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Colorado Rockies and Bet365 Announce Three-year Partnership

Published

3 years ago

April 7, 2023

The Colorado Rockies and the online gambling platform bet365 have announced a three-year partnership.

“We’re over the moon to have found an MLB home in Colorado with the Rockies. To be a part of some of the memorable moments guaranteed to take place at Coors Field is reason we are elated to be a part of a fantastic franchise. Baseball, Denver, and bet365 all combine here for one true walk-off home run,” a bet365 spokesperson said.

The stadium signage of bet365 will have a front-row seat in the form of an outfield wall sign, rotational signage behind home plate, and a static signage placement on the first baseline. This signage is also visible on TV for viewers at home, as well as on the Rockies TV broadcast.

“All of us at the Rockies are excited to partner up with an outstanding player within the sports betting industry. As bet365 continues to evolve within our great state, we are thrilled to be a part of their growth story,” said Rockies Vice President of Corporate Sponsorships Walker Monfort.

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Hacksaw Gaming Goes Live with bet365 Brazil

Published

1 week ago

October 15, 2025

Niji Narayan

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Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.

Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.

Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.

A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”

Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”

The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.

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Relax Gaming expands European reach with bet365 launch in Italy

Published

1 month ago

September 23, 2025

George Miller

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Relax Gaming, the iGaming aggregator and supplier of award-winning content, has strengthened its presence in one of Europe’s most competitive regulated markets through a new partnership with bet365 in Italy.

The integration sees Relax Gaming’s full suite of proprietary content go live on bet365.it, including flagship titles like Money Train 3, Book of Power and Net Gains alongside a curated selection of third-party games via its award-winning aggregation platform.

As one of the industry’s most influential global operators, bet365 offers a substantial player base and robust market presence to the partnership.

The launch marks a strategic move for Relax Gaming as it keeps expanding its growth in key regulated markets with high-quality, localised content.

Kristina Hambardzumyan, Head of Business Development at Relax Gaming, said: “Partnering with bet365 in Italy represents a significant leap forward in our European expansion. Italy remains a vital market for us, and teaming up with a powerful brand like Bet365 gives our content immediate visibility and credibility with a wide audience.

“Our portfolio is designed to deliver strong retention and standout performance, and we’re confident it will bring exceptional value to their Italian operations.”

Spokesperson at Bet365 added: “Relax Gaming has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering.

“Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”

The post Relax Gaming expands European reach with bet365 launch in Italy appeared first on European Gaming Industry News.

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EveryMatrix signs largest ever content aggregation deal with bet365

Published

1 month ago

September 15, 2025

GamingAmericas.com

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EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.

SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.

It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.

The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.

This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.

They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.

Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.

“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”

A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”

The post EveryMatrix signs largest ever content aggregation deal with bet365 appeared first on Gaming and Gambling Industry in the Americas.