Latest News
Exclusive interview with McLaren on brand partnerships
PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.
McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.
An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.
The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”
When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”
The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:
“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.
Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.
At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1] This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”
Balkans
EGT’s latest innovations to shine at the 15th edition of BEGE Expo
EGT is ready to make another memorable show during this year’s 15th edition of BEGE Expo. The company’s impressive product display will await the guests at booth 4.0. on November 27 and 28.
Several new developments in EGT’s portfolio will be presented to the local gaming audience for the first time. Among them will be the Bell Link 2 multigame, the latest addition to the absolute bestseller Bell Link, as well as the Bell Link Boost jackpot. The mix will introduce visitors to the exciting worlds of 10 titles, 5 of which are brand new, offering them numerous opportunities for winning and entertainment.
Bell Link Boost will also captivate players’ attention with its six exciting games, as well as the Boost feature, which will amplify the amount of the Major and Grand jackpots. The highest levels of Bell Link Boost will be combined with the corresponding levels of Bell Link and Gods & Kings Link, adding even more thrill to the gaming experience.
Two new Asian-themed jackpot solutions will be on display as well. Sheng Sheng Bu Xi will offer players a jackpot combo, giving an extra layer of adventure to their gameplay, and the 4-level Zhao Cai Shuang Yu will further enhance the chances of winning with its Keep & Spin bonus and Free Spins & Wheel feature.
EGT will present its newest multigame series, Supreme Selection, which currently features Supreme Green Selection and Mega Supreme Fruits Selection mixes. Powered by the latest Exciter IV platforms, they will make their local debut during the expo, demonstrating a perfect blend of some of EGT’s most popular titles and brand-new games with enormous potential.
The selection of slot products for the show will be complemented by the General Series cabinets and multigames, as well as the well-known Premium Link, Coin Jackpot and Supreme Combo Link jackpots.
The company will also showcase its ETG solutions. The main highlight will be the new RK6C roulette, which will be presented in Bulgaria for the first time. Including sleek design and advanced features, it will provide guests with comfortable play stations, dynamic LED lighting, and engaging sound effects. The players will also be able to explore the numerous variants for keyboard configurations, American roulette, as well as the option for connectivity to other EGT Automated Roulette units, enhancing the overall experience.
The well-established GS 32 T, G 32 T, and G 27 T terminals will also show their eye-catching design, numerous ergonomic features, and great flexibility, allowing many possible configurations with other devices. They will be equipped with multigame mixes of Supreme and Power Series, as well as top-performer Jackpot Cards.
Numerous AWP and VLT products, designed specifically for different markets, will be at the disposal of the stand’s visitors. They will also be able to get acquainted with the latest modules of EGT’s casino management system Spider, thanks to which the organization of the daily activities in gaming facilities is easier than ever.
EGT Digital will demonstrate its vast array of more than 120 popular slot games, as well as the in-house developed “all-in-one” betting platform X-Nave with its 4 main modules, each of which can function as part of the complete solution or operate independently, as they allow integration with products of third-party developers.
“Taking part in BEGE Expo is always a great experience for us, especially since this year is even more special as the event celebrates its 15th birthday,” shared Nadia Popova, Chief Revenue Officer and VP of Sales & Marketing at EGT. “We will be happy to meet again with our clients and partners from the region and discuss with them all new exciting opportunities for collaboration. We are also anticipating BEGE Awards, in which we are finalists in several categories.”
The post EGT’s latest innovations to shine at the 15th edition of BEGE Expo appeared first on European Gaming Industry News.
Asia
Goa Introduces an Entirely Online Lottery Platform
In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.
Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.
Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”
This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.
The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.
Latest News
Catena Media Announces Board Changes
Catena Media’s board of directors announced the appointment of Stephen Taylor-Matthews as non-executive director and the departure of Øystein Engebretsen from the board of directors.
Based in London, Stephen Taylor-Matthews is a tech entrepreneur, executive advisor and investor with over two decades of experience in online gaming, sports betting and data analytics.
He is the founder of Polynate, an AI-first company delivering next-generation sports engagement solutions, and has worked at Underdog Fantasy, GoatGaming and Betgenius in previous roles.
Stephen Taylor-Matthews commented: “Catena Media is in a transformation phase and I’m excited to be joining the board at this juncture and to contributing my industry expertise and insight.”
The appointment coincides with the departure from the board of Øystein Engebretsen, who has served as non-executive director since September 2018.
Erik Flinck, Chairman of the Board of Directors, said: “Øystein has made a valuable and important contribution to Catena Media for more than six years. I warmly thank him for his efforts and wish him well in his current and future ventures. At the same time, I am delighted to welcome Stephen Taylor-Matthews to the board. His experience and expertise will be a valuable asset for Catena Media as we move forward.”
Stephen Taylor-Matthews’ appointment will become effective once all necessary filings are made with the Malta Business Registry, and his term will run up until the end of the next annual general meeting, in accordance with the Maltese Companies Act and Catena Media’s articles of association.
The post Catena Media Announces Board Changes appeared first on European Gaming Industry News.
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