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Hands-on tips on elevating your online casino business through custom iGaming content

Published

3 years ago

August 31, 2023

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Reading Time: 3 minutes

In today’s world, where everything is personalized, the iGaming industry is no different. There are so many games out there, and every casino wants to attract and keep players for as long as possible.

A noticeable shift has occurred since 2020 when casinos could effortlessly attract new players due to surging demand. In 2023, operators must adopt strategic approaches to both acquire and retain customers.

Game customization is becoming a big deal in the iGaming industry that gives players unique experiences and helps casinos compete. Let’s look at why tailored games are vital for keeping players and how online casinos can do it best within the success story of Blaze Casino and BGaming.

To customize or not? That’s the iGaming dilemma

At BGaming, we understand the growing demand for personalized iGaming content in a world where people want unique experiences instead of scrolling endless options. Creating special games for operators or adapting games to match a casino’s style boosts player engagement and loyalty.

Personalized content also builds trust and keeps players coming back. So, having custom games exclusively for your platform is a smart way to give players what they want and promote your online casino brand.

However, making customized games can be expensive and time-consuming, which can distract from regular releases. That’s why most exclusive games on the market today are relatively simple, with just changing logos and colors.

It’s also important to remember that making a customized game isn’t enough. To get the most out of it, you need a solid game development strategy and effective promotion. The rewards from custom games come when you do them right. Let’s move on to the bright case study of Blaze Casino and BGaming that applied the proper tailored game production tactics and achieved great success.

Effective game customization: it’s more than just changing logos

To create a personalized gaming experience that works for all parties, game providers and operators need to work closely together. We recognized this principle and involved Blaze Casino right from the start of game development, as they knew their audience better than anyone. This way, everything in the game meets the online casino’s brand and goals and matches the casino-registered players’ preferences.

This kind of game customization requires collecting and analyzing a lot of player data. For example, collaborating with Blaze Casino, we study how their users behave, what they like, their ages, where they’re from, and how they play. This helps us make data-driven decisions that result in a game concept that appeal to casino players the most.

But creating custom games is only part of the story. The real magic of customization happens when operators not only create tailored games but also use them strategically in promotion activities. BGaming and Blaze Casino’s success story proves this. After developing 5 custom and branded titles following a comprehensive approach, games showed 30-80% growth for mission-critical KPIs, such as GGR, player retention, bets count, average bet, and others. The top-performer game solely heightened GGR by 4 times, while the fifth custom game without branding words or elements didn’t demonstrate such stellar performance as ones of previous titles.

What made the difference was the operator’s timely promotion. By creating special promotions tied to events or holidays, operators used customization to connect with players on a deeper level. This shows that customization isn’t a waste of money, but a smart way to engage players.

In a nutshell

The process of game customization is a path filled with challenges and possibilities. As the iGaming industry charts this course, it’s evident that personalization and customization aren’t mere add-ons – they’re vital strategies.

Unveil the details on the strategic approach to creating tailored games in the full version of our exclusive case study and learn how to build stronger and enduring relationships with your players.

Brasilia

BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future

Published

2 hours ago

May 13, 2026

GamingAmericas.com

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BiS Brasília is confirmed for June 2–3, bringing a strong focus on responsible governance and the future of the gaming and betting industry in Brazil.

The event will take place on June 2–3 at the Royal Tulip Brasília Alvorada hotel.

The event will gather key stakeholders, authorities, and industry leaders to discuss major developments shaping the sector.

In its second edition, the event expects a 20% increase in attendance compared to last year.

“Reaching the second edition of BiS Brasília represents the consolidation of an essential space for dialogue between the private sector, authorities, and experts at a decisive moment for the Brazilian market.

Brasília is the center of the country’s major regulatory discussions, and bringing together key ecosystem players in the federal capital reinforces the event’s commitment to building a more transparent, responsible, and sustainable industry,” said Alessandro Valente, the cofounder.

Tickets are available at: https://brazilianigamingsummit.com/brasilia/

About BiS Brasília

In its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, fostering dialogue between the private sector, public authorities, and society on the development of Brazil’s regulated market for gaming, casinos, and lotteries.

The event brings together business leaders, regulators, and industry experts to discuss key strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML / anti-money laundering, licensing, sports integrity, government relations, advertising, and CONAR standards.

BiS SiGMA South America is part of the SiGMA World events portfolio, one of the leading global platforms for B2B business networking and events focused on the gaming and betting industry.

The post BiS Brasília focuses on responsible governance for Brazil’s gaming and betting future appeared first on Americas iGaming & Sports Betting News.

AML

BiS Brasília ya tiene definido tema central para el próximo evento

Published

3 hours ago

May 13, 2026

GamingAmericas.com

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El BiS Brasília ya tiene definido el tema central para la próxima edición y será la gobernanza responsable para el futuro de los juegos y las apuestas en Brasil.

El evento se celebrará los días 2 y 3 de junio en el hotel Royal Tulip Brasília Alvorada.

BiS Brasília está confirmado para los días 2 y 3 de junio, con un enfoque en la gobernanza responsable del futuro del sector de juegos y apuestas en Brasil.

El encuentro reunirá a autoridades, líderes y expertos para debatir las principales novedades del sector.

En su segunda edición, el evento espera un crecimiento del 20% en la asistencia en comparación con el año anterior.

“Llegar a la segunda edición del BiS Brasília representa la consolidación de un espacio esencial para el diálogo entre el sector privado, las autoridades y los especialistas en un momento decisivo para el mercado brasileño.

Brasília es el centro de las grandes discusiones regulatorias del país, y reunir a los principales actores de este ecosistema en la capital federal refuerza el compromiso del evento con la construcción de un entorno cada vez más transparente, responsable y sostenible para la industria”, destacó Alessandro Valente.

Los interesados pueden adquirir sus entradas en: https://brazilianigamingsummit.com/brasilia/

Sobre BiS Brasília

En su segunda edición, BiS Brasília es un encuentro dedicado al ecosistema de iGaming y apuestas, promoviendo el diálogo entre el sector privado, el poder público y la sociedad sobre el desarrollo del mercado regulado de juegos, casinos y loterías en Brasil.

El evento reúne a líderes empresariales, autoridades y expertos para debatir temas estratégicos como regulación brasileña, tributación, integridad, innovación, juego responsable, compliance, AML / prevención de lavado de dinero, licenciamiento, integridad deportiva, relación con el Gobierno, publicidad y CONAR.

BiS SiGMA South America forma parte del portafolio de eventos de SiGMA World, una de las principales plataformas globales de negocios y organización de eventos B2B enfocados en la industria de juegos y apuestas.

The post BiS Brasília ya tiene definido tema central para el próximo evento appeared first on Americas iGaming & Sports Betting News.

Boomerang Partners

Boomerang Partners reveals first Golden Boomerang Awards 2026 leaders in the race for Wimbledon

Published

4 hours ago

May 13, 2026

Wladimir P.

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Boomerang Partners has shared the first leaderboard results from the Kickoff stage of the Golden Boomerang Awards 2026. One month into the tournament’s third season, the first frontrunners have appeared in the race for the stage’s main prize – a trip to the Wimbledon Championships.

The race for Wimbledon starts to take shape

The Kickoff stage has started at a fast pace. After the first month, the leading team has reached 256 points. The rest of the top five currently stand at 218, 156, 142, and 100 points, followed by teams with 93, 62, 30, 26, and 20 points in the top ten.

The early gap is not only about traffic volume. The top teams are also actively using boosts, special tasks, and stage-based opportunities. For the rest of the field, leaving those mechanics unused can quickly turn into lost points.

For now, the top ten are closest to the stage’s main prize – a trip to the Wimbledon Championships, taking place from June 29 to July 12, 2026. But the Kickoff stage runs until June 9, and May leaves enough room for movement. Several major sports events are still ahead, giving active teams more opportunities to earn points before the stage closes.

The Mystery Box draw looks ahead to football summer

Boomerang Partners is also running the first Mystery Box draw during the Kickoff stage of the Golden Boomerang Awards 2026. This mechanic is separate from the leaderboard: five active participants have already been selected at random, with another five to be named by the end of the month. The first Mystery Boxes go to Zitora Agency, AskGamblers & Gentoo Media, alfa:search, Gdc group, and AskBonus.

The Mystery Box is tied to the FIFA World Cup 2026, although Boomerang Partners is not revealing the full contents in advance. For now, the company is only hinting at exclusive football items connected to national teams competing in the tournament.

The next stage of the Golden Boomerang Awards 2026 will run during one of the busiest football periods of the year. By then, the Mystery Box will have a direct connection to what many fans will be watching most closely – the FIFA World Cup.

May brings more room to move

May is the busiest part of the Kickoff stage. The month brings the decisive rounds of European football competitions, the NBA and NHL playoffs, Roland Garros, and other events that tend to concentrate audience interest around key match days.

For affiliate teams, this is where planning becomes important. A steady flow of traffic is useful, but the bigger gains are likely to come from choosing the right days to push, completing additional tasks, and using the remaining point-earning opportunities before June 9.

The first month has shown who started strongest. May will show who can keep that pace – and who can use the final stretch to move closer to Wimbledon.

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “The first month has shown that teams are treating the Kickoff stage as a real competition, not just a short campaign. The leading positions are already backed by a clear strategy: teams are using boosts, planning around sports peaks, and staying active across different mechanics. But this is exactly why the stage is still open. In May, one well-timed push can change a team’s position quickly, so consistency and timing will matter as much as the current point gap.”

The road to London remains open

The Kickoff stage of the Golden Boomerang Awards 2026 continues until June 9. Until then, the leaderboard remains open, with updates on the stage results, the remaining Mystery Box winners, and the race for the main prize in London available on the official Golden Boomerang Awards website.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

References to Wimbledon, FIFA, and other third-party brands are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.

Boomerang Partners acts as an Official Regional Partner of AC Milan. Any experiences related to AC Milan are provided within the scope of this partnership.

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