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British Bookmakers Set to Make Record Contribution for Rights to Show Horse Racing
British bookmakers are on track to make a record contribution to horse racing next year – with the bill for media rights forecast to increase by nearly £30m.
The Betting and Gaming Council’s five biggest members for horse race betting, Entain, Flutter, bet365, 888/William Hill and Betfred, expect to see a record cost increase to broadcast races.
In 2022, BGC members paid £270.1m for the rights to live stream races for customers and show them in bookmakers.
But that cost is forecast to rise to £285.3m this year, an increase of 5.6%, with members estimating a further increase to £315.2m in 2024, a further bump of 10.5%.
The combined increase for media rights costs is now expected to rise by 16.7% between 2022 and 2024.
The figures are based on data supplied by the Betting and Gaming Council’s five biggest members for horse race betting, then adjusted to include smaller operators, who must also pay for media rights.
Michael Dugher, CEO of Betting and Gaming Council, said: “BGC members are already making a record contribution to horse racing and these figures show that is only going to increase.
“This comes despite a reduction in betting turnover on racing in the last five years and a worrying decline in participation in horse race betting overall.
“Horse racing remains a hugely important, world-leading sport, enjoyed by millions of fans and like the betting industry it continues to support large numbers of jobs.
“I know racing is trying to modernise and reach out to new fans, while also trying to bounce back from the Covid pandemic and deal with some difficult economic headwinds, plus deal with the hit on its funding caused by the Government. The betting industry is dealing with many of the same pressures on our revenues and costs.
“The BGC and our members remain fully committed to working together with the leadership of the sport, including the BHA and others, to ensure a better future for racing. But the fact that we are making a record and growing contribution to the sport cannot be ignored.”
The forecast costs come after the BGC announced their members directly contributed £384m to British horse racing last year in levy, media rights and sponsorship deals.
These figures showed an increase on previous estimates for the regulated sector’s contribution, which had placed it at around £350m a year.
In addition, bookmakers spent £125m on marketing to promote racing and betting through advertisements and partnerships, which helps secure vital terrestrial coverage of the sport and raise revenue for print newspaper titles.
As well as the increased costs for media rights, levy payments are projected to be £99m in 2022/2023, according to the Horserace Betting Levy Board.
This record investment also enabled horse racing to use some of these revenues to deliver record prize money of £179.3m in 2022.
Horse racing is the second biggest sport in the UK, second only to football, with more than five million people attending around 1400 fixtures annually across 59 racecourses.
However, its popularity is in decline. In 2007, 17% of the population participated in horse race betting in the previous year, but that fell to 10% in 2018.
Meanwhile football overtook horse racing betting around the same time between 2017/2018.
The Department for Culture, Media and Sport has committed to reviewing the Horseracing Levy by next year.
The Horseracing Levy, which is administered by the Horserace Betting Levy Board, goes towards improving the sport, breeding and boosting veterinary care.
Betting operators are working closely with the British Horseracing Authority and racing stakeholders on much needed reforms to the fixture list and race programme which should increase commercial returns from the levy and media rights.
The regulated betting industry fully supports this once-in-a-generation opportunity to modernise horse racing so it can realise its full commercial potential.
The BGC is also working closely with the government on the proposed reforms from the White Paper to ensure those who enjoy betting can continue to do so without unnecessary intrusion, while introducing improved safeguards for the minority who struggle.
Betting shops currently support around 42,000 jobs, contribute £1bn a year in tax to the Treasury and another £60m in business rates to local councils.
The wider regulated betting and gaming industry contributes £7.1bn to the economy, generates £4.2bn in tax and supports 110,000 jobs.
In April DCMS unveiled the Government’s new White Paper on gambling reform, including a number of key measures the BGC had campaigned for.
Those included a new mandatory Ombudsman for the regulated sector, enhanced spending checks online and a new mandatory levy to fund research, education and treatment to tackle gambling related harm and problem gambling.
Each month in Great Britain around 22.5m adults have a bet and the most recent Health Survey for England estimated that 0.4% of the adult population are problem gamblers.
Meanwhile the unsafe, unregulated gambling black market online is growing in the UK, with the numbers betting on these sites doubling in recent years, and the amount staked in the billions.
3 Pigs of the Caribbean
Gaming Corps sets sail with 3 Pigs of the Caribbean – a swashbuckling new chapter in its hit Pigs series
Reading Time: 2 minutes
Hams Ahoy! The iconic trio return for a pirate-themed Hold & Win adventure
Gaming Corps – a publicly-listed game development company based in Sweden, has unveiled 3 Pigs of the Caribbean, the latest and most ambitious instalment in its hit Pigs series. Following the runaway success of 3 Pigs of Olympus, the notorious trio return for a high-seas escapade packed with charm, humour, and treasure-filled potential.
Set against sun-drenched islands and creaking pirate ships, 3 Pigs of the Caribbean invites players to join the three swashbuckling pigs on their hunt for fortune. Every spin feels like a roll of the waves, as the pigs dig, hoard, and plunder their way across the reels in search of glittering rewards. Played across a 5×3 grid with 243 ways to win, this high-volatility Hold & Win slot captures the thrill of adventure with its dynamic mix of prize collection, grid expansion, and feature upgrades.
At the heart of the game is the Bonus Hold & Win Game, triggered by landing six or more Prize Coin symbols or a combination of Prize and Pig Coins. Once activated, players set sail on a bonus round that can expand to a 5×5 grid, where every spin offers new treasures to uncover. Each of the three Pig Coins brings its own brand of mischief and reward: the Red Pig expands the grid and adds new win possibilities, the Yellow Pig boosts prizes with multipliers of up to x10 and can award random values of up to 100x the total bet, while the Blue Pig adds extra respins and can also deliver random values of up to 100x the bet.
Adding to the chaos is the Mystery Pig, which can transform into any of the three Pig Coins to trigger surprise upgrades mid-bonus. Meanwhile, the Collector Chest feature keeps the base game brimming with activity, scooping up the values of Prize Coin symbols as they land. The brand-new Prize Gem system adds long-term treasure hunting to the mix, with four collectible tiers: Mini, Minor, Major, and Grand – each unlocked through colour-coded progress bars. When a bar is filled, a matching Prize Gem drops onto the grid, delivering a haul worthy of the high seas.
With an RTP of up to 95.81% and a rich tapestry of features that blend instant rewards with long-term engagement, 3 Pigs of the Caribbean represents a major evolution in the Pigs franchise, and one of Gaming Corps’ most feature-packed titles to date.
Viacheslav Pechernyi, Product Owner at Gaming Corps, said: “The Pigs have become a cornerstone of our portfolio and a player favourite around the world. With 3 Pigs of the Caribbean, we wanted to take everything that made the series successful – fun characters, smart mechanics, and big win potential, and send them on their most daring voyage yet. We can’t wait to see how it performs.”
The post Gaming Corps sets sail with 3 Pigs of the Caribbean – a swashbuckling new chapter in its hit Pigs series appeared first on European Gaming Industry News.
Aaron Magpayo Chief Product Officer at Playnetic
Elantil adds Playnetic to ever-expanding list of marketplace options
Reading Time: 2 minutes
Pioneering platform solutions provider integrates with innovative B2B content provider to give operators access to even more immersive gaming entertainment
Elantil, the disruptive platform solutions provider that’s rewriting the playbook for operators with its strategic iGaming backbone, has announced that it has further enhanced the range of options available via its online marketplace after partnering with Playnetic.
Having only launched in 2023, Playnetic has rapidly established itself as one of the industry’s go-to B2B content providers due to its unwavering reliability and exceptional customer service. Dedicated to providing immersive entertainment experiences, Playnetic has established three in-house studios that work closely with their commercial team to understand operator and partner requirements.
With all releases being informed by market insights, advances in technology and the latest gameplay trends, Playnetic titles combine high-quality visuals and audio with cutting-edge innovation and are backed by the company’s promise to consistently deliver, on time, every time.
As such a partner-oriented content provider, Playnetic will undoubtedly prove another welcome addition to Elantil’s Marketplace, with all operators now being free to reach out to the game provider directly and form their own simple, flexible agreements without Elantil dictating any of the terms.
By partnering with Elantil, Playnetic gains a platform that puts freedom, agility and control back at the heart of their operations. Elantil’s modular, API-first architecture enables swift market entry and reduces the delays that legacy systems often impose. Operators are able to launch new titles such as Piggy Plunder and Joxer, as well as brands or markets much faster, avoid rigid revenue-share burdens and minimise integration complexity and hidden costs.
Moreover, direct access to Playnetic’s immersive games portfolio means operators can refresh and diversify their lobbies, engage with players and scale into new markets with confidence.
John Debono, Chief Technical Officer at Elantil, said: “With Elantil’s Marketplace redefining the way that operators and suppliers do business, we’re delighted to be adding Playnetic to our growing list of integrations. As one of the most partner-focused B2B content providers around, our operators can now contact them directly to form bespoke deals that truly benefit their business.”
Aaron Magpayo, Chief Product Officer at Playnetic, said: “Our integration with Elantil’s Marketplace allows operators to access Playnetic’s content more seamlessly than ever before. It’s an important step that improves delivery efficiency, accelerates market access, and supports our goal of creating tailored, high-performing gaming experiences for every partner”.
The post Elantil adds Playnetic to ever-expanding list of marketplace options appeared first on European Gaming Industry News.
Endorphina
SkillOnNet and Endorphina Unite in New Multi-Market Deal
Reading Time: < 1 minute
Partnership Brings Endorphina’s Top Titles to SkillOnNet Brands Worldwide
Players across global entertainment brand SkillOnNet’s leading network of online casino brands can now dive into a fresh lineup of cutting-edge games, thanks to a new strategic partnership with award-winning software provider Endorphina.
Endorphina has been wowing the industry with a steady stream of hit titles like Hit Slot, Crown Coins, Lucky Streak 1000, Chance Machine, Fortune Chests and Thunder Crown. The company was crowned “Provider of the Year” at the AffPapa iGaming Awards 2025. Its games are now live with SkillOnNet across multiple jurisdictions.
SkillOnNet powers a diverse portfolio of iGaming brands, including household names like PlayOJO and Slingo, as well as regional favourites such as PlayUZU (Spain, LATAM), DrückGlück (Germany), and BacanaPlay (Portugal, Brazil).
The deal cements the company’s strategy of building the world’s most comprehensive games library through long-term partnerships with the very best emerging and established developers in the industry.
SkillOnNet operates more than 30 online casinos in numerous regulated jurisdictions across the globe, while providing turnkey solutions to top brands worldwide.
Jani Kontturi, Head of Games at SkillOnNet said: “We are delighted to partner with Endorphina and to bring their exceptional titles to our brands. We’re all about finding partners that share our core values around innovation, quality and responsible gaming. Endorphina delivers on that, while pushing the boundaries of game design and technical excellence. They have a deep understanding of what players want.”
Nare Grigoryan, COO-Malta at Endorphina said: “We’re proud to collaborate with SkillOnNet, a company with global reach and expertise. This deal allows us to amplify our presence in many regulated markets while delivering real value to players through a trusted, forward-thinking partner.”
The post SkillOnNet and Endorphina Unite in New Multi-Market Deal appeared first on European Gaming Industry News.
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