Bally's Corporation
Bally’s Twin River Lincoln Opens New Casino Gaming Area
Bally’s Corporation announced that the Bally’s Twin River Lincoln Casino Resort officially opened 40,000 square feet of new gaming space in a landmark expansion of its casino floor. This expansion fulfills a key component of the Marc A. Crisafulli Economic Development Act enacted by the General Assembly and signed into law by Governor McKee in 2021.
To mark the occasion, Bally’s representatives, including Craig Eaton, Head of Bally’s Rhode Island Operations, Paul Juliano, Senior Vice President, Craig Sculos, Senior Vice President of Regulatory Affairs, and Tony Rohrer, Regional Vice President & General Manager, were joined by Governor Daniel McKee, Speaker of the House K. Joseph Shekarchi, Senator Frank Ciccone, who serves as Chair of Joint Committee on State Lottery, Lincoln Town Administrator Philip Gould, and George Nee, President, AFL-CIO, at Bally’s Lincoln for a grand opening ceremony.
“We are pleased to celebrate today’s grand opening alongside so many of our valued partners, including Governor McKee, House and Senate Leadership, our union workforce, and our regulators, the Division of Lottery and Department of Business Regulation. Our expanded gaming floor, combined with other property improvements, represents a $100 million investment in Rhode Island to generate much needed revenue for our home state,” Mr. Eaton said.
“The new gaming area includes 355 slot machines, 57 table games, 27 stadium-style games, and a first-class, high limit gaming area. Our expanded footprint also blends with the existing facility design, incorporating several feng shui principles such as a large waterfall. Additionally, a new, comfortable, and contemporary food hall provides seating for 150 guests, including an exclusive private dining area with exterior views. Finally, adjacent to the new 16-seat casino bar is ‘Plume & Proof,’ a cigar lounge with access to an outdoor smoking patio,” Mr. Eaton added.
“This expansion marks another important milestone for not only Bally’s Lincoln but for Rhode Island itself. We are grateful to Bally’s for its ongoing partnership that contributes to our workforce, our economy, and our State as a whole. I also want to congratulate Bally’s on the successful completion of this crucial expansion and continued investment in Rhode Island’s future,” Governor McKee said.
“I was pleased to sponsor the legislation that paved the way for today’s grand opening ceremony, and I congratulate Bally’s on its continued investment in our State and its workforce,” Speaker Shekarchi said.
“I applaud Bally’s efforts to continuously reinvest in itself and this State by improving upon an already wonderful gaming facility, and in so doing, fulfilling their commitment to constantly improve all they offer their customers, stakeholders, and the taxpayers of Rhode Island,” Senate President Dominick Ruggerio said.
“Today is an important day for not only the tradespeople we represent who built this beautiful addition, but also for the close to 1000 union members who service and operate this facility day in and day out. We celebrate the fact that over 20 unions and hundreds of union members played a role in expanding, modernizing, and operating Bally’s Twin River Lincoln Casino Resort. Thank you to Bally’s for its continued commitment to preserve and enhance the family sustaining wages and benefits opportunities that it provides to our members,” George Nee said.
“On behalf of the Town of Lincoln, congratulations to the entire Bally’s team on today’s grand opening and we thank you for your dedication to your host community of Lincoln,” Administrator Gould said.
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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, announced the official launch of the Bally Bet Sportsbook app in Tennessee, marking its expansion into the tenth state. This milestone comes on the heels of recent successful Bally Bet launches in Massachusetts and Maryland.
Sports enthusiasts across the Volunteer State can now revel in the comprehensive offerings of the Bally Bet sportsbook app. With a wide array of betting options, including spread, money line and total bets, as well as in-game betting and same game parlays, Tennessee sports fans will have an unparalleled wagering experience.
The newly introduced Parlay Zone, available on the app’s homepage, allows users to select and customize daily pre-built parlays from a variety of popular sporting events. Additionally, users can access the Picks tab on the homepage to gain valuable insights from industry-leading influencers through video clips. Picks, powered by Wager Games, also offers an extensive selection of pre-built and customizable parlays, ensuring a personalized and engaging betting experience.
As an official sports betting partner of the Nashville Predators, Bally Bet has actively engaged with the team’s fan base running social promotions like the “Goals for Gear” official Predators jersey giveaway on the @BallyBet Instagram channel, Bally Bet has fostered a strong connection with the Predators’ loyal supporters. With the app’s launch, fans can anticipate even more exciting in-arena and social activations throughout the NHL season.
Bally’s Corporation and Palms Casino Resort in Las Vegas announced a strategic partnership offering Bally Rewards members the ability to earn travel rewards at Palms in Las Vegas.
This collaboration aims to enhance the gaming experience for qualified Bally Rewards members to cash in on trips to Palms in Las Vegas. By leveraging their combined expertise and resources, Bally’s Corporation and Palms are committed to delivering an incredible new way to gain rewards and offer unforgettable experiences for Bally Rewards members.
“We are thrilled to join forces with Palms in Las Vegas for this exciting venture. Our goal is to provide our Bally Rewards members with unparalleled rewards and experiences, and this partnership is a significant step towards achieving that,” said Mike Donovan, Chief Marketing Officer and SVP of Gaming.
Bally’s Corporation and Palms Casino Resort in Las Vegas are initially focusing on travel getaways for Bally Rewards members, but they plan to potentially broaden their partnership in the future. By combining the strengths of these two leading companies, they aim to eventually enhance the gaming experience for their guests through tier matching, tournament invitations, and annual trips.
“We’re pleased to welcome Bally Rewards members to Palms Casino Resort and provide an exciting Las Vegas experience. Partnering with Bally’s Corporation allows us to explore new opportunities and introduce Palms hospitality to Bally’s members,” said Greg Shulman, VP of Casino Marketing at Palms Casino Resort.
Bally's Corporation
Bally’s Corporation Joins Responsible Online Gaming Association to Advance RG Best Practices
The Responsible Online Gaming Association (ROGA), an independent trade association advancing the industry’s commitment to promote responsible online gaming, announced that Bally’s Corporation (Bally’s) is joining the Association in support of ROGA’s mission to enhance responsible gaming (RG) initiatives and best practices and empower consumers to make informed decisions about their online play.
Bally’s will work in collaboration with ROGA’s existing members – bet365, BetMGM, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment – to promote responsible online gaming, fund independent peer-reviewed research, develop evidence-based responsible gaming best practices, and drive consumer education and awareness.
“We are thrilled to welcome Bally’s to ROGA—further demonstrating the collaborative effort of the iGaming and online sports betting industry to keep all forms of online gaming entertaining and fun for every American. Bringing on additional operators fulfills ROGA’s commitment to industry-wide collaboration, and I am encouraged and excited for the future of responsible gaming as we work together to enhance consumer protections and collectively amplify RG education efforts,” Dr. Jennifer Shatley, executive director of ROGA, said.
“We are proud to join the Responsible Online Gaming Association alongside some of the industry’s leading companies. At Bally’s, we are committed to promoting responsible gaming and empowering our customers to make informed decisions about their online play. By collaborating with ROGA and its members, we can enhance responsible gaming initiatives, fund research, develop best practices, and educate consumers. Together, we will strive to create a safer and more enjoyable online gaming environment for all,” Robeson Reeves, Chief Executive Officer of Bally’s Corporation, said.
ROGA’s members have dedicated more than $20 million in support of ROGA’s mission, centered around five core pillars: research, consumer and industry education and awareness, promoting best practices, an independent data clearinghouse, and an independent certification program.
Ushering in unprecedented industry collaboration in support of promoting RG, the Association is currently working towards developing several impactful initiatives to support ROGA’s core mission.
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