Fanatics
Make-A-Wish Partners with Fanatics
Make-A-Wish and Fanatics, a leading global digital sports platform, announced a first-of-its-kind partnership in which Fanatics will become the wish- granting organization’s “Official Sports Partner.” Through the partnership, sports-related wishes in the US will be granted under the co-brand of Fanatics Make-A-Wish.
With more than 900 sports partnerships, exclusive contracts with thousands of top-tier athletes, and a brand that is focused on the sports fan, Fanatics is uniquely positioned to create once-in-a-lifetime experiences for wish kids and their families and elevate the broader sports-related vertical that Make-A- Wish is building. This includes supporting life-changing wishes around athlete meet-and-greets, Championship games, All-Star Weekends, Rookie Drafts, and the world’s premier, sought-after sporting events.
“Fanatics has been championing Make-A-Wish and its incredible efforts for many years, and this partnership will be an ongoing testament to the power of sports and the possibilities for children to heal through connections to their favorite teams and sports heroes. Fanatics’ relationships and access to thousands of athletes across all sports, a wide- ranging roster of preeminent partners, and expanding sports platform will all be leveraged to give these incredibly brave kids and their families the most memorable, once-in-a-lifetime experiences that we’re honored to deliver,” Orlando Ashford, said Chief People Officer at Fanatics, said.
In addition to supporting wish granting, Fanatics will make a $10 million contribution and provide Make- A-Wish with additional resources – including merchandise and production costs for external storytelling efforts – to build a comprehensive partnership over the next several years. These efforts will help create an even stronger sports vertical and close the gap in the number of sports wishes waiting to be granted, resulting in more children receiving their wishes sooner and Fanatics’ platform elevating the level of experiences offered.
“A critical illness upends childhood, bringing months, and sometimes years, of fear and traumatic stress into the lives of children and their families. Our partnership with Fanatics will help us create transformative experiences that will leave a lasting, positive impact long after the wish, often marking a turning point in a child’s treatment and recovery,” said Leslie Motter, president and CEO of Make-A-Wish America.
The official partnership comes after many years of Fanatics’ support for Make-A-Wish, helping enhance wish kids’ experiences at sporting events, including most recently at the MLB All-Star Game in Seattle and upcoming at the 2023 World Series. Over the years, Fanatics has helped Make-A-Wish chapters elevate wish experiences by organizing meet-and-greets with athletes, providing premiere hospitality during sports events, and gifting wish kids licensed sports merchandise from their favorite teams and players.
In addition to wish-granting support, Orlando Ashford, Fanatics Chief People Officer, will join the Make- A-Wish America National Board of Directors with a focus on deepening our relationship and strengthening the organization’s sports vertical.
Chicago Blackhawks star Connor Bedard
Fanatics Announces Multi-year Partnership with Chicago Blackhawks Star Connor Bedard
Fanatics announced an exclusive, multi-year partnership with Chicago Blackhawks star Connor Bedard, who becomes the newest addition to Fanatics’ roster of athletes housed under the organization’s memorabilia and collectibles division, Fanatics Authentic.
Under the new deal, Fanatics is now the sole distributor of Bedard’s highly sought-after officially licensed memorabilia and collectibles including authentic jerseys, pucks, sticks, helmets, gloves and photos, as well as a unique assortment of game-used equipment from games with the Blackhawks, All-Star Games and other competitions.
“I’m very excited to be working with Fanatics and join their amazing team of athletes across all sports. Getting to know their group and learn about all the work they put into creating really special memorabilia for fans has been awesome. As the season gets underway, I’m looking forward to sharing what we are releasing together,” said Bedard.
Widely regarded as hockey’s next can’t-miss prospect, Bedard was selected first overall in the 2023 NHL Draft following an illustrious career in the Western Hockey League in which he recorded 143 points in just 57 games during his final season with the Regina Pats. During the 2023-24 NHL season, his first professionally with the Blackhawks, Bedard led all first-year players in goals (22) and points (61) on his way to winning the Calder Memorial Trophy awarded to the league’s top rookie.
“Connor Bedard is one of the NHL’s emerging superstars and Fanatics is thrilled to welcome him to our team. After a stellar rookie season, he has quickly become a fan favorite, and we look forward to providing hockey fans everywhere with unprecedented access to a premier assortment of his autographs, collectibles and game-worn products,” said Fanatics executive vice president Victor Shaffer.
Bedard joins a star-studded roster of athletes across all sports to have exclusive memorabilia partnerships with Fanatics Authentic including Tom Brady, Auston Matthews, Alex Ovechkin, Aaron Judge, Bryce Harper, Sabrina Ionescu, Harry Kane and Victor Wembanyama.
Ari Borod Chief Business Officer
Fanatics Sportsbook & Washington Spirit Launch Groundbreaking Partnership For Market Access in Washington, D.C.
The most rewarding sportsbook is coming to Washington, D.C. on September 12 with an assist from the Washington Spirit, the premier professional women’s soccer team based in Washington, D.C. Fanatics Betting and Gaming has entered into a partnership agreement to become the team’s Official Sports Betting Partner and secure market access for its online sports betting platform.
This is Fanatics Sportsbook’s first team sponsorship deal with a professional women’s sports organization. The Washington Spirit is an inaugural member of the NWSL and home to some of the best players in the world who have won championships for both club and country. Currently in second place in the NWSL, the Spirit features numerous gold medalists, global award nominees, league champions and rising stars.
“As we continue to build out our sports betting business, we are excited to partner with the Washington Spirit,” said Ari Borod, Chief Business Officer, Fanatics Betting and Gaming. “We will look to grow the Fanatics Sportsbook alongside the growing popularity of women’s soccer and women’s sports generally across the country.”
“We’re excited to announce our groundbreaking partnership with Fanatics Sportsbook,” said Washington Spirit CEO Kim Stone. “This is another indication of the momentum surrounding the Spirit and women’s sports. This collaboration gives us the chance to enter the sports betting space with a trusted brand, all while staying true to our commitment to integrity, empowering women, and creating great experiences for our fans.”
The partnership includes marketing assets such as in-stadium signage, digital marketing, Audi Field activations for soccer fans, and many other opportunities for Spirit fans and ticket holders to engage with Fanatics Sportsbook. Sports fans living in and visiting Washington, D.C. can now download the app on iOS and Android and begin their Fanatics Sportsbook experience. Fanatics Sportsbook is now 10x more rewarding than the leading sportsbooks* and has introduced some exciting product upgrades, including:
Building a better sportsbook: The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android. For customers in Maryland and Virginia, a connected wallet will no longer interrupt service while in the District.
Responsible Gaming – Fanatics Sportsbook offers customers responsible gaming tools and has partnered with Birches Health Platform to provide online treatment for customers looking to manage their play.
FanCash: Customers can now earn up to 10% FanCash back on their bets, win or lose. The bigger the odds, the bigger the FanCash rewards to spend on jerseys, hats, Bonus Bets, and more.**
Discover: Get everything a customer cares about including marquee games, key stats and trending bets delivered straight to the Discover feed.
Search: Find promos, bets, and trending topics all from the advanced search functionality. Bet directly from the search results and spend time enjoying the game, not looking for a bet.
Soccer: The top professional soccer leagues, including the NWSL, are available on the Fanatics Sportsbook.
Your New Home for Parlays: Fanatics Sportsbook recently introduced the largest expansion of parlay offerings and customers can cash out live.
Sportsbook at Catfish Bend Casino to Rebrand to Fanatics Sportsbook
Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, launched the Fanatics Sportsbook in Iowa. Sports fans living in and visiting Iowa will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics Sportsbook experience. Iowa marks the twelfth state for the Fanatics Sportsbook.
In August 2023, Fanatics Betting and Gaming began acquiring the U.S. Businesses of PointsBet and planning the migration of PointsBet customers to the Fanatics Sportsbook app. Today in Iowa only, each PointsBet customer’s username, password, account balance, rewards points and responsible gaming settings will be automatically migrated to the Fanatics Sportsbook.
The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals and is disrupting the sports betting industry with the following new features:
- Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.
- FanCash: The Fanatics Sportsbook is the only sportsbook that gives customers up to 5% of your wager back in FanCash. Every dollar of FanCash is a dollar to spend on bonus bets or Fanatics.com.
- Earn 5% FanCash on Same Game Parlay (SGP) bets.
- Earn 3% FanCash on parlay bets.
- Earn 1% FanCash on straight bets and odds boosts.
- Discover: Everything a customer cares about, including marquee games, key stats, trending bets, delivered straight to one location – the Discover feed.
- Search: The Fanatics Sportsbook offers industry-leading search functionality, including a search bar, recent searches, autocomplete, synonym/alias and deep linking. Customers can search easily for the bet they want and bet directly right from the search results.
The retail sportsbook at Catfish Bend Casino in Burlington, Iowa will begin the process of undergoing a name and management change from PointsBet to Fanatics Sportsbook. In the coming weeks, Fanatics Betting and Gaming will install new self-service betting kiosks from Suzohapp to better serve customers. The new look Fanatics Sportsbook at Catfish Bend Casino will continue to be an upscale lounge and the place to watch the game in comfort with a multiscreen video and odds display wall, a sports bar and slot machines.
Fanatics Betting and Gaming believes that responsible gaming is a core tenet and a part of the organization’s DNA. Online customers will have access to Responsible Gaming tools to manage their time and money alongside a best in class Help Center, chat experience and knowledgeable agents with 24/7 coverage.
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