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Copper Box Arena, the Home of eSports, as the Positive effects of gaming are revealed in new study

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Better gyms and leisure surveyed over 2,000 people in the UK, including almost 1,000 gamers, on the benefits of gaming and their perceptions of what a gamer is.

  • 95% underestimate the physical activity and training regimes of pro gamers.

  • 86% of people in the UK don’t think eSports athletes deserve the same recognition and respect as traditional athletes.

  • Non-gamers get just 12 minutes more sleep per night than gamers.

  • Over a third of gamers say their attention has improved since starting gaming.

Copper Box Arena on Queen Elizabeth Park in East London celebrated it’s 10 year anniversary this year and is fast becoming the home of eSports in the UK, with a new study revealing the diverse image of gamers and eSports professionals across the country, as well as a host of positive impacts associated with gaming.

The research from Better, operators of the Copper Box Arena, found that 96% of gamers report positive impacts in their day-to-day lives, with benefits including improvements to their attention span (33%), stress relief (50%), a sense of escapism (48%), and improved mental health (30%). For many, gaming allows players to connect with others online and temporarily escape the stresses of the real world, with Copper Box Arena providing a huge platform for the gaming community to share in these benefits.

Copper Box Arena is drawing in avid eSports fans from all over the world, and Stuart Hutchison, General Manager at Copper Box Arena, said: “We’re immensely proud to be part of the emergence of eSports. Copper Box Arena is rapidly becoming the home of eSports in the UK after hosting huge tournaments such as League of Legends, Apex Legends, and Call of Duty: Warzone Global Series Finals already this year.”

86% of people in the UK don’t think eSports athletes deserve the same recognition and respect as traditional athletes.

Despite the gaming industry’s rapid growth and the evident benefits of gaming, the study revealed that there is still some way to go to convince non-gamers, with many misconceptions of gaming still prevalent.

Overwhelmingly, 86% of respondents in the UK do not believe that eSports athletes deserve the same recognition and respect as traditional athletes. Furthermore, only one in five respondents viewed eSports as a legitimate form of competitive sport compared to traditional sports like football and rugby, and almost 9 in 10 Brits were unwilling to accept eSports into the Olympics.

Additionally, over half of the UK population (54%) believes gaming can cause some form of social isolation, and three in 10 feel it would encourage poor mental health. While our study showed gamers were actually spending more time outside than non-gamers, Brits still believe gaming would lead to a lack of exercise (58%), an unhealthy lifestyle (47%), and a poor diet (42%).

However, there is a glimmer of hope for eSports enthusiasts, as a quarter of Brits believe that eSports has the potential to attain the same level of popularity as traditional sports in the future, signifying potential growth amongst fans of the industry.

Commenting on the comparison, Nathan David, Head of Foundation at the College of eSports (CoEs), which offers innovative and practice-focused degrees in a range of international eSports business areas, said: “If you speak to any performance athlete, they will tell you that despite the physical aspect of sport and competition being key, the mental and psychological factors are just as important; dealing with stress and performing under pressure are two parallels often referred to.

“I think you will see an attitude change in the perception of eSports over the next 5 to 10 years or so as misconceptions and further understanding of our industry is addressed.”

Non-gamers get just 12 minutes more sleep per night than gamers.

The prevailing stereotype of gamers as isolated, sedentary individuals glued to screens has long persisted. However, the research reveals that gamers actually spend longer on average outside each day than non-gamers. With regards to sleep, over half (56%) of Brits felt gaming would encourage a lack of sleep. However, non-gamers stated they get an average of just under six and a half hours a night, compared to gamers’ six hours and 16 minutes, revealing a minuscule 12-minute difference between the two.

Nathan David said: “We always promote a healthy, balanced lifestyle that includes promoting your wellbeing socially, mentally, and physically. It is undeniable that gaming is almost entirely sedentary, but it is achievable to still be physically and mentally healthy despite playing games. Good sleep/recovery, a balanced diet, and physical activity are necessary in all forms of life, including for esports players or gamers.”

Brazil

Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

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Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

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Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

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Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belgium

Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp

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Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.

Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.

A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.

Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.

The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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