Latest News
Zilliqa Group Partners with Racing League
Zilliqa Group, a leading provider of Web3 solutions and blockchain infrastructure best known for the development of the Zilliqa blockchain – a high-performance, high-security and low-fee layer-1 protocol, announced a partnership with Racing League, the premier team-based horse racing competition in the UK.
The partnership will centre on the development of an innovative and interactive Web3 fan engagement programme set to launch later this year. The programme will combine the physical aspects of horse racing with all-new virtual concepts, underpinned by Zilliqa blockchain technology. This strategic initiative is being built to bolster the global presence of Racing League and bring the revolutionary competition to an engaged international audience.
The partnership will represent the best of sporting history and new-era technology, using Web3 technologies to re-imagine fan engagement in horse racing, a sport renowned for its rich traditions and passionate global fan base. This venture is fundamental to Racing League’s ongoing strategy to reinvigorate horse racing for the next generation of fans, which has been at the forefront of innovation in the sport, by introducing a team-based competition format that has drawn participation from the world’s leading jockeys and trainers.
The programme will offer opportunities for fans to participate in owning their favourite horses, vote on important team and league decisions, compete in prediction games with tangible rewards – both physical and digital – and enjoy exclusive discounts on tickets and merchandise. These initiatives aim to deepen the bond between fans and the sport, transforming passive spectators into active participants.
The platform will also introduce a series of engaging and immersive experiences designed to bring fans closer to the thrilling world of horse racing. From behind-the-scenes access to live racing events, to direct interactions with renowned jockeys and trainers, the partnership is set to redefine the fan experience by offering unparalleled engagement opportunities in the horse racing industry.
The partnership with Racing League represents Zilliqa Group’s continued focus on the multi-billion-dollar loyalty sector across sports, esports, luxury and lifestyle. It follows the recent launch of The Pride, a bespoke fan engagement programme for European esports team Mad Lions. Utilising its market-leading blockchain technology, Zilliqa is powering a next-frontier fan engagement model that leverages the transformative potential of Web3 technologies.
Zilliqa Group CEO Matt Dyer said: “This partnership with Racing League marks a significant milestone in Zilliqa Group’s strategic expansion into the loyalty sector. As we deploy our cutting-edge technology and innovation, we are fully committed to re-imagining and levelling up the loyalty industry with Web3 technologies. The partnership offers a unique opportunity to seamlessly intertwine technology with tradition, to help redefine horse racing – in both the physical and digital realms – for fans of today and tomorrow. The journey that lies ahead is truly exciting and we look forward to forging a new path in this space together with Racing League.”
Ben Spivack, COO & Head of Partnerships at Racing League, said: “At Racing League, we recognise the importance of engaging with fans in new and innovative ways. Our partnership with Zilliqa, a leader in blockchain technology, provides us with an opportunity to heighten fan engagement, bringing an interactive dimension to our sport that aligns with the digital age.”
Latest News
WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being
For years, responsible gaming meant telling players to stop, but the industry is slowly learning that’s not enough. WinSpirit’s new partnership with The Digital Wellness Center takes a different angle. Instead of warnings, players get short mental breaks built into their sessions. These small pauses are designed to help users stay in control without killing the fun.
The Digital Wellness Center works at the crossroads of technology and mental health. They build tools that reduce mental overload and help people deal with digital products mindfully. Their approach is notably free of judgment, lecturing, and restrictions, just practical support that fits into how people actually behave online.
How It Works
Instead of restricting players, WinSpirit introduces mild wellness prompts. When a player has been active for a long period, they receive a short, friendly email. Not a warning, but just a reminder. It invites them to visit a dedicated page built by The Digital Wellness Center.
That page features a droodle, which is a quirky, abstract picture with no right or wrong answer. A droodle asks one question: what do you see? There’s no timer, no score, no right answer, but a brief cognitive shift, pulling the brain out of autopilot and into a different mode of thinking. Simple by design, effective by the same logic.
The idea is not to pull players away from the game, but rather to help them come back to it in a better, less impulsive state of mind. Most responsible gaming tools are built around one idea: less is more. Play less, spend less, log off sooner. WinSpirit is working from a different premise: that the mental state of the player is what affects the decisions. Short, intentional breaks are designed to come back calmer, more in control, and less reactive. It’s not about limiting the player. It’s about managing the moment.
Initiative Highlights
The partnership rolls out over two months in structured communication waves, reaching players at the moments that matter most: long streaks and high-frequency play, when the risk of impulsive decisions is the highest. From there, players are guided to co-branded wellness landing pages meant for slowing down without switching off.
The tools themselves are intentionally light. Doodle activities shift the brain into slower thinking, quick self-check surveys, and light mental reset games. The kind of break you might actually take.
Early Results
Early results from the first outreach wave point to real interest. Players opened the emails, clicked through to wellness content, and completed the self-checks. Some users returned for a second interaction without being prompted. The response reflects less a surprise and more a gap finally being addressed.
That readiness connects to a broader shift in how WinSpirit operates. The platform’s AI-powered support already processes more than half of its 50,000+ monthly player requests, with part of its function used to detect behavioral patterns before they develop into problems. The wellness partnership extends that logic further — from reactive support to something closer to prevention.
Industry Recognition
The approach is starting to get noticed beyond the platform itself. When Casino Guru put WinSpirit forward for Rising Star in Responsible Gambling, it reflected something bigger than one platform’s initiative. It is an early signal that the industry is beginning to recognize a shift from compliance-driven messaging to well-being built into the product. This isn’t a niche experiment but a direction the broader market is moving toward.
For WinSpirit, this partnership is not a one-off. It is part of a wider message that responsible gaming and fun can work together. When you genuinely care for a player’s state of mind, that is good product design. Supporting player well-being ultimately improves trust and long-term engagement.
The goal was never to play less. It was always to play better. A player who feels cared for trusts the platform, and that’s what the industry has mostly been missing.
The post WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Kate Chambers for Slotegrator: how to cut through the noise in iGaming
Today’s iGaming leaders must contend with a vast amount of data, analysis, and industry news while making swift, informed strategic decisions. Kate Chambers, Founder of The Gaming Boardroom and former Director at Clarion Gaming, has been helping industry leaders navigate this complexity for years. Slotegrator spoke with her about bridging the gap between analysis and decision-making, leveraging the power of AI, and why building the right relationships is just as important as having the right tools.
Kate Chambers’ decades of leadership, including building ICE into one of the most influential iGaming events, reflect her emphasis on practical value. “The biggest lesson for me was that people don’t come for content; they come for confidence. Whether it’s a conference or a professional platform, what people are really looking for is the feeling that they understand what’s happening, they know what to do next, and they won’t be caught off guard,” she explains.
Kate highlights that AI is quietly changing the industry — not through flashy features for customers, but by making robust operations more efficient. She says, “The operators who are benefiting most are those using AI to reduce the cognitive load on their teams.” AI tools that filter, summarise, and flag what matters are changing how decisions are made, from compliance monitoring to gathering market intelligence.
Kate also emphasizes that technology alone isn’t enough. According to her, the business relationships and professional networks remain critical: “The most powerful combination right now is sustained digital presence, being visible where operators go when they need answers, plus selective, high-quality in-person moments. Neither alone is enough,” she notes.
Looking ahead, Kate identifies key trends shaping iGaming: increasing regulatory complexity, more proactive approaches to responsible gambling, and a growing need for leaders who can help their teams navigate change without losing strategic focus.
Read the full interview to learn from Kate Chambers’ experience and perspectives on cutting through noise, leading with confidence, and executing strategy in a rapidly changing iGaming industry.
Get in touch with Slotegrator to learn practical ways to accelerate your growth.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Kate Chambers for Slotegrator: how to cut through the noise in iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being
For years, responsible gaming meant telling players to stop, but the industry is slowly learning that’s not enough. WinSpirit’s new partnership with The Digital Wellness Center takes a different angle. Instead of warnings, players get short mental breaks built into their sessions. These small pauses are designed to help users stay in control without killing the fun.
The Digital Wellness Center works at the crossroads of technology and mental health. They build tools that reduce mental overload and help people deal with digital products mindfully. Their approach is notably free of judgment, lecturing, and restrictions, just practical support that fits into how people actually behave online.
How It Works
Instead of restricting players, WinSpirit introduces mild wellness prompts. When a player has been active for a long period, they receive a short, friendly email. Not a warning, but just a reminder. It invites them to visit a dedicated page built by The Digital Wellness Center.
That page features a droodle, which is a quirky, abstract picture with no right or wrong answer. A droodle asks one question: what do you see? There’s no timer, no score, no right answer, but a brief cognitive shift, pulling the brain out of autopilot and into a different mode of thinking. Simple by design, effective by the same logic.
The idea is not to pull players away from the game, but rather to help them come back to it in a better, less impulsive state of mind. Most responsible gaming tools are built around one idea: less is more. Play less, spend less, log off sooner. WinSpirit is working from a different premise: that the mental state of the player is what affects the decisions. Short, intentional breaks are designed to come back calmer, more in control, and less reactive. It’s not about limiting the player. It’s about managing the moment.
Initiative Highlights
The partnership rolls out over two months in structured communication waves, reaching players at the moments that matter most: long streaks and high-frequency play, when the risk of impulsive decisions is the highest. From there, players are guided to co-branded wellness landing pages meant for slowing down without switching off.
The tools themselves are intentionally light. Doodle activities shift the brain into slower thinking, quick self-check surveys, and light mental reset games. The kind of break you might actually take.
Early Results
Early results from the first outreach wave point to real interest. Players opened the emails, clicked through to wellness content, and completed the self-checks. Some users returned for a second interaction without being prompted. The response reflects less a surprise and more a gap finally being addressed.
That readiness connects to a broader shift in how WinSpirit operates. The platform’s AI-powered support already processes more than half of its 50,000+ monthly player requests, with part of its function used to detect behavioral patterns before they develop into problems. The wellness partnership extends that logic further — from reactive support to something closer to prevention.
Industry Recognition
The approach is starting to get noticed beyond the platform itself. When Casino Guru put WinSpirit forward for Rising Star in Responsible Gambling, it reflected something bigger than one platform’s initiative. It is an early signal that the industry is beginning to recognize a shift from compliance-driven messaging to well-being built into the product. This isn’t a niche experiment but a direction the broader market is moving toward.
For WinSpirit, this partnership is not a one-off. It is part of a wider message that responsible gaming and fun can work together. When you genuinely care for a player’s state of mind, that is good product design. Supporting player well-being ultimately improves trust and long-term engagement.
The goal was never to play less. It was always to play better. A player who feels cared for trusts the platform, and that’s what the industry has mostly been missing.
The post WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being appeared first on Americas iGaming & Sports Betting News.
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