Compliance Updates
Seven Commissioners Appointed to the UK Gambling Commission
The Secretary of State has appointed seven Commissioners to the UK Gambling Commission (UKGC).
Charles Counsell, Helen Dodds, Sheree Howard and Claudia Mortimore have been appointed for terms of five years. Lloydette Bai-Marrow, Helen Philips and David Rossington have been appointed for terms of four years.
Lloydette Bai-Marrow
Lloydette is an anti-corruption expert and economic crime lawyer. She is the Founding Partner of Parametric Global Consulting, an economic crime investigations consultancy.
Lloydette is the Chair of the Board of Spotlight on Corruption, a UK based anti-corruption charity, she sits on the Legal Panel for WhistleblowersUK and is a trustee for the Unite Foundation. She is a Member of the Conduct Committee of the Institute of Chartered Accountants in England & Wales.
Lloydette is a Senior Visiting Lecturer at the International Anti-Corruption Academy in Vienna, Austria. She is a Co-Founder and Director of the Black Women in Leadership Network (BWIL), a non-profit network committed to increasing the representation of black women in leadership and decision-making positions.
Charles Counsell OBE
Charles was Chief Executive Officer of The Pensions Regulator from April 2019 to March 2023. Prior to this he was CEO of the Money Advice Service and Executive Director of Automatic Enrolment at The Pensions Regulator.
As CEO of The Pensions Regulator, Charles developed the new corporate strategy to put the pension saver at the heart of the Regulator. He delivered their first Equality, Diversity and Inclusion Strategy and Climate Change strategies – both focused on driving change in the regulator and across the Pensions Sector.
Throughout his career, his roles have focused on setting up and delivering large change programmes requiring significant stakeholder relationship engagement: initially in the private sector and latterly in senior public sector appointments.
Helen Dodds OStJ
Helen Dodds is an international lawyer, consultant and board member. She is currently a board member of the Human Tissue Authority, a director and trustee of the St John’s Eye Hospital Group, a director of LegalUK, and an Honorary Senior Fellow of the British Institute of International and Comparative Law. Prior to this, she was a board member of the London Court of International Arbitration.
She is a qualified (now non-practising) solicitor and in her executive career she was Global Head of Legal, Dispute Resolution at Standard Chartered Bank. She has a degree in Modern History from Oxford University.
Sheree Howard
Sheree has over 25 years’ experience in the UK financial services industry with knowledge of the process of regulation and a key focus on risk management, audit and controls. Sheree is currently the Executive Director of Risk and Compliance Oversight at the Financial Conduct Authority. She is a Fellow of the Institute and Faculty of Actuaries.
Sheree has held roles in banking in areas of risk and compliance including Director of Advisory (Compliance), Commercial and Private Banking for the Royal Bank of Scotland; and Chief Risk Officer at Direct Line Group.
Sheree has been a Governor, including Chair, for more than 10 years of a maintained Special Needs School and has provided pro bono advice to a number of other charities.
Claudia Mortimore
Claudia has over 25 years’ experience of criminal law and regulation. She spent the first 10 years of her career working as a barrister then, after a career break to raise three children, prosecuted drugs, tax and money-laundering offences for the Revenue and Customs Prosecutions Office and fraudulent trading offences for the Department for Business.
Since 2013 Claudia has worked in senior positions in the Enforcement Division of the Financial Reporting Council, the body which regulates accountants, auditors and actuaries in the public interest and which sets the UK Corporate Governance and Stewardship Codes. Claudia has led major investigations into serious and complex audit and accountancy failures.
Claudia has a particular interest in Diversity and Inclusion, she has also played a key role in promoting the importance of mental health and well-being at the Financial Reporting Council.
Helen Phillips
Dr Helen Phillips is an experienced executive and non-executive, with a career spanning the public, private and not for profit sectors. Helen’s current non-executive appointments include Chair of NHS Professionals Ltd and Chair of the Chartered Insurance Institute. Helen is concluding a nine year term as Chair of Chesterfield Royal Hospital NHS Foundation Trust.
In 2015 she was appointed as a lay member of the Legal Services Board (LSB), she was appointed independent Chair in 2017, and served a six year term to 31 March 2023. She served as a non-executive director of Social Work England from 2018 to 2021. Helen has also held non-executive director roles in Higher Education and the schools sector. Previously Helen was Board Director of Yorkshire Water and Chair of Loop Customer Management Ltd, a Kelda Group subsidiary. Prior to that, her career as a regulator was as founding Chief Executive of Natural England and a Director of the Environment Agency.
Helen has a BSc in Zoology and a PhD in Environmental Science from University College Dublin. She is a Fellow of the Royal Society of Biology and a Liveryman of the Worshipful Company of Insurers.
David Rossington CB
David is a former senior civil servant. He has worked for the Department for Culture, Media and Sport (DCMS), including as Finance Director and acting Director General, and other Government departments including what is now the Department for Levelling Up, Housing and Communities.
Since stopping full time work, he has been a member of the Advisory Committee on National Records and Archives and currently serves as its Deputy Chair. He is Treasurer and Deputy Chair of Stoll, a charity for veterans and Treasurer of Arts at the Old Fire Station, an Oxford community arts charity.
David holds a degree in History and French from Oxford, a Masters in Public Policy from the Kennedy School, Harvard University, and an economics MSc from Birkbeck College, London. David took an accountancy qualification while a civil servant, although is no longer in practice.
Compliance Updates
Entain Urges IFR to Ban Illegal Gambling Sponsorship
Entain has officially urged the UK’s Independent Football Regulator (IFR) to ban Premier League clubs from accepting sponsorship from gambling operators that lack a UK license. The call was made in response to the IFR’s Second Licensing Consultation (CP 2/26), in which the IFR is seeking views on a new club licensing regime for the top five tiers of English men’s football.
The IFR’s draft already prohibits English football clubs from accepting income “connected to serious criminal conduct”. Entain is asking the regulator to confirm, in a single line of guidance, that the rule covers the unlicensed gambling operators currently sponsoring six Premier League clubs – operators that commit a criminal offence under section 33 of the Gambling Act 2005 every time they accept a bet from a British consumer.
Stella David, Chief Executive of Entain plc, said: “Premier League clubs are being sponsored by criminal gambling firms. The Independent Football Regulator can stop this tomorrow by simply acknowledging that unlicensed gambling companies targeting UK customers through English football are breaking the law – plain and simple. The regulator does not need any new powers, new legislation, or even a new rule to make this happen. In fact, it has already drafted one. We are asking the regulator to define and apply it before the next season begins. The IFR was created to fix English football’s governance failures. This is one of them.”
The scale of the unlicensed market is significant and growing. Research by Frontier Economics, commissioned by the Betting and Gaming Council, found that 1.5 million Britons stake £4.3 billion a year on unlicensed sites, which already account for 9% of the total UK gambling market, according to analysis by Yield Sec. One in five 18-to-24-year-olds has used illegal channels. An estimated 420,000 British schoolchildren are gambling on the black market, routed there through social media, VPNs and crypto wallets. The Gambling Commission has found that 67% of GamStop users (people who have actively excluded themselves from licensed gambling) report being targeted by black market advertising. Unlicensed operators conduct no affordability checks, offer no self-exclusion tools and answer to no regulator.
Football is one of the black market’s most effective acquisition channels. Research by WARC, commissioned by the Betting and Gaming Council, projects that unlicensed gambling sponsorship will account for more than half of all UK sports sponsorship spend by October 2027, with unregulated firms set to triple their spend on 2019/2020 levels. Yield Sec analysis found that 92% of online betting content in certain social media categories directs users to unlicensed sites. A 2024 audit by Deal Me Out found that 84% of relevant content creators reviewed promoted unlicensed operators.
Entain’s submission to the IFR sets out four specific recommendations:
• Confirm in guidance that income from gambling operators conducting unlicensed activity in the UK constitutes funds “connected to serious criminal conduct” for the IFR’s draft Annex B, Part IV.
• Add a board attestation to the Annual Declaration requiring directors to verify the licence status of any gambling operator with which the club holds a significant commercial arrangement. Annual Declarations are signed by directors and carry legal consequences for false attestation. A vague governance principle cannot create the same accountability.
• Strengthen the Football Club Corporate Governance Code to require boards to treat reputational risk from commercial partnerships as a standing governance responsibility, and to demonstrate proportionate oversight of partners in sectors associated with consumer harm.
• Publish general guidance applicable to all licensed clubs, setting out the due diligence and notification obligations that apply to gambling commercial partners. Entain argues that a club-by-club Discretionary Licence Condition approach is inadequate for what is plainly a market-wide problem: systemic risks require systemic responses.
The IFR’s consultation comes ahead of a forthcoming consultation by the Department for Culture, Media and Sport on banning unlicensed gambling operators from sponsoring British sports teams.
Entain has also written to Richard Masters, Chief Executive of the Premier League, urging an immediate voluntary ban on sponsorship and advertising by unlicensed operators ahead of the 2026/27 season.
The post Entain Urges IFR to Ban Illegal Gambling Sponsorship appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
B2C Operators
PlaySmart secures Isle of Man gambling licence for B2C push
PlaySmart, a B2C online gaming operator, has been granted an Isle of Man gambling licence by the Isle of Man Gambling Supervision Commission (GSC).
The company said the approval supports its strategic expansion into the B2C market. Local iGaming consultancy firm SolutionsHub supported PlaySmart through the licensing process.
PlaySmart is part of the PlayGaming Group, described as a technology-led gaming platform provider. The group said the licence enables PlaySmart to offer services directly to players under the Isle of Man’s regulatory framework.
Nikola Trajkov, CEO at PlaySmart, said: “Securing an Isle of Man licence represents a major step forward for PlaySmart. As we expand into the B2C space, it was important for us to align with a jurisdiction known for its regulatory integrity and long-term stability.
The Isle of Man provides the certainty and strength that support sustainable growth. This licence allows us to move forward confidently as we continue building a scalable, player-focused business.”
James O’Kelly, Head of Corporate Development at SolutionsHub, added: “It has been a pleasure to support PlaySmart through the Isle of Man licensing process. The team demonstrated a clear commitment to high standards and operational readiness, and we look forward to seeing them grow their B2C offering from the Isle of Man.”
Lyle Wraxall, Chief Executive at Digital Isle of Man, added: “We are pleased to welcome PlaySmart to the Isle of Man’s iGaming sector. The Island continues to attract forward-thinking businesses that value strong regulation, long-term stability and a collaborative ecosystem. PlaySmart’s move into B2C reflects the confidence that technology-led operators place in the Island’s regulatory framework as a foundation for sustainable growth.”
The post PlaySmart secures Isle of Man gambling licence for B2C push appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
AGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites
The Alcohol and Gaming Commission of Ontario (AGCO) has served Relax Gaming Limited and Arrise Solutions Limited with Orders of Monetary Penalties of $40,000 each. The penalties follow an AGCO investigation that found games created by these companies were available on unregulated gambling websites accessible to Ontario players. Operators of gaming websites that are accessible within Ontario must be registered with the AGCO.
Ontario’s regulated iGaming market is built on clear, enforceable standards that require operators to include strong consumer protections, such as game integrity and responsible gaming safeguards. Unregulated gaming sites do not guarantee player protections or information security and increase the potential risk of harm to players and criminal activity, such as money-laundering and match-fixing. That is why the AGCO actively works to combat unlawful gaming in Ontario.
Relax Gaming and Arrise Solutions are both registered by the AGCO to create and supply slot and casino-style games for play on Ontario’s regulated gaming sites. The AGCO prohibits companies operating in the regulated iGaming market from offering their products to unregulated gaming websites available to Ontario players. Supplying games to such sites helps to sustain unregulated gaming operations.
The AGCO aims to disrupt unregulated gaming and its supply chains to safeguard Ontarians and maintain gaming integrity in the province. The agency monitors the market for regulated entities supplying the unregulated sector.
Following notification from AGCO investigators, both companies cooperated fully with the investigation and took prompt action to restrict access to their games by Ontario players on unregulated sites.
“Ontario’s regulated iGaming market is built on clear rules designed to protect players and hold companies accountable. Unregulated gaming sites operate outside that framework, meaning players have no assurance of fair games, timely withdrawals, or access to meaningful dispute resolution. When regulated games appear on unregulated sites, it risks enabling a market that exposes players to real harm,” said Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO.
The post AGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites appeared first on Americas iGaming & Sports Betting News.
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