Fanatics
Make-A-Wish Partners with Fanatics

Make-A-Wish and Fanatics, a leading global digital sports platform, announced a first-of-its-kind partnership in which Fanatics will become the wish- granting organization’s “Official Sports Partner.” Through the partnership, sports-related wishes in the US will be granted under the co-brand of Fanatics Make-A-Wish.
With more than 900 sports partnerships, exclusive contracts with thousands of top-tier athletes, and a brand that is focused on the sports fan, Fanatics is uniquely positioned to create once-in-a-lifetime experiences for wish kids and their families and elevate the broader sports-related vertical that Make-A- Wish is building. This includes supporting life-changing wishes around athlete meet-and-greets, Championship games, All-Star Weekends, Rookie Drafts, and the world’s premier, sought-after sporting events.
“Fanatics has been championing Make-A-Wish and its incredible efforts for many years, and this partnership will be an ongoing testament to the power of sports and the possibilities for children to heal through connections to their favorite teams and sports heroes. Fanatics’ relationships and access to thousands of athletes across all sports, a wide- ranging roster of preeminent partners, and expanding sports platform will all be leveraged to give these incredibly brave kids and their families the most memorable, once-in-a-lifetime experiences that we’re honored to deliver,” Orlando Ashford, said Chief People Officer at Fanatics, said.
In addition to supporting wish granting, Fanatics will make a $10 million contribution and provide Make- A-Wish with additional resources – including merchandise and production costs for external storytelling efforts – to build a comprehensive partnership over the next several years. These efforts will help create an even stronger sports vertical and close the gap in the number of sports wishes waiting to be granted, resulting in more children receiving their wishes sooner and Fanatics’ platform elevating the level of experiences offered.
“A critical illness upends childhood, bringing months, and sometimes years, of fear and traumatic stress into the lives of children and their families. Our partnership with Fanatics will help us create transformative experiences that will leave a lasting, positive impact long after the wish, often marking a turning point in a child’s treatment and recovery,” said Leslie Motter, president and CEO of Make-A-Wish America.
The official partnership comes after many years of Fanatics’ support for Make-A-Wish, helping enhance wish kids’ experiences at sporting events, including most recently at the MLB All-Star Game in Seattle and upcoming at the 2023 World Series. Over the years, Fanatics has helped Make-A-Wish chapters elevate wish experiences by organizing meet-and-greets with athletes, providing premiere hospitality during sports events, and gifting wish kids licensed sports merchandise from their favorite teams and players.
In addition to wish-granting support, Orlando Ashford, Fanatics Chief People Officer, will join the Make- A-Wish America National Board of Directors with a focus on deepening our relationship and strengthening the organization’s sports vertical.
Ari Borod Chief Business Officer at Fanatics Betting and Gaming
WWE® & FANATICS BETTING AND GAMING TO PRODUCE WWE-THEMED ONLINE CASINO GAMES IN U.S.

WWE-Themed Online Casino Games To Be Available in Michigan, New Jersey and Pennsylvania in time for SummerSlam®
WWE, part of TKO Group Holdings, and Fanatics Betting and Gaming, a subsidiary of Fanatics, a global digital sports platform, announced an exclusive multi-year licensing agreement for Fanatics Betting and Gaming to produce and distribute WWE-themed online casino games in the United States.
Under the terms of this agreement, Fanatics Betting and Gaming will have a license to produce WWE-themed online casino games exclusively for Fanatics Casino, which is available on iOS, Android and web in Michigan, New Jersey, Pennsylvania and West Virginia. The officially licensed WWE online casino games will launch at the end of July in time for SummerSlam, which takes place across two nights on Saturday, August 2 and Sunday, August 3 at MetLife Stadium in New Jersey
“We are excited to expand our relationship with WWE to now include an exclusive portfolio of WWE-themed online casino games,” said Ari Borod, Chief Business Officer at Fanatics Betting and Gaming. “This is a natural extension of the WWE-Fanatics partnership which already includes global e-commerce, licensed merchandise, memorabilia, as well as producing and distributing a growing lineup of digital shows.”
Fanatics Game Studios has produced several of the most popular games on Fanatics Casino and will produce the WWE-themed online casino games in partnership with Boom Entertainment and Games Global. The WWE-themed online casino games will be available at the end of July and will include:
- WWE Blackjack (Boom Entertainment)
- Raw Multiplier Melee (Boom Entertainment)
- SmackDown Big Money Entrance! (Boom entertainment)
- WWE Bonus Rumble Gold Blitz (Games Global)
- WWE Clash of the Wilds (Games Global)
In August to celebrate SummerSlam in New Jersey, the WWE-branded takeover of Fanatics Casino will include exclusive sign up offers from Fanatics and the popular Spin to Win* game will get a very special WWE makeover.
Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Fanatics Casino offers a comprehensive and engaging gaming experience with the following features:
- Portfolio of Games: Fanatics Casino has curated a portfolio of games from its in-house development team, as well as the most popular game developers in the world including Light & Wonder, IGT PlayDigital
, Evolution, White Hat Studios, Wazdan and more.
- Unlock the world of FanCash: When you play with Fanatics Casino, players can earn FanCash on every spin, hand or roll – win or lose. Flip your FanCash into Casino Credit, Bonus Bets, exclusive apparel and so much more.**
- Live Dealer Action: Engage with professional dealers in real-time through our live casino feature. Experience the excitement of live blackjack, roulette and baccarat, all from the comfort of your home.
- Responsible Gaming: Fanatics Casino encourages users to play with a plan, using in-app tools like time, deposit and wager limits. Fanatics Casino has also partnered with Birches Health to provide additional support services intended for users with issues managing their play.
The post WWE® & FANATICS BETTING AND GAMING TO PRODUCE WWE-THEMED ONLINE CASINO GAMES IN U.S. appeared first on Gaming and Gambling Industry in the Americas.
Chicago Blackhawks star Connor Bedard
Fanatics Announces Multi-year Partnership with Chicago Blackhawks Star Connor Bedard

Fanatics announced an exclusive, multi-year partnership with Chicago Blackhawks star Connor Bedard, who becomes the newest addition to Fanatics’ roster of athletes housed under the organization’s memorabilia and collectibles division, Fanatics Authentic.
Under the new deal, Fanatics is now the sole distributor of Bedard’s highly sought-after officially licensed memorabilia and collectibles including authentic jerseys, pucks, sticks, helmets, gloves and photos, as well as a unique assortment of game-used equipment from games with the Blackhawks, All-Star Games and other competitions.
“I’m very excited to be working with Fanatics and join their amazing team of athletes across all sports. Getting to know their group and learn about all the work they put into creating really special memorabilia for fans has been awesome. As the season gets underway, I’m looking forward to sharing what we are releasing together,” said Bedard.
Widely regarded as hockey’s next can’t-miss prospect, Bedard was selected first overall in the 2023 NHL Draft following an illustrious career in the Western Hockey League in which he recorded 143 points in just 57 games during his final season with the Regina Pats. During the 2023-24 NHL season, his first professionally with the Blackhawks, Bedard led all first-year players in goals (22) and points (61) on his way to winning the Calder Memorial Trophy awarded to the league’s top rookie.
“Connor Bedard is one of the NHL’s emerging superstars and Fanatics is thrilled to welcome him to our team. After a stellar rookie season, he has quickly become a fan favorite, and we look forward to providing hockey fans everywhere with unprecedented access to a premier assortment of his autographs, collectibles and game-worn products,” said Fanatics executive vice president Victor Shaffer.
Bedard joins a star-studded roster of athletes across all sports to have exclusive memorabilia partnerships with Fanatics Authentic including Tom Brady, Auston Matthews, Alex Ovechkin, Aaron Judge, Bryce Harper, Sabrina Ionescu, Harry Kane and Victor Wembanyama.
Ari Borod Chief Business Officer
Fanatics Sportsbook & Washington Spirit Launch Groundbreaking Partnership For Market Access in Washington, D.C.

The most rewarding sportsbook is coming to Washington, D.C. on September 12 with an assist from the Washington Spirit, the premier professional women’s soccer team based in Washington, D.C. Fanatics Betting and Gaming has entered into a partnership agreement to become the team’s Official Sports Betting Partner and secure market access for its online sports betting platform.
This is Fanatics Sportsbook’s first team sponsorship deal with a professional women’s sports organization. The Washington Spirit is an inaugural member of the NWSL and home to some of the best players in the world who have won championships for both club and country. Currently in second place in the NWSL, the Spirit features numerous gold medalists, global award nominees, league champions and rising stars.
“As we continue to build out our sports betting business, we are excited to partner with the Washington Spirit,” said Ari Borod, Chief Business Officer, Fanatics Betting and Gaming. “We will look to grow the Fanatics Sportsbook alongside the growing popularity of women’s soccer and women’s sports generally across the country.”
“We’re excited to announce our groundbreaking partnership with Fanatics Sportsbook,” said Washington Spirit CEO Kim Stone. “This is another indication of the momentum surrounding the Spirit and women’s sports. This collaboration gives us the chance to enter the sports betting space with a trusted brand, all while staying true to our commitment to integrity, empowering women, and creating great experiences for our fans.”
The partnership includes marketing assets such as in-stadium signage, digital marketing, Audi Field activations for soccer fans, and many other opportunities for Spirit fans and ticket holders to engage with Fanatics Sportsbook. Sports fans living in and visiting Washington, D.C. can now download the app on iOS and Android and begin their Fanatics Sportsbook experience. Fanatics Sportsbook is now 10x more rewarding than the leading sportsbooks* and has introduced some exciting product upgrades, including:
Building a better sportsbook: The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android. For customers in Maryland and Virginia, a connected wallet will no longer interrupt service while in the District.
Responsible Gaming – Fanatics Sportsbook offers customers responsible gaming tools and has partnered with Birches Health Platform to provide online treatment for customers looking to manage their play.
FanCash: Customers can now earn up to 10% FanCash back on their bets, win or lose. The bigger the odds, the bigger the FanCash rewards to spend on jerseys, hats, Bonus Bets, and more.**
Discover: Get everything a customer cares about including marquee games, key stats and trending bets delivered straight to the Discover feed.
Search: Find promos, bets, and trending topics all from the advanced search functionality. Bet directly from the search results and spend time enjoying the game, not looking for a bet.
Soccer: The top professional soccer leagues, including the NWSL, are available on the Fanatics Sportsbook.
Your New Home for Parlays: Fanatics Sportsbook recently introduced the largest expansion of parlay offerings and customers can cash out live.
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