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Tombola Announces I’m A Celebrity… Get Me Out of Here! Sponsorship for 7th Year

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tombola, Britain’s biggest bingo site, announced the extension of its long-standing partnership with one of ITV’s biggest entertainment shows I’m A Celebrity… Get Me Out of Here! for the seventh consecutive year. With the latest season airing in November 2023, tombola and its famous bugs are once again infiltrating the jungle.

James Boord, Group Marketing Director at tombola, said, “tombola is fortunate enough to boast a tight knit community of players who are at the heart of everything we do. With the renewal of our ITV sponsorship for I’m A Celebrity… Get Me Out of Here! we aim to strengthen our bonds with our existing players and introduce our games to those new to online bingo by immersing them in the excitement and thrill of the bug world and the show.”

This year, the much-loved #tombolabugs will make a return and add a touch of humour to the show’s sponsorship idents. These quirky bug characters, a staple of tombola’s partnership with I’m A Celebrity… Get Me Out of Here!, have become fan favourites, bringing some laughter into the ad breaks on ITV1, STV, STV Player and ITVX.

Fans can follow the bugs’ perspective on camp life through the tombola and I’m A Celebrity… Get Me Out of Here! social media accounts, as well as the dedicated apps and microsites. They can also join the conversation using the hashtag #tombolabugs and catch the bugs in action during ad breaks.

To make this year’s sponsorship even more exciting for players, tombola is inviting people to play “Bug Match”, a free-to-play game featuring the tombola bugs. Players, both new and existing, can engage with the bugs daily during I’m A Celebrity… Get Me Out of Here! for a chance to win prizes up to £1,000. With over 500,000 winners expected, “Bug Match” adds an extra layer of fun to the I’m A Celebrity… Get Me Out of Here! experience, exclusively on tombola.

As the series progresses, tombola will invite players and viewers alike to immerse themselves in the bug-infested world of I’m A Celebrity… Get Me Out of Here! With tombola’s commitment to player safety, innovative games, and an engaged community, this sponsorship renewal marks another exciting chapter in the ongoing partnership between tombola and one of the UK’s most iconic TV shows, exclusively on ITV1, STV, STV Player and ITVX.

blask

Blask reaches 100 market milestone with new additions

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Blask, the market intelligence ecosystem for iGaming, has crossed the 100-country threshold with the addition of new Asian, Africa and European markets to its platform.

Blask now provides AI-driven, real-time analytics on more than half of the world’s nations, with an in-depth overview of the operator landscape provided in 107 countries, and game analytics in 17.

The latest markets added include Turkey, Saudi Arabia, the United Arab Emirates, Ukraine, Qatar, Kuwait, Moldova, Tunisia, Zimbabwe, Jordan, Madagascar, Chad, Somalia, Niger, South Sudan and Mauritania.

Max Tesla, CEO and co-founder of Blask, said: “When we launched Blask last year, we made a commitment to bring in-depth, real-time iGaming market intelligence to the whole world. We’re now more than half-way towards completing this mission. Every new market we add brings more clarity to an industry that has operated in the dark for far too long.”

Blask shines a light on the performance of brands and entire markets where data-led intelligence has previously been lacking.

This latest update shows that as the United Arab Emirates prepares to roll out a new regulatory framework for online gaming, more than 155 brands are already active in the country. The Blask Index, a measure of engagement and interest across all brands in the UAE, is up 36.14% year-on-year.

Meanwhile, the once thriving  Ukraine iGaming market has seen a 49.11% YoY decline, with just 86 now active.

The post Blask reaches 100 market milestone with new additions appeared first on European Gaming Industry News.

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Evoplay

Evoplay dives into the vault in Piggy Bank 3 Pots Bonanza

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Evoplay the award-winning game development studio, has released Piggy Bank 3 Pots Bonanza, a vibrant and joyful slot where players can crack the safe for generous wins.

With the inclusion of the popular 3 Pots mechanic and several thrilling features, the 5×3, 20-line game offers a colourful world of gold bars, diamonds, and the three titular Piggy Banks for an action-packed adventure.

The game has four types of Bonus symbols – Green, Blue, Red, and Gold – offering different values between 1x to 350x the bet.

The Green Piggy Bank activates the Bonus Game with the xSpins Booster, awarding four starting spins instead of three and resetting the spin counter back to four each time a new Bonus symbol lands.

The Blue Piggy Bank triggers a Bonus Game featuring an xReels Booster, doubling the excitement by playing the round on two reel sets simultaneously. Any starting Bonus symbols are duplicated on the additional reels, increasing the chances of landing high-value Gold Bonus symbols.

Meanwhile, the Red Piggy Bank introduces the xFortune Booster, where Bonus symbols can randomly increase in value, with multipliers ranging from 0.5x to 10x the bet, creating explosive win potential.

The real excitement starts when all three boosters are activated simultaneously, launching a Bonus Game with a Hold and Win mechanic. Filling all 15 cells with Bonus symbols during this mode rewards the GRAND Jackpot or even the chance to double the jackpot if the Extra Reels Booster is active.

For players seeking instant access to the game’s features, the Bonus Buy allows activation of one, two, or all three Boosters, directly unlocking the full Bonus Game experience.

With its vibrant visuals, engaging mechanics, and multiple ways to win, Piggy Bank 3 Pots Bonanza offers players an exciting, dynamic slot experience where every spin could lead to big rewards.

Ivan Kravchuk, CEO at Evoplay, said: “With Piggy Bank 3 Pots Bonanza, we wanted to create a fun and fast-paced slot experience that keeps players on the edge of their seats.

“The combination of the 3 Pots mechanic, Hold and Win and multiple Bonus symbols, provides plenty of excitement and more ways to hit big wins with every spin.”

The post Evoplay dives into the vault in Piggy Bank 3 Pots Bonanza appeared first on European Gaming Industry News.

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155 million monthly active users

Flashscore celebrates 155+ million monthly users, 400+ million app downloads

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  • Record figures reinforce position of fastest-growing sports media platform

  • User base boosted by acquisition of BeSoccer

  • El Clásico fuelled record-breaking single-day user demand

Flashscore, the world’s leading platform for live scores and sports content has reached a major milestone, surpassing 155 million monthly active users and exceeding 400 million app downloads, with growth boosted following the acquisition of BeSoccer.

The record figures were reached in October, which also saw Flashscore and BeSoccer set a new single-day traffic high of 48.5 million users. The continued growth underlines Flashscore’s position as the leading sports media platform globally and reflects rising demand for real-time, reliable match data.

Flashscore CEO Pavel Krbec said: “All our investments in modern technology and product portfolio, as well as our daily work, are directed toward a single goal: delivering key sports information to fans around the world at the moment it matters most.

“Surpassing the 155 million monthly user milestone has shown that our vision delivers tangible results and I’m confident that in the year ahead, we will raise the bar even higher.”

Flashscore is the flagship product of Livesport, founded in 2006 by Martin Hájek and Jiří Mareš in Prague. The company that has become the global leader in real-time sports coverage has boosted its user base through new acquisitions in recent years. Notable additions include the Spanish football giant BeSoccer, Soccerway, and Tribal Football. BeSoccer alone contributed over 30 million users and strengthened Flashscore’s presence in key football markets worldwide.

BeSoccer CEO Ana Chapado said: “One year under one umbrella with Flashscore reflects both the strength of our football-focused platform and the power of joining forces with a global leader. Together, we’re building something truly special for football fans around the world.”

Globally, the majority of Flashscore users visit the platform for football results and content (more than 65%), followed by tennis (10%) and basketball (9%). Unsurprisingly, Flashscore’s largest audiences are concentrated in football’s traditional powerhouses. Countries with the highest monthly user counts regularly include Brazil, Italy, France, the UK, Poland and Germany, while Nigeria and the United States are also among regions that see a rapid growth of audience.

Single-day traffic record fuelled by El Clásico

October also saw Flashscore and BeSoccer pass a single-day traffic record, with 48.5 million users and 2.58 billion views combined on October 26, helped by El Clásico as Real Madrid beat Barcelona in La Liga. That match was the second-most popular game in Flashscore history, behind Barcelona’s Champions League semi-final second leg match against Inter in May.

Krbec said: “When the El Clásico was approaching, we saw it as an opportunity for Flashscore to shine. That’s exactly what happened – 14.7 million people followed the match on our platform, making it the second most-watched game in our history.”

The post Flashscore celebrates 155+ million monthly users, 400+ million app downloads appeared first on European Gaming Industry News.

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