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Exclusive interview with McLaren on brand partnerships

Published

3 years ago

August 31, 2023

Reading Time: 2 minutes

PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1] This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

$10M guaranteed poker

ACR Poker $10M Dual Mystery Bounty Venoms

Published

4 hours ago

March 31, 2026

Wladimir P.

acr-poker-$10m-dual-mystery-bounty-venoms

ACR Poker is igniting the spring poker season with the Dual Mystery Bounty Venoms Special High Five Edition, offering an astonishing $10 million in guaranteed prize pools alongside the return of its celebrated High Five Series.

From April 12 to April 28, 2026, the special edition will feature two marquee events running simultaneously — an $8 million GTD No‑Limit Hold’em (NLH) and a $2 million GTD Pot‑Limit Omaha (PLO) tournament — promising some of the most thrilling online poker action of the year.

Players buy in for $2,650 and compete for massive mystery bounties, with the NLH event offering up to $500,000 for a single knockout and the PLO event featuring a top bounty of $200,000. Every knockout on Day 2 guarantees at least $5,000 in bounty rewards.

With five Day 1 flights, participants can enter multiple times and build competitive stacks for Day 2’s showdown. Qualifiers begin April 7th through Venom Fever satellites, providing hundreds of seats — some even free — via Direct, Mega, or Beast satellite events.

All players who make it to Day 2 on April 27th at 1:05 pm ET are already in the money. The climactic final table to crown this special edition’s champions will take place on April 28th at 4:05 pm ET.

ACR Pro Chris Moneymaker says the High Five edition builds on the momentum of earlier high‑stakes events like the $50 Million OSS XL, combining huge guarantees with broad access and big bounty potential for players of all bankrolls.

Featured Reference

For a similar take on this major online poker series and its prize pools, check out this article from Poker.org on ACR Poker’s dual mystery bounty events and their massive guaranteed prizes:
ACR Venom $10M GTD Tournaments – Poker.org

The post ACR Poker $10M Dual Mystery Bounty Venoms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI in gambling safety

BOS releases report on the prevalence of gambling addiction in Sweden

Published

4 hours ago

March 31, 2026

Wladimir P.

bos-releases-report-on-the-prevalence-of-gambling-addiction-in-sweden

Sweden has seen a long‑term decline in gambling addiction over the past 25 years, despite rapid growth in online gambling availability, advertising, and mobile gaming.

Economist Ola Nevander’s research for the Swedish Trade Association for Online Gambling (BOS) shows that the prevalence of problem gambling has steadily fallen since the early 2000s, even as the market expanded. This trend emerged even with the widespread adoption of digital gaming products and 24/7 access on smartphones.

According to the findings, the proportion of Swedes classified as problem gamblers (based on the Problem Gambling Severity Index) dropped from about 2.2 % in 2008–09 to around 1.3 % by 2021, marking a significant reduction in overall gambling harm.

Gustaf Hoffstedt, Secretary General of BOS, emphasizes that this decline suggests Sweden’s regulatory and industry efforts are moving in the right direction. While the transformation from traditional physical gambling venues to digital platforms has raised concerns, online tools such as responsible gaming technologies and AI‑assisted safeguards are helping reduce problem gambling rates.

However, Hoffstedt cautions that much work remains, because expanded game offerings and persistent advertising mean ongoing responsibility is crucial to maintain and deepen the downward trend.

Report available in full at: Problem Gambling_ENG_20260327[2]

For a similar perspective on gambling addiction prevalence trends in Sweden, see this article:
Sweden problem gambling falls but still ‘scope for improvement’ — iGamingBusiness.com Sweden problem gambling trend report (IgamingBusiness)

The post BOS releases report on the prevalence of gambling addiction in Sweden appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

ACR POKER’S DUAL MYSTERY BOUNTY VENOMS – SPECIAL HIGH FIVE EDITION HITS WITH $10 MILLION IN GUARANTEED PRIZE POOLS

Published

4 hours ago

March 31, 2026

GamingAmericas.com

acr-poker’s-dual-mystery-bounty-venoms-–-special-high-five-edition-hits-with-$10-million-in-guaranteed-prize-pools

Celebrate the return of the High Five Series with a special edition of the iconic Dual Mystery Bounty Venoms and hundreds of seats from just $0 in Venom Fever satellites

ACR Poker is turning up the excitement this spring with the Dual Mystery Bounty Venoms Special High Five Edition, featuring $10 million in total guaranteed prize pools. Alongside the return of its popular High Five series, this special edition of the Dual Venoms will run from Sunday, April 12th through Tuesday, April 28th, delivering side-by-side action in the $8 million GTD NLH and $2 million GTD PLO, offering some of the biggest online poker action of the year.

Following the success of previous editions, the $2,650 buy-in Dual Mystery Bounty Venoms return with massive guarantees and mystery bounties that reach hundreds of thousands of dollars. In the $8 million GTD NLH, a single knockout could earn a player the top bounty prize of $500,000, while the $2 million PLO, which ties as ACR Poker’s biggest Omaha event ever, offers a $200,000 top bounty. Every knockout starting on Day 2 guarantees at least $5,000 in both events.

With five Day 1 flights, players can enter multiple times and combine their stacks to hit Day 2 with some serious firepower. All players reaching Day 2 on Monday, April 27th at 1:05pm ET are already in the money, with the Final Table showdown for the coveted Venom crowns scheduled for Tuesday, April 28th at 4:05pm ET.

Qualifying begins Tuesday, April 7th through a packed Venom Fever satellite schedule, offering hundreds of guaranteed seats at low cost, or even for free, through Direct Satellites, Mega Satellites, and Beast Satellites.

“After the incredible turnout and massive payouts in March’s $50 Million OSS XL, Spring 2026 is shaping up to be epic with the return of our High Five Series and this special Dual Mystery Bounty Venoms edition,” said ACR Pro Chris Moneymaker. “With huge guarantees, mystery bounties, and accessible satellites for every bankroll, players have double the excitement and double the chance to hit massive prizes!”

The latest Dual Mystery Bounty Venoms delivered massive fields and payouts, with both events exceeding their guarantees. The NLH drew 3,673 entries for a $9,182,500 prize pool, paying over $700,000 to the winner. Runner-up ‘BALDOUS’ from the UK scored the biggest payday of the tournament, claiming the top $500,000 bounty and $730,000 in total bounties, pocketing a whopping $1,240,310 in total. The PLO tournament attracted 837 entrants and generated $2,092,500, with the champion earning more than $300,000.

For more information, visit ACRPoker.eu.

The post ACR POKER’S DUAL MYSTERY BOUNTY VENOMS – SPECIAL HIGH FIVE EDITION HITS WITH $10 MILLION IN GUARANTEED PRIZE POOLS appeared first on Americas iGaming & Sports Betting News.