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Sam Sadi predicts Fanatics success at Xtremepush iGaming event

Fanatics has the tools to come out on top in the race between the two major newcomers in the US sports betting market, according to LiveScore Group CEO Sam Sadi.
Speaking at iGaming 2024: The Future of iGaming, an event hosted by Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), Sadi outlined his belief that the superior knowledge and experience of the Fanatics team presents them with a significant competitive advantage over rivals ESPN Bet.
Flutter, the parent company of FanDuel, has estimated that the overall regulated sports betting market in the US will be worth more than $40 billion by 2030.[MC1]
“Fanatics has the better chance of winning,” said Sadi, in a fireside chat with Xtremepush CEO Tommy Kearns at London’s Southbank Centre. “ESPN Bet probably won’t, unless they realise the full difficulties they face with Barstool, they understand what’s missing, they’re patient and they invest a lot in technology.
“Why should Fanatics win? Because they already understand it. A lot of their executives, management and engineering team come from Sky Bet. They know what it takes to build a world-class sportsbook and they know that convergence is difficult. They’re willing to be patient and construct an entire ecosystem piece by piece, with every component being best-in-class.”
Coveting convergence
Sadi also touched on the hot topic of convergence in sports betting, such a big area for his company LiveScore and LiveScore Bet, outlining the area in which he sees scope for innovation.
“A lot of technology resources today are spent on remaining compliant,” he said. “We are in an over-regulated industry where margins have been eroded, meaning companies can’t invest as much in innovation.
“Just as we have done, you are looking for alternative strategies and inefficiencies in the ecosystem of sports content and media. If you include this in a fully owned ecosystem, there is margin for improvement. This is the part of the experience where you can start innovating and investing, as opposed to within a sportsbook where you can’t make as much of a difference.”
Player Engagement 2.0 – Turning Visitors into Loyal Players
Other external speakers at the well-attended event, which hosted operators, suppliers and media from the iGaming industry, included Joanna Beaton, Head of CRM at Kwiff, Adrian Căpriţă, CRM and VIP Director at Superbet, and Tom Dyson, Head of Gaming Managed Services at EveryMatrix, who discussed the future of player engagement, retention and loyalty.
Beaton also expanded on the theme of regulation and the consequent need to retain players, with personalised experiences acting as a powerful engagement tool.
“A lot of the attention has been on acquisition, but as the market becomes more saturated, regulation becomes stricter and deposit limits are there to deal with, so retention has to become central. How do you stand out if you can’t bonus your player who is playing with three or four more other bookies through your product?
“It’s really important to know your player profiles and half the job is understanding data. If not, you’re basically throwing money into the wind and hoping for the best. We’ve worked with Xtremepush over the last year and have hundreds of attributes now in terms of player profiles, which have enabled some beautiful onboarding journeys. Because of the level of data that we have access to, we’ve seen tremendous uplift.”
Dyson’s view, meanwhile, was that there are limits to the extent to which brand marketing is effective in the battle for player retention.
“Brand recognition is the only area where I can see marketing being responsible for retention,” he said. “How often can I get my brand in front of someone I’ve had a contact point with? Thereafter, the responsibility is with the product. You have to get players in the door and engage them with an experience that might be different, but which needs to match up with what you promised. That needs to happen in real-time, because tomorrow they might have already been sent to other operators.”
Pushing the positives
For Beaton, the fundamental key to unlocking player loyalty is the provision of a positive initial experience.
“Even though we have a sizable brand, we are in a congested market and looking after players should be a priority,” she added. “When players come through the door, creating memorable positive experiences is what builds the foundation of loyalty. This is especially the case when regulation is getting tighter and bonusing is becoming harder. While acquisition is important, retention and creating that first positive experience is vital.”
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Midnite recruit Southampton fans to form ‘Tifo Committee’ ahead of crunch derby with Portsmouth

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Southampton sponsors Midnite have launched the football league’s first Tifo Committee, working with fans to create throughout the season
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Midnite’s Tifo Committee is comprised of Southampton supporter group members
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Midnite tease brand new tifo ahead of Sunday’s South-coast derby at St Mary’s
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The Committee was formed after Midnite’s tifo at the season opener against Wrexham AFC
Midnite – the fastest-growing UK sports betting and online casino operator and Official Training Kit partner of Southampton FC – has recruited a group of Saints fans to form a Tifo Committee ahead of this weekend’s South Coast derby against Portsmouth.
The Tifo Committee, which is the first of its kind within the league, will help Midnite deliver a series of iconic tifos throughout the season and add to the colour and atmosphere at Saints home games.
Composed of key members of various supporter groups associated with Southampton, Midnite have leant on the expertise of the people who know the football club better than anyone: the fans.
Members of the Tifo Committee include: Mike Smale (MatchDayVlogs), Alex Graham (TotalSaintsPodcast), Louise Burke (Southampton Fan Advisory Board) and Yasmin Wiseman (Southampton Fan Advisory Board).
Midnite were behind a new tifo unveiled against Wrexham on the opening day of the season and will unveil the new banner designed by the Tifo Committee before the derby against Portsmouth on Sunday.
Andrew Mook, Head of Brand Marketing at Midnite, said: “Tifos are a huge part of modern fan football culture, and we wanted to bring this to St Mary’s consistently throughout the season.
“To mark the opening day of the new season, we unveiled a tifo which paid homage to seven Saints legends and it was very well received by Saints fans. But we wanted to go bigger as the season progressed, while also leaning on the people who make the football club what it is – the fans.
“We have been collaborating with our Tifo Committee to hear what sort of designs will really captivate the fanbase, and we’re very excited to unveil our brand new tifo ahead of the Southampton vs Portsmouth fixture on Sunday.
“This is an iconic fixture in English football, and we wanted to bring the history of the fixture to life. We’re confident that the Saints fans will like what our Tifo Committee has come up with.
“We’re loving the start of our partnership with Southampton, and are dedicated to using our platform to bring fans closer to the action this season, with meaningful and impactful campaigns.”
Mike Smale, Founder of MatchDayVlogs, and member of the Midnite Tifo Committee, said: “Being part of the Midnite Tifo committee has been a privilege. To represent the fanbase and reflect the passion of our supporters is no small task. Time and again, Saints fans have shown they’re among the very best in the country – turning up, singing loud, and backing the team no matter the circumstances.
“We want these displays to be a reflection of the unity and pride that runs through this fanbase. The atmosphere at St Mary’s during these big games proves that when our supporters come together, we create something unforgettable – both on the pitch and in the stands.”
The post Midnite recruit Southampton fans to form ‘Tifo Committee’ ahead of crunch derby with Portsmouth appeared first on European Gaming Industry News.
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Playsar Joins Million Stars Partner Programme

Million Games is proud to announce its latest Million Stars partner Playsar. Playsar is an innovative studio focused on designing unique, interactive experiences where gameplay and storytelling come together.
Founded by three veterans with extensive backgrounds in design, development, and interactive entertainment, Playsar was established to bring highly visual, mechanics-led games to the market. The team has experience developing loyalty platforms, social and casual casino games, gamification tools, and original interactive gaming content.
“At Playsar, we are driven by passion to create games that stand out through design, storytelling, and playful experiences,” said Vladimir Stoyanov, CEO of Playsar. “Joining the Million Stars programme gives us the chance to focus on what we do best — the creative and game development process — while having the peace of mind that essential foundations such as technical infrastructure, regulatory compliance, and distribution are already in place.”
The Million Stars programme by Million Games provides independent studios with access to advanced development tools, platform support, compliance frameworks, and game publishing opportunities — allowing creators to focus on what matters most: developing exciting and entertaining game experiences for players.
“Playsar brings together creative ambition with a clear technical vision — exactly the kind of studio we built the Million Stars programme to support. Their design-led approach, combined with a deep understanding of player experience, makes them a strong addition to our partner portfolio. We’re looking forward to helping them scale quickly and bring their games to a global audience,” said Thomas Nimstad, CEO of Million Games.
Playsar’s first game is already in development and will be released under the Million Games label early 2026.
The post Playsar Joins Million Stars Partner Programme appeared first on European Gaming Industry News.
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QTech Games celebrates its 10-year anniversary

The preferred aggregator for emerging markets chalks up a decade in the vanguard of industry for game distribution across emerging markets
QTech Games, the leading game aggregator across emerging markets, is celebrating its 10-year anniversary. It will continue to consolidate its position at the forefront of the industry for game distribution, bringing an increasing breadth of compelling new casino games to market, and ensuring the successful rollout of its QTech Hybrid product, which is already taking retail online in Africa and LatAm.
Since inception in 2015, QTech has gone through the gears of double-digit growth during its formative years to first become the preeminent aggregator platform in Asia (where it was a pioneer in successfully migrating and localising European content), before going on to dominate an eclectic range of emerging markets.
Now a fully-fledged international powerhouse – with a reach that extends from Asia and Africa, and on to CIS-facing territories, Europe (including its new tech-hub in Malaga, Spain; and offices in Malta) and Latin America – QTech Games has never lost sight of its simple mission statement: find the best online games in the world and distribute them to operators and players on a worldwide stage with the latest technology and a customer-centric focus.
Mobile-first content remains the central focus of the company, whose success and technical prowess are founded on a fully-owned and customised technical platform that delivers suppliers and operators the fastest, most seamless integration on the market. Through this platform, which has bolstered its global status as a definitive one-stop gaming shop (QTech ONE™), clients enjoy the best performance and customer support available, localised to every region across both emerging and more mature markets. QTech Games’ array of new tools and campaigns are constantly updated with premium content that ensures the best offering in the market.
Innovation has been another watchword at QTech Games, showcasing its commitment to corralling the most innovative tools with which to enhance player engagement. After launching a unique crypto-to-game currency feature, a series of network progressive jackpots and even multi-supplier crash-game tournaments, QTech is now even reimagining the retail environment with QTech Hybrid, a product which finally joins up the retail and digital-mobile experience by providing a retail solution that can be effortlessly transferred to mobile in any emerging market, enabling the customer to continue playing after leaving the retail environment.
This long list of advances, coupled to relentless company growth, has accordingly seen QTech Games scoop a host of accolades in recent history – from Best Innovation (SBWA+ Awards) and Best Online Casino Supplier (SBEA+ Awards) for West and East Africa in 2025, and Asia and the Philippines (SPiCE) in 2024/2025, to Most Innovative Partner at the 2025 Africa Gaming Expo, and an EGR B2B Highly Commended nod for Best Aggregator Platform, with further shortlistings at multiple Global Gaming and SBC Awards.
Philip Doftvik, QTech Games’ CEO, said: “Naturally, this 10th anniversary offers a perfect opportunity to reflect on and celebrate where we’ve come from, thanks to our ever-growing and always-diligent team, stewarded by a firm vision of future growth. However, it’s also a timely moment to define our course for the next 10 years and beyond. We’ve always been in it for the long run, with a dedication to our clients success that is founded on the energy of our company culture and breakthrough tech-stack. Just take our game lobby, QTech Play, which became a sectoral forerunner for state-of-the-art, AI-powered personalization and recommendation way back in 2018.
“We have more work ahead of us, of course, unlocking more untapped markets for diversified growth from all our regions. However, we have a special focus now on Africa and Latin America. I’m also excited about the launch of the QTech Hybrid and firmly believe we have a very interesting future ahead!”
The post QTech Games celebrates its 10-year anniversary appeared first on European Gaming Industry News.
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