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Sam Sadi predicts Fanatics success at Xtremepush iGaming event

Published

2 years ago

November 10, 2023

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Reading Time: 3 minutes

Fanatics has the tools to come out on top in the race between the two major newcomers in the US sports betting market, according to LiveScore Group CEO Sam Sadi.

Speaking at iGaming 2024: The Future of iGaming, an event hosted by Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), Sadi outlined his belief that the superior knowledge and experience of the Fanatics team presents them with a significant competitive advantage over rivals ESPN Bet.

Flutter, the parent company of FanDuel, has estimated that the overall regulated sports betting market in the US will be worth more than $40 billion by 2030.[MC1]

“Fanatics has the better chance of winning,” said Sadi, in a fireside chat with Xtremepush CEO Tommy Kearns at London’s Southbank Centre. “ESPN Bet probably won’t, unless they realise the full difficulties they face with Barstool, they understand what’s missing, they’re patient and they invest a lot in technology.

“Why should Fanatics win? Because they already understand it. A lot of their executives, management and engineering team come from Sky Bet. They know what it takes to build a world-class sportsbook and they know that convergence is difficult. They’re willing to be patient and construct an entire ecosystem piece by piece, with every component being best-in-class.”

Coveting convergence

Sadi also touched on the hot topic of convergence in sports betting, such a big area for his company LiveScore and LiveScore Bet, outlining the area in which he sees scope for innovation.

“A lot of technology resources today are spent on remaining compliant,” he said. “We are in an over-regulated industry where margins have been eroded, meaning companies can’t invest as much in innovation.

“Just as we have done, you are looking for alternative strategies and inefficiencies in the ecosystem of sports content and media. If you include this in a fully owned ecosystem, there is margin for improvement. This is the part of the experience where you can start innovating and investing, as opposed to within a sportsbook where you can’t make as much of a difference.”

Player Engagement 2.0 – Turning Visitors into Loyal Players

Other external speakers at the well-attended event, which hosted operators, suppliers and media from the iGaming industry, included Joanna Beaton, Head of CRM at Kwiff, Adrian Căpriţă, CRM and VIP Director at Superbet, and Tom Dyson, Head of Gaming Managed Services at EveryMatrix, who discussed the future of player engagement, retention and loyalty.

Beaton also expanded on the theme of regulation and the consequent need to retain players, with personalised experiences acting as a powerful engagement tool.

“A lot of the attention has been on acquisition, but as the market becomes more saturated, regulation becomes stricter and deposit limits are there to deal with, so retention has to become central. How do you stand out if you can’t bonus your player who is playing with three or four more other bookies through your product?

“It’s really important to know your player profiles and half the job is understanding data. If not, you’re basically throwing money into the wind and hoping for the best. We’ve worked with Xtremepush over the last year and have hundreds of attributes now in terms of player profiles, which have enabled some beautiful onboarding journeys. Because of the level of data that we have access to, we’ve seen tremendous uplift.”

Dyson’s view, meanwhile, was that there are limits to the extent to which brand marketing is effective in the battle for player retention.

“Brand recognition is the only area where I can see marketing being responsible for retention,” he said. “How often can I get my brand in front of someone I’ve had a contact point with? Thereafter, the responsibility is with the product. You have to get players in the door and engage them with an experience that might be different, but which needs to match up with what you promised. That needs to happen in real-time, because tomorrow they might have already been sent to other operators.”

Pushing the positives

For Beaton, the fundamental key to unlocking player loyalty is the provision of a positive initial experience.

“Even though we have a sizable brand, we are in a congested market and looking after players should be a priority,” she added. “When players come through the door, creating memorable positive experiences is what builds the foundation of loyalty. This is especially the case when regulation is getting tighter and bonusing is becoming harder. While acquisition is important, retention and creating that first positive experience is vital.”

Azerlotereya

How Groove Technologies Powered a Landmark Year of Global Expansion

Published

3 hours ago

January 7, 2026

Wladimir P.

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As the iGaming industry enters 2026, award-winning platform and aggregator Groove Technologies is reflecting on a transformative 2025. This landmark year was defined by strategic expansion, technological innovation, and a significant deepening of its global roots, solidifying Groove’s role as a comprehensive growth engine for operators worldwide.

Strategic Leadership and Market Penetration

A key catalyst for this growth was the appointment of Giusy Campo as Business Development Director. With over 15 years of experience (including a notable tenure at GLI), Campo’s mandate was to structure and accelerate the company’s push into complex regulated markets.

The “LATAM Story”: Brazil and Argentina

A headline achievement for the year was securing a license to operate in Brazil as the country launched its regulated market on January 1, 2025. Coupled with established activity in Argentina, this move forms the foundation of Groove’s Latin American strategy.

“Brazil isn’t just another market; it’s a statement of intent,” says Yahale Meltzer, Co-Founder and COO. “With Giusy Campo leading our business development, we are systematically building the partnerships necessary for long-term success in regulated regions.”

Technological Innovation: Groove Command & Instant Tournaments

2025 saw Groove transition from a powerful aggregator to a complete engagement ecosystem with the launch of its proprietary Instant Tournaments tool, integrated directly into the Groove Command (Sinatra) Back Office.

Key Platform Advancements:

Self-Service Marketing: Operators can now launch and manage tournaments and Free Round Bonuses (FRB) in minutes without technical intervention.
Ecosystem Growth: The platform onboarded 20+ new game providers and 10+ new operator partners in 2025.
Vertical Expansion: Significant growth in the Sweepstakes and Crypto gaming sectors, responding to evolving partner demand.

Metric	2025 Achievement
New Providers	20+ Added
New Operators	10+ Onboarded
Total Game Catalog	15,000+ Titles
Global Presence	10 Major Events across 4 Continents

Diversified Partnerships: From Crypto to National Lotteries

Demonstrating the platform’s versatility, Groove secured a landmark partnership with Azerlotereya, the national lottery of Azerbaijan. This collaboration validates the robustness and compliance of Groove’s infrastructure in government-backed, high-stringency environments.

Operational Scale and Global Infrastructure

To support these ambitions, Groove scaled its global support network. The company now maintains offices in Israel, Georgia, and Malta, offering 24/7 multilingual technical and account services.

“Our expansion into sweepstakes and crypto wasn’t opportunistic; it was a response to clear partner demand,” reflects Meltzer. “When an operator in Georgia or a partner in São Paulo has a question, they get an answer from someone who understands their market context, not just their technical issue.”

The post How Groove Technologies Powered a Landmark Year of Global Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

DUPR Ratings

USA Pickleball “Golden Ticket” Returns to Las Vegas: February 2026 at the Plaza

Published

5 hours ago

January 7, 2026

Wladimir P.

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USA Pickleball is heading back to the “Sports and Entertainment Capital of the World” for the USA Pickleball Golden Ticket – Las Vegas, presented by Tommy Bahama.

Taking place from February 18–22, 2026, the event moves to a new iconic home at the Plaza Hotel & Casino in downtown Las Vegas. As a premier qualifying event for the 2026 USA Pickleball National Championships, this tournament offers amateur players their fastest “Path to Nationals.”

The “Golden Ticket” Advantage

In the competitive world of pickleball, a “Golden Ticket” is the ultimate prize for amateur athletes.

Priority Registration: Gold medalists in each age and skill bracket receive a Golden Ticket, granting them guaranteed priority registration for the National Championships in November.
Tiered Point System (TPS): Participants who do not win gold still earn maximum ranking points toward Nationals eligibility, as Golden Ticket events sit at the highest tier of the sanctioned points system.
Official Rankings: As a sanctioned event, results are reported to DUPR, providing athletes with verified skill ratings.

Venue Spotlight: The Plaza Hotel & Casino

The Plaza has established itself as the premier pickleball destination in Las Vegas, boasting more courts than any other hotel-casino resort in the city.

16 Tournament-Level Courts: The venue features 12 permanent rooftop courts and a dedicated championship court area that can expand to accommodate large-scale tournament play.
Rooftop Experience: Players compete on the Plaza’s fifth-floor pool deck, offering panoramic views of the Las Vegas valley and the historic Fremont Street District.
Capacity: The event expects to host over 500 athletes across five days of high-stakes competition.

“This venue allows us to deliver an extraordinary athlete experience, from professional operations to the energy that makes Las Vegas such a special host city,” said Jose Moreno, Chief Marketing Officer of USA Pickleball.

Tournament Registration & Logistics

Registration for the Las Vegas Golden Ticket is currently open, with several key deadlines and costs for participants:

Registration Deadline: February 8, 2026.
Cost: $95 Registration Fee + $45 Event Fee (Amateurs).
Skill Levels: Open to players in skill brackets 3.0 to 5.0, with age divisions ranging from 19 to 80+.
Exclusive Rates: A special hotel rate is available at the Plaza using group code SUSAPGT for bookings made by February 2nd.

For more information on Golden Ticket tournaments and the Path to Nationals, visit https://usapickleball.org/goldenticket/.

The post USA Pickleball “Golden Ticket” Returns to Las Vegas: February 2026 at the Plaza appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

DUPR Ratings

USA Pickleball Golden Ticket Heads to the Plaza Hotel and Casino in downtown Las Vegas next month

Published

5 hours ago

January 7, 2026

GamingAmericas.com

usa-pickleball-golden-ticket-heads-to-the-plaza-hotel-and-casino-in-downtown-las-vegas-next-month

USA Pickleball Golden Ticket Las Vegas presented by Tommy Bahama set for Feb. 18-22

USA Pickleball is returning to Las Vegas next month with the USA Pickleball Golden Ticket – Las Vegas presented by Tommy Bahama, bringing one of the organization’s premier qualifying events back to the city after a highly successful 2024 tournament. The event will take place Feb. 18–22, at the Plaza Hotel and Casino in downtown Las Vegas, offering athletes a new venue and an elevated tournament experience.

Golden Ticket Tournaments are official qualifying events for the USA Pickleball National Championships, the sport’s most prestigious competition. Winners earn a coveted Golden Ticket, securing priority registration to Nationals, while all participants earn points as part of USA Pickleball’s Tiered Point System.

Golden Ticket Tournaments attract top players from across the country, offering a professionally run environment with certified referees, official rules, and first-class venues designed for fair and competitive play. As sanctioned USA Pickleball events, participants earn official DUPR ratings and ranking points, helping athletes track progress and advance competitively.

“We’re excited to bring the Golden Ticket back to Las Vegas and to do it at the Plaza Hotel and Casino, with an expected 500+ athletes,” said Jose Moreno, Chief Marketing Officer of USA Pickleball. “This venue allows us to deliver an extraordinary athlete experience, from professional operations to the energy that makes Las Vegas such a special host city. Golden Ticket tournaments are a vital part of The Path to Nationals, and Las Vegas is the perfect place for players to test themselves, earn their way forward, and compete among the best in the country.”

“With the most pickleball courts of any resort, the Plaza has become the premier destination for pickleball in Las Vegas,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “We are excited to host this prestigious tournament and welcome the top USA Pickleball players from across the country to the Plaza. This event will be one not to miss with exciting, competitive matches played on our courts that offer unforgettable views of the Las Vegas valley.”

A special hotel rate at the Plaza is available for tournament participants. Rooms must be reserved online by Feb. 2, with group code SUSAPGT at https://book.passkey.com/go/SUSAPGT. Guests can also make reservations by phone, 1-800-634-6575, Monday through Friday, 8 a.m. to 10 p.m., or Saturday and Sunday, 5 a.m. to 10 p.m.

For more information on Golden Ticket tournaments and the Path to Nationals, visit https://usapickleball.org/goldenticket/.

The post USA Pickleball Golden Ticket Heads to the Plaza Hotel and Casino in downtown Las Vegas next month appeared first on Americas iGaming & Sports Betting News.