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Allwyn Sets Out Next Steps for Retailers Ahead of National Lottery Changeover
Allwyn, incoming licensee for the Fourth National Lottery Licence, set out some next steps for National Lottery retailers ahead of the changeover on 1 February 2024.
With site surveys – where all retailers are being visited for future equipment upgrades – progressing smoothly, Allwyn will be contacting National Lottery retailers to tell them how they can electronically transfer their existing Retailer Agreement from Camelot to Allwyn, ready for the start of the new licence.
To ensure retailers don’t experience an interruption to their National Lottery service, this will need to be done by 18 December 2023 at the latest – and communications and reminders will ramp up over the coming months.
As part of the transfer process, retailers will be given access to an online portal where they can read their new Retailer Agreement. Camelot Retail Sales Executives – working on behalf of Allwyn – will be visiting retailers over the next few months to talk them through the key changes and to answer any questions they might have ahead of signing the Agreement through the portal. The portal will be smartphone compatible and will include a simple “how to” video and written guides to make the transfer as easy as possible.
Under the new Agreement, commission levels will remain the same for National Lottery Draw-Based Games, Scratchcards and prize payments, and payment terms will remain the same for all games. In addition, any bonds and Direct Debit mandates already in place will automatically transfer from Camelot to Allwyn.
Allwyn will also be removing the monthly lease fees for existing Compact Lottery Terminal (CLT) retailers in the Fourth Licence (saving some retailers up to £600 per year), and introducing additional player protection measures and support.
The majority of the changes to the Agreement have come about as a result of changes to the law and changes associated with the Fourth National Lottery Licence – for example:
- simple name changes to reflect Allwyn as the new operator
- modernisation of some of the language used in the Agreement
- the updating of some conditions to align with recent changes to laws, especially in areas such as data protection and recordkeeping
- the merging of the agreements Camelot had for its two different terminal types into one
In addition, Allwyn and Camelot have jointly set out a timeline of what retailers can expect over the next six months in the lead up to 1 February. This includes the ongoing site surveys –which are being carried out by Momentum In-store and which will continue until the end of September – as well as a series of pre-planned Lotto and EuroMillions event draws over the summer and autumn, and National Lottery Christmas activity (including festive Scratchcards and special event draws) to ensure the continued strong performance of The National Lottery during the remainder of the Third Licence.
Following the 18 December Agreement transfer deadline, retailers can expect to receive a “Welcome to Allwyn” pack early in the New Year, which will contain more information on what they can expect from 1 February – including initial details of new and improved National Lottery games from March 2024 onwards. Retailers will also receive information about the training they will be required to complete digitally ahead of the changeover.
In the meantime, retailers don’t need to do anything until they’ve received details of the online portal.
Allwyn’s Retail Director, Katharine Challinor, said: “Retailers will soon be hearing from us on how they can easily transfer their existing Retailer Agreement. Their Camelot Retail Sales Executive will also visit their store to guide them through the process and answer any questions they might have. We’d like to take this opportunity to thank National Lottery retailers for their continued support and the role they play in raising £30 million every week for Good Causes across the UK.”
AI gaming platforms
BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona
BetConstruct AI defines a new era of iGaming at Harmony Choice in Barcelona
On January 17, BetConstruct AI officially ushered in the 2026 iGaming season with Harmony Choice, an exclusive industry gathering held in Barcelona just days ahead of ICE Barcelona. Hosted at one of the city’s most iconic venues, the event brought together senior industry leaders for an evening of strategic dialogue, collaboration, and high-level networking.
Designed to set the tone for the year ahead, Harmony Choice became the stage for a series of major announcements that highlight BetConstruct AI’s ambition to reshape the iGaming ecosystem through artificial intelligence and scalable technology.
Choice Gaming officially launched
Taking center stage, Vigen Badalyan, Co-founder of BetConstruct AI, announced the official launch of Choice Gaming. The platform has already demonstrated rapid adoption, going live on more than 1,000 websites at launch.
Looking ahead, BetConstruct AI revealed an ambitious growth plan, projecting integration across 5,000+ websites by the end of February. To reward early adopters, the company announced that every 51st integrator will receive the entire Choice Gaming slot portfolio free for one year.
KISS AI Live Casino debuts
Harmony Choice also marked the unveiling of KISS AI Live Casino, a groundbreaking live casino solution powered entirely by advanced artificial intelligence. Positioned as a next-generation product, KISS AI Live Casino aims to redefine player interaction and operational efficiency within live gaming environments.
To accelerate adoption, BetConstruct AI introduced a limited-time incentive: partners integrating KISS AI Live Casino by February 25 will receive the platform free for one year.
Faster scaling with Open API integration
Further streamlining partner onboarding, BetConstruct AI announced that Open API integration would be available on both BetConstruct AI and Choice Gaming websites starting January 19. The updated system enables online contract sign-offs, allowing operators to integrate products and scale operations faster and more efficiently.
Leadership insights and new product reveals
The evening also featured strategic insights from senior leadership across the group:
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Vahagn Badalyan, CEO of Badalyan Brothers, reviewed recent milestones and unveiled two new live casino games from Creedroomz, reinforcing the group’s live casino offering.
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Leonid Kirakosyan, CEO of BetConstruct AI, introduced Betting Mate, an AI-powered recommendation engine designed to enhance sportsbook engagement through personalized, data-driven betting suggestions.
Setting the benchmark for 2026
More than a networking event, Harmony Choice served as a clear statement of intent. By blending human creativity with artificial intelligence, BetConstruct AI demonstrated its commitment to equipping operators with flexible tools, advanced AI solutions, and diverse gaming portfolios.
As the industry turns its attention to ICE Barcelona 2026, BetConstruct AI has set a high benchmark for innovation, scalability, and strategic vision — positioning Harmony Choice as one of the defining moments at the start of the iGaming year.
The post BetConstruct AI Sets the Tone for 2026 iGaming with Harmony Choice Event in Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Technology
Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby
Danny Wu triumphs at Cubeia’s ICE Barcelona VIP Poker Tournament
Cubeia, the Sweden-based iGaming software solutions provider, has announced Danny Wu as the winner of its inaugural ICE Barcelona VIP Poker Tournament, held in partnership with QTech Games. The standout event featured a special table that included Swedish football icons Henrik Larsson and Johan Mjällby, drawing significant attention from ICE attendees.
A high-profile showdown at ICE Barcelona
Hosted on Day 2 at Cubeia’s eye-catching stand, the VIP poker tournament quickly became a focal point of the exhibition floor. Danny Wu emerged victorious after an entertaining and competitive session, taking home the top prize of €1,500.
The table combined serious poker action with relaxed conversation, as players swapped hands and shared football stories, creating an atmosphere that resonated with both poker enthusiasts and industry professionals.
A premium VIP experience
Cubeia elevated the experience with a curated VIP setting, complete with champagne and beer, reinforcing the social and celebratory tone of the event. The lively ambience helped generate buzz throughout the day and showcased Cubeia’s ability to deliver memorable, community-driven activations at major industry events.
Spotlight on Cubeia Originals
Alongside the tournament, visitors explored Cubeia’s Originals portfolio, including upcoming titles such as Chicken Cross Tower, Multiplier Roulette, Baccarat, Blackjack, and Snakes. The showcase highlighted Cubeia’s commitment to innovative content and engaging game mechanics.
Industry praise
Tove Nilsson, Marketing & Event Coordinator at Cubeia, commented:
“The VIP Poker Tournament exceeded all expectations and was a major highlight of ICE Barcelona. Working with our partners, QTech Games, we delivered a truly premium experience. The atmosphere around the table was exactly what we hoped for — competitive, social, and genuinely fun. Congratulations to Danny on a deserved win, and huge thanks to Henrik Larsson and Johan Mjällby for being such great sports.”
Bringing the industry together
The success of the ICE Barcelona VIP Poker Tournament underlines Cubeia’s strength in creating unique, high-impact experiences that connect partners, players, and visitors. By blending celebrity appeal, quality gameplay, and premium hospitality, Cubeia reinforced its position as a brand that values community and innovation within the iGaming industry.
The post Danny Wu Wins Cubeia’s ICE Barcelona VIP Poker Tournament Featuring Henrik Larsson & Johan Mjällby appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale
The curtains have closed on iGB Affiliate 2026, but the echoes of N1 Partners’ massive presence are still vibrating through the halls of the Fira de Barcelona. After two days of high-stakes networking and over 500 business meetings, the company concluded the event by awarding a Robinson R22 Beta II helicopter to the grand winner of the N1 Puzzle Promo.
A Hub of Industry Activity
From January 20 to 21, the N1 Partners stand (80-C80) served as a primary nervous system for the expo floor. The team maintained a relentless pace, facilitating hundreds of discussions regarding traffic strategies and custom deals.
Beyond the boardroom-style meetings, the stand offered a more interactive “Plinko” activity and distributed over 300 branded merchandise packs, ensuring the N1 brand remained visible across the entire conference.
Media Spotlight and Thought Leadership
The company’s influence extended beyond the booth, with leadership participating in more than 10 interviews and podcasts. These sessions focused on sustainable growth within the iGaming sector and evolving affiliate expectations, further solidifying N1 Partners’ reputation as a transparent and performance-driven program.
The Grand Finale: A Night to Remember
The highlight of the week was undoubtedly the N1 Puzzle Promo Party, an exclusive, closed-format celebration that saw over 2,000 registrations. While only 600 guests could be accommodated, the venue was packed with the industry’s top decision-makers and affiliates.
The atmosphere reached a fever pitch as the winners of the N1 Puzzle Promo leaderboard were announced:
| Rank | Partner Name |
| 1st Place (Helicopter Winner) | Cash Splash |
| 2nd Place | Advertise |
| 3rd Place | Traffic Squad |
| 4th Place | Seven Group |
| 5th Place | Alfaleads Network |
The evening concluded with a live performance from a surprise headline guest and high-energy DJ sets, marking the successful end of a campaign that was recently named Best Advertising and Marketing Campaign at the European iGaming Awards.
The post N1 Partners Takes Flight in Barcelona: Helicopter Awarded at iGB Affiliate 2026 Finale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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