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Mill Adventure Secures Hotel Giant Ambassadori as B2B Partner in Georgia

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Following the recent approval of its certification for Georgia, iGaming platform provider The Mill Adventure announced its partnership with the 5-star hotel chain, Ambassadori.

One of the country’s top players in the hospitality industry, Ambassadori’s name is synonymous with luxury and entertainment. The Ambassadori Group owns and operates a VIP casino in their hotel in Tbilisi, with two new casinos rising in their hotel in Batumi and their golf resort in Kachreti. But the group is not only building an impressive portfolio of land-based casinos, they are branching out into the iGaming landscape with the launch of their own online casino, ambassadoribet.com.

Providing them with the platform and technology for this venture is The Mill Adventure, known for pioneering innovations such as SmartLobbies, a fully automated casino lobby management solution powered by AI, and Betpool, a feature that lets players pool their funds, play casino or bet on sports together and livestream their sessions.

“A world-class experience is the hallmark of Ambassadori Casino. We started this ambitious project in the online gambling space with the goal of replicating that, and at the same time, delivering fresh, innovative betting and entertainment products to Georgian players,” Manuchar Managadze, Director at Ambassadoribet, said.

“We needed a partner who could help us achieve this challenging goal, so we teamed up with The Mill Adventure team precisely for their high standards of innovation, flexibility, and functionality. We had an extremely fruitful collaboration on this project and are confident in the quality and value that Ambassadoribet will contribute to the Georgian iGaming market.”

On top of being the first to showcase The Mill Adventure’s AI-powered, personalized casino lobby in the market, Ambassadoribet is slated to launch with an exciting proposition for Georgian players to “Become an Ambassador.” In this VIP programme, players will take on a 12-step achievement chain and get rewarded for successfully reaching each level.

Ambassadoribet is also set to introduce Betpool at a later time, giving local players the chance to experience the thrill of betting as a group and interacting with other players, as well as an innovative way for casino streamers to engage their followers, grow their community, and promote their favourite games.

With The Mill Adventure at the helm of their online casino platform, Ambassadoribet gets access to comprehensive features including automated solutions for casino management and player journeys, tournament tool, automated withdrawals, fraud and risk management, in-house promotional tools, in-depth business intelligence tools, KYC and AI-driven Responsible Gaming, as well as 5000+ games, 70+ game studios and 50+ payment solutions that the platform currently supports.

Dario Arruda, CEO at The Mill Adventure, said: “It is an honour for us to be entrusted with such a significant business move for the Ambassadori Group. Our new partner’s ambition to fulfill the market gap for a more diverse iGaming experience for local players resonates with why and how we develop our platform and features. With their expertise in the casino industry and our market-leading platform, we’re confident that Ambassadoribet will be at the forefront of Georgia’s iGaming scene very soon.”

Digitain

Digitain Earns Double Nomination at SiGMA Eurasia Awards 2026

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Digitain has secured two prestigious nominations for the SiGMA Eurasia Awards 2026, contending for both Best Sports Provider and Best Platform Provider.

These nominations reflect Digitain’s continued focus on building technology that delivers measurable value for operators. From advanced sportsbook functionality to a robust, scalable platform ecosystem, every solution is designed with one clear goal: turning features into figures.

The SiGMA Eurasia Awards are widely regarded as one of the industry’s most respected benchmarks, celebrating companies that push boundaries while delivering real-world results. Digitain’s nominations reinforce its position as a trusted B2B partner for ambitious operators looking to lead in competitive markets.

Being recognised in the Sports Provider and Platform Provider categories highlights Digitain’s holistic approach, showcasing how they combine technology, data and human expertise to support sustainable operator growth.

The post Digitain Earns Double Nomination at SiGMA Eurasia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Conferences

Champions Club Bound for Dubai

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GR8 Tech’s Champions Club invites participants of SiGMA Eurasia to booth 14G from February 9-11 in Dubai, UAE.

The company attends the event as a double finalist in the AIBC Eurasia Awards 2026, with GR8 Tech nominated for Best Platform Provider and its unique affiliate management solution Aff.Tech vying for the Best Affiliate Software award. The ceremony for the awards will occur at SiGMA Eurasia.

At the Champions Club, GR8 Tech will present a comprehensive array of its B2B offerings, featuring its premier Crypto Turnkey and Hyper Turnkey, along with its Championship configurations—ready-to-use platform packages that allow clients to access target markets in just 3 weeks. Guests can connect with the team to explore partnership possibilities in MENA and other rapidly growing areas.

“SiGMA Eurasia is a key event for us as we continue expanding in the region, and being recognised as finalists in two AIBC categories validates the work our teams have put into building technology that delivers real results for operators,” said Sergey Ghazaryan, CRO at GR8 Tech. “We’re looking forward to connecting with both existing partners and new faces at our Champions Club.”

Schedule a meeting with GR8 Tech at SiGMA Eurasia—your place at the Champions Club is waiting.

The post Champions Club Bound for Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Conferences in Europe

Eurasia and the Middle East in Focus at SBC Summit 2025 Emerging Markets Stage

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Untapped potential, surging demand, and shifting regulations are putting Eurasia and the Middle East firmly on the iGaming radar.

SBC Summit 2025 will tap into this momentum with a new Emerging Markets: Eurasia & the Middle East track on Wednesday, 17 September at the Feira Internacional de Lisboa (FIL), featuring five powerhouse sessions on market entry, regulation, and long-term growth strategies.

The track will provide in-depth analysis of key jurisdictions, including Georgia, Armenia, Uzbekistan, and the UAE; markets undergoing significant change due to political shifts, evolving regulations, and growing local demand.

Sessions will offer practical guidance on entering and operating in these regions, with a focus on understanding regulatory frameworks and adapting to local market conditions.

Rasmus Sojmark, Founder and CEO of SBC, said: “Eurasia and the Middle East are a core focus for SBC Summit 2025. The opportunities here are real, but so are the challenges. Long-term success means understanding the local landscape and building genuine relationships on the ground.

“With this track, we want delegates to hear directly from the people who know these markets best, and to walk away with strategies they can put to work straight away.”

The track will open with the Eurasia Leaders Panel: Expansion or Contraction – Which Way Will the Bridge Between Continents Swing?, offering delegates the chance to hear directly from the leaders shaping the market across the Caucasus, Central Asia, and the Balkans. Irakli Asanishvili (Head of Central & Eastern Europe, Flutter International), Adam Lamentowicz (CEO, Superbet Group), Max Potomkin (Deputy CEO, Parimatch), and Simon Westbury (Strategic Advisor, 1xBet) will examine whether political and regulatory pressures could stall momentum in markets like Georgia and Uzbekistan or if the region’s passionate fanbase and tech-savvy operators will continue to fuel expansion.

Following this, Georgia & Armenia Lead the Way will explore how these markets are adapting to recent tax and regulatory changes. Nika Gigashvili (Managing Director / Partner, SMH Global), Giorgi Gvenetadze (CCO, Flutter CEE),  Vahagn Tangamyan (Head of Legal Department, Totogaming), and Gega Topuridze (CBDO, Betlive) will discuss how operators can adapt to new frameworks while capitalising on the region’s abundant talent pool and digital infrastructure.

The session Cryptocasinos & Emerging Markets – The Boom Continues will examine the rise of crypto-based gaming models in Eurasia and the Middle East. The panel will bring together Tiago Almeida (CEO, Oddsgate), Andrew Gellatly (Executive Director, Alderney Gambling Control Commission), Stefan Kovach (Founder & CEO, RARER THINGS), Melissa E. Lamb (Director of Sales – Luxury, Payhound), and Tom Waterhouse (Chief Investment Officer, Waterhouse VC) to examine how operators can maximise increasing crypto-adoption while maintaining compliance and responsible frameworks.

Crossing Borders: Cross-Selling in Balkan Markets will bring together regional experts to explore how businesses can thrive in culturally connected markets while navigating diverse regulatory frameworks. Dan Alexandru Ghiță (President, Rombet), Ivan Gojic (Chief Sportsbook Officer, Entain CEE), Rossi McKee (Vice President, CT Gaming), Alexander Popov (Director of Supervision, Gambling & Gambling Activities Directorate, National Revenue Agency (Bulgaria)), Marinos Shiapanis (Co-Founder & CEO, Campeon Gaming), and Artem Skrypnyk (CEO, Favbet Tech) will share their insights on building a consistent brand across multiple jurisdictions without compromising compliance.

Inside the UAE’s Ambitious Vision: Building a World-Class, Regulated, and Responsible Gaming Market from the Ground Up will examine the UAE’s move towards adopting a regulated gambling framework. Garret Greene (SVP Global Relationships, SBC), Christina Hu (Chief Strategy Officer, Momentum), Kevin Mullally (CEO, GCGRA), David Patent (EVP, Wynn Al Marjan Island), Lauralyn Sandoval (Vice President Gaming Strategy and Business Development, Aristocrat), will explore what a regulated betting framework in the region could look like and how the UAE’s approach could influence neighbouring jurisdictions and reshape global perceptions of gaming in the Middle East.

The Emerging Markets: Eurasia & The Middle East track forms part of SBC Summit’s Emerging Markets stage, alongside sessions analysing iGaming and sports betting growth in Africa (Tuesday, 16 September) and Asia (Thursday, 18 September).

Secure your ticket to SBC Summit 2025 today.

Choose from three pass types: VIP Event Pass, Expo+ Pass, or Expo Only Pass. Please note that an Expo Only Pass does not include access to conference panels.

Our Group VIP Event Pass offers three tickets at €400 each (down from €600)—ideal for attending with your team.

 

Operators and affiliates are eligible for a complimentary passes, simply apply here.

The post Eurasia and the Middle East in Focus at SBC Summit 2025 Emerging Markets Stage appeared first on European Gaming Industry News.

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