EveryMatrix Press Releases
OddsMatrix smashes 2023 targets in record year for sportsbook division
OddsMatrix, EveryMatrix’s leading B2B sportsbook division, has achieved its best ever year, setting record growth, profitability and a record number of bets for tier-1 customers.
The sports betting platform, data feeds and services division has gone from strength-to-strength in the last 12 months launching several large-scale digital projects for tier-1 brands across Europe experiencing a 75% Year-on-Year (YoY) rise in total bets from 109 million to 183m from 2022 to 2023, and a 95% quarter-on-quarter (QoQ) increase in bets in Q4 2023 compared to the same period a year ago.
Profitability has skyrocketed by 90% in the last year from €100.2m to €191.1m, while quarterly profits have risen by more than 200% from €23.9m in Q4 2022 to €74.5m in Q4 2023.
The business unit set its second highest ever month in Gross Gaming Revenue (GGR) for customers in December 2023 at €44.4 million following a record month just four weeks earlier in November 2023 (€48.5m).
OddsMatrix live events also rose by a third (31%) YoY in 2023 to more than 1.8 million, up 6.2% QoQ in Q4 2023 with 500,00 live events during the latest three-month period.
Large-scale turnkey delivery
EveryMatrix, with OddsMatrix at the heart of each project, has delivered some of the industry’s most complex turnkey solutions of the last year including bet-at-Home and the Hungarian national lottery company’s (SZRT) online brand TippmixPro the most significant to date.
Tier-1 operator bet-at-home went live with the full EveryMatrix tech stack in Germany in October last year following the earlier migration in February of millions of players within its MGA-licensed business.
EveryMatrix’s products and integration processes were custom-built and delivered for bet-at-home.de with almost every team joining forces to ensure the successful launch of its OddsMatrix sportsbook and wide-ranging turnkey solution.
The TippMixPro OddsMatrix-powered sportsbook, launched in November 2023 is driving the brand to new levels, giving customers the opportunity to experience features including Cash Out and Bet Builder, alongside promotions such as Stake-Back Special, for the first time.
Tor Skeie, CEO, OddsMatrix, said: “The last 12 months have involved a huge amount of work across not just OddsMatrix, but also the Group. This is now paying off with a record set of numbers that we fully intend to continue to build on in 2024 and beyond.
“Our sportsbook, both standalone, and as part of wider turnkey agreements, has become an essential technology product for the world’s largest brands. We’re delighted with its progress and the results it is having for our customers.”
New unit will build digital-first lottery products, including numbers games, pool sports and eInstants, as the supplier expands its lottery footprint.
EveryMatrix has launched a dedicated Lottery division to develop digital-first technology, features and functionality for the global lottery industry.
The company said the new unit will expand its lottery product capabilities and support long-term investment in the segment. Planned product areas include numbers games, pool sports, and a selection of eInstants.
Nikolina Gabelica has been appointed Managing Director of the new business unit. Gabelica joined EveryMatrix three years ago as Head of Lottery and has more than 20 years of experience across the lottery and iGaming sectors. EveryMatrix noted she has also been involved in European Lotteries (EL) initiatives, including serving as Executive Chair of the Marketing & Communications Working Group.
EveryMatrix cited existing partnerships with tier-1 lottery groups including Szerencsejáték Zrt in Hungary, Norsk Tipping in Norway, Veikkaus in Finland, OPAP in Greece and Danske Spil in Denmark.
Gabelica said: “We strongly believe there is room in the lottery world for a new approach, bringing modern, modular and digital-first technologies that help lotteries grow, innovate and better meet expectations of today’s players.
“The creation of a dedicated Lottery business unit is a natural next step and an important milestone for EveryMatrix that reflects our long-term commitment to the lottery sector.”
The post EveryMatrix sets up dedicated Lottery division, names Nikolina Gabelica MD appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The operator is the first UK partner to launch on EveryMatrix’s new in-house front-end, covering sportsbook, casino, platform and affiliates.
BetAhoy has gone live in the UK on EveryMatrix’s full turnkey platform under a multi-year partnership agreement between the companies.
EveryMatrix said the launch includes sportsbook, casino, platform services and affiliate management, supported by its UK-based teams. The supplier also said BetAhoy is running its proprietary horse racing solution as part of the same integrated technology stack.
The operator is the first UK partner to launch with EveryMatrix’s new front-end, which the supplier described as a responsive, bespoke solution built in-house by its UX and product teams and designed to connect to the wider EveryMatrix turnkey ecosystem.
Jonas Groes, Co-CEO, EveryMatrix, said: “BetAhoy is an exciting partner and the first UK brand to launch with our new front-end. Our UK expansion is strong with a significant number of turnkey success stories including BetGoodwin, Ken Howells, FitzBet and BetTOM.”
Sam Carrington, CEO, BetAhoy, added: “EveryMatrix has shown clear momentum in the UK and their technology gives us the platform, products and support needed to launch with confidence.”
The post BetAhoy goes live on EveryMatrix turnkey platform in UK deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.
EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.
The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.
Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.
“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”
The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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