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Exclusive interview with McLaren on brand partnerships

Published

3 years ago

August 31, 2023

Reading Time: 2 minutes

PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1] This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

betcore

BetOnGames launches Cricket Strike Crash for its crash games portfolio

Published

21 minutes ago

June 4, 2026

Wladimir P.

betongames-launches-cricket-strike-crash-for-its-crash-games-portfolio

BetOnGames, the instant games vertical of the BETCORE ecosystem, has launched Cricket Strike Crash, a sports-themed crash game, the company said on June 4, 2026.

Cricket Strike Crash uses a real-time multiplier that increases while the round continues, with players choosing when to cash out before the crash. BetOnGames positions the title for fast-cycle play and mobile-first sessions.

The game ships with a stated RTP of 97.5% and medium volatility. BetOnGames also says Cricket Strike Crash uses a “provably fair system” designed to provide transparency on outcomes.

Cricket Strike Crash joins BetOnGames’ wider instant games catalogue within BETCORE, alongside TVBET and ElCasino. The group offers operators access to crash games, instant win games and slots via a single B2B integration, according to the company.

A product video is available here.

The post BetOnGames launches Cricket Strike Crash for its crash games portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Eastern Europe

FeedConstruct locks up exclusive Romanian football data and streaming rights

Published

3 hours ago

June 4, 2026

Wladimir P.

feedconstruct-locks-up-exclusive-romanian-football-data-and-streaming-rights

Deal covers Romania’s FA Cup, Super Cup, Liga 2 and Liga 3, women’s Superliga and national team matches, plus Liga 1 Futsal.

FeedConstruct has signed an agreement to secure exclusive data and video streaming rights for a portfolio of Romanian football competitions, the company said.

FeedConstruct said the rights are held on an exclusive basis across the full season and expand its European football content for betting operators.

The agreement covers the Romanian FA Cup, Super Cup, Men’s Liga 2 and Liga 3, Superliga Women, Women’s National Team matches, and Liga 1 Futsal competitions.

Financial terms, contract duration beyond “the full season,” and any distribution or integrity safeguards were not disclosed.

The post FeedConstruct locks up exclusive Romanian football data and streaming rights appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Aztec Spell – Hold & Hit 3x3

Spinomenal releases Aztec Spell – Hold & Hit 3×3

Published

4 hours ago

June 4, 2026

Wladimir P.

spinomenal-releases-aztec-spell-–-hold-&-hit-3×3

Spinomenal has released Aztec Spell – Hold & Hit 3×3, adding a new Hold & Hit title to its slots portfolio.

The game runs on a 3×3 reel set and uses the Quetzal Bird as the Wild, substituting for all symbols except Bonus symbols. Two special Bonus symbols drive the main feature: Bonus symbols can land only on reels one and three, while Bonus Collect can land only on reel two.

The Bonus Game triggers when Bonus Collect lands alongside one or more Bonus symbols. Triggering symbols lock and the feature starts with three spins; during the feature only Bonus and Bonus Collect symbols can appear. Each spin can award multipliers of x1, x2, x5, x7, x10, and x15, and the round ends after three spins without a win or when total collected winnings reach the max x5000 multiplier.

Spinomenal said Grand, Major, Minor, and Mini in-game jackpot symbols can appear during the feature and pay immediately. A Bonus Blast feature can also trigger randomly to add extra Bonus and Bonus Collect symbols, and Spinomenal said Bonus Collect can still collect values even if it lands without starting the Bonus Game.

Spinomenal CO-CEO, Omer Henya commented: “Aztec Spell – Hold & Hit 3×3 casts players into a mysterious jungle on the hunt for Aztec riches enhanced by some cool gameplay features. The titles’s beautiful visuals and proven Hold & Hit mechanics come together perfectly to give players an experience for the ages.”

The post Spinomenal releases Aztec Spell – Hold & Hit 3×3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.