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Exclusive interview with McLaren on brand partnerships

Published

3 years ago

August 31, 2023

Reading Time: 2 minutes

PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1] This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

Delulu Gaming

DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London

Published

12 minutes ago

July 17, 2026

Wladimir P.

delulu-gaming-hosted-an-exclusive-soft-launch-dinner-for-250+-igaming-leaders-in-london

An unforgettable evening, more than 250 industry leaders, and the perfect beginning to a new story in iGaming. DELULU Gaming recently hosted its exclusive Soft Launch Dinner at Alba London, welcoming 250+ partners and C-level executives to an invitation-only celebration that combined exceptional hospitality with the studio’s distinctive creative identity.

The Soft Launch Dinner was DELULU’s first opportunity to welcome the industry in person. Instead of a traditional corporate reception, the evening brought together senior decision-makers in an exclusive setting. Guests learned more about DELULU’s vision and a debut portfolio where every game is designed to leave its own impression.

The event was made even more special by the presence of DELULU’s strategic technology partner, SOFTSWISS, who joined the celebration alongside partners, friends, and industry leaders.

Inspired by the Amalfi Coast, Alba London provided the perfect setting for DELULU’s Soft Launch Dinner. Contemporary Italian interiors, live cooking stations, fresh seafood, authentic Italian pizza, and signature cocktails created an atmosphere that felt both refined and effortlessly welcoming. Every detail, from the bespoke DELULU branding to the finishing touches throughout the venue, made the experience unmistakably DELULU.

Looking around, it was clear that many of the industry’s key players were there. Operators, aggregators, platform providers, media, and long-standing partners all came together to celebrate DELULU’s next chapter. Business conversations quickly became more relaxed as guests caught up with familiar faces and made new connections. The evening also opened the door to conversations about future partnerships, upcoming releases, and DELULU’s ambition to create experiences that stay with players.

To mark the occasion, every guest received a bottle of Veuve Clicquot champagne presented in exclusive DELULU packaging, created especially for the event. It was a small gesture of appreciation and a lasting reminder of the studio’s first milestone shared with everyone present.

The Soft Launch Dinner was a memorable introduction of DELULU to the industry. It showed DELULU Gaming’s goal to build lasting partnerships while bringing the DELULU approach beyond the games themselves.

“We wanted our first event to feel exactly like DELULU. Creative, welcoming, and full of personality. Having so many industry leaders and partners come together before our official launch was something truly special for our entire team. Thank you to everyone who joined us at Alba London, celebrated this milestone with us, and helped make it such an unforgettable evening. We’re looking forward to growing together, building new partnerships, and sharing many more great moments in the years ahead.” Arthur Sheikhaliev, CEO at DELULU Gaming.

Following the successful Soft Launch Dinner, DELULU Gaming continues expanding its commercial partnerships and bringing its growing portfolio of distinctive games to operators worldwide.

About DELULU

DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.

The post DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

1win

1win Expands Its Prediction Markets with Crypto Forecasts

Published

12 minutes ago

July 17, 2026

Wladimir P.

1win-expands-its-prediction-markets-with-crypto-forecasts

Willemstad, Curaçao, July 17th, 2026, PlayNewswire

Cryptocurrency has become one of the fastest-growing categories within prediction markets, as traders and investors increasingly look beyond price charts to speculate on major industry milestones.

Reflecting this trend, international betting brand 1win has expanded its Markets product with a series of new cryptocurrency prediction markets covering some of the sector’s most closely watched digital assets.

The new crypto-themed forecasts on 1win Markets allow users to speculate on topics, including

“Crypto-related forecasts are becoming a natural extension of prediction markets, giving users another way to engage with some of the biggest narratives in the crypto industry. Though on 1win Markets, we have made it an interactive and easy-to-understand format,” says Mike Danshin, CMO 1win Crypto.

1win Markets uses a simple binary format. Instead of selecting from complex betting lines, users answer straightforward “Yes” or “No” questions or choose between clearly defined outcomes. It is a fun and interactive way to think about life events, even for those unfamiliar with classic betting.

This crypto-focused expansion on 1win Markets reflects the growing convergence between crypto communities and binary predictions. Users are increasingly interested in predicting not only sports or political outcomes but also changes across the digital asset industry.

By adding cryptocurrency-focused markets alongside existing categories – sports, politics, technology, entertainment, and global events – 1win continues to broaden the scope of its crypto-driven ecosystem.

About 1win

Founded in 2016, 1win is a crypto entertainment platform in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of entertainment products adapted to regional audiences. The brand has active collaborations with international public figures, including football legend Luis Suarez, martial artist Jon Jones, and Olympic champion and UFC fighter Gable Steveson. In 2026, 1win welcomed rapper Tyga and UFC legend Ilia Topuria as new members of the 1win VIP community. Football legend Luis Suarez will be the official 1win football expert throughout the 2026 FIFA World Cup.

Contact

Press Office

1win

[email protected]

The post 1win Expands Its Prediction Markets with Crypto Forecasts appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Delulu Gaming

DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London

Published

13 minutes ago

July 17, 2026

GamingAmericas.com

The event was made even more special by the presence of DELULU’s strategic technology partner, SOFTSWISS, who joined the celebration alongside partners, friends, and industry leaders.

Following the successful Soft Launch Dinner, DELULU Gaming continues expanding its commercial partnerships and bringing its growing portfolio of distinctive games to operators worldwide.

About DELULU

The post DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London appeared first on Americas iGaming & Sports Betting News.