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Homa appoints Henry Lowenfels as its new President and Chief Business Officer

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Homa, the world’s leading mobile game publisher, is pleased to announce the appointment of Henry Lowenfels as its new President and Chief Business Officer (CBO).

With extensive experience in the mobile gaming industry and a strong track record, Henry will join Homa’s executive team contributing to the company’s growth and achievement of strategic plans.

Henry boasts extensive experience in the gaming industry, having held leadership roles in key companies such as Senior Vice President of Business Development at Scopely and Chief Product Officer at OneTeam Partners. He joined Scopely in its early stages in 2012 and made his way to the executive team playing a vital role in the company’s development, culminating in its $4.9 billion acquisition by Savvy Games Group in 2023. Over his eight-year tenure at Scopely, Henry’s contribution was instrumental in reshaping the company’s publishing approach and securing significant licensing deals for popular IPs like Monopoly Go!, Star Trek™ Fleet Command, Walking Dead: Road to Survival, and WWE Champions. He also led the Corporate Development team through important M&A deals including the acquisition of Digit Games and FoxNet, and fostered Scopely’s strong developer ecosystem, partnering with studios across four continents. These include renowned names like IUGO, Boss Fight, Mediatonic, and Aquiris, thereby solidifying the company’s industry presence. Furthermore, during his time at OneTeam Partners, he was responsible for overseeing video game and web3 product strategy and business development of the company, growing the business from a $300 million valuation when he joined to a $1.9 billion exit just over two years later.

Leveraging his strong background in business development and publishing, Lowenfels will support Homa in enhancing organizational performance and growth through strategic partnerships. His contributions will help drive the company’s vision and strengthen its positioning as a leading player in the mobile gaming industry, with a focus on innovation and emerging genres such as hybridcasual, a field in which the company has already taken significant steps. Homa recently doubled down its hybridcasual division and is strengthening its cutting-edge tech platform “Homa Lab” for empowered hybridcasual publishing.

“We are delighted to welcome Henry to our team” stated Daniel Nathan, Founder & CEO at Homa. “We’re confident that his extensive experience in the entertainment industry and his business development approach will have an important positive impact on the growth of the company. We look forward to working closely with him to push the boundaries of mobile gaming and continue empowering game creators and ourselves to create chart-topping games”.

Lowenfels has also expressed his excitement to join Homa and contribute to its continued success. “Homa is a pioneering force in the mobile gaming industry, and I am honored to become part of this growing, disruptive and ambitious team,” said Henry. “The company is undergoing an amazing expansion stage right now and I’m excited to contribute to it and further position Homa as a leader in the gaming space.”

With Lowenfels’ appointment, Homa continues its commitment to hiring top talent to drive growth, innovation, and disruption in the mobile gaming industry.

*Homa currently offers various roles and invites those interested to check out the open positions on its website.

ELA Games

ELA Games Casts Its Latest Spell with Witches’ Book

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ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book

Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.

The Power of the Book

In the Witches’ Book, magic shimmers in every spin. Players aim to collect enchanted pages and experience the power of each witch’s most mythical spells.

Once players gather enough enchanted pages, they complete the spellbook and choose their witch and symbol to unlock the magical Free Spins. As the witches’ power grows, every symbol has the chance to transform into a Jackpot, turning ordinary spins into powerful, enriching moments.

A medium volatility level and 94.9% RTP ensure that wins are frequent even on the base game. Additionally, multiple surprise features can arise and spread across the 5×3 reel format, making each spin a potion of excitement.

ELA Games’ Magical Touch

Witches’ Book is an enchanting embodiment of ELA Games’ philosophy regarding creative innovation and a focus on engaging gaming experiences. The games’ animations, sound design, and dynamic mechanics blend to create an atmospheric game that will have players a part of the incantation.

Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “With Witches’ Book, our goal was to create a title that emphasises the visually-rich aesthetics that embody the atmosphere of the brooding festive season. Every feature and design element was meticulously crafted to keep players engaged and deliver value for our partners. Witches’ Book is an example of our development approach: leverage creativity to entertain players while driving meaningful performance results for operators.”

Discover Enchanting Riches Now

Players can dive into the mysterious world of magic and spells today, with powerful gameplay and immersive experiences.

Finish your incantation and cast a powerful, lucrative spell today.

The post ELA Games Casts Its Latest Spell with Witches’ Book appeared first on European Gaming Industry News.

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Bet It Drives

GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt

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Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives — the drive-time podcast where iGaming’s most interesting voices speak freely, in motion. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the kind of energy you can only find on the road.

Episode 2 puts the spotlight on Tiago Pereira, Head of Portugal at LeBull.pt, the executive who helped turn a logo and a bull into one of the fastest-growing brands in Portugal’s regulated iGaming market. With more than 20 years in sports betting, affiliates, and casino operations at Placard.pt, Betano.pt, bet.pt, and Sportingbet, Tiago has led market entries, compliance frameworks, sponsorships, and full-funnel digital growth.

During the ride, Tiago opens up about:

  • How he found his path and his journey from architecture and computer science to marketing.
  • The history of LeBull.
  • Portugal vs. Brazil: same language, different mindset: why copy-paste doesn’t work and true localization is key.
  • The idea behind the LeBull Night Show, a weekly late-night comedy event.
  • His failed marketing project.
  • Trusting younger generations.
  • His previous approach to marketing when he joined Betano in 2017.
  • Why the Portuguese sports betting market relies on the casino vertical.
  • The next chapter for affiliation.
  • Network or Not Work: mascots, localization, and keeping support teams local.
  • A small personal detail that’s still quietly visible online for those who know where to look.
  • His Champion Rule: move forward with an “I need to get this done” mindset. Whatever happens, don’t stop. Stay consistent, keep moving forward, and the results will follow.

“Tiago showed us how to win a new market with discipline, curiosity, and the courage to keep moving forward,” said Krazhan.

Watch or listen to Season 2, Episode 2 with Tiago Pereira on:

Bet It Drives Season 2 kicked off with Rasmus Sojmark and keeps the pace with upcoming episodes featuring Kyrylo Korobka and Kelly Kehn. Buckle up. Lisbon’s just getting started.

The next chapter of iGaming belongs to those who play smart and play bold. Meet GR8 Tech at booth 5028-2 during SiGMA Central Europe 2025 in Rome, November 3–6, and discover the Heavyweight Rulebook built for operators ready to scale, localize, and win.

The post GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt appeared first on European Gaming Industry News.

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FashionTV Casino

FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome

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The “Royal Night in a Roman Palace” at Palazzo Brancaccio will mark a decade of success for the megabrand and honour its licensees and partners that together have revolutionised the online gaming industry by setting a new standard for branded luxury in iGaming. 

FashionTV Gaming Group, the exclusive licensor of the FashionTV megabrand for the online gaming industry, will celebrate a defining moment in iGaming history with an unforgettable Royal Gala and the prestigious Royal Salute Ceremony at the historic Palazzo Brancaccio in Rome.

This exclusive, invitation-only extravaganza will welcome the global iGaming elite, from CEOs and founders of the world’s leading gaming companies to innovators, celebrities, and visionaries, uniting to celebrate ten years of success in bringing fashion, glamour, and luxury style to the online gaming world.

The event will honour Fashion TV Gaming Group’s global network of licensees, the industry titans and future pillars who have reshaped and infused branded gaming with luxury through the creation of FashionTV branded games across all iGaming verticals, as well as standalone FashionTV Casino and Sports Brands.

The evening will begin with a royal reception in the palace’s grand entrance hall, where guests will be filmed by the FashionTV crew and photographed alongside the iconic FashionTV Wall of Fame, joined by top FashionTV models and international celebrities.

The programme will continue with the Royal Salute Ceremony, followed by an exquisite gala dinner prepared by Palazzo Brancaccio’s Executive Chef, Francesco Paolo Baretta. The celebration will reach its peak with a spectacular FashionTV Party, featuring world-class DJs, live performances, and the unmistakable glamour of the FashionTV experience.

This milestone year of remarkable achievements crowns a decade of success for FashionTV Gaming Group and its partners, including a new strategic business roadmap, landmark collaborations with global gaming powerhouses, and the launch of standalone FashionTV Casino and Sports Brands across Asia and the GCC, with more industry giants soon to be announced.

Moshe Cohen, Founder & President of FashionTV Gaming Group, said: “The Royal Salute Ceremony is more than a celebration; it’s a statement. In Rome, we honour our licensees, the pioneers who believed in our vision, joined our journey, and turned a dream into reality, alongside the current industry titans and the future pillars of our world.”

The post FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome appeared first on European Gaming Industry News.

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