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WILLIAM HILL RENEWS RACING LEAGUE SPONSORSHIP

Published

2 years ago

July 27, 2023

Gaspar Incze

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Reading Time: 2 minutes

Racing League today confirms William Hill as the official betting partner of the 2023 competition.

Partnering for a third consecutive year, the leading bookmaker will have exclusive naming rights to all races across the six weeks as well as exclusive access and content throughout.

In 2023, Racing League will see seven teams of racehorse trainers and jockeys representing seven regions of Great Britain and Ireland competing across six fixtures, starting on Thursday 27 July at Great Yarmouth. Over £2,000,000 in prize money will be available across a total of 42 races with teams earning points for their finishing positions in each race.

As in 2022, there will be a prize for both the top team as well as for the Jockey who accumulates the most points across Racing League. Official betting partners William Hill make The East favourites for the overall title at 4/1, with Billy Loughnane, riding for Ireland, and 2022 Top Jockey Saffie Osborne, riding for Wales & The West, 14/1 chances to be crowned top jockey.

William Hill offer £4,600 in prizes to grooms

The league’s leading jockey will wear a white William Hill-sponsored armband throughout the competition, while the leading team will sport a navy version. William Hill will donate £50 per race to the groom responsible for the best turned out winner, with each going into a prize draw for a £2,500 cash prize on the last day at Southwell.

William Hill spokesperson, Lee Phelps, said: “We are looking forward to being involved with Racing League again. It’s a really innovative and unique concept within horse racing which offers great prize money and competitive racing for all involved, and we’d like to continue supporting that. It promises to be a fantastic six weeks and we’re looking forward to seeing who will win the race to the top and be crowned the 2023 champions.

“As was the case in 2022, we’re also putting up £4,600 for grooms. They play a vital role in the horse racing industry and should be rewarded for all the hard work they put in.”

Jeremy Wray, CEO of Racing League, said: “We were really happy with how Racing League progressed in 2022, and are looking forward to an even bigger and better version this year.

“William Hill are long-term supporters of racing in this country, and we are delighted they are supporting Racing League again. We look forward to working together in promoting both their brand, as well as our competition to new and existing racing fans across the country.”

Top Team:

4/1 The East, 9/2 Wales & The West, 5/1 Yorkshire, 5/1 London & The South, 6/1 Ireland, 6/1 The North, 7/1 Scotland

Top Jockey:

14/1 Billy Loughnane, 14/1 Saffie Osborne, 16/1 Oisin Murphy, 16/1 Paul Mulrennan, 16/1 Sean Levey, 20/1 BAR

Racing League will, in 2023, be broadcast live by both Sky Sports Racing and ITV Racing.

Related Topics:latest-news partnerships sports betting

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LoopMe research: Increasing GenAI adoption paves the way for an explosion in mobile gaming ad potential

Published

14 hours ago

December 11, 2025

Wladimir P.

loopme-research:-increasing-genai-adoption-paves-the-way-for-an-explosion-in-mobile-gaming-ad-potential

New research from LoopMe, the global leader in brand performance, reveals that consumers are twice as likely to use GenAI for search (x2 in the US and x2.2 in the UK), while it’s nearly three times in Australia (x2.7).

As AI redefines online behaviour, and the enormous implications this has for brand visibility and advertising, the solution may lie in mobile gaming. While the adoption of AI tools is leading to a decline in clicks and associated site traffic, the story is different in gaming. This channel is on the rise, offering a scale that encompasses all demographics, alongside engaged and receptive audiences.

LoopMe surveyed 66,819 consumers across Australia, the United Kingdom, and the United States to gauge GenAI usage. The data shows the majority are now using these tools daily or at least several times a week (US: 56%, UK: 55%, Australia: 57%). For those using tools daily, similar patterns emerge, with approximately three in ten adopters falling into this group (Australia: 27%, UK: 29%, US: 30%).

Nearly one-fifth of GenAI users across all three markets report spending less time browsing the web because of AI tools (US: 19%, UK: 20%, and Australia: 22%). Even among infrequent GenAI users, there’s a move away from traditional search, resulting in web browsing falling by 19%-50% across the markets. This shift isn’t limited to specific demographics but plays out across all age groups, indicating a move towards embracing AI and a corresponding reduction in browsing time to varying degrees.

Nearly a third of users (28% in the US and 30% in Australia and the UK) across all three countries cite ‘getting answers faster’ as the number one benefit of GenAI. This reduction in browsing time online is freeing them up for other pursuits. And one of these appears to be more time for gaming: In Australia, 18% cited that they are spending more time on mobile gaming, while in the US, it’s 19% and rising to 21% in the UK.

Again, this is a trend across all age groups and markets. While the greatest shift in the UK is seen among 18-24-year-olds, with 62% spending more time on mobile gaming rather than less, in the US it’s the 25-34-year-olds (40%). Meanwhile, for Australians, it’s the 35-44-year-old demographic (58%). However, growth is being experienced across all age bands, with all three countries seeing strong mobile gaming growth even among the 55–64-year-olds.

This growth can also be seen among infrequent GenAI users too. In the US, there is a 40% net difference between those casual GenAI users who spend more time gaming and those who spend less, rising to 55% in Australia and 71% in the UK.

When asked about streaming games, there is more preference among younger age groups. While there are country variations, the 18-24 and 25-34-year-old age groups are the heaviest users of streaming games, and these groups will likely drive its future potential.

“What the research highlights is the advertising opportunities opening for brands as gaming becomes a key route to market. This is a medium that’s being embraced by all age groups and all demographics. And it’s increasing among frequent AI users as well as more casual ones, offering brands the potential to get in front of audiences that other channels might not serve well,” commented Stephen Upstone, CEO & Founder at LoopMe.

“We’ve found that gamers are more than three times as likely to be receptive to advertising in this environment compared to the mobile web. And because audience value and the opportunities gaming offers are out of alignment with current advertising investment in the channel, this lack of competition only adds to its attractiveness. As digital advertising adjusts to this era of AI, mobile gaming is shedding its bit player role and moving centre stage, delivering scale and reach that competes with traditional broadcast channels.“

The post LoopMe research: Increasing GenAI adoption paves the way for an explosion in mobile gaming ad potential appeared first on Gaming and Gambling Industry Newsroom.

Boomerang Partners

Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

Published

19 hours ago

December 11, 2025

Wladimir P.

boomerang-partners-has-been-included-in-3-prestigious-industry-awards,-which-will-be-presented-in-january-2026

Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.

For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:

International Gaming Awards:

Affiliate Marketing Campaign of the Year
Charitable Community Award (Golden Boomerang Awards – Charity)

European iGaming Awards:

Charity Award (Golden Boomerang Awards – Charity)
Affiliate Company Of The Year
Best Live Event Marketing Campaign (Golden Boomerang Awards)

Global Gaming Awards – EMEA 2026:

Affiliate Program of the Year

What’s next

Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.

Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:

‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
‘Social Media Campaign of the Year’ at the SBC Awards 2025
‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025

And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.

How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026 appeared first on Gaming and Gambling Industry Newsroom.