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Canada

Finnish Gambling Landscape To Allow Offshore Online Casinos

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Despite its small population of 5,6 million and housing only two land-based casinos, Finland is the world’s fifth gambling economy. With the government owned Veikkaus granted the monopoly in Finland, the gaming industry is facing many obstacles as there is only one legal operator available at the moment. As such, many Finnish players have started to embrace foreign based online casinos. At the same time, the EU continues to address the country’s regulators, underlining that the current monopoly is a form of protectionism.

Kasinopartio: The Market Will Be Open in Few Years

Interestingly, Veikkaus reported in its Q3 2022 report that it is no longer able to compete with the growing number of international online casino operators. It now calls for reforms in the gambling landscape, which sees the casino market to open for offshore operators. The Finnish government is therefore expected to come with new regulations for the first time allowing offshore online casino operators to enter the Finnish gambling landscape. For example, a Finnish online casino site Kasinopartio.com is projecting that the opening of the Finnish casino market will be done within the next few years.

2023 Finnish Parliamentary Election

Parliamentary elections will be held in the Scandinavian country on the 2nd of April 2023 to members of parliament for the 2023-2027 term. Reforms of the gambling landscape seem inevitable with most parties in favour of adopting a licence system and thus potential opening of the online casino industry. The Left Alliance is the country’s only party opposing the gambling reforms. According to the preliminary polls, a right-wing government between the National Coalition Party and Finns Party is expected to win the elections. As most of the parties are in favour of the reform, it is not likely that the outcome of the parliamentary elections will affect the adoption of a new gambling law. After the formation of the new government, it will usually takes between 2 and 3 years for the regulation to come into effect. As per Kasinopartio, the regulation has been long waiting, which would mean the new government will tackle it straight after being formed.

Best Practices

With countries such as the UK, the Netherlands, Belgium, and Sweden having adopted and/or reformed their gambling landscapes in recent years, there is enough data that can be used by Finnish industry experts. Finland has announced its willingness to make use of best practices and learn the best lessons in other countries. It is now widely believed that Finland will turn its attention to Sweden and analyse which best practices could be used for the Finnish market. A survey conducted by Finnish opinion poll specialist Bilendi on behalf of the international operator Kasino Curt, has shown that more Finns (31%) support than oppose (27%) the idea of abolishing Finland’s monopoly and adopting a licence system. The interviews were conducted by Bilendi Oy’s nationwide consumer panel in the period from March 20 to 24, 2019. The error margin is set at ±3.1 percentage points.

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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