Latest News

Epoxy.ai: Latin America in focus

Published

3 years ago

November 24, 2023

We spoke to Jason Angelides, President and Co-Founder of Epoxy.ai, about the suppliers impressions of the recent SBC Latinoamerica summit, and why LatAm is the next battle ground for iGaming innovation.

What are some of your key takeaways from the SBC Latinoamerica Summit?

In short, a big takeaway is that gaming is very much alive and well in Latin America. There is a strong sense of excitement about the long-term prospects of the industry in the region and one thing that was clear is that technology and innovation is a key piece of the core strategy moving forward.

In a hyper competitive, emerging environment like Latin America, differentiation is especially critical, and it was noticeable how much interest there was in new and emerging technologies, such as AI, as brands look to use whatever tool they can to stand out.

The untapped potential of the Latin America market is well-documented by now, is there anything specific about the market that excites you and why?

I think it’s no secret that, with a number of emerging or fledgling markets, new technologies will have a huge role to play in how these landscapes fulfil their potential, which makes Latin America really unique.

Gaming is just part of a larger entertainment ecosystem that is thriving in the continent, and the passion of the people and their appetite for new ways of engagement make Latam a tremendous place to innovate and grow the industry.

Heading to Miami as one of the industry’s true pioneers in AI-based personalisation, how do you plan to tailor your offering for the LatAm market?

By definition, AI is a technology that adapts itself to the behaviours of users and automatically tailors presented content to align with an end users’ preferences.

I think the real opportunity in Latin America is to get to a point where AI can bridge multiple forms of entertainment around gaming into a more unified customised user experience that feels connected. If we can achieve this, it will be an incredibly exciting prospect for not just us, but the entire industry.

How do you go about setting yourself apart from other competitors who may have similar interests in the LatAm market?

We’re adamant in our belief that AI is not just a plug and play product, but a collaborative solution that needs to be adapted to the specific requirements of each of the individual organisations we work with. One of our key differentiators is the ability for our platform to be adapted to support those different needs and to drive the key metrics that each of our partners desires.

We take a very hands on approach to adapting our technology and also implementing it in a way that helps the technology grow, so it learns and becomes more valuable across the broader industry.

Can we expect any exciting developments in LatAm from you in the near future?

We don’t want to give too much away, but you can expect to see some announcements in the near future as we bring the Epoxy.ai technology to the Latin American market. It is one that boasts incredible potential, and we’re confident that in a region as diverse and active, our AI solutions will be able to bring a real powerful point of differentiation to operators and suppliers in the region.

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eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

7 hours ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

14 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

14 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.