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Andalucía and Giants announce an agreement to promote the tourist destination to a young audience

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The Department of Tourism, Culture and Sport of the Junta de Andalucía and the Malaga-based esports club Giants Gaming have reached an agreement to promote the Andalusian destination among young audiences who consume esports and streaming content. Thanks to this alliance, Giants will wear the Andalucía brand on the front of their jersey during the Valorant Champions being held in Los Angeles.

This agreement was presented at the Giants headquarters by the Minister of Tourism, Culture and Sport of the Junta de Andalucía, Arturo Bernal; and the owners of Giants, José Ramón Díaz and Virginia Calvo. The agreement has a one-year duration.

Under this agreement, the tourism brand of Andalucía will be displayed on the front of the Giants jersey during the Valorant Champions, as well as in several promotional actions on digital platforms and in physical events of the club, the most successful esports team in Spain.

Currently, Giants is the only esports club in Europe promoting tourist destinations. Through this partnership with Andalucía, Giants reinforces its commitment to the territory and explores new markets with the support of one of the most visited places in the world.

After the Champions Valorant, Junta de Andalucía and Giants will work together on different activations to bring the region’s tourism offer to different corners of the world and, above all, to young people who are part of ‘Gen Z’.

The Minister of Tourism, Culture and Sport of the Junta de Andalucía, Arturo Bernal, says: “Our region is once again at the forefront of tourism promotion, as a pioneering destination that is making progress in new media to reach a target audience that is difficult to reach through conventional media. Esports will help Andalucía to capture the attention of a young, modern and technologically active audience in the channels that most interest the ‘Gen Z’, to establish a real connection with potential tourists in the short and medium term.”

José Ramón Díaz, CEO and co-owner of Giants, highlights: “We are an Andalusian club, we are deeply proud of our roots and from Andalucía we have managed to become a reference in our industry in Spain. We are completely sure of the success of this union because Andalucía is innovation, esports are innovation and it is a form of entertainment that reaches more and more people every day, especially young people, so we consider it a great success.”

Baltics

DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics

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DATA.BET, a leading sportsbook solution supplier, has signed a content deal with Entain NCE, to strengthen the esports betting offer of their brands (Optibet and Klondaika) across the Baltics and Nordics – with Estonia as a key rollout market.

Through the collaboration, Entain and its portfolio of brands will receive DATA.BET’s premium esports coverage. The package includes a comprehensive Odds Feed, Risk Management, Bet Builder and a suite of engagement Widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), live Video Streaming, Statistical Widgets (team history and game stats) and a Multi Widget that unites all these tools within one screen. The partnership is designed to help Entain brands and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.

With the deal, Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.

“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” said Otto Bonning, Head of Sales at DATA.BET.

“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions,” said Hendrik Ahuna, Director of Sportsbook at Entain NCE.

The post DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics appeared first on European Gaming Industry News.

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FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025

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Thunderpick, the leading esports betting platform delivering fans cutting-edge tools and experiences, announced that FURIA has emerged victorious at the Thunderpick World Championship 2025 — one of the tournament’s most competitive editions yet, featuring four of the world’s top 10 ranked teams. FURIA takes home the $500,000 first-place prize, with KSCERATO earning his first Grand Final MVP.

FURIA’s steady performance and relentless focus were on full display throughout the tournament, culminating in a Finals victory over Natus Vincere. After NAVI went up two maps to zero, FURIA did what many thought was impossible and completed a dominant reverse sweep with a 13:1 on the decisive map.

Natus Vincere finished second place, earning $150,000. The MongolZ, who won the Thunderpick World Championship last year, finished third after defeating Aurora earlier in the day, receiving $70,000 and $50,000, respectively. Venom, 9z, Imperial and OG all placed fifth through eighth, taking home $20,000 each.

“It is a privilege to congratulate FURIA as the Thunderpick World Champions! This tournament was thrilling, featuring exceptional gameplay. The success of our World Championship is thanks to the incredible teams, streamers, partners, staff, and everyone behind the scenes who made it possible, as well as the passionate fans who make this event so special,” said Kelly Sanders, Head of Strategy at Thunderpick.

This year marks the third consecutive Thunderpick World Championship. Last year, The MongolZ stunned HEROIC to claim their third international title of the season, cementing their status on the global CS2 stage. In 2023, FaZe Clan took the crown after defeating Virtus.pro, with Robin “ropz” Kool earning the MVP title. The TWC 2025 Finals are presented in collaboration with Hotspawn, a leading hub for esports news and analysis.

The post FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025 appeared first on European Gaming Industry News.

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LEON Esports announces partnership with GamerLegion’s CS2 team

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LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.

This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like  CS2, Dota, Free Fire and Deadlock.

Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.

This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.

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The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.

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