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Football is back: Man City are hot EPL favorites, but look to the Saudi Pro League for betting value

- Cloudbet data analysis identifies surprises in Saudi league title odds
- Saudi Pro League bolstered over summer transfer season by top international talent
August 9, 2023 — Manchester City are the overwhelming favorites to win a fourth straight EPL title, but for value, analysis from leading crypto casino and sportsbook Cloudbet suggests football fans should look further afield – to Saudi Arabia.
Thanks to the influx of top names from the EPL and other European leagues, the Saudi Pro League has emerged as a competitive space for bettors, according to research by Cloudbet traders. The four teams recently bought by the state’s Public Investment Fund are all in with a chance of the title, according to the study, which looked at positive or negative changes from the transfers to team ratings.
Newly promoted Al Ahli have made the most impactful moves, with an expected addition of more than 2.5 goals per game, the most of any team in the league. Allan Saint-Maximin will add the equivalent of 0.65 of a goal per game, supported by strong contributions from fellow transfers Riyad Mahrez, Roberto Firmino and Franck Kessie, according to Cloudbet.
Even though they’re new to the top division, Cloudbet’s analysis has given Al Ahli Saudi the fourth-highest team rating in the league, belying the squad’s title odds (18.5/+1754). That’s not the only surprise: Cloudbet’s team ratings have current league third-favorites Al Hilal ahead of second favorites Al Nassr FC.
Saudi Pro League Team Rating Changes
Ranking | Team | 2022/23 rating* | 2023/24 rating* | Title odds |
1. | Al Ittihad | 0.20 | 0.0 (top) | 2.87 (+187) |
2. | Al Hilal | 0.35 | 0.10 | 3.81 (+281) |
3. | Al Nassr | 0.00 (top) | 0.15 | 3.63 (+263) |
4. | Al Ahli | 1.10 | 0.30 | 18.5 (+1754) |
5. | Al Ettifaq | 1.20 | 1.65 | 18.5 (+1754) |
Data analysis and odds courtesy of Cloudbet (current as of Aug. 9, 2023)
* Cloudbet’s team rating: The top team’s rank is denoted by 0.0 with the other team scores reflecting their goal per game handicap
“Taking last season’s team ratings as a starting point, we added on to each club the positive impact of this summer’s transfers,” a spokesperson from Cloudbet said. “The team ratings that we’ve devised do cast a different light on what the odds indicate. There’s plenty of value for the savvy bettor to unlock this season.”
Cloudbet’s ratings and odds do agree on the main title contender: Last year’s champion, Al Ittihad from Jeddah. This summer, Al Ittihad added Karim Benzema, N’Golo Kante and Fabinho, who are expected to add 1.7 goals per game to a squad that already boasts Abderrazak Hamdallah, the Golden Boot winner in three of the last five years.
“We decided that the addition of Karim Benzema was the single most impactful transfer of the summer,” the Cloudbet spokesperson said. “One thing to be taken into consideration, though, is whether this will destabilize a settled, winning team.”
Title contenders
Last year’s runners up Al Nassr have made good signings in Marcelo Brozovic and Sadio Mane (0.8 goal per game, between the pair), but a lot will depend on whether Cristiano Ronaldo has regained his fitness over the summer. The Portuguese star looked out of shape and decidedly off pace towards the end of last season.
Al Hilal may see an increase in yellow cards as a result of Ruben Neves and Sergej Milinkovic-Savic joining, but their midfield can now hold its own against almost any club in world football. Neves, Milinikovic-Savic, and Malcom are worth a 1.4 goal uplift to the team, according to Cloudbet research. With Odion Ighalo bolstering the supply lines up front, the club should run close to last year’s winners.
“We expect to see Saudi Arabia’s famous old rivalry between its two most-storied clubs, Riyadh’s Al Hilal and Jeddah’s Al Ittihad, play out once again,” the Cloudet spokesperson said.
Al Ahli is the fourth team to benefit from the Saudi Public Investment Fund millions. The addition of Mahrez, Saint-Maximin, Firmino, and Kessie plus Edouard Mendy in goal, and Matthias Jaissle as coach, has bolstered their team by close to 3 extra goals.
Looking at the rest of the field – Steven Gerrard’s Al-Ettifaq FC may struggle beyond mid table. They were defensively weak last season and now need to face sides with the likes of Benzema, Firmino, Jota, and Saint-Maximin up top.
In fact, odds on the non PIF teams have lengthened versus those teams, so while there’s definitely value in the betting, it does look like a four-way contest.
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Evoplay starts a big fiesta in spicy new title Don Juan Peppers

Evoplay, the award-winning game development studio, has released Don Juan Peppers, a fiery new slot that blends bold bonus features with festive flair.
Set in a sun-soaked Mexican town bursting with colour, rhythm and celebration, the game invites players to join the charismatic Don Juan himself for a lively fiesta across 20 fixed paylines.
The action centres around two types of bonus symbols. Landing three Chili Bonus icons on reels two, three and four triggers seven Free Spins. During Free Spins, each appearance of a Chili Bonus symbol awards an Instant Chili Prize corresponding to the value shown above its reel.
Meanwhile, landing six or more Bonus symbols activates the bonus game. In this mode, all Bonus and Chili icons lock in place and reset the spin counter to three. Chilis in this round boost the value of up to four Bonus symbols before transforming and continuing the chase for bigger wins.
The bonus game also gives players a shot at four fixed jackpots: MINI, MEGA, SUPER, and the GRAND prize of 3,000x the bet. For players who want to skip straight to the fiesta, a Bonus Buy feature offers direct access to either the Bonus Game or Free Spins.
Don Juan Peppers is the latest release in Evoplay’s growing portfolio of standout slots, blending engaging gameplay with vibrant storytelling and proven features.
Ivan Kravchuk, CEO at Evoplay, said: “Don Juan Peppers is a celebration of bold design and dynamic mechanics. By blending familiar bonus features with a distinctive aesthetic and rhythmic theme, we’ve created a slot that feels both familiar and fresh.
“It’s a fantastic showcase of our approach to delivering high-performing content with real personality.”
The post Evoplay starts a big fiesta in spicy new title Don Juan Peppers appeared first on European Gaming Industry News.
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Greek Casino Industry Undergoes Major Transformation

The Greek casino industry is undergoing a major transformation, with high-profile investments and relocations redefining the market.
While casinos now account for a smaller share of the broader gambling industry, with the total Greek gambling market reaching $31.5 billion in wagers in 2023 and gross gaming revenue of $2.8 billion, the flurry of new licenses, relocations and integrated resort projects is reshaping the sector and attracting international attention.
Following global trends, Greek casinos are evolving into integrated resorts, where gambling is just one part of a broader entertainment and hospitality experience.
These resorts aim to attract high-end tourists, generate consistent visitor flows, boost tax revenue and enhance Greece’s international brand in luxury tourism. The next five years will be critical in establishing Greece as a leading Mediterranean destination for integrated resorts.
Leading the wave is the Hard Rock Hotel & Casino Athens at the former Ellinikon site, a project valued at $1.6 billion. The venture is a partnership between Hard Rock International (51%) and GEK TERNA (49%), a major Greek construction and energy company, set to create one of Europe’s largest integrated resorts.
Standing 646 feet (197 meters) tall with 42 floors, the resort will include a five-star hotel, a conference center, event spaces and a casino built to international standards. Completion is expected within three years, creating three thousand construction jobs and three thousand permanent positions once operational.
Another key development is the relocation of Parnitha Casino to Marousi. The plan, initially proposed thirteen years ago, overcame legal hurdles after the Council of State approved Presidential Decree No. 36 (FEK 79/A/30-3-2023), which permits the transfer and modernisation of the casino into a multifunctional complex.
This Voria complex will occupy 52 acres near Golden Hall—an upscale shopping mall in Marousi—with 27 acres allocated for public spaces and 25 acres housing the casino, a five-star hotel with 150 rooms, a 1400-seat auditorium, dining, entertainment areas and a 636-space underground parking garage.
The $270 million investment is projected to create three thousand construction jobs and three thousand permanent positions, with completion expected three years after the building permit, anticipated in September 2025.
Three other casinos—in Rio, Alexandroupolis and Corfu—are undergoing financial restructuring.
Saint George Participations, linked to the Arfani and Chioni families, secured operational approval from the Hellenic Gaming Commission (EEEP) and plans to acquire licenses and control by purchasing existing loans and shares.
Although legally and financially complex, investors have already committed $13 million, signaling long-term involvement even before taking equity stakes.
The EEEP is also preparing to award a new casino license in Gournes, Heraklion, Crete, independent of the broader redevelopment of the former US base managed by Dimand.
Crete’s strategic location, strong tourism and new infrastructure make it highly attractive. The license is expected to be offered via tender by early 2026, drawing international interest.
The post Greek Casino Industry Undergoes Major Transformation appeared first on European Gaming Industry News.
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UGC Calls for Global Teamwork to Stop Illegal Gambling

The Ukrainian Gambling Council (UGC) has called for a united, tech-based plan to tackle the worldwide increase in illegal online betting.
Viktoriya Zakrevskaya, UGC’s Deputy Chair, said the quick growth of digital platforms has led to more unlicensed operators. These operators often use cryptocurrencies and social media to avoid getting caught and to attract users.
Illegal operators now make up a big part of the $618.7 billion global iGaming market expected by the end of 2025. These platforms often register offshore, use anonymous payments and market online, making it harder to enforce laws against them.
Zakrevskaya pointed out that nations across the globe are trying out solutions that mix rules, tech and people’s involvement. Argentina, for example, has put in place tough age-checking systems and stops blacklisted websites on public Wi-Fi networks. This method, she explained, has made illegal sites harder to reach for at-risk groups such as kids.
In Indonesia, where betting is outlawed, officials have started watching money flows to cut off unlawful activity. Just last year, they froze 26,000 bank and e-wallet accounts tied to illegal betting operations, showing how focused money controls can limit unregulated gambling.
The US struggles with a unique problem because of its scattered rules. Unlawful betting websites are growing almost twice as fast as legal ones in the US. Over 80% of users see ads for unlicensed sites. People are now trying to tighten control on digital money and push big tech companies to better manage gambling content.
Ukraine has stepped up its crackdown. The country’s new watchdog PlayCity, which started after KRAIL was shut down, is teaming up with global tech firms like Meta to take down social media accounts that promote illegal casinos. The government has also blocked more than a hundred unlicensed sites thought to be sending money to Russia. Kyiv thinks Moscow uses the underground gambling world to fund its ongoing war.
A crucial element of Ukraine’s long-term plan involves creating a system to monitor bets and tax income in real time with transparency. The Ministry of Digital Transformation is working with tech experts to construct the platform, which should enhance supervision and boost public confidence in the regulated market.
The post UGC Calls for Global Teamwork to Stop Illegal Gambling appeared first on European Gaming Industry News.
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