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How To Succeed in The Netherlands: Tailor-Made Casino Games

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After long deliberation, the Netherlands decided to adopt the new Remote Gambling Bill in February 2019 seeing the first regulated online casinos opening their virtual doors two years later in October 2021. While some might have stuck to the question of why it took a country as liberal as the Netherlands to legalize online gambling, both operators and providers were quick to grab their chances in this new casino market.

Both online casinos and providers need a license to be able to operate in the Netherlands with some companies showing to put some extra effort into their activities by launching tailor-made casino games that are fully adapted to the preferences of Dutch consumers. As the number of available operators is gradually increasing (24 at the time of writing), online casinos are trying to find new ways to make them stand out from the rest.

Simon Lucas, expert in iGaming in the Netherlands, therefore suggests that tailor-made casino games are highly effective to do so, with some successful examples discussed in this guide. These slot games are available in different online casinos in the Netherlands of which TOTO, Unibet, and BetCity have turned out to be the most popular websites since the market opened in October 2021.

Taking a closer look at which providers perform well it is fair to say that the usual likes of Nolimit City and Play’n Go have gained widespread popularity in the country while Stakelogic’s success can be explained by their Dutch roots and the impressive growth of their live dealer titles. Playtech, responsible for most of Holland Casino Online’s platform, is another provider that has been able to earn recognition in the Dutch iGaming market. This brings us to the tailor-made casino games with some popular titles being:

Oranjekoorts Mega Moolah

Oranjekoorts literally translated to “Oranje Fever” which refers to the madness the country sees during massive football tournaments like the WC 2022. TOTO Casino and Inspired Gaming teamed up for this one and launched a special slot inspired by Mega Moolah.

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Mega Player

You won’t find a lot of countries where traditional fruit machines are so popular as in the Netherlands and fellow Dutchies Stakelogic were eager enough to come up with Mega Player; a slot game that stands for nostalgia and pays a maximum win of 1086x the stake.

Flodder

If you’re Dutch, and a 90’s kid (or older), then you’ll have a pretty good idea of what’s waiting for you in the Flodder slot game by Red Tiger Gaming. The 6,500x potential is solid, although you’ll need to bear in mind that the RTP rate is capped at 95,75%.

The importance of targeting the audience the right way

Despite being one of the last countries in the European Union to legalize online casinos, the Dutch iGaming market has shown to have a huge potential, especially for slot providers with tailor-made casino games. Simon Lucas, an expert in iGaming in the country, therefore recommends software providers carefully analyze the possibilities of adapting slot games to the Dutch market or even consider fully tailor-made casino games. Oranjekoorts Mega Moolah is one of the most recent examples, “but with our yearly Kings Day, you won’t have to wait for a new football tournament”, according to Simon Lucas.

“Dutch players have shown large interest in both casino games with typically Dutch themes explaining the popularity of games such as Flodder and Oranjekoorts Mega Moolah. I would encourage providers to release a slot with a Kings Day game theme, which is the most important national holiday in the Netherlands and is as Dutch as it can get. Alternatively, other Dutch themes and symbols also work well.”

Simon Lucas, part of team CasinoScout.nl

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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