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Crown Resorts Introduces Carded Play Measures at Crown Melbourne

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Crown Resorts has completed the successful introduction of world-first carded play measures at its Melbourne Casino, accompanied by a comprehensive suite of enhanced safety measures to create a safer, more enjoyable gaming environment.

The implementation of carded play on all Electronic Gaming Machines at Crown Melbourne represents a significant investment in gambling harm prevention at Crown, signalling a new era of transparency and commitment that has not been seen in the gaming and entertainment industry before.

Supported by the Victorian Government’s YourPlay scheme, the new carded play technology has been rolled out over the last month and is now fully operational at Crown Melbourne.

All guests who use an electronic gaming machine at Crown Melbourne will be required to obtain a valid Crown Player Card, which can be used to help to track and monitor play, ensuring that guests are better able to manage their gambling activity.

Key features of carded play include:

  • Time and Spend Limits: Guests will be required to set personal time and spending limits, helping them to stay on track.
  • Track and Monitor Play: Guests will be able to track their play and access Player Activity Statements to monitor their spend.
  • Player Safety Checks: The card provides actionable insights into player behaviour, allowing Crown’s PlaySafe team to identify and undertake safety checks with those who may be engaged in prolonged or unsafe gambling.
  • Access to Support: Once activated, the card will provide quick and easy access to information and resources for safer gambling, including contact information for support organisations.

Crown Resorts CEO Ciarán Carruthers said: “Crown’s ambition is to operate the safest casinos in the world, and we are proud to pioneer this transformative and world-first shift with the introduction of carded play at Crown Melbourne.

“The implementation of carded play begins a new era of transparency and commitment, helping to reshape the gambling landscape and ensure our guests are better able to manage and play within their personal limits.

“Carded play will help to foster a safer, more enjoyable experience for all and revolutionise the way our guests engage with gambling and entertainment.”

Crown Melbourne CEO Mike Volkert said: “Crown Melbourne is committed to providing an environment where our guests can enjoy themselves and have confidence in the support and safeguards available to them.

“Through our collaboration with the Victorian Government and our Crown PlaySafe program, carded play provides a roadmap for our industry, and is a significant step forward in realising our shared vision.

“The changes are part of a number of world-leading reforms being implemented across Crown, and we look forward to the positive impact carded play will have on our guests and the broader community.”

Andrew Cardno

QCI Launches its Data Community Platform in Australia

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Quick Custom Intelligence (QCI) has launched its Data Community platform in Australia, bringing unified consumer intelligence to the rapidly expanding $13 trillion global Fun Economy. By connecting venues, retailers and destination districts into a single interoperable ecosystem, the platform enables real-time insights, personalised engagement and seamless digital-to-physical experiences.

The Data Community platform enables smarter staffing, stronger tenant collaboration and more personalised engagement, helping operators manage increasingly complex, high-traffic environments. The global “Fun Economy” — spanning leisure, hospitality, retail and entertainment — is valued at over $13 trillion, according to joint research from the University of Nevada, Las Vegas and Zero Labs.

Tony Toohey, Director of TT Management welcomed the platform’s availability in Australia: “The Australian market is increasingly focused on connected, experience-led destinations,” said Toohey.

“Operators here understand the importance of breaking down data silos and collaborating across venues and partners. QCI’s Data Community platform arrives at the right time, enabling a more coordinated and commercially intelligent approach to managing entertainment and hospitality environments.”

Andrew Cardno, Co-Founder and CTO of QCI, said: “Australia represents a sophisticated and forward-looking market for experience-driven destinations,” said Cardno.

“By bringing Data Community to the region, we are equipping operators with the tools to unify their data, understand guest journeys more deeply and curate experiences — not just transactions.”

QCI’s technology is deployed in more than 1000 sites globally, including over 300 casino resorts across North America, Australia and Europe. The company’s platform supports leading brands across gaming, hospitality and mixed-use entertainment districts, helping operators align marketing, operations and guest engagement within a single intelligence framework.

With the launch of Data Community in Australia, QCI continues to expand its role as the intelligence layer powering connected destinations across the evolving Fun Economy.

The post QCI Launches its Data Community Platform in Australia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026

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Liquor & Gaming NSW has published the Hospitality and Racing Strategy 2026-28, setting a clear path for reducing harm, supporting responsible industry growth and meeting evolving community expectations. The Strategy outlines Hospitality and Racing’s vision, regulatory posture and strategic objectives.

It outlines three strategic objectives which will guide the work to support communities, individuals and the industry. The first is targeted harm reduction, using better data, education and engagement to focus on the areas where we can make the biggest difference.

The second is outcome‑focused, responsive regulation, by making use of streamlined, place‑based and community‑informed approaches that deliver meaningful, real-world outcomes.

Third is promoting modern tools, skilled teams and smart decisions, investing in its capability, improving how it uses data and supporting consistent decision making across hospitality and racing.

Regulatory Priorities 2026

Alongside the new strategy, Liquor & Gaming NSW has also issued its Regulatory Priorities 2026. This sets out where the department will be focusing its regulatory attention over course of the year. It provides transparency on Liquor & Gaming’s forward regulatory agenda and gives the industry the opportunity to proactively engage about the issues they are concerned about.

The post NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ACMA Blocks More Illegal Online Gambling Websites

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The Australian Communications and Media Authority (ACMA) has requested the Australian internet service providers (ISPs) to block more illegal online gambling sites, after investigations found these services to be operating in breach of the Interactive Gambling Act 2001.

The latest sites blocked include:

Lucky Mate

Vegastars

Wombet

Cosmobet

Fortune Play

Fortunica

Rolletto

Velobet

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 1518 illegal gambling and affiliate websites have been blocked. Over 220 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal online gambling rules in 2017.

The post ACMA Blocks More Illegal Online Gambling Websites appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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