Latest News
SCCG and Snapscreen Inc. Forge Strategic Partnership For Distribution of SnapOdds Technology – The “Shazam for Sports Betting”
SCCG Management, a leading advisory firm in the global gambling industry, announced today a strategic partnership with Snapscreen Inc., the New York and Austria-based technology company behind the innovative live-betting video recognition technology, SnapOdds.
The alliance aims to leverage SCCG Management’s extensive network and expertise to bring SnapOdds, described as the ‘Shazam for Sports Betting,’ to new audiences worldwide. The SnapOdds technology allows users to recognize live sporting events broadcast on TV or streaming platforms using just a single snap from a mobile device and facilitates in-game betting. The technology can easily be integrated into social media, sports media, and sports betting operator platforms.
Stephen Crystal, Founder & CEO of SCCG Management, emphasized the significant opportunity this partnership presents, stating, “The collaboration with Snapscreen Inc. represents a pioneering moment in the sports betting industry. By aligning our expertise with their state-of- the-art SnapOdds technology, we are poised to reshape the landscape of live sports betting, delivering an unprecedented, intuitive experience to fans globally. This is an exciting step towards our commitment to drive innovation and expand opportunities in the world of gaming.”
“We are delighted to partner with SCCG Management to bring SnapOdds, our innovative ‘Shazam for Sports Betting’, as our technology is usually called, to new audiences,” said Thomas Willomitzer, Founder and CEO of Snapscreen Inc. “When sports fans use SnapOdds technology, they can’t believe how easy and exciting it is to go from watching a game on TV or Streaming to betting on it. With SCCG’s extensive network and undoubted expertise in the industry, we see a great potential for collaborations within their ecosystem and beyond.” Thomas is the founding CTO of Jumio.com, the leading ID verification provider in the industry, where he got the idea for SnapOdds
This strategic partnership underscores the potential of SnapOdds technology as a game-changer for sports betting operators worldwide. The focus is on engagement and retention and acquisition for sports book operators, sports media, and affiliates. For engagement and retention, operators can embed the front-end only technology into their mobile and web apps literally within a day. For acquisition the SnapOdds technology can be leveraged within a day in social media and banner campaigns – literally the “smartest ad banner in history.”
For operators, it represents an unprecedented opportunity to engage with audiences in real-time, enhancing user experience and driving increased participation. By connecting viewers with live game odds through a simple snap, technology creates a dynamic, interactive platform that revolutionizes the way fans interact with their favorite sports. The integration of SnapOdds with sports betting operators and social media platforms everywhere will not only redefine convenience in live-betting but will also add significant value to the overall user journey, creating a new frontier for growth and innovation within the industry. Just think of what a concept like “Pokémon GO for TV” or similar concepts can do to improve the overall excitement and participation of players worldwide.
Latest News
Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti
Reading Time: 2 minutes
This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.
Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.
The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.
Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.
“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.
Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.
The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.
Emily Tofield Incoming Chief Executive of Ygam
Ygam appoints Emily Tofield as new Chief Executive
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Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.
Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector. Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.
Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight. She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).
Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”
Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”
The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.
bet-at-home
ZEAL and bet-at-home launch joint gaming initiative
Reading Time: < 1 minute
- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”
From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
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