Canada
Rivalry Partners with RED Canids
Rivalry, an internationally regulated sports betting and media company, has announced a multifaceted partnership with top Brazilian esports organization RED Canids. The agreement will see the pair collaborate on a myriad of physical and digital campaigns centered around RED Canids’ Counter-Strike: Global Offensive roster and fanbase to reach and engage gaming consumers.
“Our agreement with RED Canids has all the earmarks of a great partnership, bringing the best of esports and entertainment together to create real value for fans. This is an exciting opportunity to put our market-leading creative on display for a passionate following of fans to build brand equity across both of our companies,” said Luis Gonçalves, Brazil Lead, Rivalry.
Rivalry will produce a variety of premium content in partnership with RED Canids to engage its more than 1 million followers across social media and elevate brand presence and sentiment across both companies. This includes a 12-episode documentary highlighting RED Canids professional players and journey as a team, as well as daily short-form content across social media channels.
Additionally, the partnership will see a Rivalry-branded training facility established at RED Canids’ São Paulo HQ specifically for its CS:GO team. Rivalry will also receive brand placement on RED Canids’ 2023 CS:GO player jerseys, as well as in-game naming rights for the team when applicable.
“Rivalry adds a valuable layer of creative firepower to our organization that helps us engage with our fanbase in unique ways and creates awareness around our brand. Responsible sports betting drives engagement and excitement for our fans where when we win, they win too. Rivalry is a partner that brings all this and more to our organization, and we’re looking forward to our partnership together,” Felippe Corradini, CEO of RED Canids, said.
The pair will additionally host joint watch parties during RED Canids matches alongside its top creators, as well as host a series of giveaways with exclusive signed merchandise that will be offered to fans throughout the term of the partnership.
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Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
IAGR announces Toronto as host city for 2025 conference
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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