Chris Bevilacqua

LIV Golf Announces Simplebet as Official Sports Betting Innovation Partner

Published

1 year ago

July 17, 2023

liv-golf-announces-simplebet-as-official-sports-betting-innovation-partner

LIV Golf announced a strategic partnership with Simplebet, the global technology leader in micro-betting products, to serve as the league’s Official Sports Betting Innovation Partner. The dynamic collaboration will see Simplebet distribute the league’s real-time competition data to sports betting operators and media platforms globally, providing innovative single-screen in-play wager technology complimented with low latency video streaming in the US and other international markets.

“This is a transcendent moment for the sport and we are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf. We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting,” said Simplebet CEO Chris Bevilacqua.

“Developing new ways that golf can progress into the future has been a league tenet since day one. LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions. With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet which aligns with our competition model that every shot from every player is meaningful, from start to finish,” said Greg Norman, LIV Golf Commissioner and CEO.

Leveraging Simplebet’s platform, which is transforming the fan experience by creating deeper engagement around thousands of individual moments throughout the course of a tournament, sports betting operators will soon be able to offer in-play wager opportunities during LIV Golf’s action-packed events.

European Gaming Congress 2024 (Warsaw, Poland)

Simplebet has experienced record-breaking growth over the past year and has established itself as a global leader in the sports betting industry, developing a suite of innovative in-play micro-betting and fan engagement products for the NFL, NBA, MLB, NCAAF, NCAAB, and IFL. Through its partnership with the groundbreaking golf league, Simplebet’s technology will now connect fans with LIV Golf’s innovative team and individual competition featuring shotgun starts and many of the sport’s biggest names.

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Simplebet sees nearly $4 million wagered on College Football National Championship game

Published

2 years ago

January 12, 2023

GamingAmericas.com

Simplebet, the global leader in micro betting products, has celebrated a landmark College Football season by enjoying an historic performance on the College Football (CFB) National Championship Game between the TCU Horned Frogs and Georgia Bulldogs.

Simplebet’s handle of nearly $4 million came across key operator partners such as bet365, DraftKings, Caesars and Betr, during the event on Monday night, which saw Georgia win back-to-back titles. This was a notable increase on the $1.7m in the same game in 2022.

The provider’s micro betting markets have proved popular throughout the CFB season, with more than 2.1m bets placed.

The National Championship alone saw 158,000 wagers placed during the duration of the game which marked an 226% increase on the previous year.

The most bet on market by the provider was Drive result exact – which allows bettors to bet on whether a Drive will result in a Touchdown, Field Goal attempt, Punt or Turnover.

Interestingly, 46.6% of bets and 50.1% of handle came in the 2^nd half of the game demonstrating the incremental activity micro betting enables when traditional markets become less attractive in blowouts.

More than 22% of all betting activity came from the state of New York, as the culmination of the CFB season was yet again one of the sporting and wagering highlights in the calendar.

Simplebet CEO, Chris Bevilacqua, said: “The CFB National Championship was another fantastic occasion for Simplebet, and one that saw historic numbers for our micro betting markets.”

“With just shy of $4 million being wagered on the game through our offering, the power of betting in the moment was yet again evident, and there were some big wins on key moments during the game. Even though the end result was a formality from half time, due to the nature of our markets, we were able to keep players engaged and entertained throughout – even if it became predictable at points, with Georgia averaging a point a snap at one stage!

“It capped a fantastic CFB season for us, and we couldn’t be happier with the popularity of our micro betting markets. Having the opportunity to bet on the game-defining plays of a fixture will always engage fans, and we’re proud of what we have achieved over the course of this season.”

Simplebet has developed a suite of innovative micro betting products for the NFL, NBA, MLB, college football and college basketball. The company enables sports betting operators, media companies and technology companies to enhance live sports by offering engaging experiences in real-time with its proprietary automated operations platform.