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Exclusive interview with McLaren on brand partnerships

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PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1]  This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

eSports

Esports community establishes Latin-American Esports Institute (ILAE)

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The Latin-American Esports Institute (ILAE) was established following a General Assembly held on 6 March 2026 in Rio de Janeiro. The organisation was founded with the stated goal of promoting competitive integrity, legal safety, and institutional research within the esports sector.

Carlos GamaVice President of Games and Esports at the Rio de Janeiro branch of the Association of Brazilian Information Technology Companies (ASSESPRO) and President of the Advisory Council of FERJEE (Rio de Janeiro Esports Federation, involved with the upcoming IEM Rio) was elected as Executive President to lead a multidisciplinary team tasked with developing frameworks for the industry’s regional growth.

One of the primary objectives of the ILAE is the creation of a local Esports Arbitration Chamber. This mechanism is intended to serve as a specialized venue for the mediation and resolution of conflicts, such as contractual disputes between players and organisations. The model aims to offer a technical alternative to the traditional judicial system, seeking to provide greater legal security and faster resolutions for administrative and professional disagreements within the competitive environment.

The ILAE’s structure is centered on an Executive Board that includes:

  • Vice-President Marcella Ferreira (former pro player and current sports psychologist),
  • Administrative-Financial Director Vinicius Verly (FERJEE), and
  • Project Director Marianna Muniz (FERJEE and OnFire Agency).

Technical oversight is managed by lawyers:

  • Dr. Antonio Carlos Bratefixe (Research and Knowledge) and 
  • Dr. Osmar Berardo, who will direct the institute’s Arbitration Chamber.

The Fiscal Council is led by: Dr. Soraya Vasconcelos, who also leads Brazilian organisation Galorys, responsible for financial and institutional oversight.

Regarding the institute’s mission, Carlos Gama stated that the organization intends to facilitate dialogue across the Latin American esports community. “We want to bring together athletes, teams, researchers, organizations, companies, and public managers to build a common development agenda for the region,” Gama noted. He also highlighted that a priority for the ILAE will be the production of research on strategic themes, such as social inclusion and competitive integrity policies.

The ILAE’s governance framework also incorporates individuals with competitive backgrounds, aiming to ensure the organisation remains informed by the practicalities of the sector. This includes the participation of former FPS and eFootball pros Marcela “Callax”Renato “Rentão”Monik BisoniGabriela Tavas, and Gabriel “Franja” within the various councils and administrative chairs.

By integrating these perspectives alongside legal and academic professionals, the institute intends to address the specific needs of the regional ecosystem. The organization has opened associations to professionals, researchers, and entities.

 

The post Esports community establishes Latin-American Esports Institute (ILAE) appeared first on Americas iGaming & Sports Betting News.

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SPORTRADAR AND BSN STRENGTHEN PARTNERSHIP TO ELEVATE BASKETBALL IN PUERTO RICO

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Sportradar AG (NASDAQ: SRAD) has expanded its agreement with BSN Puerto Rico (Baloncesto Superior Nacional), reinforcing its long-term commitment to supporting professional basketball in Puerto Rico through advanced technology, data and integrity solutions. Basketball is the most bet upon sport in Puerto Rico and the second most popular across the LATAM region.*

Sportradar holds the exclusive betting and gaming audiovisual (AV) and data rights for BSN basketball competitions worldwide, alongside non-exclusive coaching and talent scouting rights, to drive the growth of Puerto Rican basketball and strengthening fan engagement across international markets.

The agreement features the provision of Integrity Services, such as Sportradar’s proprietary Universal Fraud Detection Service (UFDS AI) for comprehensive real- time betting market surveillance. Additionally, BSN Puerto Rico will access a portfolio of sports performance and management solutions, including Synergy Stats and the Competition Management Platform, to support league operations, performance analysis and regulatory compliance.

“We are proud to deepen our ties with BSN to accelerate the development of basketball in Puerto Rico,” said Raphael Sobral, Sports Partnerships Director, LATAM at Sportradar. “By combining our cutting-edge technology with our unmatched data and integrity services, Sportradar is providing the backbone for BSN’s next phase of global growth and operational excellence.”

“This partnership reaffirms BSN’s commitment to modernization and operational excellence across the league. Having a partner like Sportradar allows us to strengthen our processes, elevate the use of official data, and ensure the highest standards of integrity and performance as we look ahead to the 2026 season and the future of professional basketball in Puerto Rico,” said Ricardo Dalmau, President of BSN.

The extended partnership further strengthens Sportradar’s role as a trusted technology and data partner for more than 20 basketball competitions in regulated markets worldwide, including the NBA, EuroLeague, ACB Spain, LNB France, Lega Basket Italia and NBL Australia.

 

The post SPORTRADAR AND BSN STRENGTHEN PARTNERSHIP TO ELEVATE BASKETBALL IN PUERTO RICO appeared first on Americas iGaming & Sports Betting News.

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R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026

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At the heart of the exhibition is the IRIS platform, R. Franco Digital’s GLI-certified, open-architecture solution. Designed to deliver a seamless experience across casino, sports betting, and retail operations, IRIS gives operators the flexibility, scalability, and security required to grow efficiently across multiple Latin American markets.

In addition to its robust infrastructure, R. Franco Digital will present its latest high-performance gaming titles, including Strange Spins, Genie Triple Bonanza, Diamond King Gorilla, Luxury Blast, Zorro: Final Duel, and The Phantom. Each game incorporates localized mechanics and culturally relevant themes, ensuring maximum engagement for LatAm players.

Javier Sacristán Franco, International Business Director at R. Franco Digital, commented:
“Latin America is a cornerstone of our global strategy. GAT Expo Cartagena provides an essential platform to connect with partners and showcase how our technology evolves alongside the region’s regulatory landscape. We are excited to highlight the latest advancements in our IRIS platform and our expanding game portfolio, both designed to deliver operational excellence and support regulated operators across LatAm.”

Visitors to the expo will be able to experience live demonstrations of the IRIS platform and explore R. Franco Digital’s diverse content offerings, emphasizing the company’s commitment to innovation, localization, and operator success in the region.

The post R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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