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Playtech Enters Georgian and Armenian Betting Markets Through Partnership with Adjarabet

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Playtech, a globally recognised leader in gambling technology, embarked on a strategic journey into the Georgian and Armenian betting markets, marking a significant milestone in its ongoing pursuit of market expansion. The collaboration with Adjarabet, a formidable operator in the region, exemplifies Playtech’s commitment to delivering superior gaming experiences across diverse territories.

Expanding on an established collaboration, this venture further extends Playtech’s ongoing partnership with Flutter Entertainment, which acquired a controlling stake in Adjarabet in 2019. This alliance spans multiple platforms and regions, encompassing prominent names such as Betfair, Paddy Power, Pokerstars, Skybet, Fanduel, and now, Adjarabet.

Renowned as the premier online gaming operator in Georgia and boasting a robust presence in Armenia, Adjarabet’s diverse portfolio encompasses poker, casino games, sports betting and the renowned Betfair Exchange. The synergy between Playtech and Adjarabet marks a surge in popularity of Live Casino, a dynamic vertical that stands as one of Playtech’s fastest-growing verticals.

Shimon Akad, COO of Playtech, said, “Our collaboration with Adjarabet signifies our commitment to pioneering operations in emerging markets. We believe this trend will only accelerate – and we look forward to expanding even further globally.”

Avto Oboladze, Head of Online Casino at Adjarabet, said: “The strategic partnership with Playtech cements our standing as a leading gambling operator in the region. The integration of Playtech’s content into Adjarabet presents an exhilarating dimension for our valued customers, setting the stage for the partnership’s evolution.”

Amusnet

Amusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara

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Amusnet has introduced its “Jackpot Cards Plus” island at Casino Adjara, bringing S55J slot cabinets into one of Tbilisi’s most established venues. More than just a placement, the installation represents a strategic step in the company’s growing presence across key regulated markets.

Positioned prominently on the floor, the island format immediately draws attention. The S55J cabinets combine next-generation hardware architecture with high-definition visual performance and ergonomic design, delivering a smooth, immersive playing experience. Integrated with the Amusebox Package which is a curated portfolio of 51 proven titles, the setup delivers both variety and performance in a single, cohesive offering.

At the center of the installation is the multi-level Jackpot Cards Plus system. Designed to heighten anticipation and sustain engagement, it transforms individual gameplay into a shared experience, encouraging longer sessions and driving measurable results for the operator.

The sales team at Amusnet’s Georgia office commented that the market has strong potential and a clear appetite for high-quality land-based entertainment.

“Our installation at Casino Adjara is part of a broader vision to establish a sustainable and scalable presence in the region. With ‘Jackpot Cards Plus,’ we are implementing a performance-driven concept designed to optimize floor dynamics and deliver consistent results. This partnership demonstrates how our land-based portfolio can adapt to established venues while maintaining the identity and strength of our product ecosystem,” they said.

For Amusnet, the rollout marks one of its first strategic land-based installations in Georgia, an important milestone that reflects the company’s ability to successfully transition its established game portfolio into high-performing casino cabinet environments.

Igor Kokanovich, Slot Manager at Casino Adjara, said: “Casino Adjara highly values its partnership with Amusnet, recognizing the company as a dependable, professional, and forward-thinking partner. The launch of the ‘Jackpot Cards Plus’ island, featuring S55J cabinets and the Amusebox Package of 51 games, has strengthened our slot floor offering. The technology platform, cabinet design, and diversified game mix have added new momentum to our gaming environment while enhancing overall player engagement.

“We expect solid commercial results and long-term value from this installation and look forward to further expanding our cooperation.”

Through collaborations with leading operators such as Casino Adjara, Amusnet continues to build its land-based growth trajectory market by market.

The post Amusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Best AI Solution 2026

Blask Crowned Best AI Solution at SiGMA Eurasia Awards 2026

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Blask, a market intelligence ecosystem powered by AI for the iGaming sector, has been awarded Best AI Solution 2026 at the SiGMA Eurasia Awards, which took place yesterday in Dubai.

The accolade honors Blask for utilizing artificial intelligence to address a persistent issue in iGaming: the absence of dependable, prompt, and comparable market data in both regulated and offshore markets. Blask provides hourly updated AI-generated market intelligence instead of depending on slow reports and surveys.

The platform integrates computer vision, natural language processing, and predictive modeling to autonomously identify iGaming brands globally, assess market size and revenue potential, and monitor competitive trends in almost real-time.

Operators, affiliates, game providers, regulators, and investors utilize its exclusive metrics, such as the Blask Index, BAP, APS, and CEB, to aid in making strategic and operational choices.

“This award is a strong validation of the approach we’ve taken from day one,” said Max Tesla, co-founder and CEO of Blask. “We didn’t want to build another analytics dashboard. We wanted to build AI infrastructure that shows what’s really happening in the market, especially in places where data simply doesn’t exist.”

The SiGMA Eurasia win marks Blask’s fifth major industry award. Previous recognitions include Best Tech at the iGB Affiliate Awards 2025, Rising Star in Casino Innovation at the SBC Awards, Startup of the Year at the Starlet Awards, and SiGMA Asia Startup Pitch 2024.

The post Blask Crowned Best AI Solution at SiGMA Eurasia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Affigates

SoftConstruct AI and Affigates Bring Cutting‑Edge Solutions to AIBC Eurasia 2026 in Dubai

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SoftConstruct AI and Affigates are thrilled to share their involvement in AIBC Eurasia 2026, occurring on February 10-11 at the Festival Arena in Dubai. As a leading center for iGaming advancement in the area, AIBC Eurasia offers the perfect platform for companies to showcase their vision of a future powered by intelligence.

In a time when technology advances at an unparalleled speed, SoftConstruct AI and Affigates remain at the forefront by providing an environment where aspiration and intellect converge. At AIBC Eurasia, the emphasis will be on the concept of “The Choice,” steering operators toward strategic choices that promote sustainable growth and operational superiority.

At Stand 5S, attendees can discover an extensive range of solutions designed for the contemporary operator. At the heart of the display are the Sportsbook and Casino Platforms, upgraded with cutting-edge AI enhancements to guarantee optimal scalability and cross-channel efficiency. The AI Suite continues to be the core of the package, including CRM AI for behavior analysis, Umbrella AI for immediate risk oversight, and the AI Game Recommendation System for personalized content. Moreover, the exhibition highlights Betting Mate, an advanced AI assistant providing tailored market recommendations, up-to-date statistics, and an engaging chat interface for an enhanced player experience.

At AIBC Eurasia, participants can also discover Affigates, a uniquely operated, unprecedented affiliate ecosystem presented at the SoftConstruct AI booth. Created as a comprehensive growth engine for the iGaming industry, it emphasizes transparency via a distinctive scoring system and a Traffic Trust Layer that assesses quality prior to any engagement. Affigates provides a scalable and fraud-resistant route to ongoing success through a trusted international network of more than 7,000 affiliates and 700 partners connecting with 115 million players.

Maintaining its dedication to partner success, SoftConstruct AI will showcase the “The Choice to Grow” initiative. This unique 12-month program transforms performance into real cost benefits by incentivizing growth. By realizing a 16.67% growth in GGR each quarter across Sportsbook, Virtual Sports, Retail Solutions, FeedConstruct, PopOK Gaming, Pascal Gaming, CreedRoomz, Choice Gaming, Stretch Network, and SOS Hub, partners can access a 51% invoice discount every three months, three months of complimentary services for single-use, in addition to special promotions and exclusive tournaments from partner brands.

The energy starts to build even before the Festival Arena’s doors are opened. On February 8, two days before the exhibition, SoftConstruct AI will host Harmony ChoiceMe Dubai, a private event aimed at bringing together the local iGaming community. This gathering provides a concentrated environment designed for discussion and strategic synchronization, enabling industry leaders to exchange insights and viewpoints prior to the commencement of the main event.

SoftConstruct AI and Affigates welcome all visitors to explore Stand 5S to see how an integrated, AI-powered ecosystem can reshape the future of iGaming.

The post SoftConstruct AI and Affigates Bring Cutting‑Edge Solutions to AIBC Eurasia 2026 in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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