Eastern Europe
NOVOMATIC Romania to Participate in Entertainment Arena Expo
NOVOMATIC is going participate in the 15th edition of Entertainment Arena Expo, the region’s most important B2B industry event, which will take place from 5 to 7 September 2023 at Romexpo in Bucharest.
Valentin-Adrian Georgescu, CEO of NOVOMATIC Romania, said: “We invite all our customers and partners to visit our stand # 101, which we are premiering at EAE in exciting new style and discover our many special offers and surprises. Our host at the fair will again be Diana Munteanu, who has already accompanied us at the last two editions: She is looking forward to our visitors testing our high-quality products and participating in surprise tournaments – this year we will be giving away exclusive prizes! Also, Ilie Năstase, the brand ambassador of admiral.ro, will join us to sign autographs and take photos.”
This year, the portfolio has been expanded with new, revolutionary products that cover all the needs of operators, from AWP bars to clubs and sports betting shops. The stars of this show are five progressive jackpot packages that include a selection of innovative games with special features.
“We have also prepared a special programme for the retrofitting of NOVOMATIC gaming machines according to the new legal standards. I am proud that our team is making remarkable efforts to create a truly special and unique gaming fair. We are committed to providing visitors to our stand with an unforgettable experience and offering them something unique at the event, as we continue to revolutionize the gaming market,” Valentin-Adrian Georgescu said.
Live at the show will be the latest cabinet releases with the outstanding BLACK EDITION II series and its flexible portfolio of three new cabinet versions: BLACK EDITION II 3.27, BLACK EDITION II XL 3.32, and BLACK EDITION II 1.49J. All three versions impress with their captivating, sophisticated design and high-impact game presentation. Additionally, they stand out with the harmonious contrast created by the elegant black finish and the innovative LED lighting concept.
The focus is also on the most impressive jackpot offers on the market, with a variety of complete hardware and software packages for all budgets and preferences. Leading NOVOMATIC cabinets are blended with top-performing Progressive multi-game selections and a variety of excellent signage solutions to create a new buzz of excitement on the gaming floor.
New on the Romanian market is the PRIMUS PRO, a cost-effective cabinet that offers excellent value for money. It represents the best alternative as a replacement for outdated Coolfire I gaming machines.
The most popular and successful gaming mix in Romania, Impera Line HD, launches with its new Edition 9. This version offers a selection of classic NOVOMATIC games as well as new releases, and its user-friendly menu helps players easily identify their preferences.
The sports betting terminals will be presented in a dedicated stand area, where visitors can discover the advantages of the exclusive exhibition offers. NOVOMATIC Romania is expanding partnerships with advantageous conditions, offering an even more diverse range of products, including complete sports betting terminals and lottery products, depending on the type of business chosen by the partner.
“It will be an edition you won’t want to miss! From campaigns, exclusive offers, and exclusive exhibition programs to surprises and special prizes. We have carefully created everything to provide the best conditions, both for our customers and their business. We look forward to welcoming visitors to our stand 101 for a glass of champagne and traditional Austrian food,” Laura Boșneag, Sales Director of NOVOMATIC Romania, said.
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Soft2Bet has launched Swiper, Romania’s first online casino built around the swipe-driven design of social media apps. Designed for mobile users, Swiper blends intuitive navigation with casino gaming, making it easy for players to browse, choose, and enjoy thousands of titles with a simple swipe.
The product embraces a rising trend that brings together the best of casino entertainment and mobile gaming dynamics — fast, engaging, and tailored to today’s digital habits. At the heart of the project is short-form video content, a format familiar to all mobile users, which enhances interactivity and keeps the experience dynamic and immersive.
With over 75% of global users engaging with mobile applications for entertainment, Swiper meets players where they already are. Its interactive interface replicates intuitive gestures from known social apps, enabling users to effortlessly explore and customize their gaming universe, while the design caters to the mobile-native generation and reflects a keen awareness of evolving digital user behavior.
Fully powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, Swiper redefines user engagement, creating immersive, personalised interactions with every swipe. MEGA, developed entirely in-house by Soft2Bet, represents an independent and innovative technology dedicated to enhancing traditional gaming experiences with missions, challenges, and quests that encourage players to stay engaged for longer, increasing screen time and LTV.
The launch in the Romanian market builds upon Soft2Bet’s recent success with Don.Ro, a brand that was recently recognised as the “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Leveraging the same powerful technology stack that propelled Don.Ro to prominence, Soft2Bet again demonstrates how its platform excellence consistently translates into compelling new market entries.
“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,” highlighted Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”
Swiper introduces several key features to local players :
- One-handed swipe navigation for rapid game discovery
- Over 3000 Games, 50 Roulette tables, 120 Blackjack tables, table games, and live casino offerings
- Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
- Localised promotions tied directly to Romanian events and holidays
- The design is adapted to local player preferences and cultural context
Zuckerberg further commented, “Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”
Operating under a Class I licence from Romania’s National Gambling Office (ONJN), Swiper, powered by Soft2Bet’s expertise across 19 licences and 11 jurisdictions, guarantees a regulated, safe, and responsible gaming environment that meets stringent international standards. This strong regulatory foundation not only builds credibility for Swiper but also reflects Soft2Bet’s commitment to redefining modern gaming through scalable, innovative, data-driven solutions that enhance player retention across regulated markets, as evidenced by the success of brands like Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, ToonieBet and others.
Launch video:
The post Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform appeared first on European Gaming Industry News.
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Through this partnership, Digitain will deliver scalable sportsbook technology to enhance 888 Romania’s offerings.
Digitain, a leading sportsbook and iGaming solutions provider, is proud to announce a new partnership with 888 Romania, a key brand within the globally recognized Evoke PLC.
This partnership will see Digitain power 888 Romania with its award-winning Sportsbook, further elevating the betting experience for its players. The flexible, customizable platform allows for a tailored experience across channels and languages, underscoring Digitain’s commitment to delivering innovative and engaging sportsbook solutions to the Romanian market.
Vardges Vardanyan, Founder of Digitain, commented: “We are proud to partner with 888 Romania and provide them with our industry-leading Sportsbook. This collaboration reflects Digitain’s ongoing commitment to delivering innovative, flexible, and fully customizable sportsbook technology for leading operators across regulated markets.
By combining our expertise with 888 Romania’s strong market presence, we are confident this partnership will elevate the betting experience, offer unparalleled value to players, and set a new standard for sportsbook solutions in the region.”
Dragos Buriu, Founder and Director of NGS, commented: “Partnering with Digitain is a strategic step in enhancing our sports offering for Romanian players on 888.ro. Digitain’s bespoke technology, flexibility, and deep market expertise will allow us to deliver an even stronger and more localized sports betting experience. This partnership ensures that our platform remains competitive, innovative, and aligned with player expectations. We look forward to a successful collaboration that benefits both our companies.”
This agreement marks another milestone in Digitain’s growth strategy, strengthening its footprint in regulated European markets and advancing its reputation as a trusted technology partner for leading global operators. By delivering scalable and adaptable sportsbook solutions, Digitain continues to empower operators like 888 Romania to offer enhanced betting experiences, respond quickly to market trends, and remain at the forefront of innovation in the iGaming industry.
The post Digitain Secures Strategic Partnership with 888 Romania appeared first on European Gaming Industry News.
The Cabinet of Ministers of Ukraine has adopted a resolution on licensing conditions in the gambling sector, which allows the state agency PlayCity to begin issuing licenses to gambling organisers and confirming previously issued ones.
“As a result, this will generate almost UAH 50 million (1.028.956,00 Euro) in additional revenues to the state budget from license fees in the near future,” PlayCity reported on Telegram.
It is noted that to obtain a license, impeccable business reputation, lack of ties with the aggressor state and implementation of all necessary mechanisms for responsible gaming are required.
PlayCity clarified that such requirements apply to both those who are only applying for a license and current licensees. Current licensees have two months to submit documents to PlayCity on compliance with the requirements.
The message emphasises that if the requirements are not met, sanctions in the form of fines or termination of the license may be applied to the organisers of gambling.
“The state will direct additional budget revenues to strengthen defense capabilities, in particular, to purchase drones for the Defense Forces,” PlayCity added.
The post Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators appeared first on European Gaming Industry News.
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