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Hands-on tips on elevating your online casino business through custom iGaming content

Published

3 years ago

August 31, 2023

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Reading Time: 3 minutes

In today’s world, where everything is personalized, the iGaming industry is no different. There are so many games out there, and every casino wants to attract and keep players for as long as possible.

A noticeable shift has occurred since 2020 when casinos could effortlessly attract new players due to surging demand. In 2023, operators must adopt strategic approaches to both acquire and retain customers.

Game customization is becoming a big deal in the iGaming industry that gives players unique experiences and helps casinos compete. Let’s look at why tailored games are vital for keeping players and how online casinos can do it best within the success story of Blaze Casino and BGaming.

To customize or not? That’s the iGaming dilemma

At BGaming, we understand the growing demand for personalized iGaming content in a world where people want unique experiences instead of scrolling endless options. Creating special games for operators or adapting games to match a casino’s style boosts player engagement and loyalty.

Personalized content also builds trust and keeps players coming back. So, having custom games exclusively for your platform is a smart way to give players what they want and promote your online casino brand.

However, making customized games can be expensive and time-consuming, which can distract from regular releases. That’s why most exclusive games on the market today are relatively simple, with just changing logos and colors.

It’s also important to remember that making a customized game isn’t enough. To get the most out of it, you need a solid game development strategy and effective promotion. The rewards from custom games come when you do them right. Let’s move on to the bright case study of Blaze Casino and BGaming that applied the proper tailored game production tactics and achieved great success.

Effective game customization: it’s more than just changing logos

To create a personalized gaming experience that works for all parties, game providers and operators need to work closely together. We recognized this principle and involved Blaze Casino right from the start of game development, as they knew their audience better than anyone. This way, everything in the game meets the online casino’s brand and goals and matches the casino-registered players’ preferences.

This kind of game customization requires collecting and analyzing a lot of player data. For example, collaborating with Blaze Casino, we study how their users behave, what they like, their ages, where they’re from, and how they play. This helps us make data-driven decisions that result in a game concept that appeal to casino players the most.

But creating custom games is only part of the story. The real magic of customization happens when operators not only create tailored games but also use them strategically in promotion activities. BGaming and Blaze Casino’s success story proves this. After developing 5 custom and branded titles following a comprehensive approach, games showed 30-80% growth for mission-critical KPIs, such as GGR, player retention, bets count, average bet, and others. The top-performer game solely heightened GGR by 4 times, while the fifth custom game without branding words or elements didn’t demonstrate such stellar performance as ones of previous titles.

What made the difference was the operator’s timely promotion. By creating special promotions tied to events or holidays, operators used customization to connect with players on a deeper level. This shows that customization isn’t a waste of money, but a smart way to engage players.

In a nutshell

The process of game customization is a path filled with challenges and possibilities. As the iGaming industry charts this course, it’s evident that personalization and customization aren’t mere add-ons – they’re vital strategies.

Unveil the details on the strategic approach to creating tailored games in the full version of our exclusive case study and learn how to build stronger and enduring relationships with your players.

AGS Interactive

AGS Interactive Strengthens Global Team with Key Appointments

Published

2 hours ago

March 18, 2026

Wladimir P.

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Brett Jackson, Vice President of Product Management, Interactive (L) and Angelo Daino, Country Manager for Europe, Interactive (R)

AGS Interactive (AGSi), a leading supplier of high-performing slots, table games, and interactive gaming products, has announced the appointment of two senior executives to bolster its global growth strategy.

Brett Jackson has been named Vice President of Product Management, Interactive, while Angelo Daino joins as Country Manager for Europe, Interactive. These appointments reinforce AGSi’s commitment to expanding its presence in regulated markets and enhancing product innovation worldwide.

Strategic Leadership for Global Expansion

Mark DeDeaux, Senior Vice President and General Manager of Slots at AGS, stated: “Brett and Angelo bring unparalleled expertise and a deep understanding of the gaming industry that will support AGS’ global expansion. Brett’s leadership in product development and Angelo’s regional acumen and commercial capabilities position them as integral to AGS’ growth strategy.”

Brett Jackson – Driving Product Innovation

Jackson brings extensive experience in game development and product leadership, having held roles at Aristocrat, IGT, Light & Wonder, Apple, and Atlassian.

In his new role, he will oversee AGSi’s product management initiatives, ensuring the development of innovative, user-focused gaming solutions across online and interactive platforms. Jackson combines customer insight with forward-thinking product vision to enhance AGSi’s portfolio and meet evolving market demands.

Angelo Daino – Leading European Market Growth

Daino brings over a decade of international commercial experience and four years in the iGaming industry. As Country Manager for Europe, he will lead strategic partnerships, market expansion, and operator engagement across regulated European territories.

His role focuses on commercializing AGSi’s online real-money gaming content and forging collaborations to expand the company’s footprint in key global markets.

Engagement Across Global Industry Events

AGSi plans to actively showcase its offerings and engage with partners at major upcoming events, including:

Enada Primavera – Rimini, Italy
IGA – San Diego, California
SBC Summit – Canada and Lisbon
IGB Live – London, UK

These events provide opportunities for AGSi to strengthen industry relationships, demonstrate its latest interactive products, and drive global growth initiatives.

Commitment to Innovation and Growth

The leadership appointments signal AGSi’s dedication to combining innovative gaming solutions with strategic international expansion. By leveraging Jackson’s product expertise and Daino’s regional experience, AGSi aims to solidify its position as a global leader in interactive gaming content.

The company continues to focus on delivering cutting-edge slot games, table games, and interactive platforms designed for regulated markets, ensuring partners and operators worldwide can access premium, scalable gaming solutions.

The post AGS Interactive Strengthens Global Team with Key Appointments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Carrasco

WSOP Circuit Returns to Latin America with GGPoker Qualifiers

Published

4 hours ago

March 18, 2026

Wladimir P.

wsop-circuit-returns-to-latin-america-with-ggpoker-qualifiers

The prestigious World Series of Poker Circuit (WSOP Circuit) is making a highly anticipated return to Latin America in 2026, with GGPoker offering exclusive online satellite tournaments for players aiming to secure a seat at the upcoming Montevideo stop.

Set to take place from May 18 to 25, 2026, the event will be hosted at the iconic Casino Carrasco in Montevideo, bringing together top poker talent from across the region and beyond.

A Major Poker Event Returns to Latin America

The WSOP Circuit Montevideo stop marks a significant moment for the Latin American poker scene, placing the region back in the global spotlight. The tournament series will feature 12 official gold ring events, alongside a full schedule of side tournaments, VIP experiences, and international media coverage.

With its scenic riverside setting and world-class facilities, Casino Carrasco provides an ideal backdrop for what is expected to be one of the most exciting poker festivals of the year.

According to Juan Carreño, Head of Spanish LatAm at GGPoker, the event represents a unique opportunity for players across Latin America to participate in a world-class poker experience in a premier destination.

GGPoker Launches Online Satellite Tournaments

To make the event accessible to a wider audience, GGPoker has introduced a comprehensive schedule of online satellite tournaments, running from March 30 to May 10, 2026.

These qualifiers allow players to secure entry into the live event at a fraction of the cost, with buy-ins and formats designed to suit players of all levels.

Key Satellite Highlights

$5 Daily Satellites (Mon–Fri): Multiple evening opportunities to qualify affordably
Freeroll Tournaments (Saturday): Chance to win satellite tickets without entry fees
$33 Package Qualifiers (Mon–Sat): Pathway to full event packages
$22 Last Chance Satellites (Sunday): Final opportunities to qualify
$215 Weekly Final (Sunday): High-stakes qualifier for premium entries

This structured approach ensures consistent opportunities for players worldwide to compete for a seat at the Montevideo event.

Day	Time (UTC +0)	Tournament Name
Mon–Fri	7-8-9-10-11 PM	WSOP-C Uruguay – $5 Daily Satellite
Saturday	8:30 PM	WSOP-C Uruguay – Freeroll (5 x $215 satellite tickets)
Mon–Sat	12 AM	WSOP-C Uruguay – $33 Package Qualifier
Sunday	8 PM	WSOP-C Uruguay – $22 Last Chance Satellite
Sunday	11 PM	WSOP-C Uruguay – $215 Weekly Final

High Stakes and Exclusive Rewards

Beyond the prestige of competing in a WSOP Circuit event, players will have the chance to win official WSOP gold rings, one of the most coveted prizes in tournament poker.

Additionally, each event winner will receive a $5,000 package to the WSOP Circuit Championship at the WSOP Paradise in the Bahamas, adding further incentive for competitors.

This prize structure not only elevates the stakes but also connects the Montevideo stop to the broader global WSOP ecosystem.

Strengthening Latin America’s Poker Scene

The return of the WSOP Circuit to Latin America reflects the region’s growing importance in the global poker landscape. Countries across the continent have seen increased interest in both online and live poker, driven by expanding platforms and international events.

By hosting the event in Uruguay and offering accessible online qualifiers, GGPoker is helping to bridge the gap between online and live poker, enabling more players to transition from digital tables to major international tournaments.

A Premier Destination for Poker Enthusiasts

Montevideo’s blend of culture, history, and scenic beauty makes it an attractive destination for poker players and fans alike. Combined with the luxurious setting of Casino Carrasco, the event promises not only competitive poker action but also a memorable travel experience.

From professional players chasing titles to recreational participants seeking excitement, WSOP Circuit Montevideo 2026 is set to deliver a complete poker festival experience.

Conclusion

With exclusive qualifiers on GGPoker and a prestigious live event in Montevideo, the WSOP Circuit’s return to Latin America marks a major milestone for the region’s poker community.

The combination of accessible online satellites, high-value rewards, and a world-class venue ensures that this stop will be one of the standout events on the 2026 poker calendar.

Reference Article

A similar article about WSOP events and international poker tournaments can be found on PokerNews:

Related article: https://www.pokernews.com/tours/wsop/

This site provides comprehensive coverage of WSOP Circuit events, qualifiers, and global poker tournaments.

The post WSOP Circuit Returns to Latin America with GGPoker Qualifiers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

MEGA Appoints Morgan Tremaine as Executive Producer to Drive Esports Growth

Published

4 hours ago

March 18, 2026

Wladimir P.

mega-appoints-morgan-tremaine-as-executive-producer-to-drive-esports-growth

Mobile, Esports and Gaming Alliance (MEGA), the powerhouse behind the globally recognized Esports Awards, has announced the appointment of Morgan Tremaine as Executive Producer.

The move signals a new phase of growth for the organization as it looks to elevate its live events, expand its intellectual property portfolio, and strengthen premium partnerships across the esports ecosystem.

Based in London, MEGA continues to position itself at the forefront of esports entertainment, with Tremaine now stepping into a key leadership role to guide its next chapter.

A Strategic Leadership Appointment

Having already served as producer for the Esports Awards since 2023, Morgan Tremaine’s promotion formalizes his role within MEGA’s senior leadership team. In his new position, he will oversee the development and production of MEGA’s full events portfolio, including flagship ceremonies and associated digital content.

His appointment reflects MEGA’s ambition to scale its globally recognized event properties and deliver more immersive, high-quality experiences for esports audiences worldwide.

Extensive Experience in Live Production

Tremaine brings over 13 years of experience in live production, content creation, and large-scale event execution. His career spans major media and esports organizations, including roles at TMZ and Esports Engine.

He is also the Founder and CEO of Cuer, a next-generation platform designed to streamline live broadcasts and event production workflows.

Throughout his career, Tremaine has contributed to some of the most high-profile events in gaming and beyond, including TwitchCon and the Tokyo 2020 Olympic Games streaming initiatives. His portfolio also includes collaborations on Twitch Rivals and major brand activations such as the Fortnite x Polo Ralph Lauren launch.

Collaborations with Global Brands and Talent

Tremaine’s work extends beyond event production into strategic brand partnerships and talent collaborations. He has worked with globally recognized companies such as Ford, Samsung, and Doritos.

In the gaming and streaming space, he has collaborated with leading creators including Pokimane, Quackity, and Botez Sisters, reinforcing his deep connections within the esports and content creator ecosystems.

Driving MEGA’s Event Evolution

In his new role, Tremaine will work closely with publishers, platforms, and commercial partners to shape both the creative and commercial direction of MEGA’s events. His responsibilities will include:

Leading executive production for flagship ceremonies
Supporting strategic partnership development
Enhancing brand integrations and audience engagement
Driving innovation across live and digital event formats

He will also contribute to MEGA’s agency operations, providing leadership on high-profile client projects and helping scale the company’s production capabilities.

MEGA’s Growing Influence in Esports

Since its inception, MEGA has established itself as a leading force in esports live events. In addition to the Esports Awards, the organization produces major industry ceremonies such as the Decade Awards and the Mobies, setting benchmarks for production quality and audience engagement.

Beyond events, MEGA is committed to supporting the broader gaming ecosystem by nurturing talent, promoting education, and creating opportunities for the next generation of esports professionals.

Vision for the Future

Morgan Tremaine expressed enthusiasm about his new role, emphasizing the importance of creativity, collaboration, and innovation in shaping the future of esports events.

Similarly, MEGA co-founder Michael Ashford highlighted Tremaine’s pivotal role in the success of the Esports Awards and expressed confidence in his ability to elevate the company’s event portfolio to new heights.

Conclusion

The appointment of Morgan Tremaine as Executive Producer marks a significant milestone for MEGA as it continues to expand its global footprint in esports entertainment.

With a proven track record in live production, deep industry connections, and a forward-looking vision, Tremaine is well-positioned to lead MEGA into its next phase—delivering world-class events that captivate audiences and redefine standards in esports and gaming entertainment.