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QTech Games bolsters its premier platform with AvatarUX

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QTech Games, the number-one games distributor across Asia and all emerging markets, has penned its latest provider partnership with innovative games studio, AvatarUX, enabling its platform partners to access the supplier’s multi-faceted slots catalogue.

Consequently, AvatarUX, an emerging force in the igaming domain, is rolling out its immersive portfolio to operators across a series of untapped territories, showcasing a deep well of slot games. This includes an array of popular titles such as CherryPop and coming attractions, like HelioPOPolisKokeshiPop and HipHopPop, each powered by its signature PopWins™ mechanics.

AvatarUX’s operates from a proprietary framework with tools that enable it to deliver feature-rich and audiovisually stunning games with short-course loading times. Its flexible approach, coupled with a powerful technical infrastructure, allows its team to focus on creating exciting customer-centric slots, underpinned by advanced mathematical models, immersive visuals and a strong user experience. AvatarUX’s success story has been accelerated by the aforementioned PopWins™ mechanics, which constitute a central feature in most of its available games. PopWins™ amplifies the slot experience and extends the length of the average spin session – meaning these games boast increased “win potential” and enhanced options for engaging gameplay.

This timely collaboration now sees QTech Games offer the popular PopWins™ alongside other original mechanics, such as MultiPop™, to its extensive operator network, furthering expanding the commercial potential for this award-winning studio, which was recently singled out as Rising Star at this year’s EGR B2B Awards 2022.

Incorporating this ever-evolving production line emphasizes QTech Games’ diverse range of gaming options, providing a definitive one-stop shop that has quickly become the “go-to” solution for worldwide operators across developing territories.

The agreement organically broadens AvatarUX’s geographic footprint, and creating new revenue streams along the way. As the fastest-growing distributor in Asia over the past few years, QTech Games’ platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

 

QTech Games CCO, Daniel Long, said: “It’s another ringing endorsement for our platform to have integrated more premium content from AvatarUX. Theirs is a growing and constantly innovating library, delivering consistent support to the growth of our broad gaming-vertical spread, courtesy of some high-quality graphics, gameplay and unique features.

“Together, we will continue to raise the bar and shape a localised experience for global players. We can’t wait to witness how these games perform across a range of untapped markets which, in most cases, break new ground for AvatarUX. They have brought genuine innovation to the igaming space through their immersive PopWins™ mechanic, and we can’t wait to make their games available to our partners.”

Nicola Longmuir, CEO at AvatarUX, added: “QTech Games is a natural habitat for our superior online casino games and player-engagement tools. We are widening our scope across developing regions and their market-leading platform provides a flexible gateway to widening our game distribution and reaching new players.

“AvatarUX’s mission remains steadfast: to become a market-leading game studio, with progressive global recognition recently received for our award-winning slot games. To achieve this goal, we believe in leveraging potential, via an agile workforce and the creation of beneficial partnerships, just like this one with QTech Games, in which we work directly with trusted global distributors to continue to support our rapid growth worldwide.

“AvatarUX continues to create top-tier slot games with well-balanced gameplay and unique features, framed by engaging visuals and immersive soundscapes. Needless to say, entering into this QTech Games agreement tracks our core strategy to fully leverage our reach, and we look forward to seeing how new audiences embrace our games.”

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Awards

Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year

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Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.

EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.

Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.

EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.

During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.

The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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business development

Games Valley names Robert Dowling Chief Revenue Officer

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Games Valley has appointed Robert Dowling as Chief Revenue Officer (CRO), effective July 15, 2026. The company said Dowling is joining full-time after working with Games Valley as a strategic consultant since the beginning of 2026.

In the CRO role, Dowling will lead Games Valley’s global commercial and marketing operations, including sales, strategic partnerships and revenue growth. The company said he will also support its expansion into regulated markets alongside the executive team.

Dowling has more than a decade of iGaming experience and has held senior commercial roles at technology providers including Ganapati, Singular and EveryMatrix.

Ariel Reem, CEO of Games Valley, said: “Robert has already made a significant impact on our business over the past six months. His strategic mindset, commercial expertise and deep understanding of the industry have helped strengthen our growth plans, making this a natural next step. We’re delighted to welcome him to the executive team as Chief Revenue Officer as we continue building one of the industry’s most modern aggregation platforms. As we continue expanding into regulated markets, Robert’s experience and commercial leadership will be instrumental in helping us achieve our long-term ambitions.”

Robert Dowling, CRO at Games Valley, added: “Working with Games Valley over the past few months has confirmed what I believed from day one, that this is a company with a clear vision, exceptional technology and an ambitious team. The platform has been built to solve real challenges for operators, while giving suppliers faster and more effective routes to market. I’m excited to officially join the business and help drive the next phase of growth as we continue expanding our global footprint and bringing our platform to more regulated markets.”

The post Games Valley names Robert Dowling Chief Revenue Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Merkur Group agrees acquisition of White Hat Studios

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Merkur Group has agreed to acquire U.S. slots provider White Hat Studios, as the company moves to expand its operations in the regulated U.S. iGaming market. The agreement was announced Wednesday 15th July 2026 and is subject to regulatory approvals.

Merkur said the acquisition will support its U.S. expansion and complements its recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier. The group said it intends to use a combined portfolio spanning online-first and omni-channel games to support operator partners’ growth plans.

White Hat Studios launched in 2021 and the company said it was the first to launch online slots across all seven regulated states. Its portfolio includes the ‘House of Brands’ slot collection, the 7s Fire Blitz™ game series, and the Jackpot Royale™ progressive network.

Andy Whitworth, President of White Hat Studios, said: “Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation. Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”

Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has delivered impressive growth since its launch. We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.” Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”

Merkur said the White Hat Gaming platform and white label businesses are not part of the transaction and will remain under their current ownership. White Hat Studios was advised by Oakvale Capital, with legal advisors CMS for White Hat Studios and Wiggin for Merkur.

The post Merkur Group agrees acquisition of White Hat Studios appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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