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Roobet Unveils Metaverse Expansion, Ushering in a New Era of Player-Centric Entertainment

Published

3 years ago

June 5, 2023

Reading Time: 2 minutes

Roobet, the trailblazing entertainment brand known for its innovative approach to online gaming, is thrilled to announce its launch in the Metaverse, marking a paradigm shift for the future of digital entertainment. By embracing immersive virtual environments, web3 and blockchain technology, and a commitment to nurturing a strong sense of community, Roobet aims to revolutionise the gaming experience and cater to the next generation of gamers.

Roobet’s presence in the Metaverse solidifies its position at the forefront of the future of entertainment. Leveraging the power of decentralisation and web3 innovations, Roobet offers a truly unique and interactive gaming and socialising platform, where players can engage, connect, and create memorable experiences.

“We are challenging perceptions of what online casinos can do,” said Roobet’s co-founder Matt Duea. “We’re ushering in a new era full of possibilities based on the benefits of decentralisation for players and creators. We’ve created a fun and secure space to hang out which gives players the freedom to define their own experience. We know brands have been reluctant to put control in the hands of their community – but we’ve never been afraid to be first, and as we seek to revolutionise the future of entertainment, we’re excited to break free from traditional constraints and offer a truly community-centric experience that celebrates creativity, interactivity, and self-expression.

The future of entertainment starts now, and at Roobet, we’re leading the charge.”

Players will be able to access the Roobet Metaverse experience following its launch on June 2 by visiting Roobet.land. Roobet’s Metaverse experience will be hosted in Decentraland, which is supported on all desktops and laptops. Roobet has chosen to host its Metaverse experience in Decentraland, given their shared ‘true crypto’ values – favouring decentralised governance and community participation, it provides a truly welcome space for gamers to participate in virtual worlds that put enjoyment first and foremost.

Once players log in, either as a guest or through any of the supported wallets, there’s a whole world at their fingertips – choosing how and when they attend different events, interact with other gamers, and play their favourite Roobet games, including their viral hit Crash, which recently inspired Roobet’s Chief Ganjaroo Snoop Dogg to create his own unique house game on Roobet.com, Hot Box.

To kick off the launch, Roobet has curated activities that will encourage players to explore the Metaverse for the first time, which includes a scavenger hunt with cash prizes, opportunities to earn Roo tokens which unlock limited edition commemorative NFT wearables, and a weekend competition that will test players’ courage as they play an immersive interpretation of their hit game Crash.

Roobet is committed to ensuring the safety and well-being of its community in its existing offering, and in the Metaverse, whilst upholding and protecting player and creator freedoms. To maintain a positive and inclusive environment, best-in-class moderation and security measures have been implemented including selective moderation protocols and profanity filters, fostering an environment conducive to fun and respectful interactions.

Roobet’s foray into the Metaverse represents a bold step into the future of gaming and community engagement. By embracing cutting-edge technology, fostering inclusivity, and delivering unforgettable experiences, Roobet continues to redefine the gaming landscape.

HELL Partners

HELL Partners at IGB Live: Prada Gifts, Private Screenings, and Your Next Best Deal

Published

28 minutes ago

May 25, 2026

Wladimir P.

hell-partners-at-igb-live:-prada-gifts,-private-screenings,-and-your-next-best-deal

London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.

IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40

— not hard to find, even harder to ignore.

What HELL Partners actually brings to the table

For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.

Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.

What’s waiting at the stand

HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.

Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.

And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.

The VIP event — for the VIP Inner Circle

Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.

It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.

Booth L40, ExCeL London
IGB Live 2026

Book a meeting with a manager:

Doron Affiliate Manager [email protected]