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Sports Technology Market to Reach $25.70 Billion by 2030 – Exclusive Report by Meticulous Research®
According to a new market research report titled, ‘Sports Technology Market by Offering (Wearables, Digital Signages, Cameras, Smart Stumps & Bails, Snicko/Edge Detector, VAR, Sports NFT, Tracking Systems, Sports Analytics), Technology, Sport, End User, and Geography – Global Forecast to 2030’, the sports technology market is projected to reach $25.70 billion by 2030, at a CAGR of 26.2% during the forecast period 2023–2030.
The growth of the sports technology market is driven by the increasing adoption of fan engagement technologies, increasing investments in sports data analytics, athlete tech, and performance optimization, in-venue technology, gambling & gaming, and recovery health and home fitness, increasing number of sports events, and growing demand for data-driven decisions and operations.
The increasing emergence of sports leagues & events with large prize pools and the increasing adoption of AR/VR for creating near-perfect training environments are some of the factors which are expected to offer significant growth opportunities for players operating in the sports technology market.
However, very minimal monetization opportunities, difficulty in mining athletic performance data for generating easily understandable insights, and high risk of cybersecurity concerns may hinder the growth of this market. Complexity in integrating new technologies with older systems or applications, slow cultural change in sports, and lack of time-efficient solutions for cleaning and manipulating siloed data are some of the major challenges faced by the players operating in the sports technology market.
Furthermore, the increasing use of generative AI, NFT ticketing and streamlining sports events ticket buying & selling process, and the use of predictive analysis software helping teams & coaches make better decisions are the latest trends in the sports technology market.
Increasing Adoption of Fan Engagement Technologies to Drive Market Growth
Technology is strengthening the bond fans have with their favorite teams and athletes—allowing sports clubs and associations to create deeper, more meaningful connections that are easier to maintain from a distance. Fan engagement has evolved from shouting slogans from the stands to making an impact using digital tools. Sports leagues and clubs worldwide, such as Australian Open, the English Premier League, Formula One, the Rugby Union World Cup, FIFA, ICC, etc., are actively looking for ways to engage with their fans and create a competitive advantage by providing demographics like millennials and Gen Z a highly personalized experience from brands they engage with while being on the go.
According to the Sports Fan Engagement Marketing Report (2018) by Gameplan Insights and Magid Associates, about 60% of sports fans are willing to spend more on experiences with their favorite teams and athletes. Using data analytics, UX researchers, and other research techniques, sports clubs and associations increasingly try to gather insights about their fans before providing the right experience. By collecting data and leveraging technologies like AI and machine learning, sports clubs and leagues map out audience journeys, understand behaviors, and deliver insights supporting fan engagement. For instance, in the context of a starting quarterback for an NFL team, data analytics can reveal how many of their fans are dedicated followers who attend games and buy merchandise. It can also show how the number of people following them changes over time, which helps to identify new fans.
Sports technology is increasingly used for improving the live experience of sports. Using data analytics, and video-based AI technologies, sports brands can create a more engaging experience for their fans. For instance, the baseball team The San Francisco Giants created a virtual reality experience allowing their fans to see how it feels like a batter swinging his bat or a pitcher throwing that ball. Sports fans love to experience things in new and exciting ways, and emerging technologies provide the platform to deliver new experiences.
Based on offering, in 2023, the sports analytics segment is expected to account for the largest share of the sports technology market. The large share of this segment is attributed to the increasing availability of large amounts of in-field data, growing demand for real-time data access on player performance, need for analytics solutions for analyzing complex in-field data streams, and availability of cost-effective and advanced computing solutions supported by cloud computing.
Based on technology, in 2023, the big data segment is expected to account for the largest share of the sports technology market. The large share of this segment is driven by the availability of advanced technologies such as multicore processors, high-performance databases, and data compression technology, paving the way for new and dedicated applications of big data for sports. Beyond sports performance analysis, clubs, leagues, media companies, and sponsors utilize big data to study fans’ preferences and behaviors, seeking to expand their reach and market penetration.
Based on sport, in 2023, the ball sports segment is expected to account for the largest share of the sports technology market. The large share of this segment is attributed to increasing applications of various sports technologies to boost sporting quality, improving business performance in the football industry, intense commercialization of football, creating new revenue-generating opportunities, enhancement of players’ and teams’ performance, and improve match officiating to identify and minimize mistakes that went unnoticed earlier in the game.
Based on end user, in 2023, the sports clubs segment is expected to account for the largest share of the sports technology market. Sports clubs are increasingly utilizing advanced technologies for boosting participation and improving communication between players, club officials, as well as additional elements like event planning, team management, financial operations, health and safety records, etc.; use of online platforms and applications for getting updates of players availability for matches and training sessions helping administrators and coaches who work for the club to quickly access this information and organize team sheets and arrangements; and improvement in team performance using sports analytics to gather and analyze vital data on players’ and teams’ performance using sensors, cameras, and other specialist equipment, helping coaches better understand how a player performs.
Based on geography, in 2023, Europe is expected to account for the largest share of the sports technology market. The large share of this region is attributed to the presence of many reputed and big football clubs in the region. Big clubs in Europe are increasingly using data-driven approaches provided by sports technologies to scout for potentially interesting players. Coaches and scouts in the top football clubs in the Europe region rely on advanced sports technologies to make the most informed personnel choices, keep their players in top condition, and get complete holistic views of a player’s capabilities, including detailed information to create individual training & recovery programs and analyze details such as ball handling time, ball speeds & trajectories in real-time.
The key players operating in the sports technology market are Apple Inc. (U.S.), Bellabeat, Inc. U.S.), ChyronHego Corporation (U.S.), SAP SE (German), Misfit, Inc. (U.S.), Catapult Group International Ltd (Australia), Garmin Ltd. (U.S.), PlaySight Interactive LTD. (Israel), Sportradar AG (Switzerland), Fan Three Sixty, LLC (U.S.), Performa Sports Ltd. (Ireland), Pro Football Focus (U.S.), DDSports, Inc. (ShotTracker) (U.S.), Sensor Holdings Limited (StretchSense) (New Zealand), Samsung Electronics Co., Ltd. (South Korea).
Scope of the Report
Sports Technology Market Assessment, by Offering
- Wearables
- Fitness & Heartrate Monitor
- AR/VR Headsets
- Smart Clothing
- Smart Patches
- Hearables
- GPS Trackers
- Contactless Biosensors
- Smart Footwear & Insoles
- Other Devices
- Digital Signages
- Cameras
- Spider Cams
- Drones
- Other Cameras
- Smart Stumps & Bails
- Snicko/Edge Detectors
- Video Assistance Referee
- Sports NFTs
- Tracking Systems
- Sports Analytics
- Player Health & Performance Analytics
- Team Performance Analytics
- Video Analytics
- Player Valuation
- Team Strategy
- Sports Betting
- Others
Sports Technology Market Assessment, by Technology
- Artificial Intelligence
- Neuroscience
- Nanotechnology
- Blockchain
- Virtual Reality
- IoT
- 3D Visuals & Simulations
- Big Data
- Other Technologies
Sports Technology Market Assessment, by Sport
- Bat & Ball Sports
- Cricket
- Baseball
- Golf
- Hockey
- Table Tennis
- Ball Sports
- Soccer/Football
- Basketball
- American Football/Rugby
- Volleyball
- Racket Sports
- Tennis
- Badminton
- Squash
- Other Racket Sports
- Racing Sports
- Formula F1
- Moto GP
- Nascar
- Drag Racing
- Rallies
- Cycling
- Other Racing
- Track & Field Sports
- Water Sports
- Adventure Sports
- Combat Sports
- Other Sports
Sports Technology Market Assessment, by End User
- Sports Clubs
- Sports Associations
- Athletes & Coaches
- Sports Leagues
Sports Technology Market Assessment, by Geography
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Mexico
- Brazil
- Argentina
- Uruguay
- Rest of Latin America
- Middle East & Africa
- Iran
- Saudi Arabia
- Qatar
- UAE
- Rest of Middle East & Africa
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CT Gaming has announced its debut installations in Guatemala, marking a significant milestone in the expansion across Latin America. Following this year’s successful installations in Mexico and Perú, CT Gaming’s presence in the region continues to grow at full speed.
“We are proud of the established partnerships and see these installations as the foundation for a long-term collaboration. We believe this is just the beginning of our journey toward becoming a leading provider in Guatemala,” said Georgi Koprinarov, General Manager LatAm at CT Gaming.
Leading gaming venues in Guatemala, among which Fantastic – Majadas, Fantastic – Las Americas, Magic Bingo – Metro Norte and Magic Bingo – Capitol, are now equipped with EZ Modulo 32/32/32 slot cabinet and the newest addition to the Diamond King family – Diamond King 4. Among the 40 games in the pack, players will experience a unique blend of classic titles and brand-new games such as Zet Fruits,Clovers on Fire and others. Additionally, half of the games are linked to the progressive jackpot Diamond Tree Deluxe, which concept is offering exciting rewards and enhanced gameplay. Another new feature that premiers within Diamond King 4, is the “Buy Bonus” game which brings additional excitement and better chances of winning.
“We are thrilled to partner with CT Gaming and introduce their cutting-edge products to Guatemala. The installation of the EZ Modulo cabinets in combination with the latest multigame – Diamond King 4 has already sparked interest among our players. We look forward to a long and successful collaboration with CT Gaming, bringing top-tier entertainment to our customers,” said Edgar Paz Ravines, director of Desarrollos Providencia.
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Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has struck gold again with its new slot, Zeus’s Lightning Blaze. Joining Spinomenal’s Mythology series, Zeus’s Lightning Blaze is a 5×3 game set within a temple at the foot of Mount Olympus. Ancient Greek inspired symbols include amphoras, shields, lightning bolts and a beautiful lyre.
MGA Games expands its catalog with the launch of Chef’s Delights Megaways, a slot that combines the thrill of the casino with the allure of haute cuisine. This new title features the Megaways mechanic, offering up to 117,649 paylines and a flavorful experience that keeps the excitement alive with every spin.
PG Soft has released its latest video slot masterpiece, Graffiti Rush, an electrifying journey into the edgy world of street art. This colourful new title marks PG Soft’s first foray into a graffiti-themed slot. Players join aspiring artist Jerry, who has turned his back on a traditional career to follow his passion for street graffiti. The game itself is a 4-reel, 4-row video slot featuring a sticky symbol feature and multiplier up to x100.
Amusnet has released Shining Crown Buy Bonus, a classic fruits slot with a modern twist. Designed in the stylistic of traditional-looking slots, the game offers an upgraded and elevated gameplay experience packed with new features to help players have an unforgettable time. Shining Crown Buy Bonus has 5 reels and 10 fixed paylines and consists of 11 traditional symbols, including all-time favourite fruits, Lucky Sevens and the royal Shining Crown.
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Push Gaming has launched its delectable new slot, Candy Blast. This vibrant 6×5 game promises a rush of sugary excitement with a one of a kind pays anywhere mechanic enhanced by a double multiplier, intuitive features and cascading wins. Candy Blast has been designed to offer a fast-paced, action-packed gameplay experience that provides the high volatility action so coveted by today’s players.
Play’n GO turns up the volume with Spinnin’ Records Into the Beat, a slot that blends music and momentum for an electrifying experience. Players will find themselves immersed in a world where every spin synchronises with the beat, featuring a 5-reel, 20-payline setup. The Step Up feature takes centre stage, enhancing Record symbols with multipliers that build up to 35x the total bet.
Vibra Gaming, the leading game and platform developer in the LatAm market, has released its latest slot, Lucky Destiny. Set in the enigmatic realm of Cassandra the fortune teller, this game invites luck enthusiasts to discover classic symbols of good fortune. Golden horseshoes, four-leaf clovers, rabbit’s feet and her mystical crystal ball guide players towards big prizes.
Spinomenal has launched its latest addition to the wildly successful Wildlife series, Majestic King Hold & Hit. Set under a stunning savannah sunset, Majestic King Hold & Hit unfolds surrounded by acacia trees lit by an orange sky, creating a warm atmosphere on the reels. Elephants, vultures, zebras and giraffes are the animal symbols to look for on the screen. Landing three red tree Scatter Free Spins symbols triggers the Free Spins game.
Belatra has released Xing Fu Panda, an enchanting new title inspired by the Far East. Traditional Eastern symbolism flows through the design and is complemented by modern slot mechanics to deliver a rewarding experience. Central to Xing Fu Panda is an adorable panda, a symbol of prosperity and joy. The game is set within a 3×3 frame which is brought to life with an array of traditional Asian artefacts, including golden coins and gongs, that bring luck to the reels.
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ELA Games, the innovative iGaming development studio, is proud to announce the release of Zeus Cashpot, its latest title based on strategy and fast-paced action. Embark on a divine journey full of riches from the Greek gods. This unique and dynamic 1-reel, 1-payline slot is simple to understand for casual players but has a layer of depth to its gameplay for gaming enthusiasts.
Gaming Corps is excited to introduce 3 Pigs of Olympus, a thrilling new slot that builds on the success of Aztec Bonus Pot and Egypt Bonus Pot. Drawing inspiration from the trendy “3 Pot” game mechanism, which is top-selling in the market, the game boasts compelling bonus features and exciting win opportunity. Prepare for a mythological journey that transforms the classic mythological universe into a zany, pig-powered adventure!
God of Taranis went live this week, a new 6×5 scatter-pays slot from Hölle Games. Featuring the epic Celtic god of the stormy underworld, this new title contains Runic symbols with unique payouts for every symbol-level, meaning every new one you collect boosts your winnings. The Free Spins feature in God of Taranis has Wilds (absent from base game) which can massively increase the number of cascades, leading to some truly godly Free Spin round potential and over 3000x payouts!
Indulge in a Sweet Adventure with a Tasty Bonanza from Booming Games! Step into a whimsical candy wonderland with this deliciously fun 6×5 slot with scatter pay mechanics, where sugary delights and dazzling colours fill the reels. Land 8 or more symbols – hearts, stars, and candy-coated gems to see them burst in a cascade of tasty treats, bringing you the chance for more delightful wins with every spin!
Slotland Entertainment is raising the stakes for online casino players with the launch of their dazzling new slot game, 8 Crystals. Available across three major platforms – Slotland, CryptoSlots, and CryptoWins – this visually striking 3×3 Mega Matrix slot with 9 paylines has an array of enticing features, including Free Spins with Wilds, Double Wilds, and a Bonus Game which is triggered by hitting just one Free Spins scatter.
The post Week 13/2025 slot games releases appeared first on European Gaming Industry News.
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