eSports
‘Break the Meta’: Herman Miller Gaming and G2 Esports Launch Limited-Edition Embody Gaming Chair
G2 Esports, one of the world’s most distinctive and successful esports and entertainment brands, and Herman Miller Gaming, a global leader in innovative design known for producing some of the best seating solutions in the world, will take their partnership to the next level, releasing a limited-edition model of Herman Miller Gaming’s award-winning Embody Gaming Chair. Only 250 of the limited-edition G2-branded Embody Gaming Chairs will be manufactured, becoming available for purchase globally on September 26.
Herman Miller Gaming’s relentless pursuit of melding scientific precision, unparalleled performance and holistic wellbeing has converged with G2’s unyielding commitment to equipping gamers with the ultimate arsenal for triumph. The two companies are challenging gamers and esports fans to break away from the rudimentary standards of the typical gaming chair, prioritising their health and wellbeing: “Break the Meta”.
“This chair represents Herman Miller Gaming’s first-ever esports product collaboration, and G2 is the perfect partner. This version of the Embody Gaming Chair is a true celebration of our partnership with G2, and is tailored specifically with the G2 community in mind. While we are particularly eager to see how G2 fans will react to this launch, it’s a phenomenal design option for any gaming enthusiast,” Jon Campbell, Vice President and General Manager of Herman Miller Gaming, said.
With its top-performing Embody Gaming Chair design as the foundation, each limited-edition chair will be adorned with a unique serial number, making it a collector’s dream. Nodding to G2’s brand identity, the chair features splashes of red, which also indicate the functional elements of the chair – the height-adjustment lever, the seat-length adjustment handles and the arm pad triggers. The chair features a special RF weld design, reflecting the G2 logo geometry through an arced v-shape.
Alban Dechelotte, CEO of G2 Esports, said: “At G2, we relentlessly push boundaries in esports and entertainment, driving towards unparalleled success. Collaborating with esteemed partner Herman Miller, we’ve redefined the pinnacle of gaming chairs. Our 2023 has been exceptional, both in action and strategy, recognizing the slender margins that define triumph. Optimal gear undeniably empowers our players, and we’re thrilled to unveil this exclusive product to the wider esports and gaming world.”
Baltics
DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics
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DATA.BET, a leading sportsbook solution supplier, has signed a content deal with Entain NCE, to strengthen the esports betting offer of their brands (Optibet and Klondaika) across the Baltics and Nordics – with Estonia as a key rollout market.
Through the collaboration, Entain and its portfolio of brands will receive DATA.BET’s premium esports coverage. The package includes a comprehensive Odds Feed, Risk Management, Bet Builder and a suite of engagement Widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), live Video Streaming, Statistical Widgets (team history and game stats) and a Multi Widget that unites all these tools within one screen. The partnership is designed to help Entain brands and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.
With the deal, Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.
“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” said Otto Bonning, Head of Sales at DATA.BET.
“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions,” said Hendrik Ahuna, Director of Sportsbook at Entain NCE.
The post DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics appeared first on European Gaming Industry News.
eSports
FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025
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Thunderpick, the leading esports betting platform delivering fans cutting-edge tools and experiences, announced that FURIA has emerged victorious at the Thunderpick World Championship 2025 — one of the tournament’s most competitive editions yet, featuring four of the world’s top 10 ranked teams. FURIA takes home the $500,000 first-place prize, with KSCERATO earning his first Grand Final MVP.
FURIA’s steady performance and relentless focus were on full display throughout the tournament, culminating in a Finals victory over Natus Vincere. After NAVI went up two maps to zero, FURIA did what many thought was impossible and completed a dominant reverse sweep with a 13:1 on the decisive map.
Natus Vincere finished second place, earning $150,000. The MongolZ, who won the Thunderpick World Championship last year, finished third after defeating Aurora earlier in the day, receiving $70,000 and $50,000, respectively. Venom, 9z, Imperial and OG all placed fifth through eighth, taking home $20,000 each.
“It is a privilege to congratulate FURIA as the Thunderpick World Champions! This tournament was thrilling, featuring exceptional gameplay. The success of our World Championship is thanks to the incredible teams, streamers, partners, staff, and everyone behind the scenes who made it possible, as well as the passionate fans who make this event so special,” said Kelly Sanders, Head of Strategy at Thunderpick.
This year marks the third consecutive Thunderpick World Championship. Last year, The MongolZ stunned HEROIC to claim their third international title of the season, cementing their status on the global CS2 stage. In 2023, FaZe Clan took the crown after defeating Virtus.pro, with Robin “ropz” Kool earning the MVP title. The TWC 2025 Finals are presented in collaboration with Hotspawn, a leading hub for esports news and analysis.
The post FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025 appeared first on European Gaming Industry News.
Betting
LEON Esports announces partnership with GamerLegion’s CS2 team
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LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.
This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.
Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.
This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.
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The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.
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