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Zilliqa Group Partners with Racing League

Published

3 years ago

October 25, 2023

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Zilliqa Group, a leading provider of Web3 solutions and blockchain infrastructure best known for the development of the Zilliqa blockchain – a high-performance, high-security and low-fee layer-1 protocol, announced a partnership with Racing League, the premier team-based horse racing competition in the UK.

The partnership will centre on the development of an innovative and interactive Web3 fan engagement programme set to launch later this year. The programme will combine the physical aspects of horse racing with all-new virtual concepts, underpinned by Zilliqa blockchain technology. This strategic initiative is being built to bolster the global presence of Racing League and bring the revolutionary competition to an engaged international audience.

The partnership will represent the best of sporting history and new-era technology, using Web3 technologies to re-imagine fan engagement in horse racing, a sport renowned for its rich traditions and passionate global fan base. This venture is fundamental to Racing League’s ongoing strategy to reinvigorate horse racing for the next generation of fans, which has been at the forefront of innovation in the sport, by introducing a team-based competition format that has drawn participation from the world’s leading jockeys and trainers.

The programme will offer opportunities for fans to participate in owning their favourite horses, vote on important team and league decisions, compete in prediction games with tangible rewards – both physical and digital – and enjoy exclusive discounts on tickets and merchandise. These initiatives aim to deepen the bond between fans and the sport, transforming passive spectators into active participants.

The platform will also introduce a series of engaging and immersive experiences designed to bring fans closer to the thrilling world of horse racing. From behind-the-scenes access to live racing events, to direct interactions with renowned jockeys and trainers, the partnership is set to redefine the fan experience by offering unparalleled engagement opportunities in the horse racing industry.

The partnership with Racing League represents Zilliqa Group’s continued focus on the multi-billion-dollar loyalty sector across sports, esports, luxury and lifestyle. It follows the recent launch of The Pride, a bespoke fan engagement programme for European esports team Mad Lions. Utilising its market-leading blockchain technology, Zilliqa is powering a next-frontier fan engagement model that leverages the transformative potential of Web3 technologies.

Zilliqa Group CEO Matt Dyer said: “This partnership with Racing League marks a significant milestone in Zilliqa Group’s strategic expansion into the loyalty sector. As we deploy our cutting-edge technology and innovation, we are fully committed to re-imagining and levelling up the loyalty industry with Web3 technologies. The partnership offers a unique opportunity to seamlessly intertwine technology with tradition, to help redefine horse racing – in both the physical and digital realms – for fans of today and tomorrow. The journey that lies ahead is truly exciting and we look forward to forging a new path in this space together with Racing League.”

Ben Spivack, COO & Head of Partnerships at Racing League, said: “At Racing League, we recognise the importance of engaging with fans in new and innovative ways. Our partnership with Zilliqa, a leader in blockchain technology, provides us with an opportunity to heighten fan engagement, bringing an interactive dimension to our sport that aligns with the digital age.”

aggregation

Peter & Sons signs Relum deal to widen distribution via aggregator

Published

20 minutes ago

May 5, 2026

Wladimir P.

peter-&-sons-signs-relum-deal-to-widen-distribution-via-aggregator

Peter & Sons has partnered with Relum to expand distribution for its slots portfolio through Relum’s aggregation platform.

Under the agreement, Peter & Sons’ games will be integrated into Relum’s ecosystem. Relum said its platform offers access to more than 20,000 games from over 360 providers and supports operator tools including jackpots, free spins and tournaments via a single API and unified back office.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Relum offers a highly flexible and well-structured platform that brings together content and engagement in a meaningful way. For us, it’s about placing our games in environments where they can perform and connect with players. This partnership gives us another strong route to market as we continue to expand our global footprint.”

Anna Kiselova, Head of International Relations at Relum, said: “We are excited to welcome Peter & Sons to our platform. Their games bring a distinctive artistic approach and engaging mechanics that complement the diversity of our aggregation offering. Together, we aim to provide operators with high-quality content that enhances player experience and drives performance across our network.”

The post Peter & Sons signs Relum deal to widen distribution via aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

bet365

Evoplay adds bet365 to its Brazil operator lineup

Published

20 minutes ago

May 5, 2026

Wladimir P.

evoplay-adds-bet365-to-its-brazil-operator-lineup

Evoplay has signed a distribution deal with bet365 to launch a selection of its casino titles on the operator’s Brazilian platform.

The rollout begins with titles including Hot Triple Sevens and Temple of Thunder II Bonus Buy, with more games planned to follow.

Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.

“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”

A spokesperson at bet365 added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.

“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”

The post Evoplay adds bet365 to its Brazil operator lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

casino aggregation

Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone

Published

20 minutes ago

May 5, 2026

Wladimir P.

hub88-adds-‘my-products’-dashboard-to-hubconnect-operator-zone

Hub88 has launched My Products, a new feature inside its HubConnect Operator Zone aimed at simplifying how casino operators configure and activate their content portfolios.

The company said My Products provides a single dashboard where operators can view their product catalogue, track enablement status, configure preferences and bulk-enable games without leaving HubConnect.

For new title launches, Hub88 said partners can select one or more products, choose their preferred RTP and exposure settings, assign titles to brands or environments, and submit a single request. Requests are then routed automatically to technical teams with the required details, according to the company.

The feature also includes advanced filtering to view availability across brands and markets, and highlights contracted but inactive content to help operators identify portfolio gaps.

Ollie Castleman, Managing Director at Hub88, said: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.

“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience. We are committed to delivering the most convenient and seamless platform for our partners, and this is just one of a number of upgrades we have planned for the year ahead.”

The post Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.