Fantasy Sports
Underdog Fantasy Elevates CRM Marketing with Optimove’s AI-Powered Capabilities
Underdog Fantasy announced it has selected Optimove, the leading CRM Marketing platform for the iGaming sector, as the brand’s solution for AI-led segmentation, orchestration, and personalization at scale.
Underdog Fantasy has enhanced its CRM marketing strategy with Optimove’s advanced AI marketing capabilities, reducing the complexity of large-scale marketing operations.
Underdog Fantasy gains four vital capabilities from Optimove’s CRM Marketing solution that underscores its commitment to elevate player experiences:
- In-depth customer insights: access unified customer data to create as many creative customer segments as they desire without relying on other teams.
- Smart Orchestration: freed from manually mapping every customer journey by combining AI with business rules for smart multichannel orchestration.
- Enhanced marketing attribution: measure the incremental impact of each message along the customer journey, enabling true multitouch marketing attribution.
- Personalization at Scale: empowered to personalize each marketing message’s audience, channel, and content levels with seamless and scalable tools.
Underdog Fantasy’s platform is available in 41 states and Canada, making it a significant competitor in the fantasy sports landscape.
“We are honored to be chosen by Underdog, a clear leader in fantasy sports. They are a dynamic company in the sports iGaming industry. We are excited to support their strong momentum and rapid growth with our tools and capabilities. We will empower Underdog Fantasy in delivering personalized, tailored experiences to each player based on their preferences and needs. Our advanced AI-driven features align perfectly with Underdog’s growth-focused approach. Our comprehensive CRM marketing solution, enhanced by four cutting-edge AI capabilities, is geared to ensure Underdog Fantasy creates highly personalized customer journeys, fosters loyalty and trust, and maximizes the players’ lifetime value,” Tomer Imber, Senior Director of Sales at Optimove, said.
“Optimove’s advanced AI-driven marketing solutions will help empower us to create tailored, meaningful journeys for each player, building trust and boosting loyalty. It supports commitment to providing the best experience for our players. As we continue to grow and expand our presence in the sports gaming industry, we recognize the importance of enhancing our capabilities to meet players’ growing expectations and prevent marketing fatigue,” Liz Marro, Chief Marketing Officer at Underdog Fantasy, said.
New draft-and-sim title covers Eliteserien and the Norwegian Cup, with player and team data from 2005 to 2026.
Kongebonus has launched 30-0 Kongeserien, a football draft and simulation game built around Norway’s Eliteserien and the Norwegian Cup. The game is available now via Kongebonus.
The company positions 30-0 Kongeserien as Norway’s first fantasy-style draft game created specifically for the Eliteserien and Norwegian Cup. It includes real clubs, player names and team data spanning 2005 to 2026, letting users draft teams across different eras and simulate a season.
Kongebonus said the Norwegian Cup component introduces knockout dynamics and lower-league upset logic. The game also includes historical and “legacy” sides, including the 1998 national team and a Rosenborg team from the period of its Inter Milan matchups.
David Nilsen, Editor-in-Chief at Kongebonus, said: “We wanted to give Norwegian fans a game that is completely dedicated to our own football, featuring real clubs, seasons and player names from 2005 to 2026.
“What makes Kongebonus different is that we listen closely to our community and move quickly when we see something they will enjoy. We built 30-0 Kongeserien in under 55 hours because this is the kind of football experience fans were asking for.
“This is a living project, and we want supporters to play it, debate the ratings, tell us who is missing and help us fine-tune the database as we add even more historical teams and Easter eggs.”
Kongebonus said it plans to expand the database based on community feedback, including requests for missing players, rating adjustments and additional historical teams.
The post Kongebonus launches 30-0 Kongeserien Eliteserien fantasy draft game appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The post Arizona Department of Gaming Releases April 2026 Event Wagering and Fantasy Sports Figures appeared first on Americas iGaming & Sports Betting News.
bet365, a leading global online sportsbook and casino, has officially launched bet365 Fantasy Sports, a free-to-play mobile game that blends real-world sports with the excitement of fantasy competition and collectible card gameplay. Developed through an expanding partnership with LOW6, the award-winning global creator of sports betting and gamification platforms, bet365 Fantasy Sports is now available for users 18+ across the US and Canada (excluding Washington state).
Designed for both casual fans and serious players, bet365 Fantasy Sports combines fast-paced gameplay, collectible player packs, and competitive energy to deliver an accessible mobile gaming experience that reflects bet365’s “Winning is Everything” mindset. Each day, users have the opportunity to open in-app athlete card packs to collect over time, as well as the ability to earn and spend coins, build strategic lineups, train athletes, and climb division-based leaderboards through a user-first platform powered by real-life player statistics and competitive gameplay.
As a global leader in sports betting and one of the most popular sportsbooks internationally, bet365 is excited to launch bet365 Fantasy Sports ahead of the 2026 FIFA World Cup – one of the most anticipated, competitive, and beloved sporting events worldwide. Soccer remains the #1 most bet-on sport globally and a fundamental part of bet365’s fanbase, making the tournament the perfect moment to introduce an interactive experience for all fans. The app taps into the intensity and winning energy of bet365’s customers by infusing the viral excitement of collectible pack openings with real-world player performance, creating an innovative World Cup experience that rewards strategic gameplay while remaining fun, immersive, and accessible for all users.
“We’re thrilled to introduce the launch of the bet365 Fantasy Sports app across North America ahead of the World Cup, a tournament deeply valued by our fanbase. Fantasy creates a fresh way for users to engage with the sports they love. By combining real player data with the excitement of collectible pack openings, we’ve created an experience that feels authentic, engaging, and unique while allowing bet365 to connect with our fans during one of the biggest moments in global sports,” said Trip Stoddard, Head of Business Development at bet365.
As users progress through divisions, they can strengthen their rosters through the app’s one-of-a-kind training feature, which allows users to spend in-game coins to improve player statistics and enhance their lineup’s performance. The fan-favorite feature adds another layer of strategy and competition, encouraging users to refine their teams and rise through the ranks alongside real-time sports seasons. With rewards for top performances, a refer-a-friend feature, and a subscription offer to win additional coins, bet365 Fantasy Sports delivers an interactive and engaging fantasy experience for players of all skill levels.
Josh Turk, Chief Strategy Officer at LOW6, said: “bet365 has built one of the world’s most trusted sports betting platforms by consistently delivering exceptional experiences for sports fans. With bet365 Fantasy Sports, we’re excited to help extend fan engagement beyond their core business and into a new category of interactive mobile gaming entertainment. Together, we’ve built a PvP mobile gaming experience that extends the excitement of the world’s biggest football tournament beyond matchday, creating new opportunities for fans to engage, compete, and celebrate throughout the entire 2026 FIFA World Cup.”
bet365 Fantasy Sports has redefined the fantasy experience by blending real player statistics, strategic team-building, and interactive gameplay into one cohesive and entertaining platform. With mini-games for the off-season, an intuitive interface, and immersive competitions year-round, bet365 Fantasy Sports is an ad-free mobile experience for the fans who know that Winning is Everything.
In addition to the official Fantasy launch, bet365 sportsbook will feature its signature Early Payout Offer (EPO) throughout the World Cup, where customers win early when their selected team goes up by two goals. Alongside the Open Account Offer (OAO), “bet $10 get $365 in bonus bets,” bet365 has Sub On Play On, where if your selected player is substituted, your bet will roll over to their replacement, with no change in odds.
The post bet365 Launches Fantasy Sports, a New Era of Fantasy Competition appeared first on Americas iGaming & Sports Betting News.
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