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Exclusive interview with McLaren on brand partnerships
PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.
McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.
An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.
The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”
When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”
The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:
“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.
Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.
At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1] This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”
Former DAZN executive joins as the safer gambling consultancy scales internationally from Manchester.
EPIC Global Solutions has appointed Chetan Pandya as Managing Director, the company said on 5 May 2026. The Manchester-based gambling-harm prevention consultancy said the hire is part of its next phase of international growth.
Pandya joins from DAZN, where he held senior leadership roles. EPIC said the appointment is intended to help scale operations and expand its role with organisations in “high-risk sectors,” including sport, gambling, and education.
Chetan Pandya, Managing Director at EPIC Global Solutions, said: “EPIC operates in a space that is becoming increasingly critical to the future of global sport and gambling. The opportunity to help shape how organisations approach prevention, responsibility, and long-term sustainability at scale is incredibly compelling. I’m excited to be joining at such a pivotal moment in the company’s journey.”
Paul Buck, CEO of EPIC Global Solutions, added: “This is a significant moment for EPIC. Chetan brings the experience, leadership, and global perspective we need as we continue to grow and evolve. Our ambition is clear – to be the trusted partner to the world’s leading organisations in player protection, and this appointment strengthens our ability to deliver on that.”
EPIC said it is expanding its presence in North America and internationally, alongside the development of scalable and digitally-enabled solutions to support organisations across multiple markets.
The post EPIC Global Solutions names Chetan Pandya as Managing Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Manchester-based gambling-harm prevention consultancy says the hire supports expansion in North America and other markets.
EPIC Global Solutions has appointed Chetan Pandya as Managing Director, the Manchester-based gambling-harm prevention consultancy said on 5 May 2026.
Pandya joins from DAZN, where he held senior leadership roles. EPIC said the appointment is intended to support its next phase of international growth and to scale its operations as regulatory scrutiny increases and operators expand into new markets.
“EPIC operates in a space that is becoming increasingly critical to the future of global sport and gambling. The opportunity to help shape how organisations approach prevention, responsibility, and long-term sustainability at scale is incredibly compelling. I’m excited to be joining at such a pivotal moment in the company’s journey,” Pandya said.
CEO Paul Buck said the hire strengthens EPIC’s leadership as it expands its presence in North America and develops “scalable and digitally-enabled solutions” to support partners across multiple jurisdictions. “This is a significant moment for EPIC. Chetan brings the experience, leadership, and global perspective we need as we continue to grow and evolve. Our ambition is clear – to be the trusted partner to the world’s leading organisations in player protection, and this appointment strengthens our ability to deliver on that,” Buck added.
The post EPIC Global Solutions names Chetan Pandya as Managing Director appeared first on Americas iGaming & Sports Betting News.
Inaugural StreamRollers Top 100 Casino Influencer Awards were held May 2 at SAHARA Las Vegas and livestreamed globally.
StreamRollers has announced its Top 100 Casino Influencers of 2026 following the inaugural StreamRollers Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas in Nevada. The company said the event brought together casino content creators, gaming executives and media for a formal gala.
Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”
StreamRollers listed its top 10 ranked influencers as:
- Raja Richter (The Big Jackpot),
- Vegas Matt,
- Lady Luck HQ,
- Brian Christopher Slots,
- NG Slot,
- D Lucky Experience,
- Mr. Hand Pay,
- Pompsie,
- Xposed
- and PokerMetarb.
The company said the full Top 100 list has been published on its Instagram account.
The company positioned the awards as a marker of the growing creator economy around casino content, which it said spans platforms including YouTube, Twitch and Instagram. StreamRollers said the awards event was livestreamed via StreamRollers.com and noted its platform is currently in beta with an official launch planned.
David Wang, Founder of StreamRollers, commented: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.”
The post StreamRollers names Top 100 casino influencers after Las Vegas awards gala appeared first on Americas iGaming & Sports Betting News.
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