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Exclusive interview with McLaren on brand partnerships

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PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1]  This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

Jelly Hunter Quadspins

Swintt unveil a new sweet treat in Jelly Hunter Quadspins

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Swintt, the renowned software provider celebrated for its thrilling content and innovative mechanics, has expanded its SwinttPremium line with Jelly Hunter Quadspins, an action-packed slot offering players the chance to win up to 6,000x their stake.

Timed to capture the energy of the changing season, Jelly Hunter Quadspins is set against a sun-drenched forest, complete with a carefully laid picnic blanket. Players are greeted by a lively cast of woodland creatures as high-value symbols, while colorful jelly desserts populate the rest of the paytable, creating a visually vibrant and cheerful gaming experience.

The game features five reels and 10 fixed paylines, and brings back the Quadspins mechanic, first introduced in Swintt’s Lucky Fortune Door series. Quadspins activate after any spin delivering at least 4x the bet, allowing players to convert all or part of their prize into a series of supercharged spins across four separate reel sets.

During Quadspins, a new mystery symbol appears as a set of bushes. Each symbol that lands reveals a random base game icon, creating extra winning opportunities. Players can continue Quadspins as long as they keep hitting at least 4x the bet, with a maximum of 50 spins per bonus round.

Additionally, any wins collected—whether in the base game or during Quadspins—can be gambled in the optional Risk feature, where correctly guessing the color of a hidden card doubles the prize. The feature continues until an incorrect guess or the maximum win is reached.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said:
“Jelly Hunter Quadspins perfectly blends simple, intuitive gameplay with the excitement of big wins. The return of our popular Quadspins mechanic, combined with a max win of 6,000x, makes this slot an ideal choice for fans of classic-style games with a modern twist.”

The post Swintt unveil a new sweet treat in Jelly Hunter Quadspins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88

Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis

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Aggregator presents smart visual analytics and contextual AI to enhance decision-making for partners.

Hub88 has introduced Page Insights, an innovative feature in its HubAI suite, aimed at revolutionizing user engagement with data throughout its Operator Backoffice and Supplier Zone.

The updated feature allows users to swiftly transform intricate tables into interactive visual dashboards, simplifying the process of discovering actionable insights without the need for manual data row analysis.

Accessible on certain extensive data pages, Page Insights features a specialized HubAI Insights Sidebar that produces automated charts highlighting essential metrics like Currency Breakdown and Top 5 Games.

With Smart Tabs, the aggregator’s partners can effortlessly toggle between page columns like turnover, GGR, actives, and average bet, while an integrated data chat enables users to inquire about the displayed data and obtain instant, context-sensitive replies.

Page Insights utilizes HubAI’s Context Mode, enabling the system to analyze and understand the information shown on screen according to specific queries, like pinpointing leading partners, calculating overall GGR, or evaluating regional performance, all in a single interface.

The function operates on the entire dataset linked to every page, removing the requirement to expand or load more rows for a comprehensive understanding of performance.

The introduction of Page Insights extends Hub88’s efforts to improve its product ecosystem with creative, user-centric tools that extract more value from substantial amounts of data.

Ollie Castleman, Managing Director at Hub88, said: “As our platform continues to scale, making data more accessible and actionable for our partners is a top priority.

“Page Insights significantly improves how users interact with the vast amount of data they process, combining AI-driven analysis with intuitive visualisation tools to deliver instant clarity and a deeper understanding.”

The post Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BC Engine

BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC

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Global crypto gaming platform BC.GAME has introduced BC Engine, a new rewards system designed to provide players with ongoing value from their gameplay, without minimum thresholds or tier requirements.

Inspired by crypto staking models, BC Engine transforms the platform’s native token, $BC, from a one-time incentive into a continuous rewards mechanism. Players still earn $BC through wagering as usual, but instead of being distributed as a standalone reward, the token is automatically allocated into BC Engine, where it contributes to ongoing earnings.

Rewards are distributed hourly in BCD, BC.GAME’s USD-pegged token, with each player’s payout determined by their $BC balance at the time of distribution. This structure creates a more consistent and transparent reward model, directly linking player activity to tangible returns.

The system also introduces a more sustainable approach by aligning reward funding with actual gaming performance, reducing reliance on traditional promotional spending.

Importantly, BC Engine is accessible to all players from day one, with no wagering thresholds or tier-based entry requirements, allowing users to begin earning rewards from their very first bet.

Alongside the launch, BC.GAME has rolled out additional enhancements to its rewards ecosystem, including a Welcome Shield protection feature for new users, as well as updated daily, weekly, and monthly reward programs.

The release comes as BC.GAME continues to expand in regulated markets, with an increased focus on compliance, local partnerships, and sustainable growth. The platform has been adapting its offering to meet jurisdictional requirements while strengthening its position across both licensed environments and its global crypto audience.

Kar Kheng Giam, Chief Executive Officer of BC.GAME, said:
“We want rewards to be simpler, more immediate, and more sustainable. Players should see value from the moment they start playing, without needing to reach specific milestones. With BC Engine, $BC becomes a core part of how ongoing rewards are delivered.”

The new features are now live across multiple markets, subject to local regulatory availability.

The post BC.GAME launches BC Engine, introducing continuous rewards model powered by $BC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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