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Exclusive interview with McLaren on brand partnerships

Published

3 years ago

August 31, 2023

Reading Time: 2 minutes

PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1] This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

BetConstruct

BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026

Published

5 hours ago

April 21, 2026

Wladimir P.

betconstruct-ai-offers-operators-three-months-free-sportsbook-access-ahead-of-world-cup-2026

The deal includes a fee waiver across its core suite plus setup and third-party integration discounts for the first three months.

BetConstruct AI has launched a World Cup 2026-focused commercial offer that waives fees for operators across its sportsbook and other core products for three months.

Under the terms published in the release, the company is offering “Complete fee waiver for the first 3 months across Sportsbook, CreedRoomz, Popok, Pascal, Choice, Virtual Sports, and Poker Network,” alongside a “SETUP DISCOUNT (50%)” for “all global market entry setups.” It is also applying a “3RD PARTY INTEGRATION (51%)” discount to “all 3rd Party Game Providers for the first 3 months.”

BetConstruct AI also included two complimentary add-ons it said would be available at “€0 cost” to partners. “Powerfull (Pre-Tournament)” is scheduled to run “8–10 weeks before kickoff” and is positioned around “weekly turnover challenges,” with prizes including “Free Bets (€1–€1,000) or a World Cup Final ticket,” which the company said are “100% funded by BetConstruct AI.”

The second product, “Bet on League (In-Tournament),” is described as an iFrame-based tournament hub that “requires no UI rebuilds,” with features including “an integrated module resembling a prediction market and personalized bet suggestions driven by AI.”

The company framed the campaign around operators preparing for what it called “the highest-concentration betting opportunity of the next four years,” referring to the 2026 FIFA World Cup.

More data as follows:

BetConstruct: https://www.betconstruct.com/ Official company site for product and commercial context referenced in the offer.
FIFA World Cup 2026: https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Authoritative tournament reference to support the timing and context of the World Cup 2026 campaign.
BetConstruct AI: https://www.betconstruct.com/ Use for verification of the ‘BetConstruct AI’ naming and related product descriptions if published on the company domain.

The post BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Canada

Endorphina Now Licensed B2B Gaming Supplier in Ontario

Published

5 hours ago

April 21, 2026

GamingAmericas.com

endorphina-now-licensed-b2b-gaming-supplier-in-ontario

Endorphina Limited, a leading provider of certified online slot games, has successfully obtained a Gaming-Related Supplier registration in Ontario, Canada, one of the most regulated iGaming markets globally.

The registration, issued by the Alcohol and Gaming Commission of Ontario (AGCO), authorizes Endorphina to supply its gaming content to licensed operators within the province. This milestone marks an important step in the company’s long-term expansion strategy focused on regulated markets, strengthening its presence in North America and enhancing its global footprint.

“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.

Endorphina continues to invest in the development of proprietary online slot games, delivering innovative content tailored to the evolving requirements of international markets.

With a portfolio of 200+ premium slots, the company has built strong partnerships with 6,000+ operators worldwide. It holds an active presence in over 50 jurisdictions, ensuring compliance in regulated markets across Europe, Latin America, and beyond.

With the Ontario registration, the company is well-positioned to expand partnerships with licensed operators and further solidify its reputation as a trusted B2B supplier in the global iGaming industry.

The post Endorphina Now Licensed B2B Gaming Supplier in Ontario appeared first on Americas iGaming & Sports Betting News.

data ethics

Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter

Published

6 hours ago

April 21, 2026

Wladimir P.

ethical-gambling-forum-lands-in-leeds-on-28–29-april,-hosted-by-flutter

Organisers say the agenda will cover safer product design, regulation, data ethics and AI, with limited places still available.

The Ethical Gambling Forum will take place on 28/29 April in Leeds, UK, with Flutter hosting the event. Organisers say the annual gathering will bring together regulators, operators, technology suppliers, researchers and advocates to discuss ethical and responsible gambling.

According to the organisers, this year’s programme will focus on responsible product design, player protection, regulatory evolution, data ethics and the use of emerging technologies including AI. The agenda is set to include keynote sessions, panel debates, case studies and roundtable discussions.

“Ethical leadership isn’t optional anymore; it’s the foundation of the industry’s future,” said Adrian Sladdin, Co-Founder of the EGF. “This Forum is where meaningful progress happens.”

The organisers said limited spaces remain and directed interested attendees to the event website for registration and the full programme.

More data as follows:

Ethical Gambling Forum (EGF) event website: https://www.egf.events Official source for registration and programme details referenced in the release.
Flutter Entertainment: https://www.flutter.com Host company named in the release; readers may want corporate context.
UK Gambling Commission: https://www.gamblingcommission.gov.uk Primary UK regulator relevant to discussions of compliance and regulatory evolution.

The post Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.