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Compliance Updates

BGC Strengthens Ads Rules to Further Protect Under 18s

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The Betting and Gaming Council (BGC) has unveiled new measures to further prevent under-18s from seeing digital media adverts.

The standards body, which represents the UK regulated betting industry, has announced changes that will be published in the Seventh Industry Code for Socially Responsible Advertising (IGRG code).

As well as raising advertising standards for young people, the new code will extend the current commitment, which ensures 20% of TV and radio advertising is devoted to safer gambling messaging, to digital media advertising too.

BGC members have already taken major steps to ensure only those legally allowed to bet see online marketing for regulated betting and gaming products.

Previous rules ensured all sponsored or paid for social media adverts must be targeted at consumers aged 25 and over unless the website can prove its adverts can be precisely targeted at over 18s.

Under the new guidelines, the 25+ rule will be extended to all digital media platforms who provide an appropriate age filter.

The new code, which will come into force on 1 December 2023, is the latest example of the BGC’s determination to drive up standards within the betting and gaming industry.

Other measures already introduced include the whistle to whistle ban on TV gambling adverts, cooling off periods on gaming machines, encouraging deposit limits, new ID and age verification checks and massively increasing funding for research, education and treatment.

A BGC code of conduct was also introduced placing a ban on football clubs using their social media accounts – which are popular with youngsters – posting direct marketing on betting odds and sites.

BGC members have also led on a push with social media platforms to allow the public to opt-out from receiving betting and gaming advertising online. BGC Chief Executive Michael Dugher wrote to DCMS earlier this year, urging the Department to put pressure on social media platforms to do more.

DCMS Minister Stuart Andrew MP has since confirmed he will convene a meeting to help drive change.

BGC members take a zero-tolerance approach to betting by children. According to the Gambling Commission’s “Young People and Gambling Report” (2022) the most popular forms of betting by children are arcade games like penny pusher and claw grab machines (22%) bets between friends (15%), playing cards for money (5%) and fruit machines (3%) – not with BGC members.

Michael Dugher, chief executive of the BGC, said: “As the standards body for the regulated sector, we are committed to continuing to drive up standards and make big changes across the betting and gaming industry. Helping protect young people is our number one priority.

“BGC Members have already taken significant steps to ensure adverts by our members only reach the right audiences. With more help from the platforms, we can do even more.

“Safer gambling messaging is also absolutely crucial. It is about ensuring that customers use safer gambling tools like setting deposits limits and time outs, but also it is about the vitally important work of signposting the help that is out there to help the minority of gamblers who might be struggling with their betting and gaming.

“The new edition of the IGRG Code is further evidence of our determination to continue to ensure that standards are rising and are as high as they can possibly be.”

BGC worked alongside Bacta, Bingo Association and the Lotteries Council to formulate these new rules and ensure it was a cross industry effort.

Around 22.5 million UK adults enjoy a bet each month. The regulated betting and gaming industry in the UK contributes £7.1bn to the economy in GVA and generates £4.2bn in taxes which fund essential public services, the industry also supports 110,000 jobs across the country.

Participation in gambling by children (11-16 years) has fallen significantly since 2011 – from 23% of children participating in some form of gambling on a past-week basis to 7% in 2022 (GC Young People and Gambling Report 2022).

Compliance Updates

KingMidas Games Secures Peru Certification

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KingMidas Games, a leading iGaming provider, announced that 24 of its game titles have successfully obtained certification for Peru, marking a significant milestone in the brand’s global expansion strategy and its ongoing commitment to technical excellence.

The certification, formally titled “Certificate of Compliance for gaming programs, game modalities and/or components related to remote gaming and/or sports betting”, has been issued following systematic testing conducted by Global Lab. As part of this process, KingMidas Games has also secured Random Number Generator (RNG) and security certifications, ensuring that its games comply with regulatory technical standards.

Further reinforcing the credibility of this achievement, the Ministry of Foreign Trade and Tourism of Peru (MINCETUR) has officially registered and approved the certified games for operation in the country, solidifying Peru as a key market in KingMidas Games’ Latin American growth strategy.

As part of its broader compliance roadmap, KingMidas Games is actively working with multiple accredited testing laboratories to secure additional certifications across key jurisdictions. This multi-lab approach enables the brand to accelerate speed to market while maintaining the highest standards of quality, performance, and regulatory compliance across its portfolio.

This milestone represents a pivotal step in KingMidas Games’ mission to expand its global footprint and deliver premium, localised gaming experiences to players worldwide. With Peru emerging as one of the fastest-growing iGaming markets in Latin America, KingMidas Games is well-positioned to support operators seeking differentiated and high-performance content tailored to local audiences.

Sean Auret, Global Head at KingMidas Games, said: “Achieving certification in Peru is a significant milestone for KingMidas Games and a testament to the high standards we uphold across our portfolio. We have undergone extensive testing and compliance processes to ensure our games meet the regulatory benchmarks, and we are proud to bring our next-generation experiences to Peru. Our ambition is to continue expanding across key global markets such as Latin America, delivering innovative and high-quality content that empowers operators and supercharges the player experience across the region.”

With a growing portfolio of cutting-edge titles and a strong focus on compliance, KingMidas Games continues to position itself as a trusted partner for operators looking to unlock new opportunities in Peru.

The post KingMidas Games Secures Peru Certification appeared first on Americas iGaming & Sports Betting News.

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BETER

BETER wins Illinois approval to distribute Setka Cup betting content

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BETER has received approval from the Illinois Gaming Board to add its exclusive Setka Cup table tennis product to the state’s Sports Wagering catalog, expanding its regulated US footprint into Illinois.

The approval allows licensed Illinois operators to offer Setka Cup content, including live data and live streams, according to the company. BETER said the content is already available to Illinois bettors via bet365, and that additional operator launches are planned.

Illinois is the eighth US state where BETER’s exclusive content is available, the company said, following Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, and North Carolina.

Gal Ehrlich, CEO of BETER, said: “Entering Illinois is another significant step in our US expansion and reinforces BETER’s position as a leading provider of fast-betting content in the world’s most exciting sports wagering market.

“Demand for high-velocity, 24/7 content continues to accelerate across the US, and we’re proud to be at the forefront of that shift. With eight states now under our belt, we have clear momentum and a long-term vision that goes well beyond individual state launches.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing approval from the Illinois Gaming Board is a testament to the rigorous regulatory work our team undertakes in every jurisdiction we enter. Each US state has its own framework and requirements, and our commitment to full alignment with those standards is non-negotiable.

“The US remains a strategically vital market for BETER, and we continue to work actively to secure approvals in additional key states. We are building real scale in this market, with much more to come.”

The post BETER wins Illinois approval to distribute Setka Cup betting content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETER

BETER expands US footprint with Illinois approval

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BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has expanded its US presence after its exclusive Setka Cup table tennis content was added to the Sports Wagering catalog in the State of Illinois.

The approval was granted by the Illinois Gaming Board, the regulatory and law enforcement agency responsible for overseeing all licensed casino gambling, video gaming, and sports wagering in the state, and it allows BETER to provide licensed operators in Illinois with its Setka Cup content, including live data and live streams, for the first time.

Illinois marks the eighth US state in which BETER’s exclusive content is now available, following successful launches in Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, and North Carolina.

The content is already available for local bettors via bet365, a long-standing partner of BETER, with additional operator launches planned in the near future.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide, offering up to 50 markets per event and an average operator margin of 7.5%+.

Its esports portfolio includes the ESportsBattle product featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio features the Setka Cup table tennis content and the BSKT Cup basketball league.

All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, as well as sports federations.

BETER will also exhibit at SBC Summit Americas for the first time at Stand 813 from June 9–11, marking a major milestone in the company’s expansion across the United States.

Gal Ehrlich, CEO of BETER, said: “Entering Illinois is another significant step in our US expansion and reinforces BETER’s position as a leading provider of fast-betting content in the world’s most exciting sports wagering market.

“Demand for high-velocity, 24/7 content continues to accelerate across the US, and we’re proud to be at the forefront of that shift. With eight states now under our belt, we have clear momentum and a long-term vision that goes well beyond individual state launches.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing approval from the Illinois Gaming Board is a testament to the rigorous regulatory work our team undertakes in every jurisdiction we enter. Each US state has its own framework and requirements, and our commitment to full alignment with those standards is non-negotiable.

“The US remains a strategically vital market for BETER, and we continue to work actively to secure approvals in additional key states. We are building real scale in this market, with much more to come.”

The post BETER expands US footprint with Illinois approval appeared first on Americas iGaming & Sports Betting News.

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