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Allwyn Announces Inaugural Partnership with Prestigious “Peace Race” Cycling Tour

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Allwyn, a leading multi-national lottery operator, announced its inaugural partnership with the Peace Race (Zavod Miru), a prestigious Under 23’s cycling tour, including teams from more than twenty countries, taking place in the Czech Republic.

Allwyn, as general partner, will bring its international presence and resources to support the tour’s international expansion, accelerating its progress and changing more lives for the better.

The Peace Race has a longstanding history as one of the world’s most inclusive and prestigious cycling tours. Founded in 1948, it was originally designed to promote peaceful cooperation within Central Europe in the wake of World War II and help ease Cold War tensions. Today, 75 years later and against the backdrop of the ongoing war in Ukraine, promoting peace and cooperation is vital in Europe and beyond.

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The race is a global competition, focussed on the Under 23’s category, enabling the next generation of elite cyclists to reach their full potential. The race is part of the Nations Cup, the highest category in the world for riders up to the age of 23, and is a serious test of endurance, taking place over four days in the Jeseníky mountains.

Many of those who take part in the Peace Race go on to compete at the highest level of international cycling. In the past, Tour de France winner Tadej Pogačar from Slovenia, two-time world champion Julian Alaphilippe from France and recent Giro stage winner Filippo Zana from Italy have taken part in the event. The Peace Race this year is taking place from June 8 to 11.

Pavel Turek, Allwyn’s Chief Global Brand, Corporate Communication and CSR Officer, said: “We, at Allwyn, are looking forward to watching the events of this year’s Peace Race unfold. This is an extraordinary event taking place in the beautiful Jeseníky mountains with 22 national teams participating from around the world. The race has a rich history and is rightfully regarded as one of the most inclusive and prestigious cycling tours in the world.

“As with other stages in the Nations Cup, it fosters the best emerging talent in cycling and affords many the opportunity to showcase their skills and pursue their dreams. What sets the Peace Race apart, however, is the competition’s legacy of goodwill and cooperation, and we believe in its power to inspire and transform lives. We are excited to be a part of this tradition.”

Leopold König, Race Director of the Peace Race, said: “Every year we see talented young competitors race here, who will soon find a place on the World Tour. Individual national teams send their best cyclists to the Peace Race. They are often on the rosters of teams from the elite division or belong under the wings of pro-continental teams. And everyone regularly praises the fact that the Jeseníky Mountains reveal the strengths of all riders. Without exaggeration, we can say that it is a race comparable to those somewhere in the Pyrenees or the Alps.”

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SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene

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SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.

The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.

As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Games’ extensive portfolio, further enriching win2day’s already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.

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Georg Wawer, Managing Director of win2day, said: „As the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.

Martina Krajčí, CCO at SYNOT Games, commented: “We are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.”

The post SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene appeared first on European Gaming Industry News.

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25 years of ZEAL: A quarter century of online lottery in Germany

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  • From living room start-up to online market leader
  • Ambitious growth targets and innovative product ideas

ZEAL Network SE, the market leader for online lotteries in Germany, is celebrating its 25th anniversary. Founded in 1999 as Tipp24, the company was one of the first on the German market to bring lotteries to the internet. Since then, ZEAL has had a lasting impact on the German online lottery business. 

“We are very proud of a quarter century of ZEAL,” says Helmut Becker, CEO of ZEAL. “What began 25 years ago as a two-man start-up in Hamburg has now developed into a group of companies with more than 250 employees. We are more successful than ever in our core business of lottery brokerage and are continuously expanding our market share and our business model. In doing so, we are staying true to our motto: we define the future of lottery.”

From start-up to international group

ZEAL was founded as Tipp24 in Hamburg in 1999. The company was one of the first providers to enable participation in state lotteries in Germany via the Internet – with great success. The IPO followed in 2005. This was followed by the temporary relocation of the company headquarters to London, the change of name to ZEAL Network SE and the development of new business abroad. In 2019, the company returned to Hamburg and took over LOTTO24 AG. This made ZEAL the largest lottery broker in Germany. Today, more than 1.3 million customers play with ZEAL’s brands every month.

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“As one of the founders, I am particularly happy about ZEAL’s success story,” says Jens Schumann, co-founder of ZEAL 25 years ago and now a member of the Supervisory Board. “When we founded the company, we printed out the lottery tickets that our customers played online and handed them in at the kiosk around the corner. A lot has happened since then. Today, ZEAL is one of Germany’s leading e-commerce companies. It gives me great pleasure to have been so closely involved in its development to date.”

Continuing to grow in the core business, developing new business areas

Today, ZEAL is the market leader for online lotteries in Germany. The brokerage of participation in state and charity lotteries remains the company’s core business, which it intends to expand in the future. In addition, ZEAL is continuously developing its portfolio: in the summer, for example, the company launched the first raffle of an existing property in Germany with Traumhausverlosung (English name: Dream House Raffle). ZEAL also appeals to younger target groups in particular with the freiheit+ charity lottery. Last year, ZEAL also launched an online games offering, which has been continuously expanded since then. ZEAL also operates the online presence of the ONCE charity lottery in Spain, a public organization for the blind, and invests in industry-specific start-ups via its ventures department ZEAL Ventures.

The post 25 years of ZEAL: A quarter century of online lottery in Germany appeared first on European Gaming Industry News.

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NOVOMATIC once again honored with the “Business Superbrands Austria Award”

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The world’s largest independent brand evaluation organization, Business Superbrands Brand Council, has once again recognized NOVOMATIC as one of Austria’s strongest brands for the year 2024/2025.

The prestigious award is given to brands that have built up an outstanding image in their market segment and clearly stand out from their competitors. After a pre-selection by the credit rating service provider Bisnode D&B, an independent panel of experts decides on the awarding of the title. NOVOMATIC’s exceptional brand strength and innovative power were convincing and underlined our success on both the domestic and international markets.

Stefan Krenn, Executive Board Member of NOVOMATIC AG, accepted the award from András Wiszkidenszky, Superbrands Regional Director, and emphasized: “This award underlines our strong market position and the continuous pursuit of innovation and excellence in the international gaming industry. At the same time, it is a sign of appreciation for the extraordinary commitment of our employees, who contribute to the success of the NOVOMATIC brand every day.”

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András Wiszkidenszky added: “The Superbrand award underlines the economic appeal of the NOVOMATIC brand. Congratulations on the outstanding brand management and strong positioning that have made NOVOMATIC one of the strongest brands in Austria.”

The post NOVOMATIC once again honored with the “Business Superbrands Austria Award” appeared first on European Gaming Industry News.

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