Canada
PointsBet and NBCUniversal Amend Media Services Agreement and Extend Partnership
PointsBet Holdings Limited has announced that its wholly owned subsidiary, PointsBet USA Inc (PointsBet), and NBCUniversal Media LLC (NBCUniversal), a subsidiary of Comcast Corporation, have agreed to amend the Media Services Agreement dated 27 August 2020 (Original Agreement).
“NBCUniversal have been a wonderful partner to work with since the inception of this agreement. PointsBet has trialled and learned a lot since going live in the US market. We are thrilled to have agreed with NBCU mutually beneficial adjustments to our Agreement that fit perfectly within our more targeted, localised strategy which is informed by those learnings. Put simply, we very firmly believe a dollar spent in marketing on any other platform does not go close to rivalling the terms and efficacy of the partnership we have with NBCU. We are fortunate to have access to unrivalled media properties via NBCU and they are an integral component of our overall strategy that is contributing to PointsBet’s strong US growth,” Sam Swanell, Managing Director and Group CEO at PointsBet, said.
Under the amended agreement, the remaining committed marketing spend for Years 3 to 5 of the Original Agreement will be invested over an additional two years, now representing Years 3 to 7, thus significantly reducing the average annual marketing spend to match PointsBet’s optimum desired level of investment under its more localised, targeted strategy.
PointsBet maintains preferred pricing benefits and integration exclusivity in the sports betting category at a local and regional level, including across NBCU’s Regional Sports Networks. PointsBet also maintains its online casino integration exclusivity at a local, regional, and national level.
PointsBet has relinquished sports betting integration exclusivity over NBCUniversal’s national media assets, however, PointsBet retains a “second look” for all national NBCUniversal assets. NBCUniversal will be permitted to appoint one additional “Official Sports Betting Partner” of NBC Sports.
As part of the amended agreement the portfolio of available assets for investment is expanded to now also include Peacock, sports programming on USA Network and CNBC digital. In addition, the amended agreement allows PointsBet to more heavily utilize Comcast’s EffecTV platform. With an estimated reach of 96 million US adults, EffecTV allows PointsBet to target audiences with postcode level precision across linear TV, streaming and video on demand.
The total committed marketing spend for the remaining 5 years (28 August 2022 to 27 August 2027) is $294 million, with $25 million of this commitment having already been paid as at 31 December 2022 (leaving $269 million remaining).
The total commitment for the current year (ending 27 August 2023) (Year 3) is $50 million (a reduction of 43% from the Original Agreement).
Should the Options issued to NBCUniversal at the time of the Original Agreement not be exercised, instead of a lump sum repayment of the Option Premium Value (approximately A$105 million) by the Company at the end of Year 5, this amount will be applied to make increased payments for Media Services across Years 6 and 7. Where this is the case, the total cash commitment over the remaining 5 years of the term, applied largely on an equal annual basis, will be $270.4 million (as noted above, $25 million of which has already been paid), with the balance to be covered by the remaining value of the Shares previously issued to NBCUniversal.
Powered by WPeMatico
Canada
ROGA Launches National College Education Campaign

The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company

Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars

CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
-
Bazk4 days ago
IBIA establishes innovative Payment Provider Forum to protect the integrity of the sports betting market in Brazil from financial fraud
-
Compliance Updates7 days ago
ESIC Implemented its Anti-doping Testing Programme at IEM Katowice 2025
-
Latest News6 days ago
Oddsgate sponsors SBC RIO and presents an exclusive study
-
Latest News7 days ago
The Untapped Potential of Localised Support January 2024
-
BiS Awards5 days ago
Registration Open for BiS Awards 2025: Recognizing Excellence in the iGaming and Betting Industry
-
Canada6 days ago
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
-
Asia7 days ago
Esports World Cup Foundation Announces Strategic Partnership with Tencent
-
Compliance Updates7 days ago
Swintt’s certified games ready to enter the Greek market