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Wazdan appeals to the traditional slot audience with retro-inspired slots

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Andrzej Hyla, CCO at Wazdan writes about how the company has gone back to basics in terms of the appearance of its slots in the Hot Slot series, applying a self-reflective approach to game design to get closer to what a ‘traditional’ slot is in a number of its products.

Slots have been around for over a hundred years, and for decades the 3×3 layout that featured cherries, lemons, and other fruity symbols was the standard for the space. Naturally, the genre has evolved to facilitate modern player preferences and their craving for new themes and a greater sense of interactivity. However, a small group of loyal followers still seek out retro games that evoke a sense of nostalgia and deliver a charm that, in their opinion, modern releases fail to.

While many believe that it is only a matter of time before traditional experiences are pushed to the peripheries of iGaming, at Wazdan, we believe there will always be a place at the table for throwback titles that utilise easy-to-understand mechanics and a classic aesthetic. As the industry continues to push forwards in terms of innovation and customisation, it also produces a steady stream of players that start to feel sentimental and reminisce about old-school gameplay, creating consistent demand for classic products.

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The appeal of retro experiences

The main appeal of vintage products is the sense of nostalgia they deliver, paired with the simplicity of their mechanics. Research shows that the majority of land-based and online casino customers are casual gamers that consider slots an entertainment-based pastime.

These players see traditional experiences as something that can bring face-value excitement into their lives. Therefore, do not want to waste time learning about the complicated rules and seemingly endless combinations that modern titles provide. They seek simple, yet engaging games that provide them with many winning opportunities.

As a business that prides itself on the quality of games it produces, with an offering that spans classics and popular table games to innovative video slots, we have a responsibility to cater to all types of players. Our top-performing Hot Slot™ series, including Hot Slot™: 777 Crown, Hot Slot™: Magic Bombs, and Hot Slot™: Magic Pearls, do this by taking things back to how they used to be, employing modern features that complement the classic designs on display, rather than overpower them.

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As a result, our games get recognition for the balance that they strike between traditional and contemporary, generating fantastic results for our partners.

 

Innovations that target modern demographics

As things stand, slots with sophisticated bonus features dominate the iGaming space as more and more players yearn for a greater sense of interaction and entertainment.

With the advent of new technologies and leaps in graphic and audio design, the slot looks different now than it did ten years ago, as do mechanics, outcomes, and even bonus rounds.

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However, we believe easy-to-understand features that increase the chances of winning are the most engaging for players. Our Hot Slot™ games collection is a perfect example of how effective simple features can be in terms of driving revenue growth for operators.

Our top-performing Hot Slot™: 777 Crown proves that many players still seek simple fruit machines with basic mechanics. Although the game offers Scatters as the only special feature, it became one of the most popular slots in our portfolio.

Hot Slot™: Magic Bombs is a brand-new slot that offers our engagement-boosting Collect to Infinity™ mechanic proven to generate better results for operators. The game also introduces our brand-new Sticky to Infinity feature, designed to keep players immersed for longer. When combined with player-favourite Free Spins, these two innovative features guarantee increased engagement. Players immediately understand how these mechanics work and can focus on the thrilling action taking place on the reels.

The upcoming Hot Slot™: Magic Pearls slot combines classic aesthetics with our popular Hold the Jackpot bonus round, allowing players to win the Grand Jackpot of 2500x their bet in a simple re-spin-based bonus game.

What is more, our games offer customisable features, allowing players to adjust the game to their needs. For example, with our Volatility Levels™, each game can appeal to all types of players, from recreational to VIPs.

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Finding the perfect balance

Providers in the iGaming space are required to be flexible and change with the times to remain relevant, serving modern players with slots that are a feast for all senses, but those that take it upon themselves to develop games for retro slot fanatics get to reap the benefits of catering to a loyal community of mature gamers.

The key to our success has been developing slots that target modern players without alienating  the fans of classic slot experiences, and we have no plans to stray from this strategy.

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Stakelogic Unites with Fair Play Casino in The Netherlands

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Fair Play Casino players can now enjoy Stakelogic’s in-demand slot and live casino portfolio, as well as an exclusive Chromakey Studio table

Stakelogic, the innovative provider of creative casino content, is proud to announce a new partnership with leading Dutch operator Fair Play Casino. The developer’s unique brand of online slot action and live casino content will be made available at the casino, with the integration managed by Relax Gaming. Fairplaycasino.nl will also receive a fully customised blackjack table thanks to Stakelogic’s innovative Chromakey Studio technology.

The Netherlands has been a key strategic market for Stakelogic for several years, and Fair Play Casino will mark a significant step forward in that expansion. The operator is the fifth biggest in the market, catering to a large portion of Dutch players.

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Those players will now gain full access to Stakelogic’s full suite of online slots. This includes dynamic and engaging new releases like Fugly Pets, Dragon’s Dawn, and Manimals, as well as classic Stakelogic slots. These classic slots have proven to be a huge hit with players worldwide, combining nostalgic gameplay and retro designs with modern graphics and capabilities, ensuring plenty of variety for players.

Per the deal, Fair Play Casino’s casino lobby will be enhanced by the presence of Stakelogic’s live casino catalogue. Each of Stakelogic’s live games is designed to provide a thrilling, immersive gameplay experience using the latest streaming and broadcasting technology. Innovation is the name of the game with Stakelogic, and it is showcased through industry-leading titles like Spin to Win, Super Stake Blackjack, and the game-changing Super Wheel bonus.

The operator will also become the latest in the Netherlands to benefit from Stakelogic’s game changing Chromakey Studio technology. The casino will receive a fully customised and Fair Play Casino branded blackjack table that can seat up to seven players, ensuring it can provide a truly unique experience to its customers.

Neil Tanti, Senior Sales Manager at Stakelogic, said: Our products have been a huge hit with Dutch players, and this deal with Fair Play Casino, one of the biggest names in the country, will only cement our status as a must-have provider for operators there.

Our slots and live casino content can enhance any casino lobby. They bring action, engagement, and huge winning potential, and we can’t wait to see how Fair Play Casino players react to them.

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Pascal Janshen, Development Manager at Fair Play Casino, said: Stakelogic makes a fantastic addition to our online slot and live casino offerings. Players come to Fair Play Casino to enjoy the best the online casino world offers, and Stakelogic certainly provides that.

To stay at the top of the game, we need to be able to provide something that nobody else can. By utilising Stakelogic’s Chromakey Studio technology, we will now be able to offer a fully branded table exclusively to our players, ensuring we achieve that goal.

The post Stakelogic Unites with Fair Play Casino in The Netherlands appeared first on European Gaming Industry News.

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Jelly Entertainment Signs Deal with Light & Wonder

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Jelly Entertainment has completed an agreement with Light & Wonder allowing it access to key strategic operators.

Through this agreement, Light & Wonder, the leading cross-platform global games company, will ensure that its extensive operator network has access to Jelly’s engaging and immersive slot titles via the Light & Wonder aggregation platform.

The latest major deal for Jelly will see titles such as Midas Riches, Elixir of Wealth and Wicked Riches of Oz and their upcoming release, Muertos Fortune made available to Light & Wonder operators.

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The agreement marks a further strengthening of Jelly’s product offering in regulated markets throughout Europe. The UK, Italy and Spain are among three of the key regulated markets that this new agreement will see Jelly increase its tier-one profile.

The deal with Light & Wonder also provides Jelly Entertainment with a global shop window to other regulated markets including Colombia and Peru, two markets that the supplier has identified as fit for its products and future growth.

Jelly is regarded as one of the leading challenger game developers in the UK where the company is based, recognised for building game families around iconic titles including CleoPatrick and Big Benji, and premium game collections such as The Curious Cases and Lost Treasure Saga series.

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, said: “We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network. Elevating emerging and upcoming game developers is a top priority for us and we are particularly excited to showcase Jelly and their great gaming experiences now available on the Light & Wonder platform.”

David Newstead, CEO of Jelly, said: “We have challenged ourselves to grow the Jelly brand and reach more players than ever this year and our new deal with Light & Wonder will certainly help us achieve that. With this new agreement in place, we are in a strong position to continue on our path of growth with the world’s biggest casino brands.”

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The post Jelly Entertainment Signs Deal with Light & Wonder appeared first on European Gaming Industry News.

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Amusnet Enters into Partnership with Mr. Gamble

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Amusnet, a leading gaming provider, has entered into a partnership with Mr. Gamble, a renowned casino comparison portal. The management at both companies expects this partnership to redefine the industry standards by synergising Amusnet’s innovative gaming solutions with Mr. Gamble’s extensive analysis capabilities.

Providers and affiliates generally collaborate, from traditional marketing agreements to more integrated partnerships involving collective branding and delivering one-of-a-kind content. Mr. Gamble’s vast professional background in these matters allows partners like Amusnet to brainstorm potential strategies which aim to maximise mutual growth and player enjoyment.

“Our collaboration with Amusnet goes beyond conventional boundaries. We combine our insights and offerings to create a truly unique gaming experience. This is our shared vision for the future of online gaming,” Paul Puolakka, CMO of Mr. Gamble, said.

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“Mr. Gamble’s expertise in audience engagement and setting market trends, together with our global experience and our wide top-notch portfolio, will open the door to expanded opportunities and enhanced player satisfaction in various markets,” Liliya Chatalbasheva, CMO of Amusnet, said.

The post Amusnet Enters into Partnership with Mr. Gamble appeared first on European Gaming Industry News.

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