Thousands Attend Pinkbox Doughnuts Grand Opening at Edgewater Casino Resort in Laughlin, Nevada

Thousands came out for the grand opening celebration for the award-winning and wildly popular Pinkbox Doughnuts’ newest store at the Edgewater Casino Resort in Laughlin, Nevada.

The grand opening celebration included a ribbon-cutting followed by Pinkbox’s signature grand opening festival-style celebration with a doughnut eating contest; free custom grand opening t-shirts; a live DJ; a raffle and prizes, including winning free doughnuts for an entire year.

Located near the casino’s main entrance, the Pinkbox Doughnuts store welcomes guests with its fun design elements and trademark décor, including a seven-foot-tall doughnut outside; glowing pink drips; graffiti wall; blinking, lit-up sprinkles; and over-sized coffee cup protruding from the wall on the inside.

The centerpiece of the new store is an illuminated custom doughnut display case with more than 70 creatively designed, delicious doughnuts available seven days a week. A full coffee program including premium roast coffee, lattes, cappuccinos, mochas, and nitro cold brew will also be served.

“We are so excited to bring Pinkbox Doughnuts to Laughlin in the Edgewater Casino. Our whimsical décor and amazing doughnut creations will be completely new to Laughlin, Bullhead City, and the surrounding areas near the Arizona/Nevada border. Residents and visitors alike will now be able to get a taste of our ‘Las Vegas’ Famous’ doughnuts. We can’t wait to share them with local communities,” Judith Perez Siegel, owner of Pinkbox Doughnuts, said.

“The addition of Pinkbox Doughnuts and its over-the-top treats will be a sweet experience for our guests and the greater Laughlin community. When you’re craving a special treat, Pinkbox is just the thing. The store is an experience in and of itself, and their doughnuts cannot be beat,” Jeremy Jenson, VP and General Manager of Edgewater Casino Resort, said.

The Pinkbox Doughnuts store in Laughlin created more than two dozen jobs. It is the 11th location for the fast-growing Nevada-based doughnut franchise, which boasts eight locations across the metropolitan Las Vegas Valley in addition to a store at the California/Nevada border in Primm, Nevada, and in St. George, Utah.