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Exclusive interview with McLaren on brand partnerships

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PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1]  This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

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Plaza Hotel & Casino adds DJ Exodus to free Cinco de Mayo party on May 5

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Downtown Las Vegas event runs from 4 p.m. around the Carousel Bar under the Main Street dome, with themed food, drinks and a large piñata.

Plaza Hotel & Casino will host its Cinco de Mayo celebration on Tuesday, May 5, starting at 4 p.m., in and around the property’s Carousel Bar in downtown Las Vegas.

The event is free to attend and will feature DJ Exodus, according to the casino. The DJ is scheduled to play a mix of “top radio hits with a mix of Latin music” under the Plaza’s Main Street dome.

The property said the party will also include “downtown’s largest piñata” and a photo area with themed props.

Food options listed for purchase include churros from Churros 101 and street tacos and esquites from Fresh Mexican Grill. Carousel Bar will run drink specials, including Modelo Draft 16 oz ($11), Modelo Michelada ($14), Mi Campo Margarita ($14), Mi Campo Blanco Shot ($10), and Mi Campo Reposado Shot ($12). Nearby, Pinkbox Doughnuts will offer Cinco de Mayo-themed doughnuts.

More information is available at plazahotelcasino.com/entertainment/cinco-de-mayo/.

More relevant data as follows:

The post Plaza Hotel & Casino adds DJ Exodus to free Cinco de Mayo party on May 5 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct AI sets SBC Summit Malta 2026 stand to demo iGaming ecosystem

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Supplier plans product demos at Stand C50 on April 29–30, including sportsbook, casino aggregation, affiliate tools, retail and AI suite.

BetConstruct AI will exhibit at SBC Summit Malta 2026 on April 29–30, taking Stand C50 in Malta to present its iGaming product ecosystem to operators and other industry stakeholders.

The company said it will demo multiple components including its Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions and AI Suite. BetConstruct AI stated its Sportsbook Platform includes more than 140,000 pre-match events and over 12,000 monthly esports live events.

For casino, BetConstruct AI said its Casino Platform integrates 350+ providers via a unified aggregation API. It will also spotlight its Affiliate ecosystem, which it said includes 7,000+ vetted affiliates supported by AI-based scoring.

On omnichannel, the supplier said its Retail Solutions are designed to connect land-based and digital channels. The company’s AI suite will also be part of the stand presentation, including CRM AI, Umbrella AI, an AI Game Recommendation System and Betting Mate AI, which it said covers “everything from churn prediction and risk management to real-time personalisation and conversational betting.”

BetConstruct AI said a focus at Stand C50 will be “the Best Sportsbook for the World Cup 2026,” supported by two “zero-cost products” — Powerfull for pre-tournament engagement and Bet on League for an in-tournament hub — which it said require “zero development effort from operators.”

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The post BetConstruct AI sets SBC Summit Malta 2026 stand to demo iGaming ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Meridian Holdings returns to profit on $50.1m Q1 2026 revenue, up 17% YoY

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NASDAQ-listed MRDN posts $2.3m net income and cuts net debt 62% after recent rebrand and ticker change.

Meridian Holdings Inc. (NASDAQ: MRDN), the Las Vegas-headquartered gaming and technology group, reported first-quarter 2026 revenue of $50.1 million, up 17% year over year, and net income of $2.3 million. The company said it was the first profitable quarter under the Meridian Holdings brand, following a rebrand and the start of trading under the MRDN ticker on the NASDAQ Capital Market less than two months ago.

Meridian also reported a lower debt position versus the prior year. Total debt fell by more than half year over year, while net debt decreased 62% to $13.4 million. The company ended the quarter with $16.2 million in cash.

“This quarter marks an important milestone in our growth journey,” said William Scott, Chief Executive Officer of Meridian Holdings. “We delivered revenue in line with our guidance, exceeded our profitability target, and continued strengthening our balance sheet, all while expanding our presence across regulated markets and investing in proprietary technology. We are well-positioned for sustained growth through 2026 and beyond.”

Meridianbet, the group’s main operating subsidiary, generated $34.9 million in Q1 revenue, up 26% year over year, representing nearly 70% of group revenue, the company said. Meridian reported nearly 500,000 new customer registrations in the quarter (+41% YoY) and active users up 21% to 333,700.

Across other units, Expanse Studios expanded to 1,519 active operator sites and secured new regulatory certifications in Latvia, Estonia, Sweden, and Portugal, while continuing certification efforts in Ontario, Canada. RKings Competitions posted sales of $7.7 million, Classics for a Cause reported VIP subscriptions surpassing 10,000 for the first time in 12 months, and Mexplay more than tripled new registrations year over year to 74,000.

For Q2 2026, Meridian guided to revenue of $51 million to $53 million, implying 18% to 23% year-over-year growth.

More relevant data as follows:

The post Meridian Holdings returns to profit on $50.1m Q1 2026 revenue, up 17% YoY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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