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Alpha Affiliates gives back to over 15,000 partners following success in its 11th anniversary
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Alpha Affiliates, the industry-leading affiliate marketing company, celebrates its 11th anniversary, announcing significant milestone achievements in 2023. The company’s dedication to providing outstanding affiliate services for the iGaming community has resulted in remarkable growth and recognition on both a national and international scale, achieving over 15,000 partners across more than 50 countries, and over 2,000,000 players worldwide.
2023 was a year of expansion for Alpha Affiliates, with the company witnessing an 20% upsurge in new partners this year. The company expanded its affiliate community, establishing connections with new, high-performing webmasters while also strengthening relationships with existing partners. These relationships have been key to their recent growth, allowing for a wide-spanning reach in over 50 countries worldwide and strengthening Alpha Affiliates’ position in global markets.
The impressive growth comes as a result of Alpha Affiliates’ newly introduced, and enhanced, product portfolio consisting of new iGaming brands, including Spinch, Rakoo, and Casino Infinity, and revamped existing products, to cater to diverse player preferences across online casinos and sports betting platforms. All of these products will be displayed at SiGMA Malta in November, where Alpha Affiliates will be in attendance, allowing attendees to meet the team and discover the company’s second-to-none approach to affiliate marketing.
Innovation remains a priority focus in 2023. Alpha Affiliates has continued to invest in cutting-edge technologies and analytical tools to provide affiliates with comprehensive data insights, drive traffic, and conversions with innovative marketing strategies. Its goal is to ensure maximum ROI through Alpha Affiliates’ data-driven approach to optimize user acquisition, all while complying to iGaming regulations across countries. The company’s efforts in this sector have been recognised by Affpapa who have awarded the title of “Affiliate Network of the Year”.
As part of Alpha Affiliate’s celebration of recent achievements, the company held its 13th anniversary “Alpha Party” in Cyprus last month where partners enjoyed a wonderful evening. Now, the company is going a step further, giving back to their community with the launch of its exciting “Affiliate Race” – a raffle offering top-performing partners a chance to compete for prizes and a spot in the coveted Alpha Affiliates Hall of Fame. With over €200,000 up for grabs, and Alpha-branded rings (inspired by the legendary NBA championship rings) which grant access to exclusive events, the race is set to be Alpha Affiliates’ biggest and most competitive promotion yet.
In the past year, Alpha Affiliates has welcomed sustained and successful growth, having appointed Irina Makarova as new Chief Marketing Officer, Vladimir Pisanko as Head of PSP, and Nikita Tsarenko as Head of Analytics, who will take part in ensuring consistent success for the company. In the coming year, Alpha Affiliates plans to strengthen its global reach and partner network, expanding into LATAM markets with WinToro, Alpha Affiliate’s new Sportsbook offer, and helping affiliates achieve their growth and revenue potential with an increasing product portfolio.
Boris Pashnev, Head of Affiliates, comments, “We’re extremely proud and humbled to have achieved all that we have in the past year. This success is evidence of our hard work in our industry, allowing us to achieve a very successful year with incredible growth, welcoming new Alpha Affiliates members.
We will continue to provide the best affiliate service for our partners while ensuring we are continuously growing and developing to better service the industry and celebrate more milestones ahead.”
Dominic Sawyer VP Growth at Tequity
Tequity and iBankroll forge strategic partnership
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.
By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.
With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.
Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”
Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”
The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
Christos Zoulianitis Chief Commercial Officer at ENJOY
ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
Fortune of Olympus
PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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