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Sports Technology Market to Reach $25.70 Billion by 2030 – Exclusive Report by Meticulous Research®

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According to a new market research report titled, Sports Technology Market by Offering (Wearables, Digital Signages, Cameras, Smart Stumps & Bails, Snicko/Edge Detector, VAR, Sports NFT, Tracking Systems, Sports Analytics), Technology, Sport, End User, and Geography – Global Forecast to 2030’the sports technology market is projected to reach $25.70 billion by 2030, at a CAGR of 26.2% during the forecast period 2023–2030.

The growth of the sports technology market is driven by the increasing adoption of fan engagement technologies, increasing investments in sports data analytics, athlete tech, and performance optimization, in-venue technology, gambling & gaming, and recovery health and home fitness, increasing number of sports events, and growing demand for data-driven decisions and operations.

The increasing emergence of sports leagues & events with large prize pools and the increasing adoption of AR/VR for creating near-perfect training environments are some of the factors which are expected to offer significant growth opportunities for players operating in the sports technology market.

However, very minimal monetization opportunities, difficulty in mining athletic performance data for generating easily understandable insights, and high risk of cybersecurity concerns may hinder the growth of this market. Complexity in integrating new technologies with older systems or applications, slow cultural change in sports, and lack of time-efficient solutions for cleaning and manipulating siloed data are some of the major challenges faced by the players operating in the sports technology market.

Furthermore, the increasing use of generative AI, NFT ticketing and streamlining sports events ticket buying & selling process, and the use of predictive analysis software helping teams & coaches make better decisions are the latest trends in the sports technology market.

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Increasing Adoption of Fan Engagement Technologies to Drive Market Growth

Technology is strengthening the bond fans have with their favorite teams and athletes—allowing sports clubs and associations to create deeper, more meaningful connections that are easier to maintain from a distance. Fan engagement has evolved from shouting slogans from the stands to making an impact using digital tools. Sports leagues and clubs worldwide, such as Australian Open, the English Premier League, Formula One, the Rugby Union World Cup, FIFA, ICC, etc., are actively looking for ways to engage with their fans and create a competitive advantage by providing demographics like millennials and Gen Z a highly personalized experience from brands they engage with while being on the go.

According to the Sports Fan Engagement Marketing Report (2018) by Gameplan Insights and Magid Associates, about 60% of sports fans are willing to spend more on experiences with their favorite teams and athletes. Using data analytics, UX researchers, and other research techniques, sports clubs and associations increasingly try to gather insights about their fans before providing the right experience. By collecting data and leveraging technologies like AI and machine learning, sports clubs and leagues map out audience journeys, understand behaviors, and deliver insights supporting fan engagement. For instance, in the context of a starting quarterback for an NFL team, data analytics can reveal how many of their fans are dedicated followers who attend games and buy merchandise. It can also show how the number of people following them changes over time, which helps to identify new fans.

Sports technology is increasingly used for improving the live experience of sports. Using data analytics, and video-based AI technologies, sports brands can create a more engaging experience for their fans. For instance, the baseball team The San Francisco Giants created a virtual reality experience allowing their fans to see how it feels like a batter swinging his bat or a pitcher throwing that ball. Sports fans love to experience things in new and exciting ways, and emerging technologies provide the platform to deliver new experiences.

Based on offering, in 2023, the sports analytics segment is expected to account for the largest share of the sports technology market. The large share of this segment is attributed to the increasing availability of large amounts of in-field data, growing demand for real-time data access on player performance, need for analytics solutions for analyzing complex in-field data streams, and availability of cost-effective and advanced computing solutions supported by cloud computing.

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Based on technology, in 2023, the big data segment is expected to account for the largest share of the sports technology market. The large share of this segment is driven by the availability of advanced technologies such as multicore processors, high-performance databases, and data compression technology, paving the way for new and dedicated applications of big data for sports. Beyond sports performance analysis, clubs, leagues, media companies, and sponsors utilize big data to study fans’ preferences and behaviors, seeking to expand their reach and market penetration.

Based on sport, in 2023, the ball sports segment is expected to account for the largest share of the sports technology market. The large share of this segment is attributed to increasing applications of various sports technologies to boost sporting quality, improving business performance in the football industry, intense commercialization of football, creating new revenue-generating opportunities, enhancement of players’ and teams’ performance, and improve match officiating to identify and minimize mistakes that went unnoticed earlier in the game.

Based on end user, in 2023, the sports clubs segment is expected to account for the largest share of the sports technology market. Sports clubs are increasingly utilizing advanced technologies for boosting participation and improving communication between players, club officials, as well as additional elements like event planning, team management, financial operations, health and safety records, etc.; use of online platforms and applications for getting updates of players availability for matches and training sessions helping administrators and coaches who work for the club to quickly access this information and organize team sheets and arrangements; and improvement in team performance using sports analytics to gather and analyze vital data on players’ and teams’ performance using sensors, cameras, and other specialist equipment, helping coaches better understand how a player performs.

Based on geography, in 2023, Europe is expected to account for the largest share of the sports technology market. The large share of this region is attributed to the presence of many reputed and big football clubs in the region. Big clubs in Europe are increasingly using data-driven approaches provided by sports technologies to scout for potentially interesting players. Coaches and scouts in the top football clubs in the Europe region rely on advanced sports technologies to make the most informed personnel choices, keep their players in top condition, and get complete holistic views of a player’s capabilities, including detailed information to create individual training & recovery programs and analyze details such as ball handling time, ball speeds & trajectories in real-time.

The key players operating in the sports technology market are Apple Inc. (U.S.), Bellabeat, Inc. U.S.), ChyronHego Corporation (U.S.), SAP SE (German), Misfit, Inc. (U.S.), Catapult Group International Ltd (Australia), Garmin Ltd. (U.S.), PlaySight Interactive LTD. (Israel), Sportradar AG (Switzerland), Fan Three Sixty, LLC (U.S.), Performa Sports Ltd. (Ireland), Pro Football Focus (U.S.), DDSports, Inc. (ShotTracker) (U.S.), Sensor Holdings Limited (StretchSense) (New Zealand), Samsung Electronics Co., Ltd. (South Korea).

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Scope of the Report

Sports Technology Market Assessment, by Offering  

  • Wearables
    • Fitness & Heartrate Monitor
    • AR/VR Headsets
    • Smart Clothing
    • Smart Patches
    • Hearables
    • GPS Trackers
    • Contactless Biosensors
    • Smart Footwear & Insoles
    • Other Devices
  • Digital Signages
  • Cameras
    • Spider Cams
    • Drones
    • Other Cameras
  • Smart Stumps & Bails
  • Snicko/Edge Detectors
  • Video Assistance Referee
  • Sports NFTs
  • Tracking Systems
  • Sports Analytics
    • Player Health & Performance Analytics
    • Team Performance Analytics
    • Video Analytics
    • Player Valuation
    • Team Strategy
    • Sports Betting
    • Others

Sports Technology Market Assessment, by Technology

  • Artificial Intelligence
  • Neuroscience
  • Nanotechnology
  • Blockchain
  • Virtual Reality
  • IoT
  • 3D Visuals & Simulations
  • Big Data
  • Other Technologies

Sports Technology Market Assessment, by Sport

  • Bat & Ball Sports
    • Cricket
    • Baseball
    • Golf
    • Hockey
    • Table Tennis
  • Ball Sports
    • Soccer/Football
    • Basketball
    • American Football/Rugby
    • Volleyball
  • Racket Sports
    • Tennis
    • Badminton
    • Squash
    • Other Racket Sports
  • Racing Sports
    • Formula F1
    • Moto GP
    • Nascar
    • Drag Racing
    • Rallies
    • Cycling
    • Other Racing
  • Track & Field Sports
  • Water Sports
  • Adventure Sports
  • Combat Sports
  • Other Sports

Sports Technology Market Assessment, by End User

  • Sports Clubs
  • Sports Associations
  • Athletes & Coaches
  • Sports Leagues

Sports Technology Market Assessment, by Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Mexico
    • Brazil
    • Argentina
    • Uruguay
    • Rest of Latin America
  • Middle East & Africa
    • Iran
    • Saudi Arabia
    • Qatar
    • UAE
    • Rest of Middle East & Africa

Latest News

Week 22/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has released its supernatural slot, Baba Yaga Tales Hold & Hit, a fresh take on the hugely popular original hit. Players step into an eerie world of Baba Yaga dominated by a dark forest shrouded in mist and mystery. Spinomenal’s Slavic slot is presented within a frame made from twisted branches and arcane symbols, featuring the infamous Baba Yaga, her crooked forest hut, and a fiery phoenix.

Spinomenal releases supernatural slot: Baba Yaga Tales Hold & Hit

PG Soft has released its swashbuckling slots adventure, Dead Man’s Riches. This latest release from PG Soft’s studio is a 5-reel, 3-row video slot featuring Travelling Wild symbols with increasing multipliers. Players must stand with two pirate crews on the hunt for one legendary treasure beneath the seas. The Wild Red Skull symbol, Wild Blue Skull symbol and Wild Captain symbol substitute for all symbols except Scatter symbol.

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PG Soft releases swashbuckling slots adventure: Dead Man’s Riches

Million Games is excited to unveil Yin Yang, a visually stunning Chinese-themed slot that blends traditional symbolism with thrilling modern mechanics. This unique game features dual 3×3 reel sets, with synchronised spinning and Yin & Yang Bonus Symbols unlocking Free Spins with a powerful 3×6 merged grid.

Million Games introduces Yin & Yang - a Chinese-inspired slot with merging reels & huge win potential!

Thunderkick has raised the steaks with the launch of Milk the Cow, the latest addition to its diverse content portfolio that fuses the popular Wild Field mechanic with a Hold & Win feature to unlock 5,000x jackpot wins. Whimsical cows roam the reels of this 5×5 cluster pays slot, where the Wild Field mechanic returns following its success in the recent release, Archie O’Loggins and the Enchanted Masks.

Thunderkick strengthens 2025 lineup with udderly unique Milk the Cow

MGA Games has announced the release of its latest production: Athena’s Treasure, a 5-reel adventure slot set in Ancient Greece. In this thrilling game, players will join mythical characters like Athena, Pegasus, and Perseus in their quest for hidden treasures among forgotten temples. With stunning visual design, Athena’s Treasure offers an epic experience full of mystery, fantasy, and big win potential.

MGA Games Launches “Athena’s Treasure,” a Mythological Slot with Expanding Wild and Variable Free Spins

Push Gaming has launched Regal Knights, a bold new title that blends the excitement of classic slot gameplay with a dynamic medieval twist. Designed for those who enjoy the simplicity of traditional slots but want added progression and depth, Regal Knights provides a well-balanced mix of familiarity and modern game design. Central to the gameplay is the Mystery Symbol, which reveals wilds, paying symbols, or the Golden Mystery Symbol.

Push Gaming embarks on a chivalrous quest in Regal Knights

Stakelogic continues to expand its portfolio of visually striking, feature-rich video slots with the launch of Tiger Temple 88, a thrilling 243-ways-to-win experience set in a world of ancient riches, fierce tiger guardians, and powerful bonus mechanics. Set against the tranquil beauty of cherry blossom forests, Tiger Temple 88 draws players into a mystical world where a tiger guardian protects sacred treasures hidden deep within a long-forgotten temple.

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Players set sail, spin the reels and plunder epic jackpots in Blackbeard’s Lucky Bucks Hold & Win from in-demand provider, Rival. This is a swashbuckling slot where players get to unleash the cannons and light up the reels as they command the high seas and discover the treasures within. But no pirate voyage is complete without unexpected twists and turns along the way, and that’s exactly what happens in Blackbeard’s Lucky Bucks, with a trove of bonus features ensuring plenty of action spin after spin.

Amusnet has released its latest video slot game, Caramelo Sortudo. This new dog-themed slot is with 3×3 layout and a variety of special features. This latest slot release does not feature traditional paylines. Instead, it uses a Reel Ways Pay mechanics, which means the game pays on all reel ways for combinations of a kind. Keep an eye out for the Grilled Chicken Bonus, which is triggered by landing 3 Scatter/Bonus symbols on the reel and brings various multipliers to the table.

Amusnet Releases its Latest Video Slot Caramelo Sortudo

Play’n GO turns up the heat with Fire Joker 100, the latest entry in its iconic Fire Joker series. This 3×3 video slot builds on the blazing legacy of the original, offering players a refined, retro-inspired game with intensified mechanics and a few scorching surprises. The mischievous Fire Joker returns, smirking from the reels and stacked three-high in all his fiery glory. Classic symbols like stars, sevens, and fruit sizzle against a glowing red-orange backdrop, but this familiar setup conceals powerful enhancements.

Fire Joker 100 ignites the classic slot experience

 

Just Slots has just announced the launch of its next game, ‘Book of Arcane 100’. In this new, magically charged adventure, players step into the role of a budding mage, learning from the most powerful spellcasters at an ancient and mysterious school of magic. Book of Arcane has max win potential of a staggering 100,000x, on top of this the game will conjure up a brand new exciting gamble feature that can boost wins.

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Power Within the Pages - Just Slots Conjures Latest Game, Book of Arcane 100

Evoplay has released Wild Pounce, a high-volatility jungle-themed slot designed to deliver fast-paced action and strong engagement through dynamic free spins and progressive multipliers. Set deep within a tropical jungle, Wild Pounce invites players into a world of fluttering butterflies, colourful birds, and elusive jaguars. Played across a 5×4 reel layout with 25 paylines, the game’s centrepiece is its Free Spins mode, where Jumping Wilds move across the grid on every spin, increasing win potential throughout the round.

Evoplay prowls into the jungle in Wild Pounce

Playson, the accomplished digital entertainment supplier, cranks up the energy in its intense new release, Thunder Coins XXL: Hold and Win, where a revamped bonus game supercharges players to grand returns. Golden bells, a feast of fruit icons, and fiery red sevens instantly radiate energy across the title’s expanded 5×3 grid and 15 paylines, accompanied by golden coins and the coveted Thunder Bonus symbols.

Supercharged rewards await in Thunder Coins XXL: Hold and Win

The iconic gang of treasure-hunting misfits are back for the highly anticipated The Goonies™ Megaways™ Quest for Riches, as Blueprint Gaming™ enhances the series with boosted collect modifiers including One-Eyed Willy’s Treasure Chests. The muti-stage Cash Collect system is driven through the Treasure Map sitting above the reels where players benefit from a host of lavish modifiers for every cash collect symbol landed. Streak Collect, Expand Collect, Respin Collect, Match Collect and then Skeleton Key are unlocked before the coveted Treasure Chests.

Embark on a lavish pursuit of treasure in Blueprint Gaming’s The Goonies™ Megaways™ Quest for Riches

Booming Games is turning up the heat with the launch of Burning Classics 5000, the latest and most explosive addition to its Burning Classics game series. Building on the foundation of one of the company’s most beloved titles, this revamped classic slot delivers fiery visuals, timeless gameplay, and an electrifying boost in win potential—now offering a max payout of over 5000x your stake.

Burning Classics 5000 is here to turn up the heat!

ELA Games, an innovative game development studio, announces the official release of its newest title, Rabbit Winpot Deluxe. Step into the spotlight and witness a magical showdown between Rabbit the Magician and their formidable opponent, the Lion! The unique 3×1 slot reimagines slot gaming with a new and entertaining format that creates a fast gameplay environment, with each spin full of suspense.

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Discover ELA Games’ New Magical World With Rabbit Winpot Deluxe!

Gaming Corps announced the launch of Hyena Heist, the next daring entry in its A-MAZE-CADES™ series. Players join a trio of mischievous Laughing Hyenas as they execute a daring bank robbery, pursuing bags of cash, bars of gold and sparkling jewels on a dynamic 5×5 grid. In Hyena Heist, every winning combination triggers the signature A-MAZE-CADES™ cascade mechanic.

Gaming Corps Unleashes Hyena Heist A-MAZE-CADES™

Get front row seats to an epic clash between two rival gods in Battle of Myths – an action-packed addition to the Elysium Studios – Driven by Swintt line-up that pits dragon against tiger in a divine skirmish where free spins and multipliers will ultimately decide the victor. Set to an imposing backdrop of mountaintop dojos jutting from the heart of the rainforest, Battle of Myths is an Asian mythology-inspired slot that sees legendary warriors fight for control of the kingdom and the heart of the princess with the help of cascading reels and powerful wild features.

Witness legends collide in Battle of Myths by Swintt’s Elysium Studios

 

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EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

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The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

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“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

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EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

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EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

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The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

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