Latest News
Sam Sadi predicts Fanatics success at Xtremepush iGaming event
Fanatics has the tools to come out on top in the race between the two major newcomers in the US sports betting market, according to LiveScore Group CEO Sam Sadi.
Speaking at iGaming 2024: The Future of iGaming, an event hosted by Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), Sadi outlined his belief that the superior knowledge and experience of the Fanatics team presents them with a significant competitive advantage over rivals ESPN Bet.
Flutter, the parent company of FanDuel, has estimated that the overall regulated sports betting market in the US will be worth more than $40 billion by 2030.[MC1]
“Fanatics has the better chance of winning,” said Sadi, in a fireside chat with Xtremepush CEO Tommy Kearns at London’s Southbank Centre. “ESPN Bet probably won’t, unless they realise the full difficulties they face with Barstool, they understand what’s missing, they’re patient and they invest a lot in technology.
“Why should Fanatics win? Because they already understand it. A lot of their executives, management and engineering team come from Sky Bet. They know what it takes to build a world-class sportsbook and they know that convergence is difficult. They’re willing to be patient and construct an entire ecosystem piece by piece, with every component being best-in-class.”
Coveting convergence
Sadi also touched on the hot topic of convergence in sports betting, such a big area for his company LiveScore and LiveScore Bet, outlining the area in which he sees scope for innovation.
“A lot of technology resources today are spent on remaining compliant,” he said. “We are in an over-regulated industry where margins have been eroded, meaning companies can’t invest as much in innovation.
“Just as we have done, you are looking for alternative strategies and inefficiencies in the ecosystem of sports content and media. If you include this in a fully owned ecosystem, there is margin for improvement. This is the part of the experience where you can start innovating and investing, as opposed to within a sportsbook where you can’t make as much of a difference.”
Player Engagement 2.0 – Turning Visitors into Loyal Players
Other external speakers at the well-attended event, which hosted operators, suppliers and media from the iGaming industry, included Joanna Beaton, Head of CRM at Kwiff, Adrian Căpriţă, CRM and VIP Director at Superbet, and Tom Dyson, Head of Gaming Managed Services at EveryMatrix, who discussed the future of player engagement, retention and loyalty.
Beaton also expanded on the theme of regulation and the consequent need to retain players, with personalised experiences acting as a powerful engagement tool.
“A lot of the attention has been on acquisition, but as the market becomes more saturated, regulation becomes stricter and deposit limits are there to deal with, so retention has to become central. How do you stand out if you can’t bonus your player who is playing with three or four more other bookies through your product?
“It’s really important to know your player profiles and half the job is understanding data. If not, you’re basically throwing money into the wind and hoping for the best. We’ve worked with Xtremepush over the last year and have hundreds of attributes now in terms of player profiles, which have enabled some beautiful onboarding journeys. Because of the level of data that we have access to, we’ve seen tremendous uplift.”
Dyson’s view, meanwhile, was that there are limits to the extent to which brand marketing is effective in the battle for player retention.
“Brand recognition is the only area where I can see marketing being responsible for retention,” he said. “How often can I get my brand in front of someone I’ve had a contact point with? Thereafter, the responsibility is with the product. You have to get players in the door and engage them with an experience that might be different, but which needs to match up with what you promised. That needs to happen in real-time, because tomorrow they might have already been sent to other operators.”
Pushing the positives
For Beaton, the fundamental key to unlocking player loyalty is the provision of a positive initial experience.
“Even though we have a sizable brand, we are in a congested market and looking after players should be a priority,” she added. “When players come through the door, creating memorable positive experiences is what builds the foundation of loyalty. This is especially the case when regulation is getting tighter and bonusing is becoming harder. While acquisition is important, retention and creating that first positive experience is vital.”
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has welcomed another title into its Wildlife Series, Majestic Bison. Set in the Wild West, Majestic Bison surrounds players in a landscape populated with wild wolves, elegant eagles, fearsome snakes and formidable goats. A stripped back soundtrack captures the essence of the Wild West, with banjos and harmonicas immersing players in the action as they hunt for gold.
PG Soft, a world-class digital mobile games company, is celebrating the magic of the Rio de Janeiro Carnival with the release of its new slot, Rio Fantasia. A young dancer named Isabella is the star of the show as players join in the rhythm and passion of one of the world’s most spectacular parties. Rio Fantasia is a 3-reel, 3-row video slot featuring Stacked Wild symbols, multipliers, and respin until win.
Hölle Games has released Jumpin’ Jacks, a new Classic title featuring a special Duplicating Wilds mechanic. This 5×3, 15 payline slot has a theme of Halloween harvest, with scarecrows, pumpkins, corn, crows and a creepy midnight sky completing the picture. The atmosphere is there to match, with a cosy yet somewhat spooky soundtrack.
Belatra Games, the specialist online slots developer, has served up Cafe Pin-Up, a slot that whisks players away to a vibrant 1950s diner, where retro glamour meets thrilling gameplay. Players take a seat inside a charming cafe, where pin-up girls are on hand to deliver delicious dishes in a raucous atmosphere created by a jukebox playing toe-tapping tunes. The game is presented in a 5×4 grid with 20 paylines with the Pin-Up Girl Wild symbol playing the key role.
New from Peter & Sons comes Muddy Waters, a game that will send your Geiger counter up to 11. This high-volatility and highly radioactive slot comes packed with symbol multipliers, power-ups and a unique fishing mechanic. Muddy Waters riffs on the popular fishing-slot genre, but since this is the weird and wonderful world of Peter & Sons, it gets flipped on its head, because this game is about reeling in radioactive fish.
Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins. Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.
The post Week 46/2024 slot games releases appeared first on European Gaming Industry News.
Latest News
AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES
Zitro, a leading company in the gaming industry, has signed a collaboration agreement with Grupo OSGA, a business group committed to promoting the employment of people with disabilities. Grupo OSGA offers job opportunities to people with disabilities and supports their professional development in inclusive and accessible environments.
Through this alliance, Grupo OSGA will provide Zitro with a parcel and documentation service between its offices, optimizing Zitro’s operational efficiency and strengthening its social commitment to creating a more inclusive work environment.
At Zitro, we firmly believe in the power of diversity as a driver of growth and development. This collaboration with Grupo OSGA not only enriches our company but also reinforces our commitment to contributing to a fairer and more inclusive society,” said Albert Zorrilla, Managing Director of Zitro for Spain.
“The collaboration with a prestigious international company like Zitro not only constitutes recognition of the work that Grupo OSGA has been carrying out but also contributes to the generation of real opportunities for people with disabilities to achieve effective and stable integration in the labor market,” said Oscar Galilea, President of Grupo Osga.
The post AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES appeared first on European Gaming Industry News.
Balkans
EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.
CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.
Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.
The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.
“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”
Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”
The post EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers appeared first on European Gaming Industry News.
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