Latest News
Zilliqa Group Partners with Racing League
Zilliqa Group, a leading provider of Web3 solutions and blockchain infrastructure best known for the development of the Zilliqa blockchain – a high-performance, high-security and low-fee layer-1 protocol, announced a partnership with Racing League, the premier team-based horse racing competition in the UK.
The partnership will centre on the development of an innovative and interactive Web3 fan engagement programme set to launch later this year. The programme will combine the physical aspects of horse racing with all-new virtual concepts, underpinned by Zilliqa blockchain technology. This strategic initiative is being built to bolster the global presence of Racing League and bring the revolutionary competition to an engaged international audience.
The partnership will represent the best of sporting history and new-era technology, using Web3 technologies to re-imagine fan engagement in horse racing, a sport renowned for its rich traditions and passionate global fan base. This venture is fundamental to Racing League’s ongoing strategy to reinvigorate horse racing for the next generation of fans, which has been at the forefront of innovation in the sport, by introducing a team-based competition format that has drawn participation from the world’s leading jockeys and trainers.
The programme will offer opportunities for fans to participate in owning their favourite horses, vote on important team and league decisions, compete in prediction games with tangible rewards – both physical and digital – and enjoy exclusive discounts on tickets and merchandise. These initiatives aim to deepen the bond between fans and the sport, transforming passive spectators into active participants.
The platform will also introduce a series of engaging and immersive experiences designed to bring fans closer to the thrilling world of horse racing. From behind-the-scenes access to live racing events, to direct interactions with renowned jockeys and trainers, the partnership is set to redefine the fan experience by offering unparalleled engagement opportunities in the horse racing industry.
The partnership with Racing League represents Zilliqa Group’s continued focus on the multi-billion-dollar loyalty sector across sports, esports, luxury and lifestyle. It follows the recent launch of The Pride, a bespoke fan engagement programme for European esports team Mad Lions. Utilising its market-leading blockchain technology, Zilliqa is powering a next-frontier fan engagement model that leverages the transformative potential of Web3 technologies.
Zilliqa Group CEO Matt Dyer said: “This partnership with Racing League marks a significant milestone in Zilliqa Group’s strategic expansion into the loyalty sector. As we deploy our cutting-edge technology and innovation, we are fully committed to re-imagining and levelling up the loyalty industry with Web3 technologies. The partnership offers a unique opportunity to seamlessly intertwine technology with tradition, to help redefine horse racing – in both the physical and digital realms – for fans of today and tomorrow. The journey that lies ahead is truly exciting and we look forward to forging a new path in this space together with Racing League.”
Ben Spivack, COO & Head of Partnerships at Racing League, said: “At Racing League, we recognise the importance of engaging with fans in new and innovative ways. Our partnership with Zilliqa, a leader in blockchain technology, provides us with an opportunity to heighten fan engagement, bringing an interactive dimension to our sport that aligns with the digital age.”
BGaming
Weekend Reels | Week 29: Slot Drops & Trends
Here are this weeks latest slots releases compiled by Eastern European Gaming
EveryMatrix-owned studio Fantasma Games has launched Bonus Bullets, expanding EveryMatrix’s exclusive games portfolio with a new three-reel slot featuring modern bonus mechanics. The game introduces a Bullet Prize mechanic that awards instant cash prizes or one of four jackpots when Bullet symbols align across all three reels.

High 5 Games is marking the 25th anniversary of its Green Machine franchise with a new title, Green Machine Blitz. The company said the game will include a “fast-paced duplication mechanic,” activated collection features, four jackpots, and a LootLink bonus. According to High 5 Games, special symbols can duplicate across the reels to create chain reactions.

BGaming has launched The Godfather: 3 Pillars of Power, a new slot title built on The Godfather film franchise. According to the supplier, the game includes the likeness of Vito Corleone, portrayed by Marlon Brando, alongside the film’s voice and musical score.

Evoplay has launched Flame of Ra, a new ancient Egypt-themed online slot featuring scatter-triggered free spins and a bonus buy option. The game is played on a 5×4 grid. Wild symbols substitute for all regular symbols, while landing three or more scatter symbols anywhere on the reels activates the free spins feature.

Playson has launched 4 Chili Pots: Hold and Win, a new slot built around Hold and Win and Pots mechanics with two bonus modes and jackpots reaching 10,000x. The game runs on a 5×3 grid and triggers a Hold and Win Bonus Game with Chili Features when red, orange or green Chili Bonus symbols land, combining with enlarged matching chilis above the reels

Blueprint Gaming has released a new slot, Wolf Fury Fire Blitz, built around an “evolving Fire Blitz mechanic” and two bonus paths: Fire Spins and Blitz Spins. The game uses a Fire Blitz logo above the reels as a meter. In the base game and Power Play, the supplier said every Cash and Wolf symbol contributes to the meter, with boosts able to add extra symbols.

Wazdan has launched 16 Coins Betsson, a bespoke branded version of its 16 Coins
title, in partnership with Betsson. The release adapts Wazdan’s Coins
series format for Betsson players, combining the original game’s mechanics with operator-specific branding. The game is played across 16 independent reels in a 4×4 layout.

Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The post Weekend Reels | Week 29: Slot Drops & Trends appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Las Vegas
WSOP 2026 wraps in Las Vegas with record 251,899 entries and $469.98m paid out
The 57th annual World Series of Poker (WSOP) concluded its summer tournament schedule on July 15, 2026, after 51 days at Paris Las Vegas and Horseshoe Las Vegas. WSOP said the series ran 100 live gold bracelet events and finished with a record 251,899 total entries and $469,975,059 paid out across gold bracelet events.
WSOP reported the $10,000 No-Limit Hold’em World Championship (Main Event) attracted 9,208 entrants, with the final nine set to return to Las Vegas from August 3 to 5, 2026, to play down to a champion live on ESPN. “The 57th annual World Series of Poker proved that Las Vegas remains the undisputed epicenter of the poker universe,” said Ty Stewart, Chief Executive Officer of the WSOP. “What is truly remarkable this year is how our community expanded far beyond the physical walls of the casino floor… we are incredibly proud of this summer’s success and cannot wait to witness the Final Nine battle for the World Championship on ESPN next month.”
The operator also pointed to a redesigned final table arena and an expanded distribution footprint. It said Main Event coverage returned to ESPN and cited a multi-year agreement with Warner Bros. Discovery to distribute coverage across HBO Max, Eurosport, and TNT Sports globally. WSOP added that edited broadcasts will air from July 21.
On tournament metrics, WSOP said 35,157 places were paid and 41 prizes of $1m+ were awarded. The operator highlighted several field-size records, including 22,811 entries for Event #63 $1,000 Mystery Millions No-Limit Hold’em, 1,368 entries for Event #68 $1,000 Ladies No-Limit Hold’em Championship, and 11,933 entries for Event #18 $1,500 Monster Stack No-Limit Hold’em. WSOP also said 149 countries were represented across the series and 111 countries were represented in the Main Event field, which it called a new record.
WSOP also reported digital and social growth during the series, citing 378.3 million total views across its social channels and 222,828 new followers overall. By platform, it reported 38.7 million YouTube views (103,128 new subscribers), 125 million Instagram views (54,450 new followers), 127 million Facebook views (56,800 new followers), and 36.6 million impressions on X (8,450 new followers). Looking ahead, WSOP said it is rolling out a revamped $1 Million Global Player of the Year race spanning WSOP Europe, the Las Vegas summer series, and WSOP Paradise, with the overall winner to be crowned at WSOP Paradise at Baha Mar in The Bahamas from December 1 to 17, 2026.
The post WSOP 2026 wraps in Las Vegas with record 251,899 entries and $469.98m paid out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
iPredicta launches US prediction markets price comparison site
iPredicta has launched a comparison platform for US prediction markets, aimed at bringing live prices from multiple venues into a single interface, including Polymarket. The company announced the launch from London.
iPredicta operates an affiliate model, letting users compare prices on its site before continuing to a participating exchange to register and trade. At launch, the company said it tracks dozens of live markets across two venues, with data updating automatically as markets move.
The platform includes market scoring and notifications designed to help users monitor price differences, liquidity and market movements. It also offers plain-English guides for newcomers and an “AI explanation layer” that summarizes a market’s question, resolution criteria and what the current price implies. iPredicta said the AI “produces the words, not the numbers” and “does not set scores, predict outcomes or give trading advice.”
“Prediction markets have grown rapidly over the past 12 months, yet the information people need is still scattered across different exchanges,” said Charlotte Nimmo, founder of iPredicta. “We launched iPredicta because people should not have to piece everything together across several exchanges just to understand what is happening.
“Whether you are well versed in prediction markets or trying them for the first time, iPredicta brings prices and comparisons together in one place, making it easier to follow how markets are changing. It also gives newcomers a clearer way into a category that can look complicated from the outside.”
The launch comes as prediction markets expand across categories including sport, politics, entertainment, crypto and climate. iPredicta cited CertiK’s 2026 Skynet Prediction Markets Report, which said global prediction market trading volume rose from $15.8 billion in 2024 to $63.5 billion in 2025. Nimmo previously ran affiliate betting platform Best of Bets and founded Cavalier Public Relations, according to the company.
The post iPredicta launches US prediction markets price comparison site appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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