EurAsia
Playtech Enters Georgian and Armenian Betting Markets Through Partnership with Adjarabet

Playtech, a globally recognised leader in gambling technology, embarked on a strategic journey into the Georgian and Armenian betting markets, marking a significant milestone in its ongoing pursuit of market expansion. The collaboration with Adjarabet, a formidable operator in the region, exemplifies Playtech’s commitment to delivering superior gaming experiences across diverse territories.
Expanding on an established collaboration, this venture further extends Playtech’s ongoing partnership with Flutter Entertainment, which acquired a controlling stake in Adjarabet in 2019. This alliance spans multiple platforms and regions, encompassing prominent names such as Betfair, Paddy Power, Pokerstars, Skybet, Fanduel, and now, Adjarabet.
Renowned as the premier online gaming operator in Georgia and boasting a robust presence in Armenia, Adjarabet’s diverse portfolio encompasses poker, casino games, sports betting and the renowned Betfair Exchange. The synergy between Playtech and Adjarabet marks a surge in popularity of Live Casino, a dynamic vertical that stands as one of Playtech’s fastest-growing verticals.
Shimon Akad, COO of Playtech, said, “Our collaboration with Adjarabet signifies our commitment to pioneering operations in emerging markets. We believe this trend will only accelerate – and we look forward to expanding even further globally.”
Avto Oboladze, Head of Online Casino at Adjarabet, said: “The strategic partnership with Playtech cements our standing as a leading gambling operator in the region. The integration of Playtech’s content into Adjarabet presents an exhilarating dimension for our valued customers, setting the stage for the partnership’s evolution.”
EurAsia
Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards

Galaxsys is proud to announce that one of its latest game releases, Tower Rush, has been named “Best New Game 2025” at the AIBC Eurasia Awards.
The AIBC Eurasia Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its second award as “Best New Game 2025”.
Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.
Hayk Sargsyan, CEO of Galaxsys, commented, “Tower Rush receiving its second industry award, this time at AIBC Eurasia, is a proud moment and a great achievement for us. It’s also a clear sign that our vision for engaging, high-quality games resonates with both players and industry experts. We’re thankful for this recognition and feel even more motivated to continue pushing forward. With the new releases we have planned for this year, we’re determined to keep raising the bar with each game, bringing fresh and innovative experiences to players around the world.”
Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining dynamic gameplay with interactive design to offer players a thrilling and rewarding experience.
The post Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards appeared first on European Gaming Industry News.
EurAsia
PIN-UP.INVESTMENTS to Participate in AIBC Eurasia, Dubai

PIN-UP.INVESTMENTS, the investment fund of the international iGaming holding PIN-UP Global, has announced its participation in AIBC Eurasia, a leading technology conference, from February 23 to 25 in Dubai. The event provides a unique opportunity for industry professionals to book meetings with the fund’s representatives, where they can discuss potential financial investments and strategic support for their innovative projects.
This time, the holding company’s team will introduce an updated approach to participating in exhibitions and conferences—the Pin-Up Meeting Hub. This format is designed for events where a full-scale booth is unnecessary due to a smaller delegation but a high number of meetings.
Instead of a traditional booth, visitors will find a cozy meeting hub—a dedicated space featuring both private and open negotiation areas, ensuring a comfortable and efficient environment for discussions and networking.
Ihor Denysov, COO of PIN-UP.INVESTMENTS, highlighted:
“We wrapped up 2024 on a high note, with our portfolio featuring 7 exciting projects across niches like marketing, TECH, and iGaming, and having processed 127 applications over the year. Looking ahead, 2025 will be a year of expansion. We are set to grow both our project list and our team of portfolio managers to open up even more opportunities. We’re especially eager to connect with projects related to traffic and AI, as we see tremendous potential in leveraging artificial intelligence to optimize and scale traffic management processes.”
Book Your Meeting Today!
Meeting slots are scarce. Interested parties can reserve their appointment via the Telegram bot to ensure they don’t miss the opportunity to advance their business.
Why PIN-UP.INVESTMENTS?
PIN-UP.INVESTMENTS isn’t just about funding — it’s about full-cycle support. The fund helps innovative businesses scale and grow by providing not only financial backing but also expertise in marketing, legal matters, and operations. The fund offers its portfolio companies access to a vast international network, cutting-edge technologies, and potential collaborative projects with leaders in various industries. This comprehensive support is designed to help projects reach their full potential and make their mark on the market.
About PIN-UP.INVESTMENTS
PIN-UP.INVESTMENTS is the investment fund of the international iGaming holding PIN-UP Global, dedicated to transforming promising projects in MarTech, TECH, FinTech, AI/ML, iGaming, and analytics. The fund provides financial support, expert guidance, and access to the PIN-UP Global ecosystem, enabling innovative projects to scale and achieve market leadership.
The post PIN-UP.INVESTMENTS to Participate in AIBC Eurasia, Dubai appeared first on European Gaming Industry News.
EurAsia
Atlaslive Shortlisted for “Best Sports Provider 2025” at SiGMA Eurasia Awards

Atlaslive, a global leader in iGaming solutions, has been shortlisted for the prestigious “Best Sports Provider 2025” award at the SiGMA Eurasia Awards 2025. This nomination recognizes Atlaslive’s commitment to innovation, technological excellence, and delivering top-tier sportsbook solutions that redefine the industry.
The AIBC Eurasia Awards celebrate pioneering projects and game-changing ideas that shape the future of iGaming. Being named a finalist is a testament to Atlaslive’s continuous drive to push the boundaries of what’s possible in the sports betting sector.
Atlaslive’s exclusive, in-house-developed Sportsbook is a standout in the industry, designed to offer a seamless and highly customizable experience for operators. Built on a foundation of scalability, flexibility, and cutting-edge live technology, the solution enables rapid growth and market adaptability. Key features include:
- Seamless API integration for effortless platform connectivity
- Advanced customization to meet operator-specific needs
- A powerful bonus engine to drive player engagement
- Real-time data analytics for strategic decision-making
- State-of-the-art risk management ensuring optimized margins
- Innovative Bet Builder feature for enhanced user interaction
With these capabilities, Atlaslive empowers operators to stay ahead in an evolving global market, driving engagement, boosting retention, and maximizing growth opportunities.
Lidiia Vakulenko, COO of Atlaslive, expressed her excitement about the recognition: “Being shortlisted for ‘Best Sports Provider 2025’ validates the hard work and dedication of our team in developing one of the most advanced sportsbook solutions in the industry. Our innovation, unique features, and technical excellence continue to set us apart, and we remain committed to pushing the boundaries of what’s possible in sports betting technology.”
Atlaslive continues to innovate, offering operators unparalleled technology and seamless integration to enhance their business success. This recognition by SiGMA Eurasia underscores the company’s mission to revolutionize the iGaming industry with state-of-the-art sportsbook solutions.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Shortlisted for “Best Sports Provider 2025” at SiGMA Eurasia Awards appeared first on European Gaming Industry News.
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