Eastern Europe
NOVOMATIC Romania to Participate in Entertainment Arena Expo
NOVOMATIC is going participate in the 15th edition of Entertainment Arena Expo, the region’s most important B2B industry event, which will take place from 5 to 7 September 2023 at Romexpo in Bucharest.
Valentin-Adrian Georgescu, CEO of NOVOMATIC Romania, said: “We invite all our customers and partners to visit our stand # 101, which we are premiering at EAE in exciting new style and discover our many special offers and surprises. Our host at the fair will again be Diana Munteanu, who has already accompanied us at the last two editions: She is looking forward to our visitors testing our high-quality products and participating in surprise tournaments – this year we will be giving away exclusive prizes! Also, Ilie Năstase, the brand ambassador of admiral.ro, will join us to sign autographs and take photos.”
This year, the portfolio has been expanded with new, revolutionary products that cover all the needs of operators, from AWP bars to clubs and sports betting shops. The stars of this show are five progressive jackpot packages that include a selection of innovative games with special features.
“We have also prepared a special programme for the retrofitting of NOVOMATIC gaming machines according to the new legal standards. I am proud that our team is making remarkable efforts to create a truly special and unique gaming fair. We are committed to providing visitors to our stand with an unforgettable experience and offering them something unique at the event, as we continue to revolutionize the gaming market,” Valentin-Adrian Georgescu said.
Live at the show will be the latest cabinet releases with the outstanding BLACK EDITION II series and its flexible portfolio of three new cabinet versions: BLACK EDITION II 3.27, BLACK EDITION II XL 3.32, and BLACK EDITION II 1.49J. All three versions impress with their captivating, sophisticated design and high-impact game presentation. Additionally, they stand out with the harmonious contrast created by the elegant black finish and the innovative LED lighting concept.
The focus is also on the most impressive jackpot offers on the market, with a variety of complete hardware and software packages for all budgets and preferences. Leading NOVOMATIC cabinets are blended with top-performing Progressive multi-game selections and a variety of excellent signage solutions to create a new buzz of excitement on the gaming floor.
New on the Romanian market is the PRIMUS PRO, a cost-effective cabinet that offers excellent value for money. It represents the best alternative as a replacement for outdated Coolfire I gaming machines.
The most popular and successful gaming mix in Romania, Impera Line HD, launches with its new Edition 9. This version offers a selection of classic NOVOMATIC games as well as new releases, and its user-friendly menu helps players easily identify their preferences.
The sports betting terminals will be presented in a dedicated stand area, where visitors can discover the advantages of the exclusive exhibition offers. NOVOMATIC Romania is expanding partnerships with advantageous conditions, offering an even more diverse range of products, including complete sports betting terminals and lottery products, depending on the type of business chosen by the partner.
“It will be an edition you won’t want to miss! From campaigns, exclusive offers, and exclusive exhibition programs to surprises and special prizes. We have carefully created everything to provide the best conditions, both for our customers and their business. We look forward to welcoming visitors to our stand 101 for a glass of champagne and traditional Austrian food,” Laura Boșneag, Sales Director of NOVOMATIC Romania, said.
Compliance Updates
GLI Becomes First International Gaming Lab to be Accredited in Ukraine
Gaming Laboratories International (GLI) has become the first international gaming lab to be accredited in Ukraine.
GLI Europe B.V. was appointed by Ukrainian regulatory authority, PlayCity, as both a testing/certification and inspection body for gambling equipment in the country and is currently the only foreign entity to be accredited.
GLI Europe B.V. will perform testing and certification of all gaming related hardware and software in accordance with the requirements of PlayCity and the Ukrainian gaming regulatory framework. GLI will deliver all Ukrainian certification services through its European operational hub, GLI Europe B.V., ensuring certification is conducted under GLI’s ISO/IEC 17025, 17020, and 17065 accreditations.
The company will work with both foreign and Ukrainian suppliers, whereas Ukraine is considered a regulated market, and suppliers will need to hold a certificate of approval from PlayCity in order to request certification for the market.
“We are grateful for the trust PlayCity has placed in GLI. At GLI, we work with regulators in more than 710 jurisdictions, and we will bring our global expertise to PlayCity and to suppliers who wish to enter the Ukrainian market, guaranteeing the highest levels of testing quality and compliance,” said James Boje, Managing Director, EMEIA.
The post GLI Becomes First International Gaming Lab to be Accredited in Ukraine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor
The provider increased its presence in Romania by launching with two of the market’s leading operators, Casa Pariurilor and Fortuna.
Popular iGaming content provider ICONIC21 launches with Casa Pariurilor and Fortuna. The integrations represent a further strategic move in the provider’s swift expansion within regulated markets.
Casa Pariurilor and Fortuna rank among the most well-known brands in Romania, possessing a robust retail and online presence, relied upon by a large player community. Collaborating with both operators strengthens ICONIC21’s dedication to providing top-notch, tailored content for prominent brands in competitive markets.
A broad range of ICONIC21’s live casino games is now accessible to its players, featuring prominent titles from the Gravity Series like Gravity Roulette and Gravity Blackjack. The Gravity Series incorporates multiplier mechanics into traditional casino formats, enhancing engagement while maintaining a sense of familiarity. The collection additionally features various roulette versions and well-liked Asian games like Sic Bo and Baccarat, guaranteeing wide player attraction.
The growth emphasizes ICONIC21’s rapidly advancing roadmap, covering live casino, slots, virtual and instant games, dedicated studios, and proprietary promotional tools. Every vertical is created to enable flexible integration, customized environments, and expandable growth for operators.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, commented: “Romania is a key regulated market for us, and going live with Casa Pariurilor and Fortuna confirms the strong demand for our portfolio. We are growing quickly across regulated jurisdictions, and Romania is a clear example of how our products resonate with established operators who prioritise quality, performance, and flexibility.”
Michael Foster, Group Head of Commercial Gaming Operations, added: “Integrating ICONIC21’s portfolio allows us to enhance our live casino offering with strong, performance driven titles. The Gravity Series in particular brings an extra engagement layer to classic games, which aligns well with our strategy of delivering differentiated experiences to our players.”
The post ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 Boosts Romania Operations Through VivaBet Alliance
ICONIC21 advances its strategic growth in regulated markets through a new collaboration with VivaBet, a rapidly expanding online casino operator in Romania.
By means of this agreement, sought-after supplier ICONIC21 provides a collection of more than 15 live casino games, enhancing VivaBet’s selection with content focused on performance.
VivaBet established a solid presence in the Romanian market by emphasizing a varied casino selection and a user-friendly platform designed for local users. Functioning within Romanian regulations, the brand persists in investing to broaden its content library to stay pertinent in a fiercely competitive landscape.
The inclusion of ICONIC21’s live casino collection helps achieve this goal by presenting contemporary studios, rapid gameplay, and multiplier-driven features that enhance player involvement.
Among the games going live with VivaBet are some of ICONIC21’s strongest performers:
· Gravity Blackjack
· Gravity Roulette
· Multiple variations of Baccarat
The Gravity Series, recognized for its multiplier mechanics integrated into classic formats, introduces an additional dimension to conventional table games. This strategy has reliably produced high engagement metrics in various markets.
Merging traditional casino elements with improved payout opportunities and refined studio aesthetics, the collection meets the desires of Romanian players who are progressively pursuing both recognition and extra thrill.
Commenting on the partnership, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Romania is a key regulated market for us, and partnering with VivaBet marks another important step in strengthening our footprint locally. We see strong demand for live content that blends classic gameplay with modern mechanics, particularly within our Gravity Series. Collaborating with an operator that understands its audience and is focused on continuous growth allows us to deliver real value.”
From VivaBet’s side, Matei Secaci, Head of Casino, added: “We are pleased to integrate ICONIC21’s live portfolio into our platform. Expanding our array of games with a provider that is growing quickly and investing in high quality production enables us to further enhance the experience we offer our players. The addition of titles such as Gravity Blackjack and Gravity Roulette brings fresh energy to our live casino section.”
The partnership with VivaBet is a key element of ICONIC21’s wider growth plan in regulated European markets. Through providing adaptable integration, a varied live portfolio, and studio-led innovation, the company remains a dependable partner for operators in search of unique live casino content.
With the increasing demand for interactive, enhanced live games, collaborations like this one strengthen ICONIC21’s dedication to providing scalable, performance-oriented solutions customized to the requirements of each market.
The post ICONIC21 Boosts Romania Operations Through VivaBet Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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