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Zilliqa Group Partners with Racing League
Zilliqa Group, a leading provider of Web3 solutions and blockchain infrastructure best known for the development of the Zilliqa blockchain – a high-performance, high-security and low-fee layer-1 protocol, announced a partnership with Racing League, the premier team-based horse racing competition in the UK.
The partnership will centre on the development of an innovative and interactive Web3 fan engagement programme set to launch later this year. The programme will combine the physical aspects of horse racing with all-new virtual concepts, underpinned by Zilliqa blockchain technology. This strategic initiative is being built to bolster the global presence of Racing League and bring the revolutionary competition to an engaged international audience.
The partnership will represent the best of sporting history and new-era technology, using Web3 technologies to re-imagine fan engagement in horse racing, a sport renowned for its rich traditions and passionate global fan base. This venture is fundamental to Racing League’s ongoing strategy to reinvigorate horse racing for the next generation of fans, which has been at the forefront of innovation in the sport, by introducing a team-based competition format that has drawn participation from the world’s leading jockeys and trainers.
The programme will offer opportunities for fans to participate in owning their favourite horses, vote on important team and league decisions, compete in prediction games with tangible rewards – both physical and digital – and enjoy exclusive discounts on tickets and merchandise. These initiatives aim to deepen the bond between fans and the sport, transforming passive spectators into active participants.
The platform will also introduce a series of engaging and immersive experiences designed to bring fans closer to the thrilling world of horse racing. From behind-the-scenes access to live racing events, to direct interactions with renowned jockeys and trainers, the partnership is set to redefine the fan experience by offering unparalleled engagement opportunities in the horse racing industry.
The partnership with Racing League represents Zilliqa Group’s continued focus on the multi-billion-dollar loyalty sector across sports, esports, luxury and lifestyle. It follows the recent launch of The Pride, a bespoke fan engagement programme for European esports team Mad Lions. Utilising its market-leading blockchain technology, Zilliqa is powering a next-frontier fan engagement model that leverages the transformative potential of Web3 technologies.
Zilliqa Group CEO Matt Dyer said: “This partnership with Racing League marks a significant milestone in Zilliqa Group’s strategic expansion into the loyalty sector. As we deploy our cutting-edge technology and innovation, we are fully committed to re-imagining and levelling up the loyalty industry with Web3 technologies. The partnership offers a unique opportunity to seamlessly intertwine technology with tradition, to help redefine horse racing – in both the physical and digital realms – for fans of today and tomorrow. The journey that lies ahead is truly exciting and we look forward to forging a new path in this space together with Racing League.”
Ben Spivack, COO & Head of Partnerships at Racing League, said: “At Racing League, we recognise the importance of engaging with fans in new and innovative ways. Our partnership with Zilliqa, a leader in blockchain technology, provides us with an opportunity to heighten fan engagement, bringing an interactive dimension to our sport that aligns with the digital age.”
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Bet It Drives
Bet It Drives Is Back for Season 4: Two CEOs Take on iGaming’s Uncomfortable Truths
Season 4 of Bet It Drives has officially launched, opening with a candid and controversial debate between two prominent industry leaders. Cedomir Tomic, Founder of Alea, and Oleksandr Feshchenko, CEO of GR8 Tech, hit the road in Barcelona during ICE to confront the topics many in iGaming prefer to avoid.
From expo spending and marketing budgets to regulation loopholes and grey market growth, the season premiere delivers the unfiltered discussion the show has become known for.
Big Booths, Bigger Egos?
One of the episode’s standout moments comes in a single line that captures the tone of the discussion:
“If the booth is big, that’s growth. If the booth is very opulent, that’s ego.”
It’s a sharp observation that reflects the broader theme of the episode — questioning industry norms and exposing the realities behind high-profile conference appearances and award wins.
The CEOs dive deep into:
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How much iGaming companies really spend on conferences
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What percentage of budgets go toward marketing
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How much is allocated to affiliate partnerships
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When and why grey markets began accelerating
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What doesn’t make sense about regulation in the US and UK
Debate, Confessions and Prank Calls
Beyond boardroom-level discussions, the episode maintains the show’s signature mix of entertainment and unpredictability.
Filmed against the backdrop of rainy Barcelona during ICE, both guests take part in the “Confess or Call” segment, delivering dramatic prank calls. Cedomir Tomic shares stories from some of the wildest iGaming conference parties, while Oleksandr Feshchenko opens up about the shadiest thing he has done in his professional life.
The result is a fast-paced, unscripted conversation that balances serious insight with candid humour.
Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives, said:
“The opening of ICE is always electric, and I hope this episode gives everyone a boost. This is an entertainment business, so we didn’t want a boring piece. Huge respect to both CEOs for being so public and sharing what usually stays behind the scenes.”
What’s Ahead in Season 4
Season 4 continues with three more high-impact episodes, each maintaining the same uncompromising tone:
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Max Krupyshev explores crypto payments and their long-term impact on iGaming
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Akhil Sarin discusses streaming-first acquisition strategies and sponsorship power plays
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Marek Suchar examines esports betting infrastructure and where the ecosystem still falls short
With strong opinions and little room for safe answers, the new season promises even sharper debates and deeper industry insights.
Where to Watch and Listen
Season 4, Episode 1 of Bet It Drives is available on:
About Bet It Drives
Powered by GR8 Tech, Bet It Drives positions itself as the “Front Seat in the iGaming World.” The show brings industry leaders into a moving conversation format where bold questions, candid answers and quickfire games replace traditional scripted interviews.
Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, the podcast blends hard truths with light-hearted moments as guests discuss the challenges and opportunities shaping the future of iGaming — all while cruising past iconic landmarks around the world.
The post Bet It Drives Is Back for Season 4: Two CEOs Take on iGaming’s Uncomfortable Truths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Kerry Katona
Kerry Katona and Pat Sharp to star in first episodes of Zingo Bingo’s new content series
Online bingo brand Zingo Bingo is launching Your Era, a new social-first content series designed to celebrate iconic throwbacks, spark nostalgia, and bring people together through shared memories from past decades.
The first episodes will feature Atomic Kitten singer Kerry Katona and renowned radio and TV presenter Pat Sharp, with additional guests set to be announced throughout the year.
Celebrating the Moments That Shaped Us
Created specifically for short-form social media platforms including TikTok, Instagram, Facebook and YouTube, Your Era invites well-known personalities to reflect on the music, fashion, technology and pop culture moments that defined their era.
The format focuses on authentic conversation rather than overt promotion, allowing personality and shared experiences to take centre stage. The series reinforces Zingo Bingo’s positioning as a home for nostalgic fun and a community built around shared memories.
Each episode is structured around five themed throwback segments, designed to unlock memories, emotions and discussion.
Episode Format and Recurring Segments
Every guest takes part in five core segments:
The Memory Bag
Guests reveal five personal nostalgic items and share the stories behind them.
Flashback Files
A quick-fire interview covering music, fashion, technology and defining cultural moments.
Mixtape Memories
Guests select the throwback tracks that shaped them, contributing to a collaborative Your Era playlist.
Taste of the Past
Guests sample retro sweets and snacks, rate their nostalgia levels and share personal associations.
Yesterday’s News
A headline-guessing game featuring real throwback media stories with missing words, prompting humour and reflection on past press eras.
Developed with Blueprintx
Your Era was created in collaboration with long-term content partner Blueprintx, which has previously delivered digital and television campaigns for Kinetic Digital brands including Prime Casino and Slingo.
The series launches in February, with new segments released weekly. Series One will feature six guests across 2026. Content will be distributed across dedicated social channels, shared by participating guests, and promoted on Zingo Bingo’s own platforms.
A Community-Driven Approach
Jack Watson, Brand Manager at Zingo Bingo, commented:
“Your Era is all about what we’re doing at Zingo Bingo — having fun while celebrating the moments that shaped us, the music we played on repeat, the old fads we cringe at and the memories that still make us smile.
We’ve created something for all audiences, with a focus on bringing people together through shared nostalgia and reminding everyone that bingo is about enjoying these moments together.
We have an amazing lineup of guests and are delighted to be working with Blueprintx to shape and bring the content to life — we can’t wait to share it all with the world.”
With familiar faces, cultural throwbacks and a strong community focus, Your Era positions Zingo Bingo as more than an online bingo brand — it becomes a platform for shared stories, connection and collective nostalgia.
The post Kerry Katona and Pat Sharp to star in first episodes of Zingo Bingo’s new content series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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