Latest News
NuxGame scores new data partnership with LSports
NuxGame, a leading sportsbook and platform provider, is excited to announce a new partnership with sports data feed provider LSports. This progressive product offers a wide range of features that will give NuxGame clients new possibilities in the sports betting industry.
NuxGame excels at providing outstanding online and land-based sportsbook platform solutions that are enriched with market-relevant leagues and tournaments in a single sports odd data feed that adheres to local regulatory frameworks.
This offering will be further enhanced as LSports covers over 100 sports with the lowest latency in the market. Its BetBooster feature serves as an automated sports insights feed, designed to increase customer engagement and satisfaction. Based on historical data and AI analysis, it covers over 100 popular betting markets, including player props, for both pre-match and in-play. Each betting tip is presented directly to users in both pull and push formats to maximise engagement.
Sportsbook operators can also benefit from LSports, as it helps boost performance and turnover. The tips are supplied in a feed or widget with a fully integrated bet slip for easy and fast navigation.
In addition, LSports offers access to over 100 bookmakers and more than 105,000 pre-match events per month across 60 sports. The product also includes the OddService feed, which provides access to more than 100 bookmakers and real-time data for 2,500 markets, including Esports.
NuxGame’s proprietary sportsbook software has all the features necessary for building platforms that deliver long-term success. Its unrivalled flexibility gives clients the ammunition to grow their businesses in any of the world’s top regulated gaming markets.
NuxGame’s CEO Daniel Heywood said: “We are excited to announce our partnership between NuxGame Sportsbook and Lsports Odds Services. This partnership will allow us to offer a wider range of sports betting options and enhance the overall user experience for our customers. We believe that this partnership will bring great value to both companies and we look forward to a successful collaboration.”
Yoav Ziv, CRO at LSports added: “Using LSports solutions, NuxGame will be able to step up its game in the sports betting ecosystem, offering its partners unparalleled sports betting data accuracy and the widest coverage in the industry. Our unique technology and solutions like Betbooster and other front-end solutions will consolidate NuxGame’s position as one of the leading sportsbook platforms worldwide.”
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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