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Hands-on tips on elevating your online casino business through custom iGaming content
In today’s world, where everything is personalized, the iGaming industry is no different. There are so many games out there, and every casino wants to attract and keep players for as long as possible.
A noticeable shift has occurred since 2020 when casinos could effortlessly attract new players due to surging demand. In 2023, operators must adopt strategic approaches to both acquire and retain customers.
Game customization is becoming a big deal in the iGaming industry that gives players unique experiences and helps casinos compete. Let’s look at why tailored games are vital for keeping players and how online casinos can do it best within the success story of Blaze Casino and BGaming.
To customize or not? That’s the iGaming dilemma
At BGaming, we understand the growing demand for personalized iGaming content in a world where people want unique experiences instead of scrolling endless options. Creating special games for operators or adapting games to match a casino’s style boosts player engagement and loyalty.
Personalized content also builds trust and keeps players coming back. So, having custom games exclusively for your platform is a smart way to give players what they want and promote your online casino brand.
However, making customized games can be expensive and time-consuming, which can distract from regular releases. That’s why most exclusive games on the market today are relatively simple, with just changing logos and colors.
It’s also important to remember that making a customized game isn’t enough. To get the most out of it, you need a solid game development strategy and effective promotion. The rewards from custom games come when you do them right. Let’s move on to the bright case study of Blaze Casino and BGaming that applied the proper tailored game production tactics and achieved great success.
Effective game customization: it’s more than just changing logos
To create a personalized gaming experience that works for all parties, game providers and operators need to work closely together. We recognized this principle and involved Blaze Casino right from the start of game development, as they knew their audience better than anyone. This way, everything in the game meets the online casino’s brand and goals and matches the casino-registered players’ preferences.
This kind of game customization requires collecting and analyzing a lot of player data. For example, collaborating with Blaze Casino, we study how their users behave, what they like, their ages, where they’re from, and how they play. This helps us make data-driven decisions that result in a game concept that appeal to casino players the most.
But creating custom games is only part of the story. The real magic of customization happens when operators not only create tailored games but also use them strategically in promotion activities. BGaming and Blaze Casino’s success story proves this. After developing 5 custom and branded titles following a comprehensive approach, games showed 30-80% growth for mission-critical KPIs, such as GGR, player retention, bets count, average bet, and others. The top-performer game solely heightened GGR by 4 times, while the fifth custom game without branding words or elements didn’t demonstrate such stellar performance as ones of previous titles.
What made the difference was the operator’s timely promotion. By creating special promotions tied to events or holidays, operators used customization to connect with players on a deeper level. This shows that customization isn’t a waste of money, but a smart way to engage players.
In a nutshell
The process of game customization is a path filled with challenges and possibilities. As the iGaming industry charts this course, it’s evident that personalization and customization aren’t mere add-ons – they’re vital strategies.
Unveil the details on the strategic approach to creating tailored games in the full version of our exclusive case study and learn how to build stronger and enduring relationships with your players.
game launches
ENJOY Gaming launches Greek Roulette with Lucky Numbers multipliers
ENJOY Gaming has expanded its live casino portfolio with the launch of Greek Roulette, an automated roulette product that adds multiplier mechanics to standard table gameplay.
The title is set in an ancient Greek-themed studio and uses an automated wheel. Alongside traditional inside and outside bets, each round includes a Lucky Numbers feature that randomly selects between one and twelve numbers and assigns multipliers of up to x777.
If a straight-up bet lands on a Lucky Number, the company said the standard payout is replaced by the assigned multiplier.
Elena Shestak, Art Director at ENJOY Gaming, said: “Greek Roulette demonstrates how traditional table products can be refreshed through careful design, forming part of a wider effort to evolve our live and automated portfolio consistently.
“By introducing Lucky Numbers and dynamic multipliers within a traditional framework, we’re focused on modernising established formats in ways that feel natural, recognisable, and distinctly ENJOY.”
The post ENJOY Gaming launches Greek Roulette with Lucky Numbers multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Games Global
CasinoFriday player wins €10.48m on Games Global’s King Millions network
Games Global has paid out a €10,475,169.87 jackpot to a CasinoFriday player after a win on Fire & Roses Joker King Millions
, the supplier said.
Games Global said the prize is one of the largest payouts on its King Millions
progressive jackpot network. The win came on Fire & Roses Joker King Millions
, a title developed by Triple Edge Studios and connected to the King Millions
network.
Ofir Gal-Mor, Senior Vice President of Customer Experience & Innovation at Games Global, said: “This €10,475,169.87 payout underlines the scale and reach of the King Millions
network across our operator partners. We are proud to support CasinoFriday in delivering premium progressive content, and this result demonstrates the continued performance of Fire & Roses Joker King Millions
within regulated markets.”
The CPO at Funnz, added: “We are delighted to congratulate our player on securing this remarkable €10.4 million King Millions
jackpot win. At CasinoFriday, our focus is on providing high-quality entertainment to our community, and this milestone demonstrates the strength of our partnership with Games Global and the performance of its progressive network.”
Games Global said its progressive jackpot portfolio includes Mega Moolah
, WowPot
, King Millions
, Maple Moolah
and Lotsaloot
, with a combined prize value exceeding €28m.
The post CasinoFriday player wins €10.48m on Games Global’s King Millions network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026
ELA Games’ King and Flame has been named a finalist for Best New Game Release at the 2026 SiGMA Europe Awards. The awards are scheduled to take place at the Casino Maltese in Valletta, Malta, on May 27.
The company said the nomination reflects its approach of combining narrative design with slot math models. King and Flame is positioned as a medieval fantasy Hold and Win title built around a storyline that “flips classic fantasy tropes upside down,” with a prince unleashing a Dragon Queen.
According to ELA Games, the game includes coin symbols that pay their face value, Mystery Chests that can award instant prizes or trigger the Grand Jackpot, and a “Tamed by the Crown” feature where the Dragon Queen appears as an expanding Full Reel Wild. The studio also highlighted free spins with column-expanding coins and a Super Bonus Wheel that doubles rewards.
Marharyta Yerina, Managing Director of ELA Games, said: “We’re very happy to see King and Flame get a nomination at the very well-regarded SiGMA Europe awards. I know the work everyone at the ELA team put into creating an intricate back story and graphic world for this slot. It is one of the most narrative-based titles we have released to date, and the care the team put into the design has really brought that story to life. It is wonderful to see that dedication noticed on such a prestigious stage.”
SiGMA has opened public voting for the category via its awards site.
The post ELA Games’ King and Flame shortlisted for Best New Game Release at SiGMA Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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