Africa
SportyBet Launches New Television Ad Featuring Three Real Madrid Players

SportyBet, the official partner of Real Madrid in Africa, has unveiled an impressive television commercial featuring three prominent Real Madrid players: Eder Militão, who also serves as a global ambassador for SportyBet, Federico Valverde and Aurelien Tchouameni, who has Cameroonian roots.
This captivating commercial unfolds in an African household and skillfully leverages the star power of Real Madrid’s athletes to showcase the exceptional features of the SportyBet platform.
SportyBet is renowned for its cutting-edge user interface, and in this commercial, it introduces viewers to its unique offerings, including a top-notch video solution that enables live game watching and betting functions.
The production of this commercial maintains a high-end quality while infusing humour to engage the audience effectively.
The television commercial will air across Africa and feature on SportyTV and major pan-regional platforms during significant football leagues and competitions.
SportyTV, a free-to-air linear and online sports television network in Nigeria and Ghana, not only provides live matches in leagues like the Premier League, Bundesliga and Serie A but also features in-house punditry.
Those interested in viewing the commercial can also find it on SportyBet’s official YouTube channel: www.youtube.com/@sportybetafrica.
Elias Gallego, VP of Business Development, Marketing and Media at SportyBet, said: “This television commercial in collaboration with Real Madrid exemplifies SportyBet’s commitment to bringing the thrill of world-class football to our African users.
“We believe this commercial will not only captivate fans but also inspire a new generation of sports betting enthusiasts across the continent. Together with Real Madrid, we’re raising the game in Africa.”
SportyBet has solidified its position as a key player in the sports betting industry through strategic partnerships.
For the third consecutive season, it proudly maintains its status as the Official African Partner of Real Madrid Football Club, firmly establishing its presence in the global sports arena.
Additionally, SportyBet continues to nurture its relationship with Premier League giants, Manchester City, for the second consecutive season.
The recent renewal of Michael Essien as their African Ambassador underscores their commitment to engaging with the continent’s football legends.
As they expand their global reach, SportyBet has welcomed Eder Militão as their Global Ambassador this season, showcasing their ambition and growing influence in the sports industry.
These partnerships reflect SportyBet’s dedication to fostering connections within the sports community while offering an exciting and immersive betting experience to fans across Africa and beyond.
Africa
Uganda: National Lotteries and Gaming Regulatory Board and Uganda Police- Rwizi Region Deepen Ties in Enforcing the Gaming Law

The National Lotteries and Gaming Regulatory Board (NLGRB) recently held a high-level stakeholder engagement with the Uganda Police Force Officials in Rwizi Region. The engagement, hosted at Lake View Hotel in Mbarara on May 27, 2025, brought together District Police Commanders (DPCs), Officers in Charge of Criminal Investigations (OCIDs), local leaders, the media and other technical stakeholders from across the region.
The engagement focused on aligning enforcement strategies, enhancing compliance and deepening the understanding of Uganda’s gaming laws under the Lotteries and Gaming Act, Cap 334. In his opening remarks, NLGRB CEO Mr. Denis Mudene emphasized the strategic collaboration between the Board and the Uganda Police Force in enforcing gaming law to protect citizens, end underage gaming and maintain public order.
“Gaming is not a money-making venture. It is a leisure activity or entertainment, and we encourage only those of legal age to participate responsibly,” Mr. Mudene said.
Mr. Mudene raised concerns over the growing trend of children using parents’ phones to gamble online. He warned parents against registering SIM cards under their names and passing them on to minors, as this facilitates undetected underage gambling.
“93% of gambling happens online, mostly by corporates. However, when a phone registered in a parent’s name is used by a 15-year-old, they pass all verification checks,” he explained, urging responsible digital parenting.
In response, the Mbarara City Mayor, Robert Mugabe Kakyebezi, commended the Board’s efforts in bringing regulatory oversight closer to communities. He raised alarm over the prevalence of unlicensed betting operations and children misusing school fees or resorting to theft to fund gambling.
“As you enforce the law against illegal operators as well as those with minors in their betting shops, remind them of what the law says and apprehend them. This sets an example to those who think they can break the law and get away with it.”
The Deputy Regional Police Commander Rwizi Region, Senior Superintendent of Police Bosco Bakashaba, reaffirmed the Uganda Police Force’s commitment to upholding the law in partnership with the NLGRB.
“We shall offer total support to reduce offenses and illegal operations. Gaming houses that admit underage individuals or operate without licenses, especially in villages, will face legal consequences,” SSP Bakashaba asserted.
He pointed out that crime intelligence and informants are key tools in detecting and shutting down illegal slot machines and unauthorised betting centres.
“Gaming is like a razorblade, used correctly, it’s useful. Used wrongly, it causes harm,” he concluded.
The post Uganda: National Lotteries and Gaming Regulatory Board and Uganda Police- Rwizi Region Deepen Ties in Enforcing the Gaming Law appeared first on European Gaming Industry News.
Africa
Accelerating Ambitions in Africa: SYNOT Games Teams Up with Codium

In a move designed to strengthen their African presence and enhance customer experience, SYNOT Games has announced a strategic cooperation with Codium, an innovative software solutions provider and aggregator in the iGaming industry.
The partnership, currently active in jurisdictions including Liberia and Nigeria, empowers SYNOT Games to distribute its extensive portfolio of gaming content effortlessly through Codium’s aggregation platform. By utilizing Codium’s advanced technological infrastructure, SYNOT Games is well-positioned to reach a wider African audience, thereby enhancing both efficiency and the quality of customer support.
“Partnering with Codium marks a pivotal step in our strategy to grow within regulated African markets,” said Kristína Ďaďová, Sales Manager at SYNOT Games.
“Codium’s aggregation capabilities and in-depth understanding of the African regulatory landscape allow us to broaden access to our games while maintaining high standards of quality and compliance. This collaboration underscores our commitment to excellence and our ambition to deliver cutting-edge entertainment across diverse regulated markets,” she adds.
Codium specializes in comprehensive iGaming solutions, providing certified platforms that encompass various sports betting and online casino offerings. Their Blue Platform, known for its adaptability and scalability, has been instrumental in enabling SYNOT Games to fit in emerging and established regulated African markets.
Matej Mikunda, Sales Director at Codium, also welcomed the partnership, stating: “Our collaboration with SYNOT Games demonstrates a shared ambition to raise the bar for iGaming across Africa. By merging our technological expertise with SYNOT’s engaging content, we’re empowering local operators and enhancing the gaming experience for players throughout the region.”
This alliance strengthens SYNOT Games’ foothold in key regulated African jurisdictions and highlights both companies‘ dedication to quality, innovation, and responsible gaming. With increasing demand for premium content and evolving regulatory frameworks across the continent, SYNOT Games and Codium are well-positioned to shape the future of African iGaming standards.
The post Accelerating Ambitions in Africa: SYNOT Games Teams Up with Codium appeared first on European Gaming Industry News.
Africa
SOFTSWISS Calls for Resilience by Design at Africa Tech Week

SOFTSWISS, a leading global tech company providing software for the iGaming industry, leveraged its keynote platform at the opening of Africa Tech Week to formalise its South African market ambitions, highlighting cybersecurity resilience as central to its strategy. Deputy CSO Artem Bychkov warned that with cyberattacks escalating alongside digital adoption, companies entering African markets must be builders – not just participants – in secure digital ecosystems.
Artem Bychkov, Deputy Chief Security Officer at SOFTSWISS, addressed delegates with a warning: Africa’s booming digital economy is being matched – and in some cases outpaced – by cybercriminal innovation. South Africa now ranks among the top three countries globally in cybercrime-related losses, with R2.2 billion lost annually. “As the continent becomes more connected and digitally empowered, so too does the cyber risk. But with the right architecture, we can build resilience from the ground up,” said Bychkov.
Bychkov spotlighted established as well as emerging threats – from malware-as-a-service and supply chain infiltration to deepfake-driven KYC fraud – and positioned SOFTSWISS as a company whose track record in technical stability and innovation is vital for the African market. “Cybercriminals adapt fast. So must we,” he added. “There’s no substitute for a comprehensive security programme. People, processes, and technology must align under a long-term vision.”
SOFTSWISS has accelerated its African strategy, with enhanced adaptability for African operators. This strategy has already yielded acclaim: SOFTSWISS recently received the ‘Innovation of the Year’ award at the Sports Betting East Africa+ Summit – a recognition that its customisable solutions are both reliable and transformative, even in newly entered markets.
SOFTSWISS’ presence at Africa Tech Week underscores its ambitions to support Africa’s digital future not only through gaming platforms but also through a broader ecosystem of secure digital services. From device-level MFA and behavioural analytics to real-time monitoring and secure-by-design development, the company is bringing global cybersecurity standards to the continent – and evolving them to meet local realities.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Calls for Resilience by Design at Africa Tech Week appeared first on European Gaming Industry News.
-
Africa5 days ago
Accelerating Ambitions in Africa: SYNOT Games Teams Up with Codium
-
Canada4 days ago
Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino
-
Andreas Rentner5 days ago
Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem
-
Australia5 days ago
ACMA: Four Betting Services Breach Gambling Self-Exclusion Rules
-
Conferences4 days ago
Win Systems will showcase its new range of Gold Club Colors electronic roulettes at PGS.
-
Balkans5 days ago
Merkur Showcased its Latest Product Portfolio at Belgrade Future Gaming
-
Asia5 days ago
BetConstruct Wins “Digital Sports Betting Supplier of the Year” Award at Global Gaming Awards Asia-Pacific 2025
-
Latest News5 days ago
That was unforgettable! – The Boomerang Bet “AC Milan vs. Bologna Trip” Instagram Giveaway winner shared his emotions