Score Media and Gaming Inc. has announced that its wholly-owned subsidiary theScore Bet has become the Official Gaming Partner of Golf Canada.

The exclusive partnership makes theScore Bet the first ever gaming partner for Golf Canada and its prestigious National Open Golf Championships – the CP Women’s Open and the RBC Canadian Open.

The partnership, which begins in 2022, provides theScore Bet with access to activate across Golf Canada’s high-profile events and large digital footprint. As an exclusive gaming partner of the RBC Canadian Open and the CP Women’s Open, theScore Bet will be able to engage fans through a variety of on-site activations, including creating members club experiences for theScore Bet users, as well as digital activations through both tournaments and Golf Canada’s channels.

“We are thrilled to welcome theScore Bet as Golf Canada’s first Official Gaming Partner. theScore brand is already synonymous with sports coverage in Canada and we’re enthusiastic about the opportunity to team up to help build awareness for theScore Bet. Through Golf Canada’s entertainment properties and channels, theScore Bet will have direct access to engage with our large membership of devout Canadian sports fans,” John Sibley, Chief Commercial Officer of Golf Canada, said.

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“We are proud to be Golf Canada’s first ever gaming partner and align theScore Bet with their organization and Canada’s marquee professional men’s and women’s golf events. This partnership provides us with highly engaging access points to introduce theScore Bet to a broad and endemic audience of golf fans. With the RBC Canadian Open taking place in Ontario for all three years and the CP Women’s Open in the province for at least the coming year, it provides us an amazing foothold to interact with Canada’s passionate golf community around two of the most popular golf events in the country,” Aubrey Levy, Senior Vice President of Content and Marketing at theScore, said.

The PGA TOUR and Score Media and Gaming Inc. (theScore) have entered into a content and marketing relationship designating theScore Bet as an Official Betting Operator of the PGA TOUR across the US and Canada.

As part of this deal, the PGA TOUR will begin to incorporate daily odds updates from theScore Bet within the TOUR’s live audio play-by-play, distributed via SiriusXM PGA TOUR Radio and PGA TOUR Digital platforms. In addition to this new integration, theScore Bet will have rights to advertise with the PGA TOUR and its media partners and video content rights to enhance its golf offerings and coverage on theScore and theScore Bet apps.

“The PGA TOUR is focused on engaging sports fans and Score Media and Gaming is one of the global leaders in delivering highly personalized scores, news, statistics and sports betting information. Leveraging theScore’s vast reach via this relationship will allow the TOUR to engage fans in unique and creative ways,” Scott Warfield, Vice President of Gaming at the PGA TOUR, said.

“The PGA TOUR has been an innovative, industry leader in sports betting and we’re excited to collaborate to enhance our integrated media and betting experience. The PGA TOUR is a proponent of leveraging media to create unique betting experiences and shares our view for the sizable potential of a regulated Canadian market. We’re proud to partner with the TOUR as an Official Betting Operator immediately across the US, and in Canada as soon as legislation allows,” Aubrey Levy, Senior VP of Marketing and Content at theScore, said.

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