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Groove’s new product manager starts with a bang

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Aggregator and platform Groove has developed a revolutionary product designed to deliver the best casino experience that has been nurtured through a year of painstaking development by Groove’s new Product Manager Shay Kababia.

The technology upgrade follows hot-on-the-heels of a Groove rebrand that reflects the futuristic direction of the company; along with a change of website and domain to www.groovetech.com as the refreshed brand’s expression around game-changing innovation.

Kababia and his team of developers have been working round-the-clock to realise an ambitious addition to the Groove offering, with the user-friendly data-driven recommender having an intuitive UI/UX set-up that provides operators with four levels of display based on player behaviour analytics: Recommended; new games; coming soon; and, may interest you as well.

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With the help of the four levels, the new technology helps maximise casino ROI by aligning content to casino brand traffic.

Operators are now able to more efficiently manage the betting process and gather data on the outcomes of various initiatives in one screen using the new feature, while having full control of their own admin. The tool is easy to navigate and there are plenty of opportunities to discover new content from over 100 content partners as well as from the new GrooveStudio launched last week.

Through the rebrand, Groove’s twin pillars of turnkey (GrooveOn) and aggregation (GroovePlay), provided under an end-to-end technology umbrella, are supported by what is widely recognised as one of the best technical teams in the industry, further enhanced by the addition of Shay.

Groove has been able to establish itself as a benchmark for an operator cluster that includes tier-1’s and beyond, supporting a plethora of casino brands.

By offering a full suite of turnkey technology solutions over multichannel B2B iGaming for online and mobile gaming on all platforms, GrooveOn captures the entire B2B iGaming value chain.

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Thanks to a wide range of carefully chosen game partners, GroovePlay continues to expand its library of games by over 100 each month. These games span bingo, sports betting, casino games, and content suitable for lottery providers. They also contain tried-and-tested classics as well as the most recent releases on the market.

Last year, Groove celebrated six years of offering turnkey and aggregation services to operators. Groove also keeps strengthening its ties to a wide range of stakeholders, such as payment processors, automated KYC, affiliate networks, artificial intelligence, and the best game developers in the world.

Groove’s Product Manager Shay Kababia said: “We have created this new tool so that operators with multiple brands will have a unique lobby for each brand based on key metrics. Our development team has pulled out all the stops to put Groove in a leading position with this introduction. It is already having an impact in our operator cluster.”

Yahale Meltzer, COO and co-founder at Groove, added: “Shay and his team have been instrumental in allowing us to realise our mission of improving service to our operator cluster. With the introduction of our new data-driven ‘Recommender’ tool, we are once again breaking the mould and upgrading how operators and their casino brands interact with the market.”

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

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  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

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The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

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  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

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Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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