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Exclusive interview with McLaren on brand partnerships

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PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1]  This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

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Paysecure hires Entain’s Ganesh Iyer as Head of Product

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The payment orchestration platform also appoints Lili Piper as Senior Partnership Manager and adds infrastructure and blockchain leads.

Paysecure has appointed Ganesh Iyer, formerly of Entain, as Head of Product, as the payment orchestration platform looks to scale internationally across iGaming and global ecommerce.

Paysecure said Iyer will lead the next stage of product design. At FTSE 100-listed Entain, he led Global Payments across 20+ regulated markets, managing a team of seven Product Managers and distributed engineering squads.

The company also named Lili Piper as Senior Partnership Manager. Piper previously worked as Business Development Director at Volt.io and Senior Business Development Manager at Paysafe, and will focus on growing revenue from Paysecure’s partner network and adding strategic partners to expand payment method choice for clients.

Paysecure added that it has made further hires over the last two months, including Head of Infrastructure and Head of Blockchain, as it expands its technical footprint.

Ganesh Iyer, Head of Product, Paysecure, commented, “After time at Entain, I am pleased to join the Paysecure team and having worked on the operator side of the orchestration space, I can’t wait to get started. I’m looking forward to refining our products to clearly address the deep needs of our client personas, and surface clear product and functionality feature sets that differentiate us in our market as a challenger brand.”

Amit Hooja, Co-Founder and CEO at Paysecure, said: “We’re excited to welcome Ganesh and our new colleagues to the Paysecure team. Ganesh will spearhead our product development, and there’s a shared sense of purpose towards the work we are doing, which we believe is game changing in the payment orchestration space. We look forward to bringing new products to the market and continue to lead the way in the sector”.

The post Paysecure hires Entain’s Ganesh Iyer as Head of Product appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ReferOn shortlisted for Best Affiliate Management Platform at iGB Awards 2026

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Winners will be announced on July 2 during iGB L!VE week in London.

Affiliate management platform ReferOn has been shortlisted for “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026. The winners will be announced live on July 2 during iGB L!VE week in London.

ReferOn said the nomination reflects its recent growth and product development, positioning the platform for high-volume affiliate programmes. The company said it processes “millions of data points” across partner networks and automates operational workflows to reduce admin overhead for operators and affiliates.

Alex Bukin, CEO at ReferOn, commented on the shortlisting: “Being shortlisted for an iGB Affiliate Award is a significant milestone for our team. As affiliate programmes scale, complexity often becomes the biggest obstacle to growth. Our goal is to remove that complexity by giving operators clearer insights, stronger automation, and full control over their affiliate operations. This nomination reflects the direction in which we’re continuing to invest in.”

The company also pointed to a recent platform update, Refie, described as a new user experience layer aimed at simplifying navigation of complex workflows. ReferOn said Refie provides clearer visual guidance across onboarding screens and system state pages, with the goal of improving visibility across operational processes.

ReferOn said it will attend iGB L!VE London to meet partners, operators, and affiliates.

The post ReferOn shortlisted for Best Affiliate Management Platform at iGB Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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GGPoker opens satellites for WSOP Circuit CDMX México 2026

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Big Bola Casinos hosts the stop at Hotel Barceló Santa Fe in Mexico City from Aug. 31 to Sept. 11, with online qualifiers running June 28–Aug. 23.

GGPoker has launched online satellite tournaments for WSOP® Circuit CDMX México 2026, a live series scheduled for August 31 to September 11 at Big Bola Casinos in CDMX, México, hosted at Hotel Barceló Santa Fe.

According to the company, the WSOP Circuit stop will include 12 World Series of Poker® gold ring tournaments, alongside side events, VIP activities, and international media coverage.

“WSOP Circuit CDMX calls on the region’s top poker talent to chase glory in Mexico, combining high-stakes competition with the electric, legendary energy of a true global metropolis” said Juan Carreño, Head of Spanish Latam at GGPoker.

GGPoker’s posted satellite schedule runs from June 28, 2026 to August 23, 2026 (UTC +0), with weekday $5 daily satellites feeding $33 steps, weekday $33 steps into a $215 weekly final (2 seats guaranteed), a Saturday freebuy (4x $33 daily steps guaranteed), and Sunday “last chance” and weekly final events.

The company said each event champion in CDMX México will also receive a $5,000 package to this year’s WSOP Paradise in the Bahamas, in addition to the prize pool payout and a WSOP Circuit gold ring.

The post GGPoker opens satellites for WSOP Circuit CDMX México 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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