Compliance Updates
BGC Strengthens Ads Rules to Further Protect Under 18s
The Betting and Gaming Council (BGC) has unveiled new measures to further prevent under-18s from seeing digital media adverts.
The standards body, which represents the UK regulated betting industry, has announced changes that will be published in the Seventh Industry Code for Socially Responsible Advertising (IGRG code).
As well as raising advertising standards for young people, the new code will extend the current commitment, which ensures 20% of TV and radio advertising is devoted to safer gambling messaging, to digital media advertising too.
BGC members have already taken major steps to ensure only those legally allowed to bet see online marketing for regulated betting and gaming products.
Previous rules ensured all sponsored or paid for social media adverts must be targeted at consumers aged 25 and over unless the website can prove its adverts can be precisely targeted at over 18s.
Under the new guidelines, the 25+ rule will be extended to all digital media platforms who provide an appropriate age filter.
The new code, which will come into force on 1 December 2023, is the latest example of the BGC’s determination to drive up standards within the betting and gaming industry.
Other measures already introduced include the whistle to whistle ban on TV gambling adverts, cooling off periods on gaming machines, encouraging deposit limits, new ID and age verification checks and massively increasing funding for research, education and treatment.
A BGC code of conduct was also introduced placing a ban on football clubs using their social media accounts – which are popular with youngsters – posting direct marketing on betting odds and sites.
BGC members have also led on a push with social media platforms to allow the public to opt-out from receiving betting and gaming advertising online. BGC Chief Executive Michael Dugher wrote to DCMS earlier this year, urging the Department to put pressure on social media platforms to do more.
DCMS Minister Stuart Andrew MP has since confirmed he will convene a meeting to help drive change.
BGC members take a zero-tolerance approach to betting by children. According to the Gambling Commission’s “Young People and Gambling Report” (2022) the most popular forms of betting by children are arcade games like penny pusher and claw grab machines (22%) bets between friends (15%), playing cards for money (5%) and fruit machines (3%) – not with BGC members.
Michael Dugher, chief executive of the BGC, said: “As the standards body for the regulated sector, we are committed to continuing to drive up standards and make big changes across the betting and gaming industry. Helping protect young people is our number one priority.
“BGC Members have already taken significant steps to ensure adverts by our members only reach the right audiences. With more help from the platforms, we can do even more.
“Safer gambling messaging is also absolutely crucial. It is about ensuring that customers use safer gambling tools like setting deposits limits and time outs, but also it is about the vitally important work of signposting the help that is out there to help the minority of gamblers who might be struggling with their betting and gaming.
“The new edition of the IGRG Code is further evidence of our determination to continue to ensure that standards are rising and are as high as they can possibly be.”
BGC worked alongside Bacta, Bingo Association and the Lotteries Council to formulate these new rules and ensure it was a cross industry effort.
Around 22.5 million UK adults enjoy a bet each month. The regulated betting and gaming industry in the UK contributes £7.1bn to the economy in GVA and generates £4.2bn in taxes which fund essential public services, the industry also supports 110,000 jobs across the country.
Participation in gambling by children (11-16 years) has fallen significantly since 2011 – from 23% of children participating in some form of gambling on a past-week basis to 7% in 2022 (GC Young People and Gambling Report 2022).
The Swedish Gambling Authority has reviewed how licensees comply with the requirements for information that must be available in bingo halls.
In its review, the Swedish Gambling Authority has checked whether the licensee complies with the information responsibility in bingo halls. Among other things, the licensee’s contact details and gaming responsibility information must be easily accessible.
The Swedish regulator has found information deficiencies in two bingo halls: Idrottens Bingo in Linköping and Bingoringen in Karlskoga. The Spelinspektionen has also alerted the Swedish Bingo Association regarding the information deficiencies at these two bingo venues.
The post The Swedish Bingo Association Receives a Reprimand for Lack of Information in Bingo Halls appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Dutch Gambling Authority (KSA) has allocated funding to five new strategic projects dedicated to preventing and reducing gambling-related harm.
Gambling harm can have major consequences for the individuals themselves, their environment and society as a whole. Research shows that 20% of Dutch people who gamble are at moderate or high risk of gambling addiction. By focusing on prevention, early detection and support, problems can be prevented from developing into serious debt, addiction or mental health issues. The projects are being carried out by the Anonymous Gamblers Foundation and the Gamblers’ Environment Foundation, the Dutch Association for Psychiatry, the Trimbos Institute and the Naast Foundation.
With a grant from the Addiction Prevention Fund, the Anonymous Gamblers and Gamblers’ Environment (AGOG) foundation can train new group facilitators and invest in professional development. In addition, AGOG is exploring the possibilities for digital peer support meetings. This could offer a solution in regions where there are no physical AGOG groups yet, or for people who are unable to attend meetings on location.
The Dutch Association for Psychiatry (NVvP) is receiving funding from the Addiction Prevention Fund for the development of a guideline for the treatment of gambling and gaming addiction. NVvP guidelines contain recommendations for the medical practice of healthcare professionals. This new guideline follows up on one of the recommendations of the National Rapporteur on Addictions (NRV) from the report “Gambling with Health”.
The Trimbos Institute has launched two pilots exploring the theme of gambling, also funded by the Addiction Prevention Fund. The Growing Up in a Promising Environment (OKO) programme is exploring whether it can contribute to preventing gambling behavior among young people. To this end, a literature review is being conducted, monitoring data analysed, appropriate interventions sought and discussions held with municipalities and local partners. Additionally, within the alcohol, drug and medication policy, it is being explored how employers can prevent gambling behavior in the workplace and how they can better refer employees with emerging problems to help.
Stichting Naast receives a subsidy to provide webinars, individual counseling, and newsletters for loved ones of people with a gambling addiction. On helpmijndierbareisverslaafd.nl, they publish additional information about gambling-related harm. This aligns with the OpenOverGokken.nl platformme. The goal is to effectively connect the information and helplines of Stichting Naast and OpenOverGokken, ensuring clear referrals between them. This creates a recognisable pathway for loved ones seeking help, advice or a listening ear.
Through the funding of these projects, the KSA, together with partners, focuses on early detection, prevention, improved care and support for gamblers and their loved ones. In doing so, work is being done simultaneously on multiple fronts to prevent gambling harm and limit its consequences. The resources for the aforementioned projects come from the Addiction Prevention Fund (VPF). Managed by the KSA since 2021, this fund is financed via an additional gambling levy for providers of high-risk gambling.
The post KSA Funds Five New Gambling Harm Prevention Projects appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arizona Department of Gaming
Arizona Department of Gaming Launches On-Demand Responsible Gaming Training
The Arizona Department of Gaming has announced the release of its Responsible Gaming Training initiative, consisting of free, self-paced training in responsible gaming foundations. Training participants will learn the fundamentals of risks associated with gambling, including problem gambling, how problem gambling differs from positive play, and how to connect with others in the context of addressing problem gambling.
“Offering this responsible gaming training is about increasing knowledge, confidence, and skills that make a tremendous difference in improving the conversations and interactions we may encounter day-to-day. I’m excited to share information and resources about responsible gaming that promote a safer, more sustainable gaming environment – and I look forward to briefing community members on how to make this training work for them,” said Jessica Roza, Assistant Director of Government and Community Affairs.
To provide members of the media, stakeholders, and Arizonans the opportunity to become familiar with the newly released training resource, the Department invites all interested individuals to a live, virtual webinar on April 28, 2026, at 10am Arizona Time, hosted by Jessica Roza.
Responsible gaming is about ensuring that individuals who choose to play have the knowledge they need to make informed decisions and enjoy gaming as a form of entertainment. It emphasizes safety and prevention by sharing the risks associated with gambling, encouraging healthy play behaviors, and raising awareness of the treatment resources and support available for gambling disorder, which impacts three to four percent of Arizonans 21 and older. Gambling can take many forms, such as lottery, casino gaming, sports betting, bingo, raffles, office pools, and poker.
The training is organized into three self-paced phases, with optional continued learning quizzes at the end of each phase and a total of about three hours of content (depending on the trainee). Students may pause the training at any point and resume it later.
“For many years, responsible gaming training has served as a cornerstone of education for gaming industry employees, strengthening safety and promoting responsible entertainment across the state. Today, we’re excited to expand that impact by offering an on-demand training designed for anyone interested in deepening their understanding of responsible gaming—including those who may not currently participate in gambling, or work in the industry. This broader approach reflects our commitment to the Arizonans we serve,” Jessica Roza added.
The April 28 virtual briefing will preview the training resource, allow for audience question-and-answer, and conclude with actionable next steps for individuals to further the health and safety of their community.
The post Arizona Department of Gaming Launches On-Demand Responsible Gaming Training appeared first on Americas iGaming & Sports Betting News.
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