Latest News

Exclusive interview with McLaren on brand partnerships

Published

3 years ago

August 31, 2023

Reading Time: 2 minutes

PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1] This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

Canada

CasinoCanada partners with Casino Prestige on review and comparison content

Published

2 hours ago

April 27, 2026

Wladimir P.

casinocanada-partners-with-casino-prestige-on-review-and-comparison-content

CasinoCanada has signed a partnership with Casino Prestige to support brand promotion and drive traffic to the operator’s platform across selected markets.

Under the agreement, CasinoCanada will develop and publish informational and promotional materials focused on Casino Prestige’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections, with the stated goal of increasing visibility and user engagement.

Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “This collaboration allows CasinoCanada to further expand its range of partner operators. The platform will provide structured reviews and analytical content to present key information about Casino Prestige and support ongoing traffic acquisition efforts.”

A Casino Prestige spokesperson commented: “Casino Prestige is thrilled to partner with CasinoCanada as part of its strategy to expand reach and connect with more players worldwide, delivering a premium gaming experience built on high-quality titles and top-tier customer support.”

Casino Prestige launched in 2026 and lists a library of more than 2,100 casino games from over 30 providers, including around 2,000 slots and more than 40 live dealer games. The operator said its platform runs under a license issued by the Tobique Gaming Commission and is owned and managed by Gophoenix Solutions Ltd., which handles payments, promotions, and platform management.

The post CasinoCanada partners with Casino Prestige on review and comparison content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Canada

CasinoCanada announces partnership with Casino Prestige

Published

2 hours ago

April 27, 2026

GamingAmericas.com

casinocanada-announces-partnership-with-casino-prestige

CasinoCanada has established a partnership with Casino Prestige to support brand promotion and drive traffic to the platform across selected markets.

CasinoCanada will develop and publish informational and promotional materials outlining Casino Prestige’s features and gaming portfolio. The content will be incorporated into CasinoCanada’s review and comparison sections to increase visibility and facilitate user engagement.

CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “This collaboration allows CasinoCanada to further expand its range of partner operators. The platform will provide structured reviews and analytical content to present key information about Casino Prestige and support ongoing traffic acquisition efforts.”

Launched in 2026, Casino Prestige features a library of more than 2,100 casino games from over 30 providers, including around 2,000 slot titles and more than 40 live dealer games. The offering spans slots, table games, live casino, instant games, and TV-style formats, with providers such as Pragmatic Play, Novomatic, BGaming, Spinomenal, and Booming Games.

Casino Prestige operates under a license issued by the Tobique Gaming Commission. The platform is owned and managed by Gophoenix Solutions Ltd., which is responsible for all operational activities, including payments, promotions, and platform management.

The post CasinoCanada announces partnership with Casino Prestige appeared first on Americas iGaming & Sports Betting News.

Casino Guru

Casino Guru Awards 2026 set for May 25 in Malta as final evaluations begin

Published

3 hours ago

April 27, 2026

Wladimir P.

casino-guru-awards-2026-set-for-may-25-in-malta-as-final-evaluations-begin

Casino Guru has started its final evaluation phase for the Casino Guru Awards 2026, with winners set to be announced on May 25 at Xara Lodge in Malta, ahead of the NEXT Valletta conference.

The company said nominations have closed and shortlists are finalized, with the Casino Guru team now reviewing shortlisted nominees’ track records through judge discussions and meetings with candidates. Winners are selected using what Casino Guru describes as a mix of data-led evaluation and expert assessment, drawing on its Safety Index and Complaint Resolution Center.

Public voting remains open for the Player’s Choice and Voice of the People categories, giving players and industry stakeholders a direct vote alongside the judging process.

“The Casino Guru Awards are not about who is the biggest or most visible,” said Daniela Sliva, PR & Creative Projects Director from Casino Guru. “They are about who is doing the right thing, even when no one is watching.”

Casino Guru expects around 150 guests at the Malta event, which it positioned as an industry networking evening alongside the awards announcements.

The post Casino Guru Awards 2026 set for May 25 in Malta as final evaluations begin appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.