Bragg Gaming Group
Bragg Gaming Nominates Kent Young, Don Robertson, and Ron Baryoseph to the Board of Directors
Bragg Gaming Group announced that it has filed a notice of meeting and management information circular (Circular) in respect of its upcoming annual meeting of shareholders (Meeting) to be held on Thursday, June 22, 2023 at 10:00 am (Toronto Time).
In addition, the Company also announced that there will be three new nominees for election to its board of directors (the Board). The new nominees will replace three existing directors, Paul Godfrey (Chair), Paul Pathak, and Rob Godfrey, who have each opted not to stand for re-election to the Board at the Meeting. Paul Godfrey has entered into a 24-month consulting agreement under which he will provide the Company with advisory services.
Including the new nominees, there will be seven individuals nominated for election to the Board. The election of the three new directors will add significant gaming and financial industry experience to the Board and demonstrates Bragg’s ongoing commitment toward initiatives to further establish the Company as a leading global provider of innovative online gaming content. Set out below are the new nominees together with brief background information on each.
Kent Young
Kent Young is an innovator, entrepreneur, and longtime leader in the global gaming industry. In a career spanning more than 30 years, he has held senior executive positions with Bragg and other prominent companies, including Aristocrat Technologies in Australia and America; and Aruze Gaming America. While at Aristocrat, Mr. Young held several roles including Vice President of Research and Development and Global General Manager of Marketing. In this role, Mr. Young helped spearhead the successful effort to introduce and popularize “penny slots” in the industry and significantly contributed to Aristocrats North American market entry. He has served on multiple industry boards including the Gaming Standards Association. An entrepreneur, Kent successfully founded, built, and sold two gaming technology companies – True Blue Gaming and Spin Games. Kent holds a Bachelor of Commerce degree from James Cook University of North Queensland. He and his wife, Christina, are based in Reno, Nevada, where they are deeply involved in supporting nonprofit organizations with their time, skills, and assets.
Don Robertson (Independent)
Don Robertson has more than 25 years of corporate finance, risk management, and governance experience and is currently serving on the Board of Directors of Orillia Power Generation Corporation. He served as Managing Director and Head of Global M&A at Scotiabank from 2017 to 2022 and as Chief Executive Officer, Canada and Head of Corporate Finance, Americas at Standard Chartered Bank from 2012 to 2016 as well as Managing Director and Head of Canadian M&A at Credit Suisse from 2006 to 2012. Earlier in his career, Mr. Robertson served as a Director at RBC Capital Markets from 1997 to 2006 and Articled at Blake, Cassels & Graydon LLP from 1996 to 1997. He holds a Bachelor of Commerce from Laurentian University, an MBA from the Schulich School of Business at York University, and a JD from the Osgoode Hall Law School at York University. He was called to the Bar of Ontario in 1998.
Ron Baryoseph (Independent)
Ron Baryoseph is a gaming industry veteran with over 30 years of experience in the North American regulated land based and online gaming sectors. Ron is president of RBY Gaming which has provided distribution, sales, and consulting services to companies including Cammegh, Playtech, Inspired Gaming, Suzo Happ, Softweave, e Connect, Tangiamo, Apt Pay, and others. Prior to opening RBY Gaming, Ron served as SVP of Amaya Gaming. During his tenure, Amaya acquired The Stars Group as well as Cadillac Jack which was subsequently sold to AGS. Ron has also held senior positions with Aristocrat Technologies, IGT, TCS John Huxley, and Paulson Gaming Supplies (now GPI). His strategic planning and collaborative style have led to numerous successes.
Yaniv Sherman, Director and Chief Executive Officer of Bragg, said: “We are delighted to welcome Kent Young, Don Robertson, and Ron Baryoseph to the Board. We believe their collective gaming industry experience, relationships and expertise will provide a significant boost to our continued execution on our many B2B iGaming growth opportunities as we seek to deliver profitable revenue growth and increasing cash flow which will ultimately drive enhanced value for our shareholders. We are confident that the changes to the Board announced today will help take our Company to the next level.
“Paul Godfrey has served as the Chair of the Board since January 2021, and Paul Pathak and Rob Godfrey have dutifully served on the Board and various committees of the Board since 2019. The Company sincerely thanks Messrs. Godfrey, Pathak, and Godfrey for their significant contributions and guidance to the Company. During their time on the Board, Bragg has transformed itself and become a global organization with a diverse platform of game development studios and leading technology. As directors, they played an important role in helping to expand our iGaming capabilities including through the acquisitions of Spin Games and Wild Streak Gaming, which have significantly enhanced our game development efforts and provided an important foundation for our North American expansion which is successfully diversifying our business. More recently, they have helped foster our successful content-led focus which has seen Bragg begin to deliver proprietary and exclusive third-party content to a growing roster of iGaming operators around the globe.”
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AdmiralBet
Bragg Gaming Partners with AdmiralBet
Bragg Gaming Group Inc. has partnered with AdmiralBet to enhance online casino offerings in the German market. This collaboration will feature Bragg’s exclusive portfolio, including popular Gamomat titles like Ramses Book and Fancy Fruits – Double Rush.
“We believe that good partnerships are built on shared convictions. And that’s exactly what connects us with AdmiralBet: a strong commitment to quality, fairness, and a passion for games that bring people joy. Together, we create a space where timeless classics and fresh innovations both have their place,” Bragg Gaming Group said.
“Since its founding, Gamomat – a leading Powered by Bragg studio partner – has been developing games born from ideas and passion. Gamomat titles combine intuitive mechanics, thoughtful design, and themes that evoke real emotion – all proudly ‘Made in Germany’ – and this very spirit shines through in the Powered by Bragg selection at the AdmiralBet.
“Many of Gamomat’s most popular titles can be found at AdmiralBet Casino – from Ramses Book and Fancy Fruits – Double Rush to Sticky Diamonds, Books & Bulls, or Crystal Ball. Each of these slots tells its own little story and perfectly represents what defines the studio: clear structures, strong characters, and that special something that keeps a game fun over time.
“What we particularly value here is our shared commitment to responsibility and transparency. Players should have fun, but also be able to rely on fair processes and a safe environment. These values matter deeply to us – and they’re what make our partnership with AdmiralBet so meaningful.
“For us, this collaboration is more than just a distribution channel. It’s an expression of a shared vision that unites the best of all worlds: AdmiralBet’s technological expertise and Bragg’s exclusive online casino portfolio including Gamomat’s creative game development from the heart of Berlin.
“Together, we’re shaping a gaming experience that’s authentic, responsible, and entertaining – just as we imagine modern gaming in German online casinos should be.”
The post Bragg Gaming Partners with AdmiralBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetCity.nl
Bragg Gaming Group Signs Deal with SuomiVeto
Bragg Gaming Group has signed a comprehensive Player Account Management (PAM) platform and turnkey solution agreement with SuomiVeto, a market entrant led by the successful founders of BetCity.nl.
The long-term agreement will see Bragg provide SuomiVeto access to its proprietary PAM platform, a vast portfolio of exclusive and aggregated casino games, a fully managed sportsbook, award-winning Fuze Player Engagement tools and comprehensive managed marketing and operational services.
This partnership is strategically focused on positioning SuomiVeto as a leading operator, and Bragg as a leading supplier, in the newly regulated Finnish iGaming market when it launches. The market is scheduled to “go live” for private operators on July 1, 2027, following the opening of the license application window in March 2026.
In January 2026, Bragg announced an ambitious AI transformation plan, targeting it becoming an AI-First company by 2027. In line with the Company’s previously announced “AI-First” initiatives, Bragg is developing technology aimed at assisting operators in meeting expected regulatory requirements in Finland. Through the “Bragg AI Brain” and its technical partnership with Golden Whale, the Company provides predictive modeling designed to monitor player behaviour.
Matevž Mazij, Chief Executive Officer for Bragg Gaming Group, said: “Securing this PAM and full turnkey solution deal with SuomiVeto is a major strategic milestone for Bragg, establishing a strong position as an iGaming supplier in Finland well ahead of the market’s upcoming liberalization. We are focusing our efforts on supporting premier partners in high-growth regulated markets, and Finland represents the next major European opportunity. The fact that the SuomiVeto team is composed of the same successful founders behind BetCity.nl, a success story from the regulation of the Dutch iGaming market and a long-standing Bragg partner, underscores their vision and our platform’s proven ability to deliver market-leading results. This partnership is a testament to the power of our complete platform, content, and player engagement ecosystem, and we are confident in SuomiVeto’s ability to capture significant market share when the new licensing regime goes live.”
Melvin Bostelaar, Co-founder of Suomiveto, said: “After the successful journey with BetCity, we are once again partnering with Bragg, a platform provider operating at the very top of the industry. Their premium technology and scalable infrastructure give us the foundation to build another market leader. Finland is next.”
Joey Singels, Co-founder of Suomiveto, said: “Our successful collaboration with Bragg in the Dutch regulated market gives us strong confidence as we begin a new venture in Finland. Together, we believe we can build an exciting brand that will undoubtedly establish a strong market presence.”
The post Bragg Gaming Group Signs Deal with SuomiVeto appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming Group
Bragg Gaming Announces Strategic Partnership with Golden Whale Productions
The Bragg Gaming Group has announced a strategic partnership with Golden Whale Productions (Golden Whale), a recognized leader in iGaming data science.
This collaboration directly supports the Company’s current strategic objectives of utilizing artificial intelligence (AI) to drive cost efficiencies and improve operational excellence and marks a major milestone in Bragg’s roadmap to becoming a fully AI-First company by 2027.
As part of the agreement, Bragg will leverage Golden Whale’s advanced machine learning and proprietary AI models, called Foundation, to enhance the predictive intelligence capabilities of the Bragg Player Account Management (PAM) platform.
As a direct benefit of this partnership and a crucial value differentiator in the market, all Bragg’s current and future platform customers will have the ability to see the benefits of AI-powered predictive intelligence first hand through a proof of concept – proof of value type engagement.
This will provide the clearest illustration to partners that the system is robust and can meet any demands made – representing a crucial operational advantage which can be leveraged by the Company in its 30+ regulated markets.
Building the Bragg AI Brain
“This partnership serves as a foundational step in the development of what we call the Bragg AI Brain, a data-driven artificial intelligence engine designed to power smarter decisions and intelligent products across the Bragg’s Ecosystem,” said Luka Pataky, Bragg’s Executive VP of AI and Innovation.
By integrating Golden Whale’s specialized modeling, Bragg aims to enrich its Predictive Intelligence Layer, enabling the automation of complex workflows, optimization of player incentives and the delivery of hyper-personalized player experiences.
“Partnering with Golden Whale is a major step forward in our strategy to maximize the value of our player base. As we move to reinforce Bragg’s roots and provide long-term business stability, this partnership allows us to further leverage technology efficiencies through the greater proliferation of artificial intelligence. By fuelling the exploitation of AI-led technologies, we are creating opportunities to reduce costs and foster greater improvements to our operational leverage, ensuring excellence across the business,” said Matevž Mazij, Chief Executive Officer at Bragg.
Data-Driven Operational Excellence
The initiative is designed to validate and deploy the most accurate predictive models in the market. Rigorous testing and data modelling approaches aim to achieve precise forecasting in key metrics, including predicting revenue potential at 30-day, 90-day, and 1-year intervals. Furthermore, the system will identify player departure probability windows at 3-day, 7-day, 14-day, and 30-day markers, allowing for proactive retention strategies. These insights will be integrated into Bragg’s operational platform, empowering marketing and operational teams with real-time, actionable data.
“This will allow for the deployment of automated, personalized and most relevant retention and reactivation campaigns and recommendations, directly addressing the Company’s objective to increase proprietary content revenue and expand revenue contribution through optimized partnerships,” added Mr. Mazij.
Golden Whale Productions utilizes AI and machine learning to drive significant growth uplifts based on proven, real-life results. Specifically, their approach has demonstrated a 140% accumulated growth acceleration, representing compound growth achieved within a 12-month period. On a campaign level, the platform delivers a 6% to 20% uplift while simultaneously achieving a 20% reduction in bonus costs. These improvements allow for an immediate return on investment without the need for new tools or workflows.
Eberhard Dürrschmid, CEO of Golden Whale Productions, said: “We are thrilled to work with Bragg on this ambitious project to set a new industry standard. Our AI-driven tools are designed to solve the most complex challenges in iGaming, and maximizing player retention is paramount for platform sustainability. Our joint commitment to enhance player value ensures we will deploy the most powerful, accurate, and cost-effective predictive models available, setting a new standard in how operators can understand and engage with their players.”
The post Bragg Gaming Announces Strategic Partnership with Golden Whale Productions appeared first on Americas iGaming & Sports Betting News.
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