries – you have to do it with taste, making sure the quality of the presentation is high. Also it’s crucial to adapt and trust local expertise:
- Valuing Influencer Insights: Embrace the knowledge of local influencers. If they have already established a Tier-1 audience, it’s a sign they know what works. Trust their recommendations to tailor your product’s presentation effectively in their region.
- Leveraging Language for Broader Reach: If your brand is available in French, capitalize on this. You can target all French-speaking countries, leveraging the common language to connect with a diverse but linguistically unified audience. This approach broadens your reach while maintaining message consistency.
Measuring Success
KPIs (Key Performance Indicators) are crucial in influencer marketing as they provide insights into campaign performance, including audience engagement, brand awareness, website traffic, lead generation, sales, and ROI. Setting and measuring KPIs are essential for understanding the success of influencer marketing campaigns and making data-driven decisions. You have to select KPIs based on specific campaign goals (e.g., brand awareness, traffic, sales). Focus on a few critical KPIs that reflect your objectives for clarity and effectiveness.
Key Aspects of Influencer Marketing KPIs
- Engagement Metrics: Includes likes, shares, comments, saves, and mentions. High engagement indicates effective content.
- Audience Growth: Tracks increase in brand’s social media followers or subscribers post-campaign.
- Website Traffic: Monitors visitors directed to your site through campaigns, with metrics like new users, session counts, and referral traffic.
- Lead Generation and Conversion Rates: Measures potential customers acquired and the percentage of leads completing a purchase.
- CPA: The cost of acquiring a new customer through influencer-led campaigns.
- ROI: Calculates profitability, comparing campaign costs against revenue generated.
When measuring influencer marketing KPIs:
- Utilize social media analytics for engagement metrics.
- Google Analytics helps track website traffic and user behavior.
- Use affiliate links, promo codes, and UTM parameters for sales tracking.
- Compare current campaign data with historical data to assess impact.
Effectively setting and measuring KPIs is vital for the success of influencer marketing campaigns. These metrics help align strategies with business goals, optimize efforts, and maximize ROI. For expert assistance, the Famesters influencer marketing agency offers comprehensive support: we calculate the sales funnel for our clients up to the first-time deposit (FTD), go from strategy development to KPI measurement.
Author: Anna Zhukova, Team Lead (iGaming) at Famesters
Reading Time: 2 minutes
The post Player protection focus for ITL at London’s Autumn Coin-op Show (ACOS) appeared first on European Gaming Industry News.
Conferences in Europe
Unforgettable Networking in Warsaw: HIPTHER Announces Venues for the European Gaming Congress 2025
Reading Time: 3 minutes
HIPTHER is excited to announce the official networking venues for the European Gaming Congress (EGC) 2025 – HIPTHER Warsaw Summit, taking place between 29–31 October 2025 in Warsaw.
This year’s networking program is sponsored by PICANTE PR HUB – HIPTHER’s PR Distribution Hub powered by PICANTE Today with a reach of 200,000+ articles and Human-reviewed content trusted by thousands of startups.
The networking agenda combines sophistication, celebration of excellence and Halloween tradition – creating the perfect backdrop for meaningful connections, business discussions, and unforgettable memories.
First Handshakes & Catch-ups: Welcome Meet (Day 0)
- Date: 29 October 2025
- Time: 19:00 – 22:00 (local time)
- Venue: Charlie Bar (Mokotowska 39, 00-551 Warszawa, Poland)
We kick off the Summit with a cozy pre-conference gathering at Charlie Bar, where attendees are invited to reconnect with old friends and meet new ones in a relaxed, family-like atmosphere. With complimentary drinks (Open Bar), laughter, and good company, the Welcome Meet sets the stage for two inspiring days ahead. Raise your glass to new beginnings and shared adventures!
EiGE Awards Ceremony & Evening Social Gathering Sponsored by PICANTE PR HUB (Day 1)
- Date: 30 October 2025
- Time: 19:30 – Late night (local time)
- Venue: Podwale Bar and Books (Wąski Dunaj 20, 00-256 Warszawa, Poland)
Celebrate excellence in iGaming at the EiGE Awards Ceremony and our exciting Evening Social Gathering, hosted at the iconic Podwale Bar and Books. Nestled in Warsaw’s historic “White House,” this New York–style venue blends elegance and intimacy across two floors: a cozy ground floor with an outdoor patio and an upstairs cigar lounge with plush seating, a fireplace, and balcony views.
Known for its refined British colonial style, Podwale Bar and Books offers an outstanding drinks variety: from Scotch and Japanese whiskies to premium spirits, fine champagnes, wines, and signature cocktails. Cigar lovers will appreciate a curated selection of world-renowned brands alongside the bar’s own handmade exclusives.
This evening promises an atmosphere perfect for networking, celebrating achievements, and connecting with industry peers in one of Warsaw’s most distinctive lounges.
Zoltan Tündik, Co-Founder & Head of Business at HIPTHER, shared his thoughts: “We’re thrilled that PICANTE PR HUB is sponsoring all three evening networking parties at this year’s European Gaming Congress. From the Welcome Meet at Charlie Bar, to the EiGE Awards Ceremony and social gathering at Bar & Books, and closing with our traditional Halloween Party at Steam Bar, we’ve lined up incredible venues. What started as a Halloween tradition in Warsaw has grown into a full series of memorable nights, and we can’t wait to take the networking experience to the next level.”
EGC Closing Party: Halloween Edition 
- Date: 31 October 2025
- Time: 19:30 – 24:00 (local time)
- Venue: Steam Bar (Nowogrodzka 23, 00-511 Warszawa, Poland)
The Summit wraps up in true HIPTHER style with the 3rd annual Halloween Closing Party at the beloved Steam Bar. Once again falling on October 31st, this year’s edition invites attendees to embrace the spooky spirit and dress to impress (or scare!) in their best Halloween costumes.
And while costumes are optional, conversations are mandatory! Expect a night of great company, delicious food, flowing drinks, and a lively atmosphere as we close out EGC 2025 with fun, flair, and celebration.
Join us in Warsaw
The European Gaming Congress 2025 – HIPTHER Warsaw Summit is not just about premium learning opportunities, panels and discussions – it’s about the people, the stories, and the connections made to last beyond the conference halls. With these three unique venues, attendees are guaranteed an unforgettable networking experience in the heart of Warsaw.
Don’t Miss Out – Secure Your European Gaming Congress Tickets Today!
The post Unforgettable Networking in Warsaw: HIPTHER Announces Venues for the European Gaming Congress 2025 appeared first on European Gaming Industry News.
BetterGambling
BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse
Reading Time: 2 minutes
BetterGambling, the UK’s independent gambling industry think tank, released its comprehensive Market Intelligence Report, indicating over 800 casino operators will be forced out of the UK market by 2027, the largest industry slump in British gambling history.
The study, authored by BetterGambling’s stable of former casino bosses and regulatory experts, projects a precipitous 30-40% drop in authorised operators as the 2026 regulatory landscape renders continued operation economically non-viable for the low-to-midsized players.
“We are witnessing the greatest scale of change since the Gambling Act 2005. Our analysis proves that this is not just market consolidation – it’s a structural realignment of an industry that today supports 2,262 licensed operators as of March 2024,” said Diana Tunsu, Reviewer at BetterGambling.
Key findings from the BetterGambling report include:
• 680-900 operators anticipated to exit the market by the end of 2027 (30-40% of the current market)
• New casino launches will drop by 60-70% relative to 2024 levels
• White-label operations will see a 45-55% closure rate as a result of shifts in platform economics
• Stand-alone casinos will see 40-50% market consolidation as a result of compliance barriers
• Total first-year compliance investment of £800,000-2.8 million per operator.
The Compliance Investment Reality
BetterGambling’s in-depth analysis of operators reveals the true cash investment required for 2026 compliance. The regulatory fee alone will remove £100 million from the industry annually, and technology infrastructure upgrades will cost individual operators between £500,000 and £2 million.
“The economics are straightforward. Operators with GGY below £3 million per year are faced with a stark choice: spend significantly on compliance or consider strategic options including withdrawing from the market,” explained Diana Tunsu.
For more detailed analysis of the impact on different forms of casinos, see our in-depth UK Casino Reviews section.
White-Label Market Transformation
White-label casino businesses are recognized as being severely tested in this report, with 45-55% predicted to merge or close down. Of the estimated 350-450 current white-label businesses, BetterGambling predicts 200-300 will survive past 2027.
“White-label operators have a complex equation,” said the BetterGambling research team.
“They must navigate through the same compliance for independent operators when handling revenue-sharing arrangements with platform providers.”
The post BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse appeared first on European Gaming Industry News.
-
Amusnet6 days ago
Amusnet Announces Strategic Partnership with Mr Bit
-
Andrew Rhodes6 days ago
UKGC Publishes Second Annual Report from Gambling Survey for Great Britain
-
Balkans6 days ago
Mr Bit Casino Enters Bosnia and Herzegovina with SYNOT’s Extended Portfolio on Board
-
Central Europe7 days agoSOFTSWISS Sets the Stage for 2026 iGaming Trends at SiGMA Central Europe 2025
-
Belatra6 days ago
Week 40/2025 slot games releases
-
Uncategorized6 days ago
The Draft for Promotion and Regulation of Online Gaming Rules, 2025 – India’s esports leaders welcome clear framework for growth of industry
-
Compliance Updates6 days ago
EGBA Welcomes Approval of European Standard on Markers of Harm
-
Africa3 days ago
SportPesa Goes Pink for 2025 October Breast Cancer Awareness Month
