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BGC Strengthens Ads Rules to Further Protect Under 18s

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The Betting and Gaming Council (BGC) has unveiled new measures to further prevent under-18s from seeing digital media adverts.

The standards body, which represents the UK regulated betting industry, has announced changes that will be published in the Seventh Industry Code for Socially Responsible Advertising (IGRG code).

As well as raising advertising standards for young people, the new code will extend the current commitment, which ensures 20% of TV and radio advertising is devoted to safer gambling messaging, to digital media advertising too.

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BGC members have already taken major steps to ensure only those legally allowed to bet see online marketing for regulated betting and gaming products.

Previous rules ensured all sponsored or paid for social media adverts must be targeted at consumers aged 25 and over unless the website can prove its adverts can be precisely targeted at over 18s.

Under the new guidelines, the 25+ rule will be extended to all digital media platforms who provide an appropriate age filter.

The new code, which will come into force on 1 December 2023, is the latest example of the BGC’s determination to drive up standards within the betting and gaming industry.

Other measures already introduced include the whistle to whistle ban on TV gambling adverts, cooling off periods on gaming machines, encouraging deposit limits, new ID and age verification checks and massively increasing funding for research, education and treatment.

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A BGC code of conduct was also introduced placing a ban on football clubs using their social media accounts – which are popular with youngsters – posting direct marketing on betting odds and sites.

BGC members have also led on a push with social media platforms to allow the public to opt-out from receiving betting and gaming advertising online. BGC Chief Executive Michael Dugher wrote to DCMS earlier this year, urging the Department to put pressure on social media platforms to do more.

DCMS Minister Stuart Andrew MP has since confirmed he will convene a meeting to help drive change.

BGC members take a zero-tolerance approach to betting by children. According to the Gambling Commission’s “Young People and Gambling Report” (2022) the most popular forms of betting by children are arcade games like penny pusher and claw grab machines (22%) bets between friends (15%), playing cards for money (5%) and fruit machines (3%) – not with BGC members.

Michael Dugher, chief executive of the BGC, said: “As the standards body for the regulated sector, we are committed to continuing to drive up standards and make big changes across the betting and gaming industry. Helping protect young people is our number one priority.

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“BGC Members have already taken significant steps to ensure adverts by our members only reach the right audiences. With more help from the platforms, we can do even more.

“Safer gambling messaging is also absolutely crucial. It is about ensuring that customers use safer gambling tools like setting deposits limits and time outs, but also it is about the vitally important work of signposting the help that is out there to help the minority of gamblers who might be struggling with their betting and gaming.

“The new edition of the IGRG Code is further evidence of our determination to continue to ensure that standards are rising and are as high as they can possibly be.”

BGC worked alongside Bacta, Bingo Association and the Lotteries Council to formulate these new rules and ensure it was a cross industry effort.

Around 22.5 million UK adults enjoy a bet each month. The regulated betting and gaming industry in the UK contributes £7.1bn to the economy in GVA and generates £4.2bn in taxes which fund essential public services, the industry also supports 110,000 jobs across the country.

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Participation in gambling by children (11-16 years) has fallen significantly since 2011 – from 23% of children participating in some form of gambling on a past-week basis to 7% in 2022 (GC Young People and Gambling Report 2022).

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ThrillTech secures regulatory approvals to launch jackpots in Latam

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Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets

ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.

The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.

Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.

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By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.

Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.

ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.

Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.

The post ThrillTech secures regulatory approvals to launch jackpots in Latam appeared first on Gaming and Gambling Industry in the Americas.

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Digital gaming disruption tackled in 1st AsPac Regulators’ Forum

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Regulators from across the Asia-Pacific region underscored the need to adapt to digital disruption in the gaming industry during the first-ever Regulators’ Forum held in Manila on Thursday, September 11.

In her keynote address, Philippine Amusement and Gaming Corporation (PAGCOR) President and COO Wilma Eisma said that while gaming jurisdictions across the region vary in size and maturity, they share common challenges such as cross-border transactions, rapid digitalization, and balancing economic benefits with social responsibility.

“In the Philippines, electronic gaming has become a significant growth driver and PAGCOR has responded with initiatives that ensure accountability, security, and consumer protection while allowing the industry to thrive responsibly,” Ms. Eisma said.

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However, she said that digitalization, remote gaming, and emerging platforms are testing the limits of traditional oversight models.

“By exchanging best practices, aligning responsible standards, and keeping pace with innovation, we can ensure that the region’s gaming industry grows not just in size but in trust, resilience, and sustainability,” she said.

Ms. Eisma said PAGCOR has introduced reforms such as stricter advertising rules, stronger financial safeguards, and expanded responsible gaming programs but noted that the greater challenge lies in keeping pace with the rapid evolution of online and remote gaming.

The PAGCOR executive also expressed hope that the Regulators’ Forum will become an annual platform for dialogue, with an expanded edition already being planned for 2026.

“I am confident that this Regulators’ Forum will evolve into a hub for knowledge, collaboration and shared commitment,” she said. “Together, let us set the tone for gaming regulation in Asia: one that is innovative, collaborative and firmly anchored on integrity.”

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The event was organized by PAGCOR and Inside Asian Gaming (IAG) and hosted by Newport World Resorts. It gathered regulators, operators, and stakeholders from across the region to tackle concerns on player protection and financial integrity, among others.

The post Digital gaming disruption tackled in 1st AsPac Regulators’ Forum appeared first on European Gaming Industry News.

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Compliance Updates

MGCB Renews Licenses for Detroit’s Three Commercial Casinos, Highlighting Continued Community and Economic Impact

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The Michigan Gaming Control Board (MGCB) unanimously approved license renewals for Detroit’s three commercial casinos—MGM Grand Detroit, MotorCity Casino, and Hollywood Casino at Greektown—during its regularly scheduled public board meeting.

The annual approval follows a comprehensive review of each casino’s operations, regulatory compliance, and commitment to responsible gaming practices, as required under the Michigan Gaming Control and Revenue Act. The decision ensures that Detroit residents and visitors can continue to enjoy a safe, secure, and well-regulated gaming environment.

“Detroit’s commercial casinos are not only entertainment destinations but also major contributors to the city and state economies. By renewing these licenses, the Board reaffirms its commitment to a gaming industry that promotes integrity, accountability, and community benefit. Our oversight helps ensure that patrons have a fair and responsible experience, while Michigan residents continue to see the economic value generated by casino revenues,” said MGCB Executive Director Henry Williams.

The Detroit casinos play a vital role in supporting public services through wagering and sports betting taxes. Licensees are taxed at a rate of 19% on adjusted gross receipts, with 8.1% going to the state and 10.9% to the City of Detroit, along with development agreement payments. Casinos also pay an 8.4% tax on retail sports betting qualified adjusted gross receipts and annual fees that support the state’s regulatory functions. These funds help sustain city services, economic development, and state initiatives.

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The MGCB also emphasized the importance of small business participation in the casino supply chain, with measures in place to broaden opportunities for local vendors and suppliers.

Each of Detroit’s three casinos will be eligible for renewal again in September 2026.

The post MGCB Renews Licenses for Detroit’s Three Commercial Casinos, Highlighting Continued Community and Economic Impact appeared first on Gaming and Gambling Industry in the Americas.

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