Compliance Updates
BGC Strengthens Ads Rules to Further Protect Under 18s

The Betting and Gaming Council (BGC) has unveiled new measures to further prevent under-18s from seeing digital media adverts.
The standards body, which represents the UK regulated betting industry, has announced changes that will be published in the Seventh Industry Code for Socially Responsible Advertising (IGRG code).
As well as raising advertising standards for young people, the new code will extend the current commitment, which ensures 20% of TV and radio advertising is devoted to safer gambling messaging, to digital media advertising too.
BGC members have already taken major steps to ensure only those legally allowed to bet see online marketing for regulated betting and gaming products.
Previous rules ensured all sponsored or paid for social media adverts must be targeted at consumers aged 25 and over unless the website can prove its adverts can be precisely targeted at over 18s.
Under the new guidelines, the 25+ rule will be extended to all digital media platforms who provide an appropriate age filter.
The new code, which will come into force on 1 December 2023, is the latest example of the BGC’s determination to drive up standards within the betting and gaming industry.
Other measures already introduced include the whistle to whistle ban on TV gambling adverts, cooling off periods on gaming machines, encouraging deposit limits, new ID and age verification checks and massively increasing funding for research, education and treatment.
A BGC code of conduct was also introduced placing a ban on football clubs using their social media accounts – which are popular with youngsters – posting direct marketing on betting odds and sites.
BGC members have also led on a push with social media platforms to allow the public to opt-out from receiving betting and gaming advertising online. BGC Chief Executive Michael Dugher wrote to DCMS earlier this year, urging the Department to put pressure on social media platforms to do more.
DCMS Minister Stuart Andrew MP has since confirmed he will convene a meeting to help drive change.
BGC members take a zero-tolerance approach to betting by children. According to the Gambling Commission’s “Young People and Gambling Report” (2022) the most popular forms of betting by children are arcade games like penny pusher and claw grab machines (22%) bets between friends (15%), playing cards for money (5%) and fruit machines (3%) – not with BGC members.
Michael Dugher, chief executive of the BGC, said: “As the standards body for the regulated sector, we are committed to continuing to drive up standards and make big changes across the betting and gaming industry. Helping protect young people is our number one priority.
“BGC Members have already taken significant steps to ensure adverts by our members only reach the right audiences. With more help from the platforms, we can do even more.
“Safer gambling messaging is also absolutely crucial. It is about ensuring that customers use safer gambling tools like setting deposits limits and time outs, but also it is about the vitally important work of signposting the help that is out there to help the minority of gamblers who might be struggling with their betting and gaming.
“The new edition of the IGRG Code is further evidence of our determination to continue to ensure that standards are rising and are as high as they can possibly be.”
BGC worked alongside Bacta, Bingo Association and the Lotteries Council to formulate these new rules and ensure it was a cross industry effort.
Around 22.5 million UK adults enjoy a bet each month. The regulated betting and gaming industry in the UK contributes £7.1bn to the economy in GVA and generates £4.2bn in taxes which fund essential public services, the industry also supports 110,000 jobs across the country.
Participation in gambling by children (11-16 years) has fallen significantly since 2011 – from 23% of children participating in some form of gambling on a past-week basis to 7% in 2022 (GC Young People and Gambling Report 2022).
BetterGambling
BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse

Reading Time: 2 minutes
BetterGambling, the UK’s independent gambling industry think tank, released its comprehensive Market Intelligence Report, indicating over 800 casino operators will be forced out of the UK market by 2027, the largest industry slump in British gambling history.
The study, authored by BetterGambling’s stable of former casino bosses and regulatory experts, projects a precipitous 30-40% drop in authorised operators as the 2026 regulatory landscape renders continued operation economically non-viable for the low-to-midsized players.
“We are witnessing the greatest scale of change since the Gambling Act 2005. Our analysis proves that this is not just market consolidation – it’s a structural realignment of an industry that today supports 2,262 licensed operators as of March 2024,” said Diana Tunsu, Reviewer at BetterGambling.
Key findings from the BetterGambling report include:
• 680-900 operators anticipated to exit the market by the end of 2027 (30-40% of the current market)
• New casino launches will drop by 60-70% relative to 2024 levels
• White-label operations will see a 45-55% closure rate as a result of shifts in platform economics
• Stand-alone casinos will see 40-50% market consolidation as a result of compliance barriers
• Total first-year compliance investment of £800,000-2.8 million per operator.
The Compliance Investment Reality
BetterGambling’s in-depth analysis of operators reveals the true cash investment required for 2026 compliance. The regulatory fee alone will remove £100 million from the industry annually, and technology infrastructure upgrades will cost individual operators between £500,000 and £2 million.
“The economics are straightforward. Operators with GGY below £3 million per year are faced with a stark choice: spend significantly on compliance or consider strategic options including withdrawing from the market,” explained Diana Tunsu.
For more detailed analysis of the impact on different forms of casinos, see our in-depth UK Casino Reviews section.
White-Label Market Transformation
White-label casino businesses are recognized as being severely tested in this report, with 45-55% predicted to merge or close down. Of the estimated 350-450 current white-label businesses, BetterGambling predicts 200-300 will survive past 2027.
“White-label operators have a complex equation,” said the BetterGambling research team.
“They must navigate through the same compliance for independent operators when handling revenue-sharing arrangements with platform providers.”
The post BetterGambling Exclusive Report: 800+ UK Casino Operators Face Closure as 2026 Regulations Trigger Industry Apocalypse appeared first on European Gaming Industry News.
Compliance Updates
UKGC Introduces New Deposit Limit Rules

Reading Time: 2 minutes
The UK Gambling Commission (UKGC) is going to implement new deposit limit rules to help customers manage their spending.
Operators are currently required to offer tools so customers can easily set personal budgets for gambling at registration or when they first deposit money into their gambling account. To increase consumer empowerment the Commission is amending the rules to provide further consistency and clarity for customers when setting financial limits. These changes focus on how these limits are defined and communicated to customers.
From 30 June 2026 all online operators must provide customers with the opportunity to set a “deposit limit” which is based solely on the amount a customer pays into their account over a set duration. To avoid confusion, only this form of limit may be called a “deposit limit”.
In addition, gambling businesses will also be able to offer different limits, such as loss limits or limits where withdrawals are also taken into account.
The improvements to the rules are coming into effect in stages, and a key milestone is the set of previously announced changes which will come into effect on 31 October 2025 and require all gambling businesses to:
• prompt their customers to set a financial limit before they make their first deposit and make it easy for them to review and alter their limit
• remind consumers every six months to review their account and transaction information to help customers maintain control of their gambling spend
• offer financial limits using free text at an account level to help customers set meaningful limits
• provide financial limit setting facilities via a link on the homepage and deposit pages which are clearly visible and accessible, with the number of clicks to reach these facilities minimalised
• action all customer requests to decrease a financial limit immediately.
Helen Rhodes, Commission Director of Major Policy Projects, said: “Our work will help empower consumers to have greater awareness and control over their gambling. These further changes will also bring consistency and clarity for those consumers choosing to set deposit limits, while still supporting gambling businesses to offer customer choice for different forms of limits.”
The post UKGC Introduces New Deposit Limit Rules appeared first on European Gaming Industry News.
Compliance Updates
MGA Introduces Self-Assessment Tool to Help Individuals Assess Gambling Habits

Reading Time: < 1 minute
As part of its ongoing commitment to player protection, the Malta Gaming Authority (MGA) has announced the launch of an online Self-Assessment Tool, available in both English and Maltese, designed to help individuals reflect on their gambling habits and behaviour.
Developed in close collaboration with several key local organisations – namely Sedqa, Caritas Malta, the OASI Foundation and the Responsible Gaming Foundation – the tool is completely anonymous, free to use and accessible to all.
Rooted in the Problem Gambling Severity Index – a widely recognised, evidence-based screening tool – the questionnaire comprises nine straightforward questions. These aim to assess the extent of an individual’s gambling behaviour while also considering broader social and environmental influences.
The tool encourages self-reflection in an accessible way, helping players consider whether they may benefit from reaching out for professional guidance. Should a user’s results indicate the need for further support, they will be directed to one of the participating organisations, each of which serves as a trusted point of contact for advice and care. Information is also available on safer gambling tools, such as setting limits or using global bet-blocking tools.
This initiative represents a collaborative, people-first approach to player protection, working alongside local entities in Malta and Gozo to ensure that anyone experiencing gambling-related harm is not only informed but also supported.
The MGA encourages players to use the tool regularly as a way to monitor changes in their gambling behaviour over time and stay mindful of any change that may occur.
The post MGA Introduces Self-Assessment Tool to Help Individuals Assess Gambling Habits appeared first on European Gaming Industry News.
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