Latest News
UFC Announces Sponsorship Deal with Betclic
UFC, the world’s premier mixed martial arts organisation, and Betclic, one of the European leaders in online gambling and sports betting, have announced a new and exclusive partnership making Betclic the “Official Betting Partner” of UFC in France, Poland and Portugal.
Betclic will also be the presenting partner for the eagerly anticipated UFC FIGHT NIGHT PARIS taking place at the Accor Arena on September 2. UFC hosted their first event in France last year, following the legalisation of the sport in 2020, with a sold-out crowd witnessing Frenchman Ciryl Gane stop Tai Tuivasa for the first time ever on home soil. With an electric crowd expected to fill the Accor Arena once again, Betclic branding will have presence inside the world-famous Octagon as well as across UFC’s social and digital platforms.
Nicholas Smith, UFC Vice President Global Partnerships, said: “France is an incredibly important market to the UFC. Throughout the company’s hard work to have the sport of MMA recognised, one of our main objectives was to create impactful and meaningful partnerships with local organisations. We are looking forward to working alongside Betclic to enhance our fans online gambling experience and bring some exciting activations to our upcoming event in Paris.”
Nicolas Béraud, Managing Director of Betclic, said: “We are delighted to be UFC’s first partner in our three main markets, France, Portugal and Poland. UFC has accomplished amazing things in developing the sport of MMA. It is at the core of our mission to promote and partner with emerging sports and enhance fans’ passion. With this partnership, we will offer them a new experience with increased interactivity during UFC events and some surprises for UFC Fight Night Paris on September 2.”
Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.
Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.
The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.
This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.
“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”
Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”
The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Pragmatic Play, a leading iGaming content provider, has rolled out Jelly Express, a vibrant new slot where a gummy bear conductor leads a locomotive through a colourful candy-coated world.
Set across 6×5 reels, the game delivers a lively experience filled with rewarding mechanics. Players can win by landing 8 to 12+ matching symbols anywhere on the grid, with base game payouts reaching up to 50x. Adding extra sweetness, candy train wilds boost wins with multipliers of up to 100x.
The excitement ramps up when three coin scatter symbols trigger the bonus round, offering players a choice between six different feature options. Each option provides a unique mix of free spins (up to 25) and wild multipliers (up to 100x), while a mystery pick adds an extra layer of unpredictability.
During the feature, landing an additional scatter can activate Super Free Spins, where wild multipliers are collected by the candy train above the reels. This cumulative multiplier is then applied to future wins involving wilds, unlocking a maximum win potential of up to 5,000x.
In selected markets, players can also take advantage of special bet options, including increased chances of triggering free spins, guaranteed wilds on every spin, or enhanced win potential with minimum 10x wild multipliers that stack during tumbles.
Jelly Express is the latest addition to Pragmatic Play’s growing portfolio.
The post ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Asia7 days agoSkyesports and GodLike signs MoU with Maharashtra Cyber to promote esports and cyber hygiene in Maharashtra
-
Africa7 days ago
TaDa Gaming Officially Enters the Regulated South African Market
-
Alberta6 days ago
Media Troopers Prepares for Alberta iGaming Launch with Canadian Gaming Law Firm
-
40 Sparkling Crown6 days ago
TaDa Gaming Enters South Africa via Strategic Betway Partnership
-
Asia5 days ago
GLI Becomes the First Company Accredited by PAGCOR to Test and Certify iGaming Platforms in the Philippines
-
3 Oaks Gaming7 days ago
SAGSE leads while Brazil advances regulation and global positioning
-
Bettingbladet.se6 days ago
Bettingbladet Aims to Become Sweden’s Central Hub for Gambling Industry News & Trends
-
Barbie Nerz Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg6 days ago
Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry
