Playtech, the world’s leading gambling technology company, has strengthened its partnership with Banijay Brands, part of the international content producer and distributor Banijay, after being granted exclusive rights for use of The Million Dollar Drop brand in the US and retaining its rights for Deal or No Deal Bingo for a further five years.

Under the new agreement, Playtech has been granted exclusive brand rights to The Million Dollar Drop in the US – known internationally as The Money Drop, complementing Playtech’s branded content strategy to deliver the most engaging entertainment experience in the market. The agreement follows the recent launch of Playtech’s two state-of-the-art Live Casino facilities, one in Michigan and one in New Jersey.

The Money Drop Live is one of Playtech Live’s top-performing Live Gameshows that offers an exciting and engaging format which is paired with an internationally recognized and well-loved brand. The Money Drop brand will also be leveraged across Playtech’s Bingo vertical for existing Playtech Bingo markets in the coming months.

Playtech has also retained exclusive rights to the Deal or No Deal Bingo brand for a further five years. One of the most successful gameshow formats of the 21st Century, Deal or No Deal has proved a major hit as a Bingo brand with Playtech’s exclusive Deal or No Deal Bingo room being one of the company’s long-term top performers.

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“It is core to our strategy and growth in the US that Playtech Live delivers the highest levels of Live gaming experiences, and through partnering with Banijay we are bringing the most engaging and innovative products, technologies and brands to new markets and audiences. The Money Drop Live offers an incredible gaming experience and we cannot wait to introduce the localised Million Dollar Drop brand to our audiences in the US and strengthen our position as a global leader in Live gaming entertainment,” Sasha Uman, Director of Live Business Development at Playtech, said.

“We are delighted to renew our long and successful partnership with Banijay. Deal or No Deal Bingo is consistently amongst our top performing Bingo rooms, and we’re thrilled to continue to provide our partners and their customers with a truly iconic and entertaining gaming experience,” Angus Nisbet, Managing Director of Digital Bingo at Playtech, said.

“Deal or No Deal and The Money Drop are iconic shows with strong fanbases, and we are delighted to see the brands grow into new product verticals. We are thrilled to be extending our partnership with Playtech, as an industry leading supplier, it is well-placed to expand The Money Drop brand into the U.S. market,” Lex Scott, Commercial Director of Gaming and Gambling at Banijay Brands, said.

Deal or No Deal to arrive stateside via WHS

White Hat Studios, the content division of White Hat Gaming, has teamed up with content producer and distributor Banijay Brands to introduce the hit slots game Deal or No Deal^TM to players in the states.

As part of the arrangement, White Hat Studios will also offer other huge brands to audiences in the US, these will be announced nearer the title release dates.

The upcoming launch affirms White Hat Studios as the leading supplier of branded games with a large library confirmed for the US launch, which includes Ted^TM, Beavis and Butthead^TM, Sausage Party^TM and Worms^TM. Fresh IP like Deal or No Deal^TM carries with it a huge amount of promise for the new US market.    

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Banijay Brands, part of international content producer and distributor Banijay, controls the brand licensing rights to some of the most high-profile and creative IP in the world including Deal or No Deal, MasterChef and Black Mirror.

Andy Whitworth, CCO at White Hat Studios, said: “We’re incredibly excited to unveil Deal or No Deal^TM in the US, which promises to resonate massively within this new market. We look forward to launching Deal or No Deal^TM slots, jackpots, fullhouse and RNG table versions using this great brand.”

Lex Scott, Commercial Director, Gaming and Gambling at Banijay Brands, said: “White Hat Studios has done a fantastic job to date with their plans to introduce the best content from the UK to the US for a new audience, we feel Deal or No Deal^TM is in very safe hands with them and will be exceptionally popular with the US players due to the huge popularity of the brand stateside.

“The slots game-style perfectly replicates the excitement of the actual show and we’re confident that will appeal massively to these new players, given how successful it has proven to be in Europe.”

Launched in 2002 in the Netherlands, the global game show phenomenon Deal or No Deal is an international success, commissioned in over 80 territories worldwide with more than 300 productions. The Deal or No Deal format is represented internationally by Banijay.

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