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Scientific Games and Delaware Lottery Launch All New Player Loyalty Program and Mobile App

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Scientific Games and the Delaware Lottery successfully launched an all-new player loyalty program and mobile app. The Delaware Lottery Players Club combines the previous players club with a new loyalty program, offering players one go-to place for new perks, more conveniences and new, achievement-based ways to win cash and prizes. This marks the company’s 24th app development, the most in the lottery industry.

The new mobile app and player loyalty program are key components of the Scientific Games Enhanced Partnership program’s premier digital engagement services. The Delaware Lottery recently extended its contract with Scientific Games to modernize the Lottery’s entire tech ecosystem supporting instant, draw and Keno games, sports betting, video lottery, player loyalty, retail point-of-sale, retailer business intelligence, and the technology powering the SGEP instant game management program.

“We value our loyal players, and we want to offer them the best rewards program available through the convenience of a one-stop mobile app,” said Helene Keeley, Director of the Delaware Lottery. “The new Delaware Lottery Players Club offers the excitement of instant rewards to our players and quite a few conveniences all in one place. As part of our overall tech modernization initiative, we’re strengthening our players’ connection to the Delaware Lottery and helping support proceeds for vital programs and services in our state.”

Scientific Games’ achievement-based loyalty program allows players to earn points for every ticket entered and awards points when any achievement is completed. They can also earn points for completing in-program challenges. Players can redeem points earned for drawing entries for a chance to instantly win cash and other exciting prizes.

Featuring a biometric log-in system to keep players’ data secure, the new mobile app from Scientific Games offers players enhanced features that make playing Delaware Lottery games more convenient than ever. Players can use the app to find lottery retailers, check tickets, view winning numbers, create digital play slips, enter tickets to earn points, and redeem points.

“We are excited to modernize the Delaware Lottery’s loyalty program and mobile app with a new and improved solution that enhances the player experience,” said Amy Bergette, Senior Vice President of Digital Solutions for Scientific Games. “We are continually innovating digital solutions to ensure lottery players can easily and conveniently engage with the lottery, its games and so many ways to be entertained and win cash and prizes.”

In the past 10 years, the company’s products and solutions helped drive a 5.6% compound annual growth rate for the Delaware Lottery, which is ranked among the Top 25 lotteries in the world for total per capita sales (La Fleur’s 2023 World Almanac).

Currently, the company also provides the Delaware Lottery with instant scratch games and management services, licensed properties and monitor games, as well as a lottery gaming system, video lottery management system, customer relationship management program, retail point-of-sale technology, retailer management system, and sports betting.

Scientific Games serves 130 lotteries in 50 countries around the globe with products and solutions that responsibly drive maximum returns to their beneficiary programs.

About Scientific Games

Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward. For more information, visit scientificgames.com.

SG Media Inquiries: [email protected]

CreedRoomz

CreedRoomz launches Maradona Run live game show with licensed rights

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The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.

CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.

The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.

Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.

The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Armen Mnatsakanyan Head of Sales Department at CreedRoomz

“Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights

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Leading live casino provider CreedRoomz has officially announced the launch of its highly anticipated new live game show, “Maradona Run,” backed by official rights.

Built to capture the celebratory spirit of the upcoming World Cup games, this groundbreaking release introduces an authorized, football-themed transformation of the company’s signature interactive game show concept. By securing the official rights to feature one of the greatest legends in football history, CreedRoomz is inviting global operators and players to engage with an entirely premium, legally authorized gaming experience.

While the game’s flawless logic and core mechanics remain exactly the same, the visual identity has been completely overhauled to welcome the World Cup games. The character has been transformed into a vibrant, 3D animated caricature of the legendary Maradona, proudly wearing his iconic number 10 jersey.

Maradona Run seamlessly bridges a fast-paced lottery ball draw with a cinematic, arcade-style endless runner bonus round. During the main game, players manage up to eight interactive cards as football-styled lottery numbers bounce in a high-tech studio chamber. When the bonus round triggers, players leave the studio behind and hit a digital, festive boulevard alongside Maradona himself.

Instead of traditional coins, the animated legend sprints down the obstacle-filled street course collecting glowing soccer balls. These collectibles correspond to crucial gameplay advantages, including total payout multipliers, energy speed-boosts, and prize doublers, culminating in a massive maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The live game show features a highly interactive setup where a live presenter stands side-by-side with the animated Maradona caricature, engaging with players in real-time. With three distinct bonus ticket tiers Sprint, Trailblaze, and Marathon players have multiple pathways to chase massive wins on every single round.

Maradona Run Live is now available to all partner operators integrating the CreedRoomz Live Casino platform.

The post “Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights appeared first on Americas iGaming & Sports Betting News.

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Amusnet

Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition

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As football fever takes over the world and fans unite around the beautiful game, Amusnet is bringing the excitement from the stadium straight to the casino floor with the launch of Ca$hybara Football Edition – the latest addition to the beloved Ca$hybara series.

This energetic crash game puts players at the center of the action, where every touch of the ball could lead to bigger rewards. Taking the spotlight once again is the unstoppable Ca$hybara, this time stepping onto the football pitch with confidence, skill and plenty of flair.

In Ca$hybara Football Edition, the charismatic sports star keeps the ball airborne through an impressive display of juggling mastery. With every successful touch, the multiplier climbs higher, creating a thrilling balance between risk and reward. The challenge is simple: decide how long to stay in the game before cashing out. The longer Ca$hybara remains in control, the greater the potential winnings – but one missed touch can change everything.

Designed to keep players engaged from kick-off to the final whistle, the game introduces constant decision-making throughout every round. Players can choose to secure part of their winnings with the 50% Cashout option or continue riding the momentum in pursuit of even bigger multipliers. Timing, confidence and a little courage will determine who comes out on top.

Adding another layer of excitement are the popular Jackpot Cards, Amusnet’s signature jackpot feature, offering players additional chances for rewarding surprises and making every session even more dynamic.

With its football-inspired theme, fast-paced gameplay, and familiar Ca$hybara charm, Ca$hybara Football Edition arrives at the perfect moment, capturing the energy and passion of the season when football dominates conversations across the globe.

Whether players are seasoned crash game enthusiasts or discovering the genre for the first time, Ca$hybara Football Edition delivers an entertaining experience where every second counts and every decision matters.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Multipliers

The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out

Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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