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Exclusive interview with McLaren on brand partnerships

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PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.

McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.

An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.

The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”

When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”

The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:

“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.

Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.

At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1]  This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”

Frooty Troupe – Game On

GAMOMAT powers up its Frooty Troupe series with new release Frooty Troupe – Game On!

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GAMOMAT, one of the leading online game developers and independent content providers, is powering up the next Frooty Troupe adventure with the launch of Frooty Troupe – Game On!

At the heart of Frooty Troupe – Game On! is an expanding symbol feature that draws on GAMOMAT’s classic Book-style mechanics, reworked without the need for a Book symbol or Free Games trigger. It all means Free Games-style excitement can be unlocked in the base game: when a Bonus Symbol — a regular symbol with a special background — lands as part of a winning combination, the reel is fully covered by that symbol, and potential wins are paid on all possible lines based on how many reels have the matching symbol at the end of the spin.

While gameplay takes centre stage, the second release in the vibrant slot series follows the feel-good beach vibes of Frooty Troupe – Sun Splash, but this time heads back in time with a retro-themed game featuring familiar fruity characters. This nostalgic adventure comes alive thanks to a retro-inspired, 8-bit soundtrack that ramps up as players progress through different levels.

Melony, Graprielle, Plumbert, Orangela, Lemord and the cherry twins Cherrchill & Cherrlotte have their hands on the joystick as they explore an arcade world ready to battle for high scores and success.

GAMOMAT is releasing Frooty Troupe – Game On! via its Remote Gaming Server, G-RGS, and through the Bragg HUB, ensuring seamless distribution across regulated markets.

The post GAMOMAT powers up its Frooty Troupe series with new release Frooty Troupe – Game On! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PG Soft unlocks its hidden gem: mystical Mayan Destiny

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PG Soft, a world-class digital mobile games company, has unveiled its latest hidden gem from its portfolio, Mayan Destiny.

Set deep within the Mayan Empire, this 3-reel, 3-row video slot features the Wheel of Fate, awakened by the high priestess Ixil under the Sun God’s blessing. Players join the night of the ritual, where roaring flames will reveal visions of destiny and hidden gold. A pulsating tribal rhythm intensifies the quest of uncovering its hidden secrets and golden prizes.

The Prize Wheel Symbol rests at the heart of the game which appears during any main game spin. When the Prize Wheel Symbol spins, it shows either a 1x, 2x or 5x instant prize based on the amount of bet.

When the Bonus Feature is activated, a large wheel with 2x, 4x, 10x, and Double tiles appears on the screen. When players land on a prize tile, it returns its value before it turns black. When players hit the Double tile, all of the prizes are doubled and all the black tiles are restored, with values that can go up to 1,000 times their original value. When the pointer lands on a black tile, the bonus feature ends.

Each additional Prize Wheel symbol that lands on “Double” during the triggering spin, all prizes will  be doubled at the start of the Bonus Feature, giving players a powerful head start on the path to the game’s x10,000 maximum win.

PG Soft’s spokesperson commented: “Mayan Destiny takes players on a magnificent journey into one of the most captivating civilisations the world has ever known. The upgradeable Bonus Feature wheel is the crowning jewel in the game where players can watch their prizes build and grow with every spin.”

The post PG Soft unlocks its hidden gem: mystical Mayan Destiny appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Meet N1 Partners at Conversion Conf in Warsaw

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N1 Partners is heading to Conversion Conf Warsaw 2026, one of the key gatherings for affiliate marketing professionals, taking place on April 1–2 in Warsaw. The event will bring together top affiliates, advertisers, and industry experts, creating the perfect environment for networking, deal-making, and sharing insights.

At Conversion Conf, the N1 Partners team is focused on what matters most: building strong partnerships, discussing high-converting traffic opportunities, and closing deals that scale. Whether you’re looking for exclusive offers, fresh GEO insights, or reliable long-term collaboration, this is where conversations turn into results.

As an active sponsor of the event, N1 Partners is also enhancing the on-site experience for attendees. At this hot and dynamic conference, you’ll be able to stay refreshed with branded water bottles, keeping you energized throughout the day. And if you’re looking to step away from the buzz, the N1 branded PSP zone offers a space to relax, recharge, and enjoy a more laid-back atmosphere while staying connected to the community.

What to expect from N1 Partners

A special focus this time is the N1 SEO Traffic Cup — our exclusive competition for SEO affiliates. At the event, attendees can connect directly with the team,and explore the best strategies for their traffic  to climb the leaderboard and maximize results.

At Conversion Conf, N1 Partners is all about what actually drives results:

  • high-quality traffic partnerships
  • exclusive deals for Tier-1 GEOs
  • insights into top-performing funnels and conversion drivers

Book a Meeting with Our Affiliate Managers

To make the most of Conversion Conf Warsaw, book a meeting with N1 Partners in advance and discuss partnership opportunities directly on-site.

  • Vlad – Affiliate Team Lead
  • Shirin – Affiliate Manager
  • Victoria – Sokolenko, Affiliate Manager
  • Aleksandr – Affiliate Manager
  • Artem – Affiliate Manager

Why meet N1 Partners

Conversion Conf Warsaw is the right place to explore:

  • 14+ casino and sportsbook brands with Reg2Dep up to 70%
  • Top deals across 10+ Tier-1 GEOs
  • CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models

If you’re attending Conversion Conf, don’t miss the chance to meet N1 Partners in person.

Let’s talk traffic, deals, and growth.

Be number one with N1 Partners.

The post Meet N1 Partners at Conversion Conf in Warsaw appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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