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Tombola Announces I’m A Celebrity… Get Me Out of Here! Sponsorship for 7th Year

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tombola, Britain’s biggest bingo site, announced the extension of its long-standing partnership with one of ITV’s biggest entertainment shows I’m A Celebrity… Get Me Out of Here! for the seventh consecutive year. With the latest season airing in November 2023, tombola and its famous bugs are once again infiltrating the jungle.

James Boord, Group Marketing Director at tombola, said, “tombola is fortunate enough to boast a tight knit community of players who are at the heart of everything we do. With the renewal of our ITV sponsorship for I’m A Celebrity… Get Me Out of Here! we aim to strengthen our bonds with our existing players and introduce our games to those new to online bingo by immersing them in the excitement and thrill of the bug world and the show.”

This year, the much-loved #tombolabugs will make a return and add a touch of humour to the show’s sponsorship idents. These quirky bug characters, a staple of tombola’s partnership with I’m A Celebrity… Get Me Out of Here!, have become fan favourites, bringing some laughter into the ad breaks on ITV1, STV, STV Player and ITVX.

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Fans can follow the bugs’ perspective on camp life through the tombola and I’m A Celebrity… Get Me Out of Here! social media accounts, as well as the dedicated apps and microsites. They can also join the conversation using the hashtag #tombolabugs and catch the bugs in action during ad breaks.

To make this year’s sponsorship even more exciting for players, tombola is inviting people to play “Bug Match”, a free-to-play game featuring the tombola bugs. Players, both new and existing, can engage with the bugs daily during I’m A Celebrity… Get Me Out of Here! for a chance to win prizes up to £1,000. With over 500,000 winners expected, “Bug Match” adds an extra layer of fun to the I’m A Celebrity… Get Me Out of Here! experience, exclusively on tombola.

As the series progresses, tombola will invite players and viewers alike to immerse themselves in the bug-infested world of I’m A Celebrity… Get Me Out of Here! With tombola’s commitment to player safety, innovative games, and an engaged community, this sponsorship renewal marks another exciting chapter in the ongoing partnership between tombola and one of the UK’s most iconic TV shows, exclusively on ITV1, STV, STV Player and ITVX.

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TCSJOHNHUXLEY to Sponsor Inaugural G2E Dealer Championship

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G2E Las Vegas 2025 is set to host the first-ever US Dealer Championship, and TCSJOHNHUXLEY is delighted to announce its sponsorship of this landmark event. The championship, which celebrates the skill and professionalism of casino dealers, will take place at The Venetian Expo from October 7-9, 2025.

The G2E Dealer Championship will bring together the nation’s top casino dealers to compete for the title of “Best Dealer.” Contestants will be judged on their technical precision, game knowledge, and ability to provide a superior player experience.

As a proud sponsor TCSJOHNHUXLEY will be supplying all the Roulette tables for the competition, ensuring the highest standard of equipment for the championship. This not only highlights the company’s commitment to the dealers but also provides the perfect platform to showcase its renowned manufacturing expertise. TCSJOHNHUXLEY’s world-class Roulette tables are testament to the precision engineering and superior craftsmanship that has set the industry standard for decades.

Phil Lee, TCSJOHNHUXLEY Chief Financial Officer & Managing Director Americas comments, “We are delighted to be a part of the first G2E Dealer Championship, an event that truly celebrates the invaluable role of casino dealers. Dealers are the heart of the live gaming experience, and we are committed to supporting their success. Our outstanding Roulette tables will provide the perfect platform for these talented professionals to showcase their artistry and skill.”

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The G2E Dealer Championship will take place at Booth #5225, located in The Strip at G2E.

The sponsorship underscores TCSJOHNHUXLEY’s unwavering commitment to the live gaming sector and the professionals who drive its success. The company invites all attendees to witness the championship and visit its stand at Booth #4439 during the expo to see its full range of innovative solutions.

 

The post TCSJOHNHUXLEY to Sponsor Inaugural G2E Dealer Championship appeared first on Gaming and Gambling Industry in the Americas.

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ThrillTech secures regulatory approvals to launch jackpots in Latam

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Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets

ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.

The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.

Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.

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By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.

Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.

ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.

Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.

The post ThrillTech secures regulatory approvals to launch jackpots in Latam appeared first on Gaming and Gambling Industry in the Americas.

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Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

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The studio’s latest game blends nostalgic themes and engaging features

The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.

The Call of the Wild

In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:

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  • Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
  • Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
  • Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).

Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.

Join the Herd

Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.

Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”

Will You Answer the Call?

The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?

The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.

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