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Altenar Expands Front-End and Product Offering in Italy
Altenar, the leading sportsbook and iGaming software provider, has bolstered its range of products within the Italian market, offering a variety of new tools and features to operators.
This latest expansion sees Altenar increase its product offer in one of the most sought-after European jurisdictions where the leading tech provider has been live for the past four years.
Among its most recent developments, Altenar has significantly upgraded the latest version of its front-end, offering a faster, fully-customisable solution that enables the addition of features based on individual operator needs.
Operators can now build their sportsbooks as they wish, and move widgets to match their business.
Altenar has also become one of the first sportsbooks to launch Partial Cashout on the Italian market, following the release of the feature in October 2022 after new rules were introduced by the regulator.
Finally, Altenar has gone live with its latest creation, the new Promotional Bonus tool, which has given the provider a significant competitive edge by enabling operators to freely choose matches and leagues to boost the odds.
Francesco Papallo, Regional Director at Altenar, said: “We have made some major changes to our front-end and products in Italy and we are delighted with the outcome.
“Italy is a very difficult market due to the many different regulations in place and our work here over many years has been hugely successful. We expect operators and players to enjoy our latest offering.”
Fabrizio Frenna, Managing Director at Diecimilauno, one of the first operators in Italy to launch Altenar’s Partial-Cashout, said: “The Partial Cashout is a feature that allows the player to better decide how to manage their winnings and makes them active and involved in the game decision making process. The new feature has been received by the players in a very positive way and we have noticed it gaining popularity.
“Altenar is always attentive to the needs of the market and collaborates with Diecimilauno to offer an increasingly high-performance service also based on the type of bettor we have.”
AI-gamification specialist Promofy emerged victorious at this year’s Pitch ICE competition. The company’s CEO and founder Irakli Davarshvili fended off competition from 11 other companies bidding to win the prize money of €15,000 provided by the competition’s lead sponsor AWS.
In a pitch lasting three minutes followed by a three-minute Q&A, Davarshvili wooed the panel of judges, consisting of Adam Rosenberg, senior adviser, gaming & leisure, Blackstone; Meir Shachar, gaming advisor and CEO at Digicode and RUNWAI, respectively; igaming adviser and gaming industry expert Paris Smith; Maxime Sbeghen, head of investment at FDJ United Ventures; and Jeff Millar, managing partner at JJK Partners.
Davarshvili emphasised how “innovative, customisable and easy to use” Promofy’s gamification engine was, highlighting its AI flow and ability to rapidly build gamified campaigns.
He described 2025 as having been a “foundational year”, outlining how the company had achieved $800,000 in revenue, had more than 20 customers and was now looking to raise $2m to support Promofy’s further growth.
Other pitch participants included eyeDP, an AI-powered solution to help operators process and analyse unstructured data and documents; Whizdom AI, designed to personalise game recommendations for players; Swiss Shufflers with its patented card-shuffling deck; and fantasy sports platform Loserball which “makes losing as cool as winning”.
The post Promofy Wins This year’s Pitch ICE Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
This marks the sixth consecutive year that Betsson Group has received the Safer Gambling Award at the International Gaming Awards. The recognition highlights the Group’s consistent efforts in this area, which are further strengthened through internationally recognised certifications and accreditations that externally validate its commitment to safer gambling.
Responsible gaming at Betsson Group begins internally, with mandatory training for all employees during induction, annual refresher courses for staff and contractors, and specialised training for customer-facing teams to support and protect at-risk players.
Hosted on the eve of ICE Barcelona 2026, the International Gaming Awards brought together iGaming industry leaders from across the globe. The event celebrated excellence across multiple categories, including online operators, land-based casinos, suppliers, and providers, making it a standout evening for the industry.
Betsson Group extends its heartfelt gratitude to its employees and partners who have played a pivotal role in this achievement.
The post Betsson Group Wins Top Safer Gambling Recognition at IGA 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Agrupación de Plataformas de Apuesta en Línea
BGC Enters Cooperation Agreement with Chile’s Online Operators’ Group
The Betting and Gaming Council (BGC) has signed a Cooperation Agreement with Chile’s Agrupación de Plataformas de Apuesta en Línea (aPAL), as part of ongoing efforts to support the development of a sustainable and well-regulated online gambling market in Chile.
The agreement brings together the BGC, which represents around 90% of the UK’s regulated betting and gaming industry, and aPAL, a group of international online betting operators that have been working since 2022, to support the introduction of modern gambling regulation in Chile.
While online gambling is currently not prohibited but also unregulated, Chile already has a land-based casino sector, horseracing and a lottery duopoly, and a draft bill to regulate online operators has been under discussion for several years. Following recent elections, a new Chilean Government is now in a position to advance with the legislation, potentially introducing a licensing regime as early as 2027.
Under the Cooperation Agreement, the two organisations will work together to share international experience and evidence, strengthen the knowledge base around gambling regulation, and engage constructively with policymakers and stakeholders on the development of a sustainable licensing framework in Chile.
Carlos Baeza, Chilean lawyer and representative of aPAL, said: “Chile has a real opportunity to introduce a modern, robust regulatory framework for online gambling that protects consumers, tackles illegal activity and delivers meaningful public benefits. At present, online gambling operates entirely outside any regulatory oversight, leaving players without safeguards and the state without visibility or control.
“By working with the BGC, we can draw on international best practice and ensure policymakers have access to high-quality evidence and experience from well-regulated markets.”
Grainne Hurst, Chief Executive of the Betting and Gaming Council, added: “The BGC is pleased to be working with aPAL at a pivotal moment for gambling reform in Chile. Well-designed regulation is essential to protect players, raise standards and drive out the harmful black market.
“The UK’s regulated market shows how robust licensing, high standards and effective oversight can support safer gambling while allowing a well-regulated industry to thrive. This agreement reflects our commitment to sharing that experience and supporting evidence-based policymaking internationally.”
The Cooperation Agreement will initially run for one year and forms part of the BGC International Committee’s ongoing programme of engagement with global partners.
The post BGC Enters Cooperation Agreement with Chile’s Online Operators’ Group appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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