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Exclusive interview with McLaren on brand partnerships
PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.
McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.
An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.
The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”
When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”
The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:
“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.
Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.
At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1] This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”
Blueprint Gaming
Blueprint Gaming announces The Goonies Quest for Treasure 3 slot
Blueprint Gaming has announced The Goonies
Quest for Treasure 3, the latest slot in its licensed The Goonies
series. The game introduces new modifiers, a reworked One-Eyed Willy trail and a layered bonus structure.
Blueprint said the new title builds on the performance of its earlier releases, naming The Goonies
Megaways
Quest for Treasure Jackpot King
and The Goonies
Quest for Treasure 2 as its top-performing launches. The company said both games have performed strongly across regulated markets including the Netherlands, Sweden, Denmark, Canada, and the UK and Ireland.
In Quest for Treasure 3, Collect symbols progress players along a reworked trail that ends in a new Chest of Riches feature. When unlocked, the One-Eyed Willy treasure chests switch to showing four key holes. Skeleton Key symbols can add keys to any of three chests, and when the bonus triggers, the number of keys in play determines which feature is awarded, including Collect upgrades or added Mystery and Cash symbols.
The bonus game uses red, blue and green chest-themed Bonus symbols: one or two can randomly unlock Treasure Spins, while three guarantees entry, with each chest carrying a different modifier. Blueprint also said Collect symbols during Treasure Spins can grant up to five extra spins and 10x multipliers. Sloth returns as a random reel appearance that can unlock modifiers including Bonus Boost, Cave In, Dynamite Blast, Hidden Treasure and Pinchers of Peril.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming
, said: “Following the strong performance of the previous two releases, we wanted The Goonies
Quest for Treasure 3 to deliver even more action-packed moments for players.
“With new modifiers, enhanced bonus pathways and a revamped One-Eyed Willy trail, this latest instalment builds on everything fans enjoy about the franchise while introducing fresh layers of excitement throughout the gameplay experience.”
The post Blueprint Gaming announces The Goonies Quest for Treasure 3 slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Granny’s Wild
Play’n GO Releases its Latest Video Slot Granny’s Wild
Play’n GO has released Granny’s Wild, a 5-reel video slot where a quiet habit becomes a full-scale spectacle when Granny’s long-hoarded coin jar finally splits open.
Nobody really clocked how serious Granny was about her spare change. The jar sat there for years, always a little heavier, always a little louder, always one clink away from giving the game away. Call it thrift. Call it routine. Granny calls it preparation.
When the moment arrives, she does not make a fuss. A small grin. A neat adjustment of those unmistakable glasses. Then the switch flips and the familiar front room turns into a riot of colour, with coins skittering across the reels as her jar snaps to attention, gathering up every shiny reminder of the plan she has been building for decades.
Granny’s Wild leans into that contrast – cosy charm on the surface, calculated mischief underneath. Coins are not just part of the décor, they are the story’s engine, pulled into Granny’s trusty jar as the scene grows louder and brighter. Scratch cards and sudden bursts of motion add to the sense that Granny has a few more tricks tucked away than anyone ever suspected, while the tone stays light, cheeky, and proudly character-led.
Play’n GO has a knack for giving its worlds a clear personality, and Granny fits right in – an unlikely mastermind whose calm confidence carries the entire experience. It is a story about patience paying off, about ordinary objects turning into something theatrical, and about never underestimating the person who has been quietly preparing in the background.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Granny’s Wild is built around a character who feels instantly familiar, then immediately surprises you. Granny’s coin jar is her calling card – and once it cracks open, the whole world follows her lead.”
The post Play’n GO Releases its Latest Video Slot Granny’s Wild appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content provider
ENJOY Gaming launches Grand Lightning Boost slot with upgraded Boost and jackpot progression
ENJOY Gaming has launched Grand Lightning Boost, an updated version of its Grand Lightning slot that increases the impact of the Boost feature and changes bonus-round progression.
The title keeps a 5×3 reel layout with five pay lines. In the main game, ENJOY Gaming said the Boost symbol multiplies visible Bonus values by x2, x3 or x5 and pays them instantly. In the Hold and Win Bonus Game, Boost multiplies Bonus values and then takes its own Bonus value.
The supplier has also updated the “Grand progression” mechanic. During the Bonus Game, when a full column is filled with Bonus or Boost symbols, the column is collected and cleared, completing one letter in G-R-A-N-D. Completing all five letters awards a Grand Jackpot worth x1000.
ENJOY Gaming said Grand Lightning Boost also includes an Extra Bonus Game and “Lucky Spin” presentations, plus Bonus Buy and Super Bonus Buy options.
Dimokratis Papadimos, Director of Account Management at ENJOY Gaming, said: “With Grand Lightning Boost, our goal was to make every spin feel even more meaningful without overcomplicating the experience.
“By strengthening the Boost feature and adding a clearer sense of progression, we’ve created a version that’s both more engaging and more rewarding for players, while providing operators with a fresh title designed to drive greater retention.”
The post ENJOY Gaming launches Grand Lightning Boost slot with upgraded Boost and jackpot progression appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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